Market Size

2006 2007 2008 2009

624.3 780.6 967.2 1,182.80

Company Shares

India

Soup 2006 2007 2008

Unilever Group 56.9 58.6 57.1

Nestlé SA 30.6 31.5 28

Capital Foods Ltd 0.9 0.8 8.6

Orkla Group - 1.9 1.2

Campbell Soup Co 0.6 0.6 0.7

Bambino Agro Industries Ltd 0.5 0.5 0.3

Good Food Group A/S - - 0.5

Advani Agencies 0.8 0.6 0.4

Midland Fruit & Vegetable Products India Pvt Ltd 0.2 0.2 0.1

Marico Ltd 2.3 1.9 -

MTR Foods Ltd 2.4 - -

Marico Industries Ltd - - -

Others 4.9 3.5 3.1

Total 100 100 100

Brand Shares

India

Soup 2006 2007

Knorr Unilever Group 56.9 58.6

Maggi Nestlé SA 30.6 31.5

Ching's Secret Capital Foods Ltd 0.9 0.8

MTR Orkla Group - 1.9

Campbell's Campbell Soup Co 0.6 0.6

Bambino Bambino Agro Industries Ltd 0.5 0.5

Sil Good Food Group A/S - -

Green Diamond Advani Agencies 0.8 0.6

Midland Midland Fruit & Vegetable Products India Pvt Ltd0.2 0.2

Sil Marico Ltd 2.3 1.9

MTR MTR Foods Ltd 2.4 -

Sil Marico Industries Ltd - -

Others Others 4.9 3.5

Total Total 100 100

Distribution Channels

India

Soup 2006 2007 2008

Store-Based Retailing 100 100 100

Grocery Retailers 100 100 100

Supermarkets/Hypermarkets 24.4 25.4 26.4

Discounters - - -

Small Grocery Retailers 75.6 74.6 73.6

Convenience Stores 0.2 0.2 0.2

Independent Small Grocers 75.4 74.4 73.4

Forecourt Retailers - - -

Other Grocery Retailers - - -

Non-Grocery Retailers 0 0 0

Health and Beauty Retailers - - -

Other Non-Grocery Retailers - - -

Non-Store Retailing - - -

Vending - - -

Homeshopping - - -

Internet Retailing - - -

Direct Selling - - -

Total 100 100 100

Price Points

India

Kind of soup Brand Company Name Type of outlet

Canned/Preserved Soup

Baxters Favourites Potato &

Leek Soup

Baxters Food

Group

Supermarket/hyper

market

Blue Dragon Wanton Soup Blue Dragon

Supermarket/hyper

market

Campbell's Condensed Soup

Vegetable Garden Tomato

Sankalp Retail

Value Stores Pvt

Ltd

Supermarket/hyper

market

Campbell's Vegetable

Garden Tomato Soup

Campbell Soup

Co

Supermarket/hyper

market

Ching's Secret Sweet Corn

Cream Style Soup Capital Foods Ltd Convenience store

Del Monte Sweet Corn Soup

FieldFresh Foods

Pvt Ltd

Other non-grocery

retailers

Druk Sweet Corn Cream

Style Tai Industries Ltd

Supermarket/hyper

market

Sil Soupa Doupa

Scandic Food

India Pvt Ltd

Independent small

grocers

Sil Soupa Doupa Sweet Corn

Soup

Scandic Food

India Pvt Ltd

Supermarket/hyper

market

Smith & Jones Sweet Corn

Cream Soup Capital Foods Ltd

Independent small

grocers

Dehydrated Soup

Bambino Mix Veg Soup

Bambino Agro

Industries Ltd

Supermarket/hyper

market

Bambino Mixed Vegetable

Bambino Agro

Industries Ltd Convenience store

Bambino Rasamati Sweet

Corn Vegetable Soup Powder

Bambino Agro

Industries Ltd Convenience store

Bambino Sweet Corn

Vegetable

Bambino Agro

Industries Ltd

Supermarket/hyper

market

Bambino Sweetcorn Soup

Bambino Agro

Industries Ltd

Supermarket/hyper

market

Bambino Tomato Soup

Bambino Agro

Industries Ltd

Supermarket/hyper

market

Batchelor's Cup-A-Soup

Mediterranean Tomato

Weikfield

Products Co

(India) Pvt Ltd

Supermarket/hyper

market

Batchelor's Slim A Soup

Chicken Noodle & Vegetable

Weikfield

Products Co

(India) Pvt Ltd

Supermarket/hyper

market

Ching's Secret Beijing Hot

Soup Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Chinese

Tonight Beijing Hot Soup

Powder Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Chinese

Tonight Lemon Coriander Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Chinese

Tonight Manchow Soup

