SONEX SONEX INTERNATIONALINTERNATIONAL

Presented To:

Mr. Usman Yousaf

Presented By:

EMAD YOUSAF

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SONEX INTERNATIONAL

• Founded in 1955.

• Sonex Sanitary was established in 1992

• Cookware Products and Granite tiles are other main Products of SONEX INT.

• SONEX, today, is known has one of the leading sanitary brands.

• Total number of employees in Sanitary factory 432.

• Combining all factories 1200 employees.

SONEX OWNERS

• Mr.Ikhlaq Butt Mr.Ikhlaq Butt (Cookware,Sanitary,Tiles)(Cookware,Sanitary,Tiles)

• Mr.Sarfraz Butt Mr.Sarfraz Butt (Sanitary)(Sanitary)

• Mr.Analyatulah Butt Mr.Analyatulah Butt (Tiles)(Tiles)– Mr.MajidMr.Majid– Mr.ZahidMr.Zahid

SONEX SANITARY

To make new products in the bathroom fittings and accessories and provide quality products to their customer by using new technology and improved production system.

MISSION STATEMENT

To provide quality material combined with quality construction and reasonable price & main motto is the, complete satisfaction of our customers with quality, standard and in time delivery.

SONEX PRODUCTS

• Bathroom Products

• Flush Tank

• Showers

• Taps

COMPETITORS

–Master sanitary.

– Faisal sanitary.

– Super Asia sanitary.

– Adam sanitary.

– China.

– India.

DEPARTMENTS

– Production Department

– Finance Department

– Import and Export Department

–Marketing Department

– HR Department

PRODUCTION DEPARTMENT

– Raw material (SCRAP).– Raw material recycling.–Machines for sanitary production.– Production records– Store records– Quality checking– Testing the products

IMPORT DEPARTMENT

• Importing Raw material.– Brass.Brass.– PlasticPlastic– Coconut Oil for Shining.Coconut Oil for Shining.– Chemical for chrome.Chemical for chrome.– Powder coating colour.Powder coating colour.

EXPORT DEPARTMENT

• Exporting Countries– UAE– KSA– Kuwait– China– England

HR DEPARTMENTAccording to Mr.IKHLAQ the HR techniques used are;

InterviewingInterviewing TestingTesting CoachingCoaching Set Salary.Set Salary.

According to Mr.Aitzaz, Medical facility and According to Mr.Aitzaz, Medical facility and Education facility is also provided to the Education facility is also provided to the children of employees.children of employees.

FINANCE DEPARTMENT

Mr.BABAR handle all international Mr.BABAR handle all international banking transactions and local banking transactions and local banking transactions.banking transactions.

Some Documents used are;Some Documents used are;

– Cash payment voucher Cash payment voucher – Cash received voucher Cash received voucher – General voucher (for expenses) General voucher (for expenses) – Bank voucher Bank voucher – Sale voucherSale voucher– Purchase voucher Purchase voucher

SWOT ANALYSIS

STRENGTHS ;

High Quality. Visually Appealing Products. Large Variety. Brand Loyalty. Meeting International Standards Of

Production System. Can Afford Electricity Shortage.

WEAKNESSES ;

Unaffordable Product Prices for local Customer.

Low Advertisement. Employee turnover Due to Heavy and

continuous Duty of 12 hours.

SWOT ANALYSIS

SWOT ANALYSIS

OPPORTUNITIES ;

Doing Price War in local Market with China. Introducing Low Price Products. Advanced Production Process.

SWOT ANALYSIS

THREATS ;

Electricity Shortage. Political Instability. Total Loss of Local Market Share.

PEST Analyses

• Political Economic• Social and Cultural• Technological

• They have the opportunity to introduce new products in home with low prices as well as in international countries.

• They must get more awareness about modern techniques of planning, organization, leading and controlling.

• They must advertise their product through proper media.

• They must start using Advanced Technology in their production unit.

SUGGESTIONS