solutions and insights to

Award-winning technology for the fuel and convenience industry

SOLUTIONS AND INSIGHTS TOFUEL YOUR BUSINESS

THE PROBLEM

2© 2018 GasBuddy | 77 N Washington Street, 4th Floor, Boston, MA 02114 | [email protected]

Solution Overview: Listings Management1

Listings are inaccurateand difficult to manage● Location-based searches like “gas station near me” are growing faster than direct searches

● There is no single search platform - people use search engines, digital maps, car navigation and more to find the stations they need—meaning you may need to control hundreds or thousands of individual listings

● Correct listings information and precision placement on maps are essential for this industry

$10.3 Billionpotential annual sales are lost because of

WRONG, MISSING, or INCOMPLETE local business information.

(screenwerk.com)

70%Of all listings information

is wrong

90%Of people use

navigation technology

50%Of consumers lose trust when listings

are wrong

THE SOLUTION

Easily maintain accurate and up-to-date listings across the digital landscape with GasBuddy Business Pages

mailto:[email protected]


The Only Listings Management Platform Designed Specifically for the Fuel and Convenience IndustryOur relationships and industry-specific experience give us an edge over other listings platforms

CORE SEARCHENGINES TYPE POI LISTINGS

UPDATE FUEL PRICE

Google Search Direct

Google Maps Mapping Direct Data Push

Google My Business Social Direct

Bing Search Direct Data Push

KEY SITES

GasBuddy App Direct Direct

Apple Search Direct

Apple Maps Mapping Direct Data Push

Apple Siri Voice Direct

Instagram Social Direct

Foursquare Social Direct

Factual Data Mapping Direct

Trip Advisor Social Via Factual*

Yelp Social Via Factual*

MAPS/GPS

Waze App Direct Data Push

Mapquest App Data Push

HERE GPS Direct

TomTom GPS Direct

Uber APP Direct

Garmin GPS Via TomTom

iGo GPS Via TomTom

Smart GPS Via TomTom

Navigon GPS Via TomTom

CoPilot GPS Via TomTom

Mappy GPS Via HERE

Navmii APP Direct

Mercedes GPS Via HERE Data Push

BMW GPS Via HERE Data Push

Toyota GPS Via HERE Data Push

*Factual is a data aggregator for publishers, and we are not able to verify publication

MAPS/GPS TYPE POI LISTINGSUPDATE FUEL PRICE

Audi GPS Via HERE Data Push

Chevrolet GPS Via HERE

Nissan GPS Via HERE

Lexus GPS Via HERE

Infinit GPS Via HERE

Buick GPS Via HERE

Saab GPS Via HERE

Dodge GPS Via HERE

Hummer GPS Via HERE

Kia GPS Via HERE

Mitsubishi GPS Via HERE

Cadillac GPS Via HERE

Chrysler GPS Via HERE

Lincoln GPS Via HERE

Pontiac GPS Via HERE

Mini GPS Via HERE

Porsche GPS Via HERE

Mercury GPS Via HERE

Oldsmobile GPS Via HERE

Land Rover GPS Via TomTom

Volvo GPS Via TomTom

VW GPS Via TomTom

Renault GPS Via TomTom

Fiat GPS Via HERE, TomTom

Ford GPS Via HERE, TomTom

Jeep GPS Via HERE, TomTom

GM GPS Via HERE, TomTom

Honda GPS Via HERE, TomTom

Mazda GPS Via HERE, TomTom

Subaru GPS Via HERE, TomTom

The Best Option to Maintain all Your ListingsUpdate all of your listings in the GasBuddy Business Pages dashboard, and we will cleanse, verify and publish your information to our robust list of publishers. We also suggest edits and provide warnings if you have information that requires an update. We work directly with 11 primary publishers including the GasBuddy platform, and these partners further increase your reach by distributing information to a variety of secondary publishers. See below for our complete listings network:

Direct partnerships with top location-based publishers ensures maximum coverage and accuracy

The only listings management solution that includes updates to GasBuddy

https://business.gasbuddy.com/


Solution Overview: Reputation Management2

Bad ratings hurt your reputation—and revenue—when ignored● Consumers increasingly use reviews to decide where to go for their fuel and convenience needs

