solutions digitas - credentials

www.digitas.com sg.linkedin.com/in/sdsea

About Us

We Integrate Creativity with Intelligence

Solutions | Digitas is Asia-Pacific’s most-awarded marketing services agency, known for the power of our integrated ideas, and the real business results we deliver.

Our mission to invent programs that move people in new ways.

Over the last 14yrs, Solutions -Digitas have helped Fortune 500 companies launch their brands into challenging markets in India and South East Asia, as well as worked closely with them to meet marketing challenges through innovative marketing solutions.

Part of the global Publicis Groupe (world's third largest communications group), Solutions I Digitas has taken a significant step to enhance its capabilities in digital and interactive marketing, an increasingly-important area of interest for all our clients.

Digitas, a digitally-led, global integrated brand agency with 32 offices in 19 countries. It builds brands for some of the foremost companies in the world by creating ideas with impact.

Digitas was ranked as the #1 digital agency by Advertising Age in 2009

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Our Strategic View

We use technology and data analytics to gain insights about the behavior of customers and

prospects. This helps create focused programs that help improve and build profitable relationships

for brands.

Data Analytics Insights

Infinite Segments

+ Enhanced Customer

Value


Brands We Work With


Locations

We can really market your brand Globally.

31 Offices

16 Countries


Closer Look at APAC

1500+ Employees

10 Countries

18 Cities

Tokyo

Singapore

Shanghai

Hong Kong Shenzhen

Beijing

Vietnam

Philippines

Indonesia

Malaysia Thailand

India

Sydney

SE Asia: Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam Greater China: Shanghai, Beijing, ShenZhen, Hong Kong Japan: Tokyo Australia: Sydney India: New Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata


Our Team

Inspiring Innovation, Creativity and Results.

With a team of over 160+ creative and technical professionals, We work in all channel ignite

emotional bonds between people and brands.


Our Senior Management Team

Kanika Mathur President – APAC

Gaurav Pathak Sr. VP – APAC

Rakesh Bhandari VP – SEA

Partho Sinha Creative Director

Shailesh Nigam Sr. VP – Strategy & Analytics

Manish Bhan Manager, CS & BD – SEA

Khalid Raheel GM - Indonesia

Rachna Singh GM - Philippines

Ghanapathy Sr. GM - Malaysia

Stephan Beringer CEO, Digitas Int.


Recent Industry Recognition

Over the past 5 years, we have become Asia-Pacific’s Most-awarded Marketing Services agency for

developing ideas & programs that have bred great business results.

Best Brand Building Campaign, Gold 2012 Smartphone and Web Application

Best Digital Promotion Campaign, Gold 2012 Tablets, Samsung Galaxy Note

Best Product Launch 2012 Direct Marketing

Best Microsite, Gold 2012 Website Development

Most effective use of Direct Marketing 2012 Direct Marketing

Digitas – Agency of the year 2012 Agency Honors

Award Year Category

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Our Services

Creative Strategy, Concept, Design,

Implementation & Production

Campaign Development online/offline

Brand Content

EDM. News Letters, Brochures, DM’s.

Corporate Literatures/ Packaging

Video/Viral Ad

Outdoor Advertising

Market Communica -tion

360 Degree Advertising

Digital Strategy, Planning,

Development & Implementation

Social Media Campaigns

Website Development

Mobile/Web Applications

Integrated E-commerce

Ad’s in Applications, Fan Pages

Banner Ad’s

Digital Activity Analysis

Data Manage-ment/CRM

Events & Promotions

Events Design & Set-up

Digital Innovation Integration

Conference Seminars

Sales Promotion

Product Launches

Trade Shows Consumer Experience

Channel Marketing

Channel Strategy & Development

Channel Relationship Programs

Lead Generation & Loyalty Programs

Gifts Fulfillment

Retail Store – Concept, Design and Production

Retail Merchandising – Design & Production

Retail Audits/ Shoppers Marketing

Experential Marketing


Representation in Social Media

Brand

People

Applications

Games Development/

Contests

Page Design and

Management

Connecting


Our Works


Creative


Campaign – Journey with Bold – First Launch


Campaign – Journey with Bold – First Launch

Campaign Landing Page


Campaign – Express Yourself

Communicate each phone is an experience by itself- relates to individuals’ need & want


Campaign – Windows 7 – 1st Anniversary

Objectives: Showcase that Windows 7 has successfully completed a year since launch with over 175 million copies sold globally. Our Approach • To achieve this, we used 100% Genuine

Template & Informed consumer in a very positive human way about the benefits of using Genuine Windows 7.

