Software for Corporate Innovation ProgramsEvaluation ProcessesIdea Crowdsourcing Innovation Opportunities

& Outcomes

Accelerate consistent decision making -advance the best insights to projects

Track projects and deliver measurable results

Uncover best ideas through targeted cross-functional collaboration

Challenge A

Challenge N

Innovation as Strategic Imperative

72

41

0

20

40

60

80

10023

-56-60

-40

-20

0

20

40

7257

0

20

40

60

80

100

High Innovation Performer Other

Higher Revenue GrowthPercentage of companies with sales

growth of more than 5% annuallyEmployee loyalty [NPS score] Org effectiveness score based on

quality, speed, yield and effort s cores

Higher Employee Loyalty Better Decision Making

Innovation Assessment Survey 2012

‘’Only when a company nurtures its ideas and builds a system around them do they lead to innovation”

Brightidea - History of Market Leadership

1st Social collaborative application for ideation.

1st End-to-end suite driving to outcomes.

2013

First Shared Service Management Model

2011

1st Enterprise idea management.

2010

1st dedicated mobile app for ideation.

20072000

Sears runs the world’s first online innovation challenge

Cisco iPrizecontest with $250k award.

First to tracks innovation pipeline from ideas to cash

Largest Open Innovation Challenge, $200M

1St platform optimized for innovation programs run as a shared service.

2005

British Telecom first strategic innovation program

1st Scorecards to drive consistent evaluations.

2012

SAP largest B2B customer co-creation portal for

1St platform empowering enterprise scale and flexibility.

Global Leaders Trust BrightideaFinance / Insurance

Media / Business Services

Technology

Pharma / Health Care

Manufacturing / CPG

Energy /Chemicals

Other

Innovations with Tangible Outcomes

Generated over $250 Million in financial impact from ideas sourced company wide and pursued by CTO-led Strategic Innovation Group.

“We have returned over £75 for every £1 we invested.”

Steve Healy, BT External Innovation

Found $6.2 million in cost savings by engaging over 11,000 associates in contributing new ideas through a centrally managed program.

“We’ve had really great outcomes, from a financial aspect; cost savings, cost avoidance.”

James Graves, Humana

More than 50 adopted ideas which are being moved into the product development lifecycle - one idea alone projected to generate $12 to $24 million in revenue.

“We want ideas to have relevance, something that’s going to be brought to market, something that’s important to the company.”

Heidi Hattendorf, Motorola

Approach: Dedicated Team in ‘Shared Service’ Model

! Dedicated Team, Supporting Role to Business! Engage Business Leaders, Identify Key Challenges! Crowdsource Insights Cross-Functionally

! Role as Center of Excellence! Institute Best Practices! Track Outcomes

Unique Focus on ‘Shared Service Model’

! Manageable Scope for Success ! No Major Shift of Resources

! Scalable and Repeatable

! Aligned Interests

WHY IT WORKS HOW IT WORKS

Limited Capacity

Huge Mandate

Brightidea Ensures Your Success!

Open Innovation API

Visibility, Metrics, Administration

Collect Refine Manage

Soci

al

Employees

Partners

Customers

Brightidea Innovation Management Platform

Data & Insights

The Brightidea Software Professional Services

• Proactive Account Management• Customer Success Tracking• Demonstrate & Communicate ROI

Customer Success• 24/7 Support Portal• Knowledge Base• Collaboration Portal

Support Community

Artemis Industries DemoHigh-end Computer Manufacturer

Artemis Industries - Choosing the Right Path

Artemis Innovation Roles – Shared Service TeamMarie AndersonDirector of Innovation

Charlie SparksInnovation Program Manager

• Prove value and financial impact of innovation program

• Facilitate challenges; ‘bionic arms’ – center of excellence.

Brandon JacobsEmployee Innovator

• Ease of use and engagement; collaborate, submit and track ideas.

Spencer LaneChallenge SponsorNext Generation Workstation

John AlbrightChallenge Manager Next Generation Workstation

• Invest with confidence in new initiatives; green light projects.

