souq.com marketplace - your gateway to e-commerce in mena
TRANSCRIPT
YOUR GATEWAY TO E-COMMERCE
©SOUQ.com Marketplace – Your Gateway to E-Commerce
7
15
Year 2014 Year 2020
E-COMMERCEMARKET SIZE
Billion dollars
47% owns a payment card
66% of users search the internet for products before buying it
E-Commerce Trends in the Middle East
110 Million Internet users 40% AnnualGrowth Rate
30 MillionOnline Shoppers
$1,521MTravel
$250MElectronics
$248MComputers
$222MJewelry
$133MHousehold
$192MSports
$107MFashion
WH
AT AR
E PEO
PLE B
UYIN
G O
NLIN
E?
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Top 5 Online Merchants in the Middle East
©SOUQ.com Marketplace – Your Gateway to E-Commerce
32%
19%18%
17%
14%
Better offers
Easy to compareproducts
Wide range of products
Can read reviews
More paymentsolutions
• In 2014 Egypt came in the 13th global rank in number of internetusers with 40.3M users across the country
• Online shoppers in Egypt are estimated to spend over $450 millionannually between travel, electronics, fashion, among others
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
2011 2012 2013 2014 2015
Growth rate
Internet users
E-Commerce in Egypt
Reasons People Shop Online
THIS IS OUR STORY…
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Launched Stores and fixed price option
Expands into KSA
Expands into Egypt
Launched first auctionservice in the Arab world
Launch of new platform & acquired new fashion platform Sukar.com
Expands into Kuwait &started retail operations
Continue to aggressivelyexpand operations & launched Q-TAB
Set up Q Express (Own logistics service)
Our JourneyEG
YPT TO
P SITES R
AN
KIN
G
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Souq.com is a general merchandiser offering morethan 1 Million products across multiple categoriesincluding Electronics, Fashion, Health & Beauty,Home, etc. to over 20 million visitors and 35 millionpage views.
Currently 29% of Souq.com orders in Egypt are madeby customers outside of Cairo & Alex. Souq.comprovides its sellers with full support across allfunctions; such as: dedicated account management,content production, online marketing, technology,logistics, and customer service.
Our Journey (cont’d)
3rd Party Marketplaceallow 3rd parties to sell
their products
eCommerce Solutionpower select strategic partners online businesses
Merchant
Retail Operations
First-Party Operationswe source, promote,
fulfill & deliver products directly to consumers.
©SOUQ.com Marketplace – Your Gateway to E-Commerce
• Smartphone penetration in the Middle East is currently 73%
• 1 Million users in Egypt are using Souq.com mobile app every day
• Souq.com mobile app contributes to 30% of Total Sales
Leading in M-Commerce
1 item sold every 5 seconds!
5
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Our MarketingSO
CIA
L MED
IA C
HA
NN
ELS
Onsite Merchandizing to 20M visitors
Mobile App Notification to 1M+ users
Email Newsletters to 500K+ users
Google AdWords and GDN
Social Media Channels
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Brand Awareness
Souq.com Activation at IMAX MBC interview at Souq.com Dubai OfficeHe Sale She Sale TV Ad
©SOUQ.com Marketplace – Your Gateway to E-Commerce
"This weekend’s White Friday hopes to be the Middle East’s busiestonline shopping event ever with 10 million daily visitors".– Arabian Gazette
"Big brands such as Etisalat, Du, Samsung, Microsoft, Huawei, Sony,HP, Lenovo, Nokia, and MasterCard have confirmed theirparticipation in the biggest online shopping day being hosted by“Souq.com”.– The National
Regional Milestones – WHITE FRIDAY
YOUR ONLINE STORE
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Benefit from the reachof 20 Million visitors!
100,000+ Daily buyers and customers Increased product marketing for liquidating inventory
A platform to learn and compare products before shopping
Integrated payment solutions
Full logistics & fulfillment support (Managed Marketplace)
LocalizedCustomer Support
Live dashboard including detailed sales/customer trends
Why Sell on Souq.com
1 item soldevery 5 seconds!
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Seller ListsItem on Souq.com
Buyer PlacesOrder
Courier Picks-upItem
Courier ShipsItem
Buyer ReceivesOrder
Seller GetsPaid
Account Manager
InventoryManagement
& Shipping
Analytics& Accounting
ContentSupport
MarketingSupport
How Marketplace Works
Business Support
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Brand Store (Premium) Brand Store (Basic)
Reco
mm
end
ed fo
r Enterp
rises and
Large Co
rpo
ration
s
Reco
mm
end
ed fo
r SME’s an
d Sm
all Retailers
©SOUQ.com Marketplace – Your Gateway to E-Commerce
Start Selling Now!
Get in touch with your Souq.com representative oremail us directly at [email protected] and wewill contact you to help launch your online business!
THANK YOU