• The 100% headline rests on the screen, against a vibrant windows color background

• Message – 100% Genuine

Print

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Campaign – Microsoft “my first office”

Marketing issue: • Activate partners who had not purchased

Microsoft Office 2007 for past 14 months.

Activation idea : • Celebrate the first purchase as the first

step they have taken by celebrating their birthday at the partner premises

Awarded The Globes in 2008 - Gold in the category

“Best Trade Marketing” at the MAA Worldwide Awards

(Marketing Advertising Agencies Award).

Website EDM


Campaign – Microsoft “my first office”

Cake Box & Carry Bag Pen Drive Certificate of Appreciation

*436 new partners activated , Incremental sales of 2166 units. Increase of 83% in number of breadth


Print Advertising – HP Printers


Online Campaign – What do you have to say?


Direct Mailer – X-Ray (For HP Partners)


Direct Mailer – Pizza Slice

Pizza DM – sent to Cisco Partners during Lunch time.


Market Communication – HP Cartridges

Result:

Increase in sales of 1.5%.

Sold over 700 HP Toners


Outdoor Branding – Demand Generation


Outdoor Campaign


Elevator Branding


Digital Marketing


Digital Services


Website & Mobile Application - Tabbing Objective: Samsung wanted to launch its first tablet smartphone - the Samsung Galaxy Tab. Our Approach:

The first phase of the campaign 'DISCOVER TABBING'

used Bought Media to introduce the target group to the

concept of “Tabbing”. Buzz was created around the

concept through intriguing, conceptual banners leading up

to an innovative micro site.

Result:

• Campaign delivered 813 million impressions • Over 2.7 million visits on the microsite & WAP site • Over 26,000 leads generated for product demos and

purchase • 'Online' was primary source of information amongst

the purchasers of Galaxy Tab at 37%


Web & Samrt-phone App – Samsung Hip Apps The interactive video campaign created by Digitas for Samsung ‘Hip Apps’ received an overwhelming response at the Android Application marketplace which has always remained dull and boring. The website achieved 8,000,000 visits, an increase of 147% visits.

http://www.samsung.com/in/hipapps/


Facebook Game – Number Grabber Objective: • Promote toll free number of HP’s Tele-Order

Service • Increase sales via Tele-Order Our Approach: • Designed a Facebook Application to engage

audience • Players had to make the sequence of the toll free

number by grabbing droplets falling at high speed • Promoted via banner ad’s on various websites

Result: • Over 85000 likes in 2 weeks • 3500 members played the game in the first

week • 4500 members won various gift vouchers • Traffic on toll free number increased by 25%


Facebook Application – Maggi Virtual Pack User has to submit a picture with story and a virtual Maggi pack will be created as shown in image two.


Facebook & Mobile Campaign – Take a break Objective: Build excitement and engagement around the KIT KAT chocolate social & mobile media. Media Social & Mobile DIGITAS used the insight that “everybody wants to take a break from the daily grind” and developed a campaign. This campaign served up quick breaks to people whenever they wanted in on social and mobile media by using an animated character to deliver the communication. Results: • Over 1 Lac Fans on Facebook within 90 days • 3.3 Lac calls on the Interactive Voice Response

No.


Online Banner – ESPN - Star Sports


Online Banner – ESPN - Star Sports

espn/eDM_espn_golf.html


Website – Blackberry

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Microsite – Unique Digital Experience


Channel Marketing


Engagement – HP HATTRICK http://www.youtube.com/watch?v=tABy6Hl8XTY A Trade marketing initiative aimed at educating channel partners effectively coupled with technology for engagement, auditing and real time reporting. Our Approach Used latest technology for smooth flow of the activity. Developed a Training Manual, Game, Reporting tool on TAB. The entire process will be done via GPRS enabled touch device to ensure standardization of content shared and real time uploading of reports. Coverage: 1000 Stores Results: 100% participation from Partners , Activity Time reduced by 65%, Cost Reduction by 45% Transparency of reports wrto real time reporting


Increase visibility – Point Based Program


Channel - Gift Redemption

Issues Execution

Components Implementation

engine ROI

Issue: • MS Indo currently faces the challenge of on time fulfillment on the promotions run in the channels as most of the partners are complaining on not recieving gifts on time. Challenge: 4-6 weeks time is needed to Fulfill from MS that is being executed through agency Test: To have a stong redemption management process & team that can have the gifst being fulfilled in 2 weeks.

