soft drinks · soft drinks !&ˇ$ ˛" ˜ a , pril/may2013 late bulletin pepsico 's ceo...

Food Or Medicine? 52Dr John Wilkinson explores the possibilityof circumventing one of the biggest regula-tory hurdles that has come out of the EU inthe past few years, by using the ‘hidden’medicine/food duality to manufacturers’advantage.

The Sweetest Feeling 54Creating a good-tasting, low sugar bever-age requires much more than a straightfor-ward removal of the sugar, writes DouglasRash.

Reflecting Today’s Trends56Closure technology has evolved to incor-porate advanced ergonomic design tobring improved comfort and convenienceto consumers, claims Markus Pfanner.

Wastewater 58Few companies have a real handle on thecosts related to wastewater treatment or aclear strategy for minimising them, claimsClwyd Jones.

Soft Drinks International – April/May 2013 1ConTEnTS

Europe 4Africa 10Middle East 15Asia Pacific 18Americas 22

Ingredients 25

Juices & Juice Drinks 28Waters & Water Plus Drinks 32Carbonates 36Sports & Energy 39Functionals 41RTD Teas & Coffees 42Dairy 44

Packaging 62Environment 64People 67Events 69

China 46China remains a great opportunity for softdrinks, though local manufacturers may bebest placed to understand local tastes,reports Michael Schaefer.

Taking On Estonia 48After just two years since A. Le Coq signedon as Estonia’s exclusive bottler of one ofAmerica’s original colas, RC Cola becamethe No. 2 brand in the country.

Pour Yourself A Glass OfHealth 50Functional beverages appeal to a widerange of consumers, and products can beformulated for specific concerns and con-sumer groups, according to Jens Birrer.

news

regularsComment 2BSDA 5 & 29From The Past 68Buyers’ Guide 70Classified 72

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

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2 Soft Drinks International – April/May 2013

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

CoMMEnT

Once in a while a new category appears in the soft drinks market, which isalready probably the most innovative sector of the food and drinks market. Coconut water is one of those to burst onto the market in the West over the past

year or so, after being enjoyed for many years in the tropics, especially India,Brazil, Southeast Asia, the Pacific Islands and the Caribbean. However, thedifference is that in the West, we have the convenience of packaging – mostusually cartons with straws – whereas in the tropics the water is generally sold bystreet vendors straight from the fruit. Which leads to another interesting fact: coconuts are not nuts, they are fruits,

and hence coconut water is officially a fruit juice, even though it doesn’t tastefruity (unless, like some producers, you add juice to it). A call to the British SoftDrinks Association confirmed it, after we struggled to decide whether to placethem in Waters, Sports & Energy Drinks, Functional Drinks or Juices: arguable itcould fit into any of the above. Coconut waters are now being hailed for their health benefits, as they contain

high levels of potassium and other minerals, as well as natural electrolytes forrehydration and increased energy levels.At the IFE show in London, there were numerous varieties of coconut waters on

show, some with added ingredients such as aloe vera or fruit juice, and some justpure, with nothing added (except, perhaps for stevia). A number of them, but byno means all, are featured in our Juices section. This could be an indication thatEurope, and certainly the UK, is about to follow the trend that has swept the USAover the past couple of years.“Coconut water is now firmly established in North America,” says Jonas

Feliciano, Research Analyst at Euromonitor International. “Some 19 million adultsin the USA claim they now buy coconut water. The functional beverage hasreceived endorsements from celebrities, sports stars and has begun to evolve itsofferings as demand matures.“Zico Beverage has taken flavour experimentation further, looking beyond fruit

with its chocolate coconut water launch. This has been an unqualified success,”says Feliciano. “Beyond flavour, coconut water brands have looked at other so-called superfruits to further extend the health appeal of their products. Chia, aloevera and acai have all been combined with coconut water in the past year.”At the present time, there seem to be no figures available for coconut water as a

category. Feliciano explains: “We do not have a sole figure attached to coconutwater alone. The closest we have is by examining brand shares. For instance inthe USA, we know that Vita Coco sold 28.6 million litres in 2012; Zico 10.6million litres and ONE 4.3 million litres. In Europe and many other markets, thesenumbers are still relatively small given the nascence of the product.”On a global level, in total value RSP terms, RTD tea is the fastest growing

market with a GAGR of 9.6% from 2007-2012; and absolute growth of US$21.5billion, according to Euromonitor. Sports and energy drinks follow with 8.4%GAGR and US$18.9 billion in absolute growth. Whether coconut water will grab any significant share of the massive sports and

energy drink market or not remains to be seen.

Going loco for coco

Published byASAP Publishing Limited

EditorPhilip TappendenNews EditorMaureen Byrne

Correspondents:EuRoPEGerard o’DwyerLubomír SedlákASIA & PACIFICKelvin KingT. C. MalhotraAMERICASRichard Davis

Market AnalystRichard Corbett

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Soft Drinks International – April/May 2013

Late BulletinPepsiCo's CEO has said carbonated soft drinks may have

just three years to win back US consumers before theyabandon the category. Indra Nooyi told an analystsconference that the industry has a “once-in-a-lifetimeopportunity” to bring back “lapsed” CSD consumers. Sheadded that PepsiCo is working on sweetener and flavourinnovations that can “address the barriers to consumption”.“We believe that if you let this go on too long, then in anotherthree or five years the consumer will walk away from CSDs,”Nooyi said. “The new consumer has too many choices thatthey’re playing around with, but I think there is a once-in-a-lifetime opportunity to bring the consumer back to CSD.”

Coca-Cola FEMSA has completed its takeover of Mexicanbottler Grupo Yoli in a deal valued at US$700 million.FEMSA also upped its stake in Mexican sugar PromotoraIndustrial Azucarera by 10.14% to about 37% through thetransaction. Details of the proposed deal were first announcedin January. Yoli has two Coca-Cola bottling facilities and 20distribution centres serving Acapulco and Ixtapa Zihuatanejo.

AG Barr has outpaced a sluggish soft drinks market andposted an increase in sales in the first 15 weeks of itsfinancial year. Total sales climbed by 2.4% from 27th Januaryto 12th May. In the overall UK soft drinks market, sales wereflat over the same period due to bad weather and a strongprior year performance, Barr said, citing Nielsen figures. Thefirm said its core brands are performing well despite badweather in the UK, while its new Milton Keynes productionfacility will start undergoing initial tests and checks in eightweeks.

China Huiyuan Juice Group is to buy a fruit and vegetablejuice concentrate and purée maker from a major shareholderfor HKD4.94 billion (US$636 million). The deal for ChinaHuiyuan Industry Holding includes HKD1.521 billion indebt. The Beijing company is currently owned by China HuiYuan Holdings, which holds a 41.9% stake in Huiyuan Juice.China Huiyuan Industry Holding produces 380,000 tonnes offruit juice concentrates and purées every year and is one ofthe major suppliers of raw materials for Huiyuan Juice.

Orangina Schweppes Group's new 20cl packaging optionfor its Oasis juice brand in France and Belgium will boostsales among children and teenagers, its makers have said.P’tit Oasis is on sale in cartons of eight across the twocountries, packaging firm Ecolean said. Each pouch comeswith an air-filled handle and straw attached. “As the FMCGmarket becomes more competitive, brand owners need todifferentiate their brands from competitors,” Ecolean said.“By launching the new P’tit, Oasis Orangina-Schweppesoffers an alternative package for its youngest consumers.”

Britvic has announced plans to close three sites and mergeits UK and Ireland units, as the company ups its focus oninternational markets. The company plans to shut itsChelmsford and Huddersfield factories by March next year. Itwill also close its warehouse in Belfast by the end of 2013.The changes will result in anticipated job losses of 300 to 400people, a Britvic spokesperson told just drinks. Thisrepresents around 10% to 15% of the company's headcount.Britvic said the measures will result in £30 million (US$45.6million) of annual cost savings by 2016.

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InDuSTRY nEWS

Cott to buyCalypsoCOTT Developments Ltd, a subsidiary ofCott Beverages Ltd (whose ultimate parentcompany is Cott Corporation), has justannounced the signature of an agreement toacquire Cooke Bros Holdings Ltd, whichincludes the subsidiary companies Calypsosoft Drinks Ltd and Mr Freeze (Europe) Ltd(together called ‘Calypso soft Drinks’).Calypso soft Drinks is a privately ownedsoft drinks and freezeable business based inWrexham, UK.

steve Corby, Director of Cott BeveragesLtd, commented: “The Calypso soft Drinksacquisition falls within the diversificationstrategy of Cott Beverages Ltd as it bringsnew soft drink packaging formats such assingle serve Combi cartons, single servecups and cuplets and two freezeable formatsinto the Cott portfolio. Calypso soft Drinks

has been highly successful in providing itscustomers with quality and innovation. Welook forward to building on the solid foun-dation already established.”