Powder Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Chinese

Tonight Sweet Corn Chicken Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Chinese

Tonight Sweet Corn Chicken

Soup Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Chinese

Tonight Sweet Corn Veg Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Hot & Sour

Vegetable Soup Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Manchow

Soup Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Mixed

Vegetable Soup Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Oriental

Tomato Soup Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Sweet Corn

Chicken Soup Capital Foods Ltd

Supermarket/hyper

market

Ching's Secret Sweet Corn

Vegetable Soup Capital Foods Ltd

Supermarket/hyper

market

Continental Cream Of

Chicken Simmer Soup Unilever Group

Supermarket/hyper

market

Fabindia Spinach

Fabindia

Overseas Pvt Ltd

Other non-grocery

retailers

Firma Italia Minestrone

Vegetable Soup Firma Italia SpA

Supermarket/hyper

market

Keya Chicken

Amaigam

Speciality Food

India Pvt Ltd

Supermarket/hyper

market

Keya Sea Food

Amaigam

Speciality Food

India Pvt Ltd

Supermarket/hyper

market

Keya Spinach

Amaigam

Speciality Food

India Pvt Ltd

Supermarket/hyper

market

Keya Sweet Corn

Amaigam

Speciality Food

India Pvt Ltd

Supermarket/hyper

market

Keya Tomato

Amaigam

Speciality Food

India Pvt Ltd

Supermarket/hyper

market

Keya Vegetable

Amaigam

Speciality Food

India Pvt Ltd

Supermarket/hyper

market

Knorr Chicken Delite

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chicken Noodle Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Chicken &

Mushroom

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Chilli Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Hot & Sour

Chicken Soup

Hindustan

Unilever Ltd Convenience store

Knorr Chinese Hot & Sour

Veg Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Manchurian

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Manchurian

Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Schwann Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Sweet & Sour

Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Chinese Sweet Corn

Veg Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Classic Chicken Delite

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Classic Mixed

Vegetable

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Classic Thick

Mushroom

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Classic Thick Tomato

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Classic Thick Tomato

Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Creamy Chicken

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Creamy Mushroom

Hindustan

Unilever Ltd

Independent small

grocers

Knorr Creamy Tingy Tomato

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Hot & Sour Vegetable

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Indian Soup Vegetable

Hara Bhara

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Indian Soups Chikken

Malai Tikka

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Indian Soups Corn

Mast Masala

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Indian Soups Tomatao

Makhani

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Indian Tomato

Makhani

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Mast Masala Corn

Hindustan

Unilever Ltd

Independent small

grocers

Knorr Mixed Veg Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Oriental Hot & Sour

Vegetable Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Oriental Sweet Corn