• Community management, short listing and eval. process.

Artemis IDEASPACEConfiguration

Schedule

Questions

Categories

Eval Workflow

Statuses

Design

Next Generation Workstation - Workflow

Challenge Launch

Idea Collaboration Short-List

Final Candidates Selection

Track Outcomes

Notify employees of Challenge.

Engage employeeinnovators to

submit ideas and collaborate on others ideas.

Challenge Manager first review and

involves key SME’s to do initial screen and develop the

“short-list”.

Select ideas are further developed

and SME’s scorecard ideas on

key businessdimensions.

Challenge Sponsorteam meets to

makes ‘Go’/’No-Go’ decisions based on

actionable data from evaluation

process.

Innovation team works with

Challenge manager to track progress of

selected ideas.

Engage Your Employee Innovators!

The Brightidea Difference

Insights and experience from

100s of deploymentsPlatform Product

ArchitectureMarket Vision and Leadership History

Sustainable and Responsible Operations

! The only software designed for Innovation as a Shared Service! Best innovation outcomes with minimal effort! Flexibility to support your Innovation Journey! Product focus with Consulting only as required

Next Steps

What will SUCCESS look like for your innovation initiative? ! Participation! Idea Generation ! Idea Implementation and Outcomes

Who will be INVOLVED in the program and evaluation? ! Program Ownership! Challenge Sponsorship, Moderation ! IT, Marketing

What is the TIMELINE of your initiative? ! Immediate! On-going ! No timeline set

What level of INVESTMENT are your anticipating? ! Pilot! Initial rollout! Company wide

Case Studies

“We want ideas to have relevance, something

that’s going to be brought to market, something that’s important to the

company.”Heidi Hattendorf, Motorola Solutions

CHALLENGE:» Needed better way to give

worldwide employees a voice during product development lifecycle.

» Homegrown tools didn’t scale.

SOLUTION:» Implemented Idea Space innovation

collaboration portal powered by Brightidea platform.

» Globally reach within organization.» Highly customizable UI for variety of

challenges » Enables distributed idea triage.

OUTCOME:» 40 Targeted Campaigns Launched» More than 2,000 Ideas Submitted» 50 Adopted Ideas - all moved into the

Product Development Lifecycle.» Innovation Council and Innovation

Champion roles

insights

“Brightidea has been instrumental to driving

Humana’s success with the shared-service

model.”Sabrina Prouty, Insights

Integration Strategic Consultant

CHALLENGE:» Previous wiki and SharePoint

tools ineffective due to low adoption, complexity, and lack of flexibility.

insights

SOLUTION:» 1DEA platform powered by

Brightidea has enabled a repeatable crowdsourcing process that scales across 39,000 employees, as a ‘shared service’ model.

OUTCOME:» Execute ~20 challenges per year» More than 100 ideas in proposals.» Found $6.2 million in cost savings

from single campaign.

CHALLENGE:» No effective way to empower all

BT employees to innovate across large organization.

» Existing tools constrained effort to drive outcomes from radical new business ideas.

insights

SOLUTION:» New Ideas Program: Corporate

Innovation Platform powered by Brightidea.

» Roll-out to all 130,000 employees globally

» Elaborate rewards and recognition effort for ideas driving value.

OUTCOME:» Generated over $250 Million between new

revenue and cost savings from ideas sourced company wide since 2005.

» Executed more than 60 campaigns.» More than 200 ideas implemented.

“We have returned over £75 for every

£1 we invested.”

Steve Healy,British Telecom, External Innovation

Product OverviewBrightidea Platform

General Process Workflow

Flexible End-to-End Workflow

Challenges and Personalization

Submission & Engagement

Innovating on the Go!

Submit the Way You Think

Viewing & Collaborating on Ideas

Being Effective in a Shared Services Model

Management & Review

Review, Evaluate & Move Forward

Proposal Development

Data Driven Decision Making

Collaborative Project Rooms

Reporting and Dashboards