Calypso soft Drinks, with revenues ofapproximately £35 million, has a strong pres-ence in the Foodservice channel (whichincludes schools) with an extensive range ofbranded children’s soft drinks that use itsown source of natural mineral water andcontain no artificial colours or flavours. Addi-tionally, Calypso soft Drinks is the UK mar-ket leader in freezeables with its Jubbly, MrFreeze and other various licensed trademarkofferings.

Peter Cooke, CEO of Calypso soft Drinkssaid: “We firmly believe that bringing Calypsosoft Drinks into the Cott family will provideadditional opportunities for the benefit ofour employees and customers alike.”

Completion of the transaction is subjectto customary conditions, including Office ofFair Trading clearance and is anticipated toclose in June 2013.

Resilient year forsoft drinksDEsPITE a challenging backdrop, the UK softdrinks category has once again proven itsresilience, growing ever closer to becoming a£10 billion total market category.

According to the recently published Britvicsoft Drinks review, soft drinks experienced asteady value growth of 1.5% in 2012 withinpubs and clubs, reversing the 2011 valuedecline and maintaining its position as thethird largest category after beer and spirits.Growth was attributed to the on-going pop-ularity of cola and positive performances ofglucose stimulant drinks, flavoured carbonatesand juice drinks.

Top line headlines from the review, basedon independent Nielsen and CGA marketdata, include:

• Total market sales totalled £9.9 billion; • Pubs and clubs sales totalled £2.7 billion,

up 1.5% in value; • Grocery, convenience and impulse sales

totalled £7.2 billion, up 2.8% in value;• Britvic remained the leading supplier to

pubs & clubs with a 45% value share;• Cola remained the largest pubs & clubs

soft drinks sub-category with almost halfof all soft drinks volume sales;

• Glucose stimulant drinks had the largest

year-on-year percentage value and vol-ume growth;

• Dispensed cola drove the share growthof the cola sub-category, whilst packagedcola declined in value and volume; and

• Fruit-flavoured carbonates deliveredexcellent growth – up 20% in value, and10% in volume.

Despite the promise of a ‘golden summer’,poor weather and cautious spending meantthe on-trade faced a tough time in 2012.However, the soft drinks category was able tomaintain steady growth with sub-categoriessuch as glucose stimulant drinks, carbonatesand juice drinks driving value and volumesales thanks to an increase in family and food-led outlets, the strong performance of non-managed pubs and overall fewer pubclosures.

As consumers sought out value for money,carbonated soft drinks showed plenty of fizz,with value sales rising 5.2% to £2 billion, a75% share. Energy drinks and colas provedparticularly successful in tapping into theresurgence of drinkers mixing alcoholic spiritswith soft drinks. Draught soft drink salesremained higher than packaged in 2012,accounting for a 54% share of pubs’ andclubs’ value sales and 59% of volume saleswith cola picking up the largest share of this.

Paul Graham, Customer ManagementDirector at Britvic, continued, “Even thoughour golden summer of sport didn’t quitedeliver the uplift in soft drinks sales that somemight have expected, there are still many rea-sons to be optimistic about soft drinks andthe future of the category. Pepsi and dietPepsi have seen notable success within pubsand clubs, and our focus on dispense hasdelivered operational benefits for customers,including speed of serve and consistent qual-ity, whilst also delivering value for money forconsumers during economically challengedtimes.

Britvic’s report shows resilience in the UK softdrinks market last year.

Good results forA.G. BarrA.G. BArr has announced its final results forthe 12 months to 26th January 2013.

Total turnover increased by 6.6% to£237.6 million, compared to £222.9 millionthe previous year. Profit on ordinary activi-ties before tax and exceptional itemsincreased by 4.3% to £35 million (£33.6 mil-lion in 2012).

Core brands Irn-Bru, Barr, rubicon and KAall grew in the period; and rockstar per-formed particularly strongly.

The company reports that a new produc-tion and warehouse facility at Crossley, Milton Keynes is progressing to plan andexpected to be operational this summer.

Following referral of the proposed mergerwith Britvic plc to the Competition Commis-sion, the companies are working with theCompetition Commission during its investiga-tion with a view to seeking clearance of thepossible merger

roger White, Chief Executive, commented:“A.G. Barr has delivered a robust financialperformance and continued to grow wellahead of the UK soft drinks market in theperiod. This once more proves the resilienceof our operating model and the potential ofour brands. Across the year, market condi-tions have remained difficult, specificallyimpacted by poor summer weather and fur-ther cost of goods inflation.

“Despite the added distraction of the

merger discussions with Britvic plc, the busi-ness has remained focused and delivered allof the ‘business as usual’ operating plansacross the year. We are now entering aperiod of significant workload associated withthe Competition Commission enquiry; how-ever the A.G. Barr Board considers there tobe a compelling rationale for clearance andthat the benefits of the transaction remainsignificant for both shareholder groups,” saidWhite.

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Lord Digby Jones

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12 noon, Tuesday 24 September 2013Mandarin Oriental Hyde Park, London

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Hydrating the nation for more than 100 years

B

Soft Drinks International – April/May 2013 5EUROPE

‘Ilogical’ Finnishtax to go aheadFINLAND’s soft drinks industry has reactedcritically to the Finnish government’s latestbudgetary announcement that excise taxeson soft drinks and confectionery productswill be raised even further to part-financethe government’s various anti-obesity healthpolicies and initiatives.

The Federation of the Brewing and softDrinks Industry (FBsDI) observed that therecent spiral of excises taxes on soft drinksproducts, including sugar-free bottled water,continue to ‘drain the margins on soft drinksproducts dry’.

The planned tax increase follows on froma similar rise in taxes on soft drinks intro-duced in January 2012. For the government,the expanded tax represents a key part ofits policy to broaden the tax base. The Fed-eration is even more critical given that thehigher taxes will also apply to bottled waterproducts.

The latest excise tax increase wasincluded in the Finnish government’s budgetframework announced in March. The latesttax increase will be imposed on both softdrinks and alcoholic beverages.

“As a responsible operator, we under-

stand that the industry should pay taxes, buta single industry cannot be continuallymilked. The taxes on soft drinks and alcoholare continually being raised. It’s unreasonableto overburden a single industry,” said ElinaUssa, the FBsDI’s Managing Director.

The government’s tax plan emanates fromthe Ministry of Finance’s sugar Tax WorkingGroup which reported its findings in Febru-

ary. The working group had examined coreissues, including the possibility of taxing sugarto generate higher revenue streams andpromote healthy nutrition. The group alsosought opportunities to further broaden thecurrent tax base.

“The working group’s task was to studythe introduction of a sugar tax so that itcould be implemented as soon as possible.However, excise tax is now being increasedon a limited number of foodstuffs and bev-erages. This leaves us wondering why therehas been no progress with the sugar tax,”said Ussa.

The present excise tax on soft drinks isillogical, according to Ussa, as the tax is alsolevied on mineral waters For each litre ofsoft drinks or mineral water sold in Finland,consumers pay €0.11 cents in excess softdrinks tax. soft drinks, mineral waters andjuices all fall within the scope of the tax,whether or not they are sweetened withsugar.

The tax on soft drinks was raised at thebeginning of 2011 to 7.5 €cents per litreand immediately again at the beginning of2012 to 11 €cents per litre. "The soft drinkstax is a market disturbance that skews com-petition. It should be removed due to its dis-criminatory nature, and replaced with a VATincrease or a tax based on sugar content,”said Ussa.

6 Soft Drinks International – April/May 2013EUROPE

Beetroot juice may lower bloodpressureDrinking as little as one cup of beetrootjuice every day could help lower blood pres-sure, according to a small-scale joint studyconducted by researchers at Barts, Londonschool of Medicine and Dentistry, Universityof London, Exeter Medical school and KingsCollege London. Firstly Ahluwalia et al stud-ied the effect of ingested nitrate on healthyrats and rats with high blood pressure.

The study, published in Hypertension,found that dietary nitrate, after bioconver-sion to plasma nitrite, significantly loweredblood pressure among rats that had highblood pressure compared with the healthyrats. The results were dose-dependent: thehigher the nitrate dose given to the rat, thebigger the effect on reducing blood pres-sure.