Vegetable Soup

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Snacky Sweet & Sour

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Sweet Corn Chicken

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Sweet Corn Veg Soup

Hindustan

Unilever Ltd

Other non-grocery

retailers

Knorr Sweet Corn Vegetable

Hindustan

Unilever Ltd

Supermarket/hyper

market

Knorr Tomato Chatpata

Hindustan

Unilever Ltd

Supermarket/hyper

market

MTR Baby Corn & Spring

Onion MTR Foods Ltd

Supermarket/hyper

market

MTR Hot n Sour MTR Foods Ltd

Supermarket/hyper

market

MTR Mixed Vegetable MTR Foods Ltd

Supermarket/hyper

market

MTR Mixed Vegetable Italian

Style MTR Foods Ltd

Supermarket/hyper

market

MTR Mulligatawny MTR Foods Ltd

Supermarket/hyper

market

MTR Spinach & Carrot MTR Foods Ltd

Supermarket/hyper

market

MTR Tasty Delights Simply

Tomato MTR Foods Ltd Convenience store

MTR Tasty Delights Spicy

Tomato MTR Foods Ltd

Supermarket/hyper

market

Maggi Healthy Soup Chef

Style Palak Corn (Spinach) Nestlé India Ltd

Independent small

grocers

Maggi Healthy Soup Chinese

Style Oriental Thai Noodle Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soup Home

Style Rich Tomato Nestlé India Ltd

Independent small

grocers

Maggi Healthy Soups Chef

Style Palak Corn Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soups Chef

Style Tangy Tomato

Vegetable Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soups Home

Style Rich Tomato Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soups Mixed

Vegetable Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soups

Oriental Thai Noodles Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soups Palak

