Software AG –

Product Strategy and Positioning

November 2012

Dr. Wolfram Jost

CTO

Software AG

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Safe-Harbor-Statement

This presentation contains forward-looking statements based on beliefs of

Software AG management. Such statements reflect current views of

Software AG with respect to future events and results and are subject to

risks and uncertainties. Actual results may vary materially from those

projected here, due to factors including changes in general economic and

business conditions, changes in currency exchange, the introduction of

competing products, lack of market acceptance of new products, services

or technologies and changes in business strategy. Software AG does not

intend or assume any obligation to update these forward-looking

statements.

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2010 - 2012

Positioning

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Applications

Processes & Integration

Business Models

Flexibility &

Collaboration

Layer

Enterprise Architecture

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Business Models

Agility Layer for more Felexibility and Speed

Integration/SOA

IN-MEMORY BIG DATA

Processes Agility Layer

IT Silos

Platform Strategy

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SaaS SaaS SaaS On premise new business logic

Business logic

Order-to-cash

Process logic

Inquiry processing

Offer processing

Order processing

Shippment processing

Billing processing

iPaaS

On Premise ESB Integration logic

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Main Technology Drivers

NoSQL

Hadoop

Social Computing

Internet of Things

ARIS 9

&

webMethods 9

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ARIS Connect

Social Collaboration Platform

Discover Publish Visualize

Marketplace

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webMethods Pulse

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Use Cases

As a Sales Executive, I want to be notified immediately when important customers submit support requests, an then track their resolution

As Sales Management, I want to actively monitor sales, consulting, and support activity within their region

As a Product Manager, I want to immediately know when a customer is having an issue with my product and be able to proactively reach out to them

As a Marketing Manager, I want to immediately know when a comment has been made in social media and be able to respond appropriately

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Proliferation of SaaS Applications

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Out of the box SaaS Connectors & Cloud Connector Framework

Advanced Security & Traffic Analytics

SaaS Integration + Governance

SaaS to SaaS, SaaS to on premise and on premise to SaaS integration

webMethods CloudStreams - Highlights

webMethods ESB

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Command Central

Template-based Provisioning

Basic Provisioning

Landscape Management

Fix Management

Central Configuration

Solution Management

Web UI Service

API

Command

Line

Mobile

UI

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Data Explosion

VARIETY

Mobile

Kiosks

Web

Sensors

Video Telemetry

Files

Email

Social Media

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Classical Data Management Architecture

• Operational and analytical

environments are separated

• Mainly based on structured data

• Data exchange and

transformation with latency

• Different ways end-user interacts

with data

Applications Business Analytics

OLTP DBMS

Data Warehouse ETL

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Next Generation Data Management Platform

Big Data

In-Memory Data Management Platform

combining transactional, analytical, and Big Data to enable the real-time enterprise for better business outcomes.

Mobile- and Web-Scale

Applications

Cloud

New Analytics • Social Media • Big Data • Real-time dashboards

Business Analytics • Reporting • OLAP • Data Mining

Data Store LL Messaging Event Processing

OLTP DBMS

Data Warehouse

Hadoop Social Computing Internet of Things

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Container business logic

webMethods Application Server

Application Platform Integration

Process flow

webMethods BPMS

Integration flow

webMethods ESB

• Tomcat

• Grails

• GWT

• Spring

• Hibernate

• Ehcache

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Social Analytics • How strong was the

collaboration between Sales and Delivery teams during ‘Q1-Q3/2012’?

• How did the best sales teams collaborate?

• Which teams reached highest customer satisfaction?

"Cross Analytics": Process + Data + Social

Process Analytics • What is the ‘Cycle time’

for ‘Order-to-Cash’ for ‘Q2/2012’?

• Which processes lead to the most profitable deals?

• Is there a correlation between delivery reliability and process cost?

Data Analytics • How much revenue

increase?

• What is the ‘Revenue’ in ‘Q2/2012’ for the ‘Dealers in San Francisco’?

• Are the eye-catching peaks of complaint rates/maintenance cancellations?

Reporting /

Dashboards

Correlation

Thank You!

Please contact:

Investor Relations phone: +49 (0) 6151 / 92- 1900

Uhlandstrasse 12 fax: +49 (0) 6151 / 92- 341900

64297 Darmstadt web: softwareag.com

Germany e-mail: investor.relations@softwareag.com