They then carried out a randomised crossover trial involving 15 individuals, with amean age of 52.7 years, with high bloodpressure of over 140/90mm Hg and whowere not receiving blood pressure medica-tion. The individuals drank either 250ml ofbeetroot juice or water and their bloodpressure was monitored for a period of 24hours. The participants having the beetrootjuice were said to have received a dose of3.5 mmol nitrate that caused a 1.5-foldincrease of plasma nitrite. After seven days,

Beet-it was used in a small-scale trial todetermine beetroot juice’s effect on hypertension.

participants received the alternative drink. Ahluwalia et al found that blood pressure

readings from individuals drinking the beet-root juice were cut by an average of 7%and, whilst the effects of the juice appearedto be most pronounced at around six hours,differences were still noticeable at the endof the period. They suggest that the benefi-cial effect stems from the nitrate found inbeetroot which can trigger a series of chem-ical reactions in the blood, increasing oxygensupply through vasodilatation. With an esti-mated 16 million people in the UK havinghigh blood pressure, a major risk factor forheart disease, stroke, and kidney failure, theresearchers hope that this could provide an

Hartwall for sale?HEINEKEN is expected to resolve the issueof Hartwalls’ future by June, after investmentbank JP Morgan & Chase was hired in Feb-ruary to conduct a root and branch strate-gic review of the Dutch group’s Finnishsubsidiary. The final solution sought byHeineken may involve the sale of Hartwall,or failing that, a significant overhaul of theHelsinki-based company’s soft drinks andbrewing operations.

JP Morgan & Chase received potentialtakeover interest from private equity fundsin both Finland and sweden, although noformal bids are anticipated until early May.Leading swedish and Finnish private equitygroups Nordic Capital, EQT and the listedFinnish investment company CapMan areamong the list of prospective bidders forHartwall.

Hartwall Capital, a privately owned invest-ment holding company owned by the Hart-wall family, has emerged as a potential buyer.The Hartwall family, which holds a diverseportfolio of industrial interests and invest-ments, sold the soft drinks and brewingcompany to scottish & Newcastle (s&N) in2002. Ownership changed again whenHeineken acquired s&N as part of a jointpurchase with Carlsberg in 2008.

The asking price is believed to be €500million. some industry analysts believe thatthe divestment price is purposely pitched tofacilitate a quick sale against a backdrop offalling operating margins on soft drinks andalcohol sales in Finland, a situation com-pounded by a government decision to fur-ther scale up excise taxes on soft drinksproducts against a backdrop of decliningconsumption.

“We are monitoring the situation, and wemay become an interested party,” said Tomvon Weymar, Hartwall Capital's Chairman.

Apart from own classic Lapin Kulta andJaffa brands, Hartwall holds a licence agree-ment with PepsiCo to produce and market7Up, Mountain Dew, and the full range ofPepsi products. Hartwall also produces anddistributes cider, wine and spirits. The com-pany currently has 850 employees on itspayroll.

The ideal solution in the event of adivestment move of Hartwall by Heineken isthat the company would return to Finnishownership, said rami Aarikka, the CEO ofFinnish soft drinks producer LaitilanWirvoitusjuomatehdas Oy.

“A Finnish owner for Hartwall would begood for the soft drinks and brewing indus-try at this time. As an industry, this is viewedas the best outcome for the domestic mar-ket,” said Aarikka.

Coca-Cola to takemajority share ofinnocentINNOCENT has agreed a deal for Coca-Cola to further increase its investment inthe company. The deal involves Coca-Colabuying the majority of the founders’ remain-ing shares.

The transaction is subject to governmen-tal approvals.

Innocent will continue to be run by ahome-grown innocent management team,and will focus on its three main aims of get-ting healthy, natural food and drinks to asmany places as possible, pushing harder forbetter social and environmental standards inbusiness and supporting the activities of theinnocent foundation.

Innocent's founders will retain a minorityequity holding and sit on an Executive Com-mittee which will continue to support thebusiness.

since Coca-Cola's initial investment fouryears ago, innocent has gone from strengthto strength; doubling in size, becomingsmoothie market leader across Europe andraising millions of pounds in donations forthe innocent foundation.

richard reed, co-founder of innocent said:“innocent has flourished since our deal withCoca-Cola four years ago. They have beenhugely supportive of our mission of gettingnatural, healthy foods to more people andhave been 100% committed to protectingour brand and the values it stands for. Giventhe success of the relationship, they will beincreasing their investment, supporting evenmore innovation and international expan-sion.’

James Quincey, Coca-Cola’s Group Presi-dent, Europe, added: “We remain confidentin the long-term growth potential of thecompany and the team and consider thebrand values as fundamental to continuedsuccess.”

easy to employ method to improve cardio-vascular health in the future. However, theycaution, this is a limited study based only onshort-term effects; long term effect are stilluncertain, and more work is still needed tosupport these findings.

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8 Soft Drinks International – April/May 2013INDUSTRY NEWS

EFSA energy drinks reportEFsA has published a report on a commis-sioned study that for the first time collatesdata on the consumption of energy drinksat European level for specific populationgroups, including children and adolescents.The study also estimates consumers’ expo-sure, through both ‘acute’ and ‘chronic’ con-sumption, to some active ingredients foundin energy drinks – primarily caffeine, taurineand D-glucurono-y-lactone. The study foundthat, among respondents, the age groupmost likely to consume energy drinks wasadolescents – 68% of total respondents –and that energy drinks, when consumed bychildren aged 3 to 10 years old, account foran estimated 43% of their total caffeineexposure.

The external study, which was commis-sioned under EFsA’s grants and procure-ment procedure, also examined specificenergy drink consumption habits – co-con-sumption with alcohol or consumptionassociated with intense physical exercise –among adolescents and adults.

The results provide important data forEFsA’s forthcoming risk assessment on thesafety of caffeine. In the context of abroader mandate, EFsA has been asked bythe European Commission to determinewhether, and the extent to which the con-sumption of caffeine together with otherfood constituents such as alcohol or sub-stances found in energy drinks could pres-ent a risk to health as a result ofinteractions of these constituents.

The key findings from the study are asfollows:Adults (18-65 years): Approximately 30%of adults interviewed were consumers of

energy drinks. Among these, about 12%were ‘high chronic’ consumers (regularlyconsuming on four to five days a week ormore), with an average consumption of 4.5litres a month. About 11% of consumerswere ‘high acute’ consumers (drinking atleast 1 litre in a single session).Adolescents (10-18 years): Approximately68% of those interviewed were consumersof energy drinks. Among these, about 12%were ‘high chronic’ consumers, with an aver-age consumption of 7 litres a month, and12% were ‘high acute’ consumers.Children (3-10 years): Approximately 18%of those interviewed were consumers ofenergy drinks. Among these, around 16%were ‘high chronic’ consumers, with averageconsumption of 0.95 litres a week (almost4 litres per month).Co-consumption with alcohol: Combined

consumption patterns among adult (56%)and adolescent consumers (53%) were sim-ilar.Consumption associated with sporting

activities: Approximately 52% of adult and41% of adolescent consumers said theyconsumed ‘energy’ drinks while undertakingsporting activity.Contribution of energy drinks to total caf-

feine exposure: Approximately 8% foradult, 13% for adolescents and 43% for chil-dren consumers.

The study was commissioned after someMember state representatives expressedconcerns to the Authority’s AdvisoryForum about the growth in popularity ofenergy drinks in Europe and the conse-quent potential exposure to caffeine andother ingredients, particularly among chil-dren and adolescents.

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Soft Drinks International – April/May 2013 9EUROPE

In brief…

l British bottled water has enjoyedanother year of growth, with the UK mar-ket in 2012 worth £1.6 billion, according totrade association British Bottled Water Pro-ducers. This compares with £1.5 billion theprevious year.

The data, provided by Zenith Interna-tional, shows that total UK bottled waterproduction in 2012 was 1,627 million litresof which 1,557 million litres was consumedin this country.

Natural mineral waters continue to bethe preferred choice, accounting for 62% ofthe UK market. spring water accounts for31% with ‘table' waters making up 6% andpurified water 2% of the total for packagedwaters, both home-produced andimported.

still water continues to outstrip sparklingwater, as it has done for many years, with

86% of water sold being still as againstsparkling with 14%.

l Nestlé Waters has reported sales of CHF1.6 billion, representing 1.8% organic growth,and 0.1% real internal growth in 2012.

The late arrival of spring affected thedeveloped markets. The North Americanbusiness grew, helped by the performanceof premium brands s. Pellegrino and Perrier,as well as Nestlé Pure Life. The Us regionalbrands faced intense price pressure.

In Europe, Perrier continued to be ahighlight, as was the UK, where a new fac-tory was inaugurated in Buxton. Elsewherethe business was resilient in view of theprevailing trading conditions.

The emerging markets continued togrow by double-digit figures, led by NestléPure Life and strong local brands, sup-

Dads fussier thanchildrenMEN are worse than toddlers when itcomes to eating fruit and vegetables,according to a new poll of mums in theUK.

