google ebda2 - ecommerce - souq.com
DESCRIPTION
eCommerce session by Omar Soudodi in StartWithGoogleTRANSCRIPT
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MENA Region
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MENA Region
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MENA Region
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MENA Region
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MENA Region
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MENA Region
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MENA Region
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Reach millions of buyers locally and regionally
Various marketing activities converting users to buyers
Showcase your products depending on relevancy and seasonality
Helping your brand create awareness, sales and distribution
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MENA Region
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MENA Region
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MENA Region
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MENA Region
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MENA Region
60%
40% UAE
70%
30% Egypt
85%
15% KSA
70%
30% Kuwait
75%
25% Jordan
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MENA Region
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MENA Region
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MENA Region
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MENA Region
?
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MENA Region
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Communication channel Delivery Channel Customer Behavior
Print ads
Catalogs
TV & Radio
Online
Channel
Selection
Frequency of Order
Size of Order
Retail outlet
Wholesale
Call Centre
Website
* American Marketing Association 2008
Buying more
Electronic Channels
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Traditional Product or service E-Commerce
Partial electronic product
Pure electronic product
MENA Region
Traditional Product or service E-Commerce
Partial electronic product
Pure electronic product
Physical product
Electronic Product
Physical Agent
Electronic Agent
Virtual Player
Physical Process
Electronic Process
Vir
tual
Pro
du
ct
The Product (Service)
Delivery Agent
The Process
Degrees of digitization:
Virtual Process
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MENA Region
Business Process Engineering
Process Architecture Customized for various
Users and markets
Consumer Business Partner
Employees Vendor/ Supplier
Target B Target A
Workflow
Start finish
Analysis Stage & Information Architecture Design Criteria of your e-channel interface
Navigation Is it easy for visitors to find their way around your application Consistency Is the look & feel consistent from page to page? Performance How long does it take for page to appear? Appearance Is the site aesthetically pleasing? Quality Assurance Does the site algorithm work properly? Interactivity Does the application encourage the user to play continue? Security Does the customer feel safe while using the application? Privacy Is customer information protected? Scalability Will the application increased usage will be supported by
the initial infrastructure and is it upgradeable?
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MENA Region
Landing
Page
Customize Content
Messages Status updates
Positive Customer Experience
Action
Buttons
Subscribe Now
Submit Application
Goal Setting
Functionality Outcome
Effective Content
How-to Demo
Product Design Tools
Channel Loyalty
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MENA Region