•Fulfillment Manager and team is being deployed ( Manager at HO, Team at MS Zone Mangga Dua) •Redemption Helpline •Redemption Counters •Close looping for faster redemption •MIS Management •Gifts Storage & packing •Escalation Management

Reduce the current TAT by 40-50%

Strong adherence of SLA by managing & tracking each stage of delivery – from request to final redemption

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Sales Program - Geo X Final Tier

Issues Program

Components Implementation

engine ROI

Objective: Increasing the number of partner in Non Metro Cities and increase their purchase units Issue: After having focused on Depth Markets (Jak / Subya/ Bandg) MS now is moving focus on breadth Markets (13 cities in Geo X) Test: Deploy FOS in 13 cities

•Geo Ex Channel team responsible for the following : •Map all the potential stores in 13 cities within 1 month •Activated by rolling out channel incentive program •Continuous Engagement - Push Sales by having the Sub Distributor in the program •Invite channel to participate in the event for induction

Activated 1300 partner in 13 cities Over 15000 units per quarter

To launch and communicate effectively to the Final Tiers


Retail Photo Studio Objective: HP wanted to evaluate revenue opportunities in new consumer segments and increase market share Creative Approach/Solution: Set up ‘HP Photo Café’ in large format stores across Asia , Ex: Tesco Malaysia and NTUC Singapore Activities & Deliverables: • Store design, fabrication & setup • Promotion • Demand Generation Campaign Design • Branding Value to the Client: • Managing Sales Promotion as well as stock and

inventory at store level across stores • Knowledge transfers across markets on

managing RPS stores.


Retail Merchandising – Stock Keeping Unit


Retail Merchandising - Danglers


Retail Merchandising – LED STANDEE

LED Light


Retail Merchandising – Print Sample Booklet


Events & Promotions


Closed Loop Management

Event Framework

Planning & Process Teams Creative & Operations

Event Strategy Teams

• Post Event • Report • Event Analysis • Tele-call to

attend attendees for lead Generation

• Pre Event Planning

• Define Scope of work & Deliverables for the event


Execution Process


Partner Event – Virtual Expo

Chat Rooms

Auditorium

Exhibition Hall

Objective: Oracle has solutions which would enable the next generation of telecom / communication services. It faces the challenge of educating the TA i.e. service providers & its partners ( ISV) on how best to take advantage of the Solutions both from the technology and financial viewpoint as The TA is geography spread and the space is constantly evolving. Creative Approach/Solution: Solutions Digitas virtually took the event to the TA who now can at his leisure experience / know what Oracle & its partners have to offer. The platform acts as a strong networking destination and allows Oracle to influence Result: Oracle has managed to get around 18 % of its TA to take part in the Virtual event in the phase 1


Partner Event – VOICECOMM

Stage Design


Partner Event – VOICECOMM Setup


Partner Event – VOICECOMM Direct Mailer


Partner Event – VOICECOMM Standees/

Promotion Colallats


Partner Event – Graphic Arts


Partner Event – Premier


Partner Event – Premier • We used SAMSUNG TABS for registration. • The registration data gets updated at the

same time on a microsite.

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Press Conference – Clone Phua Chu Kang

The Brief:

STB wanted to launch Half Price Singapore Surprise campaign in KL, Malaysia To engage media guys during the press launch Spread awareness amongst relevant T.A. about the campaign

The Challenge

Invoke interest in the minds of the media & consumers regarding the launch of HPSS so that it becomes the talk of the town and they get excited to write or learn about it respectively

Create 50 PCK Clones

• Catwalk with the real PCK with masks

• Guess the right PCK contest • Name tag as PCK Brothers • Large boot with media

autographs as a souvenir

Engage Media 2

• Recruit look alike people

• Organize wig, boots, mole, etc

• Train them on the style & behavior like PCK

Our Approach: Clone Phua Chu Kang – The Brand ambassador of HPSS

• In and around Pavilion • Engagement with FM

Cruiser • Instant quiz for consumers

with giveaways like HPSS cookies, key chains, etc.

• Photo session with the real PCK

• Database generation activity at the key malls & Market places like – KLCC, Bukit Bintang, KL Sentral, The Curve, Mid valley, Sg Wang Plaza, etc

Awareness Building 3

569 relevant database of

interested T.A. collected as

leads in 2 dyas

1

Press conference covered by 8 dailies, 3 TV channels, 7

English and 9 vernacular magazines


Press Conference – Clone Phua Chu Kang


Live Product Demo


Photo Exhibition – HP Printers


How can we help your brand?


Contact Us

Rakesh Bhandari Manish. Bhan Vice President, South-East Asia Email Id: [email protected] Tel: 91010261

Manager, Client Servicing and Business Development Email Id: [email protected] Tel: 91205915 sg.linkedin.com/in/manishbhan sg.linkedin.com/in/rakeshbhandari

@bhan1987 @raks_bha


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