The survey, for drinks producer saVse,reveals that pre-school children are con-suming an average of 12 different types offruit and vegetables a week compared tomen who eat half this amount. In fact theanalysis showed that the average man ateonly 1.2 portions of fruit or veg a day.

The consumption of fruit and vegetablesis important as it helps to lower the risk ofchronic disease, hear t disease andsome cancers.

Mums were questioned about the veg-etable consumption within their householdand whilst 85% admitted that they regularlymanaged to give their offspring their five aday, rarely could the same be said for theirhusbands.

Adept at finding creative ways of encour-aging small children to eat more healthy,

SaVse’s broccoli-based smoothie tastes fruity.

almost half (48%) of the mums polledadmitted to using similar ‘stealth health tac-

tics’ on their other husbands.The top five vegetables men hate the

most are: cabbage, broccoli, Brusselssprouts, aubergine and mushrooms. A third(32%) of those questioned said their hus-bands never ate greens such as cabbageand broccoli.

Guka Tavberidze, founder of savse said:“Take chips out of the diet of many menand the reality is that there is too little veg-etable content. Eating vegetables is anessential part of a healthy, balanced dietand if men aren’t prepared to tuck in, it’sno surprise that their partners are resort-ing to stealth techniques.”

saVse, a new and ‘surprisingly delicious’vegetable smoothie invented in the formersoviet republic of Georgia is set to revolu-tionise vegetable consumption in the UK.recipes blend large quantities of vegetableswith fruits to create a sweet taste. Nosugar or preservatives are added.

In blind taste tests, 98% of respondentswere unable to detect the presence ofbroccoli in saVse smoothies, despite itbeing a principal ingredient. And 82% saidthat they thought that saVse’s broccoli-based smoothie contained fruit alone.

ported by production capacity investmentin Brazil, Nigeria, Vietnam and China.

l The Innovation Flow Lounge will be anew feature at leading drinks exhibitiondrinktec this year. It will provide a new toolfor communication between marketing andtechnology exper ts. Every day in thisLounge – except for Friday – there will bean overarching theme, covered in various‘action modules’ designed to provide infor-mation and encourage interaction and net-working: for example, in the IDEArena, a‘small stage for big ideas’, there will be aseries of short talks (max 10 mins), byspeakers sharing their view on a particulartopic. The talks are intended as a bridgebetween marketing and technology. Therewill also be a ‘Talking Table’ – a round tablediscussion at 3pm each day.


Africa

INDUSTRY NEWS

Battle of the juicesLIMITED edition soft drinks tend to bebased on a marketing strategy aimed atstrengthening a brand through innovation,sometimes also trialling an idea that mightfirm up into an eventual permanent playerin the portfolio.

seldom do limited editions battle it outagainst each other and almost never arethey set up to do so deliberately. However,south Africa’s recent battle of the juices hasseen two limited edition offerings vie formarket share.

Brand managers have implied, handrather tentatively on heart, that it wasn’t all

set up in advance but no-one has been unhappyabout the resulting public-ity…and sales.

raising a mild questionmark or two about theaccidental nature of thebattle is the fact that thetwo contenders – Liqui-Fruit and Ceres – arepart of the same, albeitlarge, beverage group.

Liqui-Fruit kicked offwith Liqui-Fruit LimitedEdition Blackberry, withBrand Manager Karen

Veysey describing it as being “in true ‘thepower is in the juice’ style”: 100% fruitjuice, high in vitamin C and no addedpreservatives.

Within a very short time, Ceres LimitedEdition Apple hit the market.

“We thought we would have a bit of funby responding to Liqui-Fruit’s recentlylaunched blackberry flavour by launching alimited edition apple, just like competinghandset brands out there,” said Brand Man-ager Nabeel schrueder.

Ceres one-upped the ‘opposition’ by cre-ating an interactive game on its Facebookpage. This encourages users to ‘root outthe cheeky blackberries that have snuckinto the beautiful Ceres Valley’, achieved byshooting apples – of course. Prizes in thepool were seven Apple iPhone 5s.

Planned or not, it was very effective mar-keting.

SABMiller command changes earlyA BrAIN tumour, with almost immediatesurgery and ongoing treatment, has forcedsABMiller’s Graham Mackay to relinquishcommand of the giant soft drink bottlerand brewing group earlier than scheduled.

Alan Clark, appointed Chief Operatingofficer in July last year, has been promotedto Chief Executive.

As we outlined in an earlier report, aseamless succession plan was in place. ThesABMiller board made Clark COO withthe intention of his succeeding Mackay asChief Executive after a one-year transitionalperiod.

Mackay would have then become Non-executive Chairman, retaining the benefit ofhis vast experience in the African beveragessector. This might still happen, dependingon how he comes through the treatment.

Meantime, John Manser has become act-ing Chairman.

Mackay, who is very popular at sABMiller,sent a poignant message to group employ-

ees, saying he was: “Inexpressibly proud ofthis company, what it has achieved and theshape it is in. I certainly do not expectthere to be any impact from this develop-ment on its operations or strategic direc-tion, which will continue to run as normal.

“The transition of management responsi-bilities to Alan Clark is already welladvanced. The group is in excellent hands,and Alan will now simply pick up theremaining executive responsibilities a littlesooner than expected.

“I obviously have an additional personalobjective, and that is to get well as quicklyas possible for the sake of my wife andchildren. Thank you all for your support.”

Food & DrinkTechnology showfor Jo’burgTHE Gallagher Convention Centre inMidrand, greater Johannesburg, is a familiarvenue for major conferences and exhibitions,including some in our industry. Joining thecalendar in 2014 will be Food & Drink Tech-nology, organised by Messe München Inter-national and its subsidiary MMI Africa.

This African spin-off from drinktec will beheld every two years, and the format will bea congress, workshops and internationalexhibition. The first edition of the series willbe held from 18th to 19th March 2014.

Messe München says that ‘the focus willbe on technologies for safe, hygienic andresource-efficient production and packagingof foodstuffs, liquid food and beverages, aswell as current developments and trendsalong the entire value added chain from rawmaterials handling, processing, filling andpackaging through to logistics’.

Red Bull showstand is a hitBOOsTING the impact of red Bull at tradeshows in south Africa while at the sametime making it easy to set up at venues, thecompany has worked with XZIBIT todevelop a stand that packs a lot into a rela-tively small space.

One draw card is a Formula-1 racinggame area, raised 100mm from floor leveland featuring two consoles with bucket seats,steering wheels, foot pedals and a big screen.

A crisp white presentation lounge isstyled for receiving several guests at a time.Visitors can access red Bull’s digital cata-logues on customised iPad stations.

White polypropylene moulded tables pro-vide an alternative marketing space adjacentto the game area.

Alternating red, white and blue lightingadds a touch of the theatrical to the stand.

Alan Clark, CEO of SABMiller.

Red Bull Africa trade show stand.

Soft Drinks International – April/May 2013 11AFRICA

Juice brandexpandsCAPrI-sUN juice drinks, known as Capri-sonne in some markets, are spreading intomore of Africa as the Zug-based companywhich holds international rights delivers onits plans to build this into a global brand.

The strategy for achieving this is based onpartnerships with local producers and dis-tributors.

Among recent developments is a moveinto Angola with Drinco Industria deBebidas, known usually as Drinco.

And in Nigeria, where Capri-sonne hasbeen produced for more than 30 years, mar-ket awareness has been boosted recentlythrough a promotion bannered as Capri-sonne school surprises Offer. This includesboth instant prizes and a draw for otherprizes, all with a school theme.

‘The campaign is expected to be a bigsuccess with a win-win situation for our tar-get audience as well as for us,’ said a com-pany statement. ‘This campaign will help ininducing trials and thus getting new con-sumers into our consumer set and kids aregoing to love the gifts that will come withCapri-sonne.’

Capri-sun is proud of its longstandingoperation in Nigeria, not only because it hasbeen such a success but also as a reminderthat Capri-sun was one of the first Euro-pean beverage brands to identify the oppor-tunities for production on the Africancontinent.

The new Capri-sun venture in Angolameans that Capri-sun now has six produc-tion sites – out of 23 to date – in Africa.

Angola is an enormous soft drinks market,partly because of the demographic skew toyoung people and also through consumersbeing attuned to packaged juices, CsDs andwaters.

“We are very happy that from now onAngolan moms can choose Capri-sun todelight their children every day”, saidCarsten Kaisig, Capri-sun’s Chief Executive,at the ceremony launching the new produc-tion partnership.

Drinco is an established soft drinks pro-ducer. Its headquarters and main productionplant are in Viana, about 15km from Luanda,the Angolan capital, in an area known as theKikuxi canal development zone.