● Poor experiences at a single station lower the reputation of your entire brand and harm consumer loyalty

● Location data shows that low-quality stations get less overall visits than their surrounding competitors

Identify Poorly Rated Stations● Use real-time feedback to make strategic investment decisions that improve station value and protect your brand’s reputation

Respond to Reviews● Engage consumers by letting them know you take their feedback seriously and you’re working to address issues

Get Notified● Set up custom alerts to stay on top of key priorities and strategic initiatives

Monitor, engage, and respond with Reputation Management from GasBuddy Business Pages

THE SOLUTION

THE PROBLEM



Station Quality Drives (or Deters) Consumer Visits

All consumers are impacted by poorly rated stations, not just the ones that read the reviews. They don’t necessarily need to research a station ahead of time to know whether a location has good lighting or is clean—they will see that from the street, and it will affect their decision to pull in or drive elsewhere. GasBuddy analyzed more than 1.85M ratings in Q1 2018 and found that stations with below-average ratings can lose more than 20% of visits compared to stations with above-average ratings.

Today's consumers demand quality retail experiences whether refueling or purchasing a snack. If they perceive your stations as dirty, boring, or unexceptional, they're likely to go elsewhere.

Consumers increasingly turn to online ratings and reviews when making decisions about where to shop. The fuel and c-store industry has also been impacted by this trend as the volume and frequency of online feedback has grown. A recent GasBuddy survey found that 43% of drivers plan to visit specific stations or brands before they get in the car, and ratings and reviews influence where they choose to go:

69%would not visit a station if it has fewer than three stars.

42%only read 1 to 3 reviews

before forming an opinion.

3 out of 4GasBuddies find online ratings

and reviews valuable when choosing a station or c-store.

Above-Average Stations

Below-Average Stations

Visits Compared to Industry Average



Solution Overview: Market Share Intelligence3

Performance is difficult to measure and understand, especially at the station level● Investments can be large and risky, and it’s difficult to gather information to increase confidence in your decisions

● There are several factors that cause revenue to increase or decrease, and the data to help identify root causes is numerous and scattered

● Competitive data can be tedious to collect and analyze, but it’s necessary to understand business results in relation to the rest of the industry

Benchmark Performance● Assess your stations’ true performance by comparing your visits to top national and regional competitors

Identify Opportunities● Analyze data of surrounding competitors to easily identify areas where you can confidently win market share through investment

Inform Strategy● Get information on peak hours, dwell time, and foot traffic to make strategic decisions on how to drive more (or higher value) visits

Obtain a holistic view of your performance across stations and in comparison to the industry with our Market Share Intelligence dashboard

THE PROBLEM

THE SOLUTION



Case Study: Low Quality Means Less Market Share

Top-rated StationsThis brand’s five top-rated stations show that a great customer experience drives visits. We examined each station’s foot traffic compared to the average of their ten closest competitors and found that overall, the brand’s top five stations drove 96% more visits in the first half of 2018.

Quality vs. PriceWe analyzed the price of regular fuel at each of the sample brand’s top-rated stations, and we compared it to the average price of regular fuel across the zip codes in which each station operates. We found that these stations outperformed surrounding competitors, despite having fuel prices up to $0.13 higher than the average price of other stations in the same zip codes. Providing high quality customer experiences can allow you to increase fuel margins without sacrificing visits and total revenue.

We reviewed a sample brand’s five lowest-rated stations compared to nearby competitors*

1.4123%

Below is a real-world example of an actual fuel/convenience brand. GasBuddy ratings and location data show that customer experience has a powerful effect on station performance.

3.7

Sample Brand’s Lowest-rated Stations

Average Rating

Nearby Competitors Average Rating

On a per station basis, these higher-rated competitors averaged

*Looks at the average of the 10 closest competing stations

more visits in the first half of 2018, compared to the sample brand’s lowest-rated stations

Visits vs. Nearby Competition

For more information or to request a demo, please visit business.gasbuddy.com or reach out to [email protected]


https://business.gasbuddy.com/for_business/business-pages/

mailto:[email protected]

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