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Million Dollar Round Table Phone: +1 847.692.6378 325 West Touhy Ave Fax: +1 847.692.4615 Park Ridge, IL 60068 USA Website: www.mdrt.org
2013 MDRT Annual Meeting e‐Handout Material
Title: Digilogue: The Convergence of Digital and Analogue Marketing
Speaker: Anders Sorman‐Nilsson, LLB (Hons) MBA
Presentation Date: Tuesday, June 11, 2013
3:30 ‐ 5:00 p.m. The Million Dollar Round Table® does not guarantee the accuracy of tax and legal matters and is not liable for errors and omissions. You are urged to check with professionals in your state, province or country. MDRT also suggests that you consult local insurance regulations pertaining to the use of visual material with clients. © 2013 Million Dollar Round Table
Slide 1
Digilogue with Anders Sorman-Nilsson
Digilogue: the convergence of digital and analogue marketing
•a practical session focussed on your Marketing ROI•create a 1-page Marketing Strategy Map•combine the best of old school, and introduce the smartest of new school marketing
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Slide 2
Digilogue with Anders Sorman-Nilsson
Anders Sorman-Nilsson (LLB MBA) is the founder of Thinque - a strategy think tank that helps executives and leaders convert disruptive questions into proactive, future strategies.As an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for foreseeable and unpredictable futures.
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Slide 3
Executive Summary: Digilogue1. Everything that can be digitised will be digitised.2. Don’t throw the analogue baby out with the digital
bathwater.3. Digital attracts. Analogue retains.4. Digital and analogue ways of marketing are not mutually
exclusive.5. Smart financial advisers execute Digilogue Marketing
Strategies.6. Provide value to your clients’ digital minds, and connect
deeply with their analogue hearts.
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Slide 4
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Slide 5
What will you get out of Digilogue?
1. How to strategically plan your most important digital & analogue client touch points on 1 single page to boost your marketing ROI3 ways to create client loyalty by providing value to digital minds, and connecting more effectively with analogue hearts 5 steps to communicate your analogue expertise and credibility using digilogue media to boost your RoE
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Slide 6
Digital Disruption
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Slide 7
What key forces are disrupting your industry?
What are the key uncertainties and forces that will shape the future in predictable and unpredictable ways? Look at variables, trends and events that impact it.
Think about your question from STEEP perspectives:Socio-CulturalTechnologicalEnvironmentalEconomicPolitical
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Slide 8
List the Driving Forces
1
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List Driving Forces
eg.•pace of change•new entrants•state of the economy•digitisation•industry consolidation
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Slide 9
Find the Digilogue Sweetspot in your Marketing
Provide Value to Digital Minds
Connect Deeplywith Analogue Hearts
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Slide 10
Which client touch points can be digitised?
Which client touch points can never be digitised?
Ask Yourself...
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Slide 11
Digital v Analogue
What are you doing to digitally attract new clients?
What are you doing to analogue retain current clients?
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Slide 12
Digilogue Strategy 3 Insights
Write down your 3 Key Insights!
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Slide 13
DigilogueStrategy Map
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Slide 14
DigilogueStrategy Map Future
Present
AnalogueDigital
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Slide 15
Future
Present
Digital
Ana
logu
e
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Slide 16
What are you going to do...?
1.Write Down 3 ways of providing value to digital minds2.Write Down 3 ways of connecting deeply with analogue hearts3.Sign up for the follow-up Webinar Series
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