“I’m very excited with the start of the co-operation with Capri-sun,” said WalterPontes, Drinco’s owner. “It was my dream tolaunch Capri-sun in Angola since I discov-ered it in the north of Nigeria when I wasworking for a local brewery in the ‘80s.”

raw materials for the plant are suppliedfrom Germany by Wild which developed

Capri-sun, and technical support comesfrom Wild-Indag.

Four flavours are being offered in Angola:Orange, Pineapple, Multi-Vitamin and Apple.

Initial market focus is on the Luanda area,

with roll-out later to other parts of thecountry. In addition to the sale of multi-packs in supermarkets and other retail out-lets, individual pouches are being sold bystreet vendors.

Walter Pontes and Karsten Kaisig. Celebration the launch of Capri-Sun in Angola.

Soft Drinks International

12 Soft Drinks International – April/May 2013AFRICA

Boost for banana juiceTHE rwanda Agriculture Board is running avariety of initiatives to increase managedbanana production in the country, as well ashelping to launch new technology forbanana juice production.

Among the initiatives in recent monthshas been a seminar on coffee-banana inter-cropping, bringing the agricultural industry upto date on research undertaken since theconcept was introduced to rwanda a littleover two years ago.

In most of the studies, board staff pointedout, when coffee and banana plants wereinter-cropped, there were generally higheryields. These yields became more significantfor banana plots that were purposely placedcloser to coffee plots due to the significantincrease of nutrients. The banana yield morethan doubled.

Working with the Association forstrengthening Agriculture in Eastern andCentral Africa, the board has also launchednew banana juice technology which canhalve production costs and time by combin-ing pasteurisation and mixing. It also main-tains nutrients in the end product.

“Juice goes bad quickly if not properlyprocessed,” said researcher Jean Bosco shin-giro. “Our processors depended on tradi-

Coke staying onJo’burg skylineIT’s big, highly visible and has been acceptedby residents and workers as a city landmark.And now Coca-Cola south Africa has signedup to keep using the mega-billboard in cen-tral Johannesburg.

This is the third year that Coca-Cola hasfeatured on the Life Centre building, withtwo different creative campaigns so far. Themost recent has been a colourful wrap fea-turing giant bottles.

The prime outdoor site is maintained byGraffiti Impact Media.

“The Coca-Colaadvertising on theLife Centre buildinghas become part andparcel of the Johan-nesburg city skyline,”says richard Wilkin-son, Managing Direc-tor of Graffiti ImpactMedia.

“People anticipatethe brand in thatlocation and we’recertain that Coca-Cola will remainthere for a long timeto come.”

Life Centre building,Johannesburg.

Research presentation. Photo: RwandaAgriculture Board.

tional methods that lasted for very few days.The new technology will allow juice to bekept for over three months.”

It has been described as a turning point inthe industry.

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Contaminationclaims a hoaxANGOLAN bottler refriango says that aviral campaign alleging contamination istotally false, putting the company at com-mercial risk and potentially jeopardising jobs.

refriango produces a large number of car-bonated soft drinks, juices, energy drinks andwaters. It also handles alcoholic beverages.

The denigration campaign has includedmobile phone texting as well as othermeans of rumour-mongering.


Middle East COCA-COLA’s Middle East & North Africa(MENA) business unit has become the cur-rent holder of the robert W. Woodruff Cup.

The unit also covers Pakistan and parts ofWest Africa.

As is well known in the global soft drinkindustry, this accolade is Coca-Cola’s mostprestigious operating award. It honours thetop-performing business unit in the Coca-Cola system, particularly the one whichmost directly connects its efforts and resultsto the short and long term goals of thebusiness.

The Woodruff Cup is named for Coca-Cola’s long-time leader.

“While this award recognises the achieve-ments of the entire Coca-Cola system inMENA – including our bottling partners, cus-tomers, suppliers, and retailers who deliverrefreshment and moments of happiness tohundreds of millions of consumers every sin-gle day – it also highlights the vibrant poten-tial of this region,” said the company’sChairman and Chief Executive, Muhtar Kent.

“We are proud that our business not onlycontributes to the economic growth of eachmarket but also how it supports the com-munities in which we operate.”

The Woodruff Cup was introduced in1983.

Red Bull StitchedAN online design competition with a differ-ence has generated a lot of interest in theKingdom of saudi Arabia.

This called for participants to submit‘incredible abaya designs for the red Bullsaudi Wings Team’. Uploaded to www.redbullmea.com/stitched, these wereopen for public voting, with the top 20 thenappearing on a live fashion show wherethree judges decided on their favourite.

From the lowest to the highestA PEPsICO-Jordan flag is being carried fromthe Dead sea, the lowest spot on earth, tothe top of Mt Everest in an expeditionsponsored by the company as a fundraiserfor the King Hussein Cancer Centre’s expan-sion project.

“supporting this initiative is in line withnational efforts to raise funds towards theKHCC's expansion project,” said PepsiCo’ssufian Al salman. “It emphasises PepsiCo-Jordan's unwavering commitment to thefight against cancer and corresponds withour goal to provide patients who are bat-tling the disease with optimal treatment.

Most preciouswater?MAsAFI is supporting Dubai Cares, a UAE-based philanthropic organisation, in fundrais-ing for primary education initiatives indeveloping countries.

The water and juice bottler a major sup-plier in the Middle East and with growingsales in other markets, is passing on contri-butions from the sale of promotional waterbottles. These feature the Dubai Cares logoand a message reading: ‘On behalf of all thechildren you’re helping, Thank You’.

People are also able to contribute onlineand to participate in an auction for a special1.5 litre Masafi bottle. This undertaking isopen – on the www.mostpreciouswater.com

Woodruff Cup win

site – until 30th June.“We are privileged to be part of this

noble cause,” says reginald randall, Masafi’sChief Executive. “Dubai Cares is playing apivotal role in supporting primary educationprogrammes in developing countries, and weare happy to be supporting them throughthis campaign.

“This is a small step towards a ‘World ofGood’, a value that we at Masafi so proudlyespouse.”

Masafi’s Reginald Randall (right) and Tariq AlGurg, Chief Executive of Dubai Cares.

From the lowest to the highest expedition.Photo: Mostafa Salameh.

“This agreement is geared towards fur-ther enhancing our sense of belonging toand close kinship with the local community,”

The expedition is led by Mostafa salameh,who was the first Jordanian to reach thesummit of Everest.

Teeba ownershipchangesTHE Jordanian beverage company TeebaInvestment for Developed Food Processingis now fully owned by International Dairy &Juice (IDJ), the joint venture between saudi-based Almarai and PepsiCo.

Teeba handles Tropicana juices in the king-dom, as well as milk and other dairy lines

from Almarai and Teeba-branded dairy.It has done well with developing Tropicana

sales and has recently expanded the rangeavailable in Jordan. IDJ spent 12 million Jor-danian dinars to buy the 25% stake held byAlsafa Co, the founding owners of Teeba,which was set up in 2004. IDJ purchased a75% holding in 2009.

‘This simplified ownership structure willhelp the IDJ shareholders drive the Teebainvestment forward,’ said an IDJ statement tothe saudi stock exchange.

13:52:41

16 Soft Drinks International – April/May 2013MIDDLE EAST

PepsiCo’s Kick for HopeTHE close links between Pepsi and football(or soccer, as some of the world knows thesport) has been extended through a one-year ‘Kick for Hope’ partnership with theAsian Football Development Project(AFDP). This will cover some 40 countries,with a particular focus on the Middle Eastand India.

Target countries in the Middle Eastinclude the UAE, Jordan, saudi Arabia,Kuwait, Qatar, Oman, Bahrain, Iraq, Lebanonand Yemen.

The partnership will develop grassrootsfootball projects and work on ways toincrease participation by women and youngpeople.

Joint awareness activities relating to therole of football in health and wellbeing areplanned, as is capacity building and trainingfor coaches and referees.

“This is a perfect fit with AFDP's missionand values, and we are also striving to imple-ment the same level of best-practice PepsiCo exhibit in their everyday business,”said Prince Ali Bin Al Hussein of Jordan, thedriving force behind the project.

“With PepsiCo as our partner, we knowthat we can work closely together to capi-talise on the unique power of the world'sfavourite game to drive positive socialchange and promote sustainable develop-ment across Asia.”

The partnership was announced by theprince and saad Abdul-Latif, Chief Executiveof PepsiCo Asia, Middle East and Africa.

PepsiCo’s Saad Abdul-Latif (left) and Prince AliBin Al Hussein at the partnership launch.

Ancient Romanpond restoredA PrOJECT completed under a partnershipbetween PepsiCo Jordan, the Jordan ValleyAuthority and the Ministry of Water andIrrigation has seen the restoration of anancient roman pond in Al-Jeezeh.