Corn Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soups Rich

Tomato Nestlé India Ltd

Supermarket/hyper

market

Maggi Healthy Soups Tangy

Tomato Nestlé India Ltd

Supermarket/hyper

market

Maggi Hot & Sour Chicken Nestlé India Ltd

Supermarket/hyper

market

Maggi Hot & Sour Vegetable Nestlé India Ltd

Independent small

grocers

Maggi Mixed Vegetable Soup Nestlé India Ltd

Independent small

grocers

Maggi Rich Chicken Nestlé India Ltd

Supermarket/hyper

market

Maggi Rich Mushroom Nestlé India Ltd

Supermarket/hyper

market

Maggi Rich Tomato Nestlé India Ltd

Supermarket/hyper

market

Maggi Sweet Corn Nestlé India Ltd

Independent small

grocers

Maggi Sweet Corn Chicken Nestlé India Ltd

Supermarket/hyper

market

Maggi Sweet Corn Vegetable Nestlé India Ltd

Supermarket/hyper

market

Maggi Tangy Tomato

Vegetable Nestlé India Ltd

Supermarket/hyper

market

Maggi Thick Tomato Nestlé India Ltd

Supermarket/hyper

market

Tasty Treat Hot & Sour

Vegetable

Pantaloon Retail

India Ltd

Supermarket/hyper

market

Tasty Treat Mix Veggie

Delight

Pantaloon Retail

India Ltd

Supermarket/hyper

market

Tasty Treat Rich Tomato

Soup

Pantaloon Retail

India Ltd

Supermarket/hyper

market

Tasty Treat Sweet Corn

Vegetable

Pantaloon Retail

India Ltd

Supermarket/hyper

market

Tasty Treat Veg Manchow

Soup

Pantaloon Retail

India Ltd

Supermarket/hyper

market

Tasty Wonders Fabulous

Foods Sweet Corn Chicken

Soup

Spencer's Retail

Ltd

Supermarket/hyper

market

Instant Soup

Batchelor's Cup-A-Soup

Cream Of Vegetable With

Croutons

Campbell Soup

Co

Supermarket/hyper

market

Batchelor's Cup-A-Soup With

Noodles Chicken Noodle

Campbell Soup

Co Convenience store

Batchelor's Slim-A-Soup

Chicken & Mushroom

Campbell Soup

Co Convenience store

Batchelors Cup a Soup To Go

Minestrone Soup with

Croutons

Batchelor

Campbell Soup

Supermarket/hyper

market

Batchelors Cup a Soup with

Croutons Chicken &

Vegetable

Batchelor

Campbell Soup

Supermarket/hyper

market

Batchelors Cup a Soup with

Croutons Tomato &

Vegetable

Batchelor

Campbell Soup

Supermarket/hyper

market

Continental Cup A Soup

Chicken & Vegetable

Hindustan

Unilever Ltd

Supermarket/hyper

market

Continental Cup A Soup

Cream Of Chicken

Hindustan

Unilever Ltd

Supermarket/hyper

market

Keya Simply Fantastic Instant

Tom Yum Vegetable Cup-A-

Soup

Amalgam

Speciality Foods

Pvt Ltd Convenience store

Maggi Hot Cup Dal Tomato

Soup Nestlé India Ltd

Supermarket/hyper

market

Maggi Hot Cup Spinach Soup Nestlé India Ltd

Supermarket/hyper

market

Maggi Hot Tomato Amla

Soup Nestlé India Ltd

Supermarket/hyper

market

Maggi Instant Healthy Soup

Sanjeevni Dal Tomato Nestlé India Ltd

Supermarket/hyper

market

Maggi Instant Healthy Soup

Sanjeevni Spinach Vegetable Nestlé India Ltd

Supermarket/hyper

market

Maggi Instant Healthy Soup

Sanjeevni Tomato Amla Nestlé India Ltd Convenience store

Flavour Hierarchy

2006 2007 2008

Tomato 1 1 1

Sweet Corn 2 2 2

Vegetable 3 4 3

Chicken 4 3 4

Mushroom 5 5 5

Hot & Sour 7 7 6

Chicken Noodles 6 6 7

2010 2011

1,473.20 1,856.20

2009 2010

59.6 62

26.4 24.6

9.4 9.8

1.2 1

0.4 0.3

0.3 0.3

0.3 0.2

0.3 0.2

0.1 0.1

- -

- -

- -

1.9 1.5

100 100

2008 2009 2010

57.1 59.6 62

28 26.4 24.6

8.6 9.4 9.8

1.2 1.2 1

0.7 0.4 0.3

0.3 0.3 0.3

0.5 0.3 0.2

0.4 0.3 0.2

0.1 0.1 0.1

- - -

- - -

- - -

3.1 1.9 1.5

100 100 100

2009 2010 2011

100 100 100

100 100 100

26.9 27.5 28

- - -

73.1 72.5 72

0.2 0.2 0.3

72.9 72.3 71.8

- - -

- - -

0 0 0

- - -

- - -

- - -

- - -

- - -

- - -

- - -

100 100 100

Size Price in INR

415 g 165

410 g 175

310 g 90

310 g 90

460 g 56

425 g 55

400 g 49

425 g 135

460 g 60

460 g 55

75 g 32

50 g 32

50 g 32

50 g 32

60 g 32

75 g 32

126 g 120

102 g 120

55 g 30

50 g 30

50 g 30

50 g 30

50 g 30

38 g 30

50 g 30

55 g 30

50 g 30

37 g 30

64 g 30

55 g 30

55 g 30

40 g 160

40 g 45

90 g 115

15 g 25

14 g 25

17 g 25

17 g 25

20 g 25

13 g 25

43 g 32

50 g 36

55 g 35

52 g 36

50 g 32

43 g 32

53 g 35

55 g 36

50 g 36

44 g 34

42 g 32

51 g 30

53 g 32

52 g 32

52 g 32

51 g 32

53 g 32

44 g 32

53 g 32

39 g 32

41 g 32

38 g 32

40 g 32

52 g 32

54 g 32

40 g 32

53 g 32

39 g 32

43 g 32

59 g 33

44 g 32

36 g 32

43 g 32

55 g 32

250 g 28

250 g 32

250 g 32

250 g 32

250 g 32

250 g 32

250 g 35

250 g 35

53 g 34

53 g 34

53 g 32

44 g 32

51 g 32

51 g 32

52 g 32

52 g 32

48 g 32

70 g 32

53 g 32

58 g 32

58 g 32

52 g 32

51 g 32

51 g 32

70 g 32

36 g 32

36 g 32

36 g 32

52 g 32

70 g 32

39 g 30

39 g 30

39 g 30

39 g 30

39 g 30

43 g 31

115 g 120

98 g 120

58 g 120

23 g 105

115 g 120

109 g 130

55 g 160

75 g 175

13 g 25

14 g 12

12 g 12

12 g 12

14 g 12

14 g 12

14 g 12

2009 2010 2011

1 1 1

2 2 2

3 3 3

4 4 4

5 5 5

6 6 6

7 7 7