The HTML5 Mobile Games Sponsorship Market: 10 Things Every Developer Should Know

Alexander Krug, Founder & CEOSOFTGAMES Mobile Entertainment Services GmbHwww.softgames.de

WHO?

- Serial games entrepreneur

- 10+ years in mobile gaming

- Big supporter of HTML5 since 2010

ABOUT US

Mobile Browser-Based Network Of 200+ HTML5 Games- For Publishers: We monetize mobile traffic

- For Developers: We distribute HTML5 games

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HTML5 – REALITY CHECK

SOME INSIGHTS

- Casual Games are dominating

- Free2Play basically not existent

- Main business models:

- Developers: Selling non excl. licenses to publishers

- Publishers: Advertisement & Subscriptions

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WHAT MAKES A GOOD GAME A GREAT GAME?

1. GRAPHICS ARE KING

- Customers expect “native-like” GFX quality

- Amount of available HTML5 games is growing a LOT

- To compete, deliver high quality graphics

For best results couple with a counter part

(Hire a graphics artist!)

1. GRAPHICS ARE KING - Examples

2. LOADING TIME IS KING

- Be efficient with the game assets

- Include a loading bar

- Test your game using EDGE & 3G, not WiFi only

3. GAMEPLAY IS KING

- Simple & Addictive BUT Creative!

- Focus on popular topics:

- Match 3 / Tap 3 / Puzzle

- Hidden Object

- Bubble Shooter

- Card & Board

- Action / Shooter / Racing

4. TUTORIAL IS KING

- Even if the game is simple, shortly introduce the game play and – goal to the player

- Just 3-4 steps, communicated via graphics

5. SOCIAL IS KING

- Let people share their successes with friends!

- Include G+, Facebook and Twitter where it makes sense (e.g. New Highscore)

- Make the integrations easy editable (later the Licensee may change it!)

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6. QA IS KING

- Be aware of different mobile OS, (weak) devices and their resolutions

- Tablets & HD devices are getting VERY popular!

- Select a group of popular devices at first

- Test it on as many real devices as possible

6. QA IS KING

Galaxy Y

iPhone 3GS, 4, 4S, 5

iPod Touch iPad 1, 2

Galaxy Tab 2 7.0, 10.1

Galaxy S4, S3, S2

7. LOCALIZATION IS KING

- Make localization as easy as possible

- Keep images and text separated

- Use Google Web Fonts: - Store all text in a single file and simply load the

desired language into the game- As a plus: It’s for free & clearly licensed

8. FULLSCREEN IS KING

- Make the game auto-resize to any resolution

- This includes to hide URL bar

9. DEVICE ORIENTATION CHECK

- Decide if your game runs either in Landscape or Portrait mode

- React on orientation changes with a message to player

- DON’T let the game scale to e.g. portrait mode when it’s optimized for landscape!

9. DEVICE ORIENTATION CHECK

10. SOUND SELECTION IS KING

- Our experience: Sounds are “nice to have”

- If you add Sounds, give customers a chance to switch them on / off

11. CARE ABOUT TAX ISSUES

- Based in EU? Get a VAT ID! Easy progress to avoid add. VAT

- Based outside EU? Get a certificate of incorporation and/or a certificate of residence

- Inform yourself how to create “correct” invoices!

What makes a game a high quality game?

SUMMARY

1. Grafics

2. Optim. Loading Times

3. Gameplay

4. Tutorial

5. Social Integration

6. Fully Tested

7. Easy To Localize

8. Full Screen Scaling

9. Orientation Check

10. Sound On/Off

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GOT A

GAME?

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DO YOU HAVE A HTML5 GAME?

WE BUY IT!

Send your game to html5@softgames.de

We’re always looking for great content!

WE BUY YOUR GAMES!

THANKS!Questions?

m.softgames.de

html5@softgames.de

@softgames

LinkedIn.com/in/alexanderkrug