The bottler is also covering the full con-struction costs of the Wadi Al-Ahmar damin Tafileh, a venture aimed at collecting rain-water using advanced water harvestingmethods.

At a ceremony marking the Al-Jeezehrestoration, Eng. Abu Hammour, secretaryGeneral of the Jordan Valley Authority, saidthe aim had been, “To preserve and protect

this ancient historic roman site from thenegative impact of climate elements, as wellas meeting the various water and agriculturalneeds of Al-Jeezeh's residents and livestockbreeders.

“Under this project, the pond has beenrestored through re-collecting flood waters,which have been cut off for three years, byconnecting two parallel cement pipelines towater tunnels between the main valley andthe pond, in addition to excavation and fillingworks.”

Helping youngentrepreneursTHE Business4Change conference organisedin Dubai by PepsiCo and the Csr division ofAl Ahli Holding Group has been judged areal success by the young social entrepre-neurs who took part.

The two-day event gave the entrepre-neurs an opportunity to access thoughtleaders and mentors such as C3, OxfordUniversity’s skill Centre for social Entrepre-neurship, Gradberry and Ahead of theCurve Consultancy.

“If we want a more sustainable future, it'scrucial that we nurture young talent fromthe region,” said Huw Gilbert from PepsiCoAsia, Middle East and Africa. “small andmedium-sized enterprises play a large role indeveloping a country's economy – from cre-ating opportunities and reducing unemploy-ment, to having a positive social impact –and today, we’re investing in the future by

fostering ideas from youth, who will becometomorrow's leaders.”

One feature of the conference was thePerformance with a Purpose awards spon-sored by PepsiCo. These were structured tohelp four participant groups kick-start theirsocial enterprises, with a prize of dedicatedmentoring and development of a mobilewebsite and app.

A panel at Business4Change.

7up sponsors football leagueDUBAI refreshments has linked up with theDubai sports Council to organise the 7UpDubai Government Entities Football League2013. This involves 28 government andsemi-government entities, including theruler’s Court.

Dubai refreshments (DrC) is the Pepsibottler for Dubai, sharjah and the northernemirates of the UAE.

“This event reinforces the strong footballheritage of the UAE, and brings all the lead-

Players in the 7Up league.

ing government entities on a commonground,” said Tarek El-sakka, DrC’s GeneralManager.

Ahmed Al-sharif, secretary General of thesports council, praised DrC’s initiative indriving the football league.

“We have been part of many sportingevents, tournaments and football champi-onships in the UAE,” he said. “However, the7Up Dubai Government Entities Football

League is a different model altogether - weare confident that this league will help pro-mote the spirit of football in the UAE andbring untapped talent to the forefront.”

Send your news to

[email protected]

18 Soft Drinks International – April/May 2013InDuSTRY nEWS

Asia PacificBig changes for SuntoryJAPANEsE beverage mega-group suntory isrefreshing its organisational structure, consoli-dating its diverse enterprises in a more effi-cient format that sees each division bothsupporting and drawing from others in thegroup.

One key move is the creation of suntoryGlobal Innovation Center, headed by MasatoArishiro and with a head office in Minato-ku,Tokyo. suntory’s research work covers areassuch as microbial science, plant science, waterscience, nutritional science and the scientificstudy of food palatability.

Now, to promote the further ‘creation ofnew value’ as suntory’s philosophy describesresearch and innovation, r&D will increasinglyfocus on the newly formed entity, bringingtogether research from around the group.

Further strengthening of research anddevelopment will come with the completionof a research and development centre in Kei-hanna science City, located in seika, KyotoPrefecture. This district is home to severalcorporate, academic and institutional researchand cultural facilities.

Due to open in 2015, the centre will bring

together three separate r&D divisions cur-rently located in Osaka.

‘This will enable a more vigorous exchangeof opinions and information by researchersinside the company and stimulate communi-cation with outside researchers,’ says a sun-tory group statement. ‘New ideas and manyother benefits are expected to result.’

Allied to the just-formed suntory GlobalInnovation Center this is expected to providea strong foundation for new product devel-opment.

Another new entity is suntory Beverageservice, which amalgamates six vendingmachine subsidiaries of suntory Beverage and

Food and suntory Foods.All of these are substantial operations, with

vending machines a core means of retail dis-tribution and sale in Japan. suntory Beverageservice will be one of the country’s biggestoperators.

‘Based on this business integration, suntoryBeverage service Ltd will be able, throughprompt decision-making, to deal expeditiouslywith changes in the environment surroundingthe business, and will endeavor to improvebusiness operations and increase cost effi-ciency,’ says a suntory statement.

The group intends to grow its vendingmachine business further which, despite itssize, will be something of a challenge giventhe intense competition.

Yet another move is the creation of a cor-porate communications division which willbring together the public relations depart-ment, Csr department and the environmen-tal sustainability strategy department.

sales development and marketing promo-tions divisions are being integrated, a newwater division established, a fountain divisionset up to expand the size and earnings ofsuntory’s fountain business, and the nationalchain stores division broadened.

Plaza, Keihanna Science City. Photo: Misakubo.

Rotuma to becomewater exporterFIJI is such a popular tourist destination, withNadi International Airport having becomeone of the key transport hubs of the southPacific, the isolation of some of its manyislands comes as something of a surprise.

More isolated than most is rotuma, anisland group whose culture more closelyresembles Polynesian than Fiji’s dominantMelanesian.

In recent years rotumans have debatedopening up to international tourism. Whilethere have been a few cruise ship visits andsome intrepid travellers have found theirown way there, the majority of remainingresidents (a lot now live elsewhere in Fiji)are happy to maintain their quiet lifestyle ina near-pristine environment.

But the natural integrity of the area givesrotuma a forceful selling point for plans tosell water and food to countries in the Cen-tral Pacific, many of which don’t haverotuma’s resources.

For the time being, however, it is unlikelyrotuma’s spring water marketing initiativewill develop on the international scale of thetwo Fijian water brands which currentlyenjoy major international sales.

Share a Coke…and a songFIrsT it was Australians and New Zealan-ders being invited to share a Coke with afriend or family member whose nameappeared on the label. It was an admirablefeat of packaging logistics and distributionfinesse and it drew heavy attention at first inboth markets.

However, it didn’t seem to resonate assuccessfully as expected and faded withoutmuch consumer concern, although the con-cept was exported to other markets. Coca-Cola talked it up as an innovation.

Another multi-labelling venture seems tobe evoking more enthusiasm, possiblybecause it involves music. ‘share a Coke anda song’ invites consumers to choose a bottlewith a year that has some special musical

memory for them, from 1963 to 2013, usingthe unique code to access 50 songs fromthat year through a dedicated website.

An added bonus is that they can beshared with others via Facebook and email.

The 50 years of music spanned by thepromotion feature a total of 2,500 songchoices.

Coca-Cola worked with Universal Musicto select the songs and make them availablefor streaming.

Sunshine CoastallegianceTHE man who rescued Queensland bottlerWimmers soft Drinks from being swallowedby one of the industry giants has nowturned down offers to relocate the businessto Brisbane or elsewhere, despite such amove probably being more profitable forhim.

Entrepreneur Peter Lavin, himself a sun-shine Coast resident, won enthusiastic sup-port – as we reported at the time – frompeople in the small town of Cooroy whenhe bought Wimmers which had incurred

crippling debts through an expansion pro-gramme.

The enterprise was slated to close down,with brands likely to be purchased by one ofthe industry leaders keen to leverage itsvery positive market status.

He then had to deal with the need tomove from the current premises.

Offers came in of development land inthe state capital, Brisbane, where operatingexpenses would have been lower and estab-lishment incentives available.

But Lavin said he had bought the business,which also incorporates a well known min-eral water brand, to keep it on the sunshineCoast and has sought council approval tobuild at an old timber mill site.

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20 Soft Drinks International – April/May 2013ASIA PACIFIC

CCA launchesinteractive coolersUNTIL a few years ago, vending machinesand drinks coolers stacked, displayed anddispensed beverages. They still do, of course,but nowadays that’s just the start.

In Australia, Coca-Cola Amatil (CCA) isrolling out what it calls the world’s coolestcooler.

These units, which are being offered firstto key accounts, offer interactive games,Facebook connectivity and special deals onbeverages and foods attuned to the time ofday. They feature technology developed andpatented in Australia.

“We set ourselves the challenge of gettingthe cooler to do more than just displayingour great brands,” says steve Caproni, CCA’snational digital strategy manager. “Wewanted to turn it into a media hub thatwould allow consumers to connect with uslike never before.

“The coolers we’ve developed with soft-ware and digital content innovator tkm9 andTranscity as the manufacturer are a hugeleap forward in reactive and interactiveadvertising as they allow us to have instantengagement with consumers where it mat-ters most, the point of purchase.”

Mark Hodgens, tkm9’s Chief Executive,explained: “The traditional glass doors of thecoolers have been converted into transpar-ent digital panels designed to play content,invite interactivity and capture attention ofpassing consumers. There are several screenson the cooler, above the large front doorsand on the side of the cooler, a third largescreen with touch glass capability, allowingconsumers to interact with the cooler.

“The coolers are also loaded with the lat-

est in smart digital signage content andthrough motion capture devices, consumerscan interact through augmented reality, ges-ture and mobile.”

In another move that has won CCA plau-dits in Australia, the group has signed theUN Women’s Empowerment Principles,seven steps which global businesses are tak-ing to advance and empower femaleemployees.

“We recognise that diversity is good forbusiness and we know that to be an evenmore successful company and corporate cit-izen our staff should reflect and closelyresemble the communities we operate in,”says Terry Davis, CCA’s long-serving GroupManaging Director.

“We still have work to do to improve our

CCA’s interactive cooler.

gender balance. However, we’re confidentthat by working with the support of UNWomen we will be able to continue ourprogress.”

CCA became the ninth Australian com-pany to sign the principles. The group’s gen-der diversity policy includes a strategy forsourcing, inclusion and retention of women,setting company-wide goals for genderequality, a system of pay equity analysis andclear policies regarding workplace conduct,discrimination, safety, health and flexiblework options.

As well as being Australia’s national Coca-Cola bottler, CCA produces several of itsown brands and is active in the alcoholicbeverages sector. It has one of Australia’sbiggest FMCG distribution networks. It alsoholds the Coca-Cola franchise for NewZealand, Indonesia, Fiji and Papua NewGuinea, along with its own brands for eachcountry.

In brief…

l skyPeople Fruit Juice, a producer of fruitjuice concentrates and fruit juice beveragesin China has announced its financial resultsfor the year to 31st December 2012.

Total revenue was Us$102.4 million, anincrease of 22% year-on-year, with revenueof the fruit juice beverage segment increas-ing by 29% to Us$27.1 million. revenue ofthe concentrated pear juice segmentincreased 116% to Us$28.9 million.

“We are very pleased to report robustfinancial results for the fiscal year 2012 evenas we explore new market opportunitiesand initiatives. The year was driven by theoutstanding commitment of our employeesacross a wide variety of activities which ledto superior performance in two of our keyproduct segments, concentrated pear juiceand fruit juice beverages,” said Hongke Xue,Chief Executive Officer of skyPeople.

Xue continued, “I am also pleased toreport that the financial condition of thecompany is sound and that skyPeople hasexcellent growth opportunities available to it.

“As announced last year, we entered intoan agreement with the government ofHubei Province, one of the largest citrusproduction provinces in China, to investapproximately Us$61 million to developfacilities to produce a range of orange prod-ucts.”

l Japan’s Kirin Holdings is selling its foodscience business to Mitsubishi Corporation.

The division, Kirin Kyowa Foods Company,is a major supplier of food and beverageingredients and flavour-enhancing products,including yeast extracts, nucleotides andhydrolised proteins.

In addition to domestic operations withinJapan, the company is also active in Indone-sia and China. some 81% of shares in KirinKyowa Foods will move to Mitsubishi in July,with the balance in January 2015.

Flip, Rip!FOr most Australian and New Zealand con-sumers, Bundaberg Brewed Drinks’ colourfulLand rover is familiar only on the company’swebsite and Facebook page. That doesn’tbother the Queensland bottler because it isvery successfully utilising social media tobuild brand loyalty and trialling across itswide soft drinks portfolio.

The Land rover, however, is indeed real,and to be seen not only around the tropicaltown of Bundaberg but also further afieldon promotional visits.

It has become something of a symbol forthe series of competitions BundabergBrewed Drinks devises, such as the Flip, rip!

initiative built around graphics of pulling abottle cap.

Featuring a unique cap code, it offers amajor prize of a A$15,000 holiday package,supported by a large number of instantprizes.

Another promotion, running through intoJune, offers a limited edition branded servingboard, three glasses and some special Bund-aberg coins. Facebook-based, it calls for par-ticipants to explain briefly their fondestfamily memory.



Americas

Strong start to2013 for PepsiCoPEPsICO, Inc has reported core earnings pershare of Us$0.77 for the first quarter, anincrease of 12% on organic revenue growthof 4.4%.

“We're greatly encouraged by the strongstart to 2013,” said Chairman and CEO IndraNooyi. We delivered solid organic revenuegrowth and double-digit core EPs growth inthe first quarter, driven by our balanced foodand beverage product and global geographicportfolio. Our investments in creating thisportfolio are paying off and our brand andinnovation strategies are driving sustainabletop-line growth.

“We are driving increased marketplaceexecution and making higher investments inmarketing and innovation to drive futuregrowth. In the first quarter, our advertisingand marketing expense increased by 11%,while our core operating margin increased 80basis points.

“Importantly, we're focused on ramping upthe effectiveness and efficiency of everyaspect of our operating system, from pro-curement to manufacturing to selling and dis-tribution. For the full year 2013, we expect todeliver approximately Us$900 million in pro-ductivity savings as part of our three-year,Us$3 billion productivity programme, whichwill fund future growth investments and fur-ther enhance our operating margins. Andwe've already begun to identify the nexttranche of productivity savings to extendbeyond our current programme.”

PepsiCo Americas Beverages core constantcurrency operating profit grew 4% in the

quarter reflecting favourable effective netpricing and productivity gains. reported oper-ating profit was up 8%.

On an organic basis, emerging and devel-oping market revenue grew 12% in the quar-ter. The refranchising of the company’sbeverage business in China and unfavourableforeign exchange impacted emerging anddeveloping markets’ net revenue growth by11 percentage points, resulting in 1%reported net revenue growth.

On an organic basis, international beveragevolume grew 6%.

Soft drinks amongProductPacesettersBETWEEN 2011 and 2012, nearly 1,900new consumer packaged goods (CPG)brands hit retail shelves across the UsA,which includes traditional grocery, drug andmass market retailers, but Informationresources Inc (IrI) says that only 11% ofthose launches met the stringent, industry-recognised benchmarks of exceptional first-year sales success required to achieve 2012New Product Pacesetter status.

Among food and beverage champions,average year-one dollar sales for the top-100 brands were Us$43.4 million. Newfood and beverage brands addressed longstanding trends around wellness, indulgence

Sparkling Ice made the Top 10 of IRI’s New Product Pacesetters.

and convenience. Importantly, though, themost powerful launches of the year alsodelivered more to today’s finicky, frugal andfast-moving consumers. They provide newoptions that serve cross-occasion eating

behaviours, support proactive wellnessefforts and satisfy desires for intelligentindulgence.

soft drinks featuring in the Top 10 areTruMoo, at No. 4 and sparkling Ice at No. 7.

Coca-Cola bottling changeCOCA-COLA Bottling Co Consolidated hassigned a non-binding letter of intent with TheCoca-Cola Company (‘the Company’) toexpand the Company’s franchise territory. Theletter of intent provides additional distributionrights for the Company in parts of Tennesseeand Kentucky which include major markets,Knoxville, TN and Lexington and Louisville, KY.Coca-Cola refreshments UsA, Inc. (CCr), awholly owned subsidiary of The Coca-ColaCompany, currently serves this territory.

The proposed transaction for acquiring dis-tribution rights to the expanded territory willbe accomplished by a sub-bottling arrange-ment with CCr under which the Companywould make ongoing payments to CCr in

Bottling operations are to change for The Coca-Cola Company.

exchange for the exclusive distribution rightsin the territory. CCr would also transfer itsrights in the territory to distribute brands notowned by The Coca-Cola Company to theCompany as part of the transaction. In addi-tion to territory rights, the Company wouldalso acquire distribution assets and certainworking capital from CCr relating to theexpanded territory. The Company would notacquire any production assets from CCr. Thenew territory will be covered by a new formof comprehensive beverage agreementbetween the parties.

J. Frank Harrison, III, Chairman and CEO,said, “We are very excited about this growthopportunity for our company, The Coca-ColaCompany and the Us Coca-Cola system.Working closely with The Coca-Cola Com-pany and our Us bottling partners, webelieve that we are well positioned to helpdrive increased value in the Coke system.”

This proposed transaction with The Coca-Cola Company is subject to the partiesreaching definitive agreements by the end of2013 with closing of the transaction expectedduring the latter part of 2014. There is noassurance, however, that the definitive agree-ments will be reached and the closing of theproposed transaction will occur.

Soft Drinks International – April/May 2013 23AMERICAS

Dr Pepper plays ballTHE Confederation of North, Central Amer-ica and Caribbean Association Football(CONCACAF) has announced an agree-ment with Dr Pepper snapple Group thatmakes 7Up the Official soft Drink of the2013 CONCACAF Gold Cup.

Through the agreement, 7Up will workwith CONCACAF and its commercialagency, Traffic sports, to develop pro-grammes that engage and excite fans leadingup to and surrounding the Gold Cup –including consumer promotions, retail mer-chandising, ticket giveaways, premium offers,in-game advertising, product sampling andinclusion in promotional marketing materials,among other activities. The agreement alsoincludes Clamato, squir t, sunkist soda,Peñafiel and other DPs brands.

“7Up is an iconic brand known for pro-viding uplifting refreshment to its consumers,and they are a natural partner for a tourna-ment with a growing, passionate following,”said CONCACAF’s General secretary,Enrique sanz. “We are excited to team upwith 7Up and DPs to connect with fans inways they have never been reached and toultimately enhance their enjoyment of theGold Cup experience.”

“soccer is defined by great moments, and

7Up is sponsoring the Gold Cup.

organisationsmergeTHE Closure and Container ManufacturersAssociation (CCMA) has become part ofthe International society of Beverage Tech-nologists (IsBT), effective from April this year.A group will be formed with representativesfrom both organisations to facilitate thetransition.

“The CCMA Board has decided that thetime is right to tap into the resources of alarger organisation with which we alreadyshare several common interests and initia-tives. We now look forward to using ourcollective efforts to tackle key industry issuestogether,” said roy robinson, Chairman,CCMA and Vice President of BusinessDevelopment for Portola Packaging.

By joining IsBT, CCMA members will nowhave access to additional technical support.In turn, they will also be able to share indus-try guidelines and standards with a larger,

more global audience. IsBT will also benefitfrom additional members with valuableoperations and processing knowledge fromthe manufacturers’ perspective.

Further supporting the rationale for thismove is IsBT’s ongoing participation in clo-sure initiatives. For example, the society hashad sub-committees working on finish/closure standards for many years. A numberof CCMA efforts are already co-ordinatedwith IsBT, such as the Threadspecs commit-tee which works on finish standards.

The CCMA consists of member compa-nies, while the IsBT is comprised of individ-ual members. Going forward, CCMAmember company representatives will beinvited to join IsBT as individual members.Key initiatives previously supported byCCMA – including sustainability and recy-cling – will be integrated into IsBT commit-tees.

7Up fans love to savour life’s moments,which is why we are pleased to be sponsor-ing this year’s Gold Cup,” said Olivia Vela,Director of Multicultural Marketing for DPs.“We’re looking forward to working withCONCACAF to develop programmes thatreward our fans’ passion for the ‘beautifulgame’ and for life in general with a trulymemorable experience at one of the biggestsoccer events on the continent.”

Taking place every two years, the GoldCup has become the region's most popularsoccer event, routinely drawing capacitycrowds and millions of TV viewers acrossNorth, Central America and the Caribbean.Featuring the best players from the CON-CACAF's three sub-regions, the tournamenthas grown into a 12-nation championship.

Matches will take place throughout July. All25 matches of the 2013 CONCACAF GoldCup will be broadcast live on TV in the UsFOX sports Media Group for the first timeever.

new Leaf extends its reachNEW Leaf Brands, Inc, a diversified bever-age holding company acquiring brands, dis-tributors and co-packers, has purchased allof the outstanding common stock of Mas-ter Distributors, Inc for Us$2,900,000 incash and stock. Master Distributors, whichoperates as Beverage Network of Mary-land, is a leading distributor of top qualitybeverage products in the Mid-Atlantic mar-ket, with projected 2013 sales of more than550,000 cases totalling approximately Us$6million in sales.

CEO David N. Fuselier said, “New Leaf isdelighted to launch our distribution opera-tions with this great acquisition. BeverageNetwork of Maryland has an extremelystrong reach throughout one of America'slargest metropolitan regions. Its distributionchannels and accounts will help us greatlyexpand sales not only for New Leaf's ownbrand, but for brands that we partner with,or acquire, in the future.”

Beverage Network of Maryland's Morrisstodard will remain with the company asPresident and will also manage New Leaf'sdistribution operations. One of the mostexperienced distribution managers in bever-age and snack distribution in the UsA, sto-dard has more than four decades in theindustry.

“With the additional suppor t andexpertise that New Leaf and its teambrings to the table, I am confident that wecan expand our geographic area, increaseour buying power and better serve ourcustomers,” said stodard. “We are veryexcited about joining New Leaf and build-ing a powerful beverage distribution net-work throughout the Northeast Corridor.”

Beverage Network of Maryland is head-quartered in Jessup, Maryland, strategically

located between Baltimore and Washing-ton, DC. The company serves more than2,000 accounts with eight sales representa-tives and nine delivery routes. It provides itscustomers, including Giant Food, the largestgrocery chain in the Baltimore/Washington

market, with such brands as Voss waters,Xyience energy drinks, and Vernor's GingerAle brands as well as others. In addition,the company distributes for 20 suppliers ofbeverage products with more than 200sKUs.

New Leaf Brands has acquired Master Distributors.

24 Soft Drinks International – April/May 2013AMERICAS

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In brief…

l Monster Beverages has reported a fullyear net sales rise of 21% to Us$2.1 billionfor the full year to the end of 2012. Fourthquarter net sales rose 15% to Us$471.5 mil-lion in the three months to 31st December.Gross sales for the 2012 fourth quarterincreased 16.6% to Us$545.0 million fromUs$467.3 million in the same period lastyear. Gross profit, as a percentage of netsales, for the 2012 fourth quarter was51.7%, compared with 52.3% for the compa-rable 2011 quarter. Operating expenses forthe 2012 fourth quarter increased toUs$130.0 million from Us$110.8 million inthe same quarter in 2011.

l The Pulse Beverage Corporation, makersof Pulse brand of functional beverages andCabana 100% Natural Lemonade, has

secured regional listings for 250 Albertsonsgrocery stores and all 105 Food City gro-cery stores for its Cabana 100% NaturalLemonade, which boosts Pulse's chain storelistings to 12,500.

Albertsons is a 594 store supermarketchain that operates in California, Idaho,Montana, Nevada, Oregon, Utah, Washing-ton, Wyoming, Arizona, Arkansas, Colorado,Florida, Louisiana, New Mexico, and Texas.The first 250 stores are in Texas, NewMexico, Arizona, California and Nevada. All105 Food City stores are in Kentucky, Ten-nessee and Virginia.

Cabana Lemonade is an all-natural,ready-to-drink lemonade available in fiveflavours. It is claimed to offer reduction incalories, without the use of artificial sweet-eners.

Mixed results for CottCOTT Beverages has released its full fiscalyear results to the end of December 2012.revenue of Us$2,251 million was lower by4% (3% excluding the impact of foreignexchange) compared to Us$2,335 millionin 2011. Gross profit as a percentage ofrevenue increased 110 basis points to12.9% compared to 11.8%; while netincome increased 27% to Us$48 millioncompared to Us$38 million for the previ-ous year.

“Looking back at the fourth quarter and2012 as a whole, I’m pleased with theimprovement in gross margin and adjustedEBITDA, alongside another year of strongcash generation. Additionally, in 2012 weannounced our balanced capital deploy-ment strategy, which seeks to improve ourlong-term growth and leverage metrics

while returning funds to shareholders,”commented Jerry Fowden, Cott’s ChiefExecutive Officer. “For 2013, we remaincommitted to being a high service, low costproducer while maintaining the appropriatebalance between revenue and margin,” con-tinued Fowden.

In 2012, total filled beverage case volume(excluding concentrate sales) was 867 mil-lion cases compared to 960 million casesthe previous year. The volume decline was

due primarily to the decision to exit certainlow gross margin business in North Amer-ica and the UK as well as a continued gen-eral decline in the North American CsDand juice categories. Including concentratesales, volume was 1,247 million cases com-pared to 1,314 million cases. Concentratevolume grew 7% due primarily to increasedvolume from a new customer in southAmerica and the timing of shipments tocustomers in Asia.


Join the SDILinkedIn group!

Soft Drinks International – April/May 2013 25DEVELOPMENTS

Ingredients

Chr Hansen strenthens tieswith ChinaAs China is galloping forward as a new eco-nomic superpower with high growth ratesand an enormous, steadily growing base ofwell-off consumers, Chr Hansen recently wel-comed as a visitor Mr Zong, founder andCEO of the Wahaha Group, China’s largestbeverage company and a major player in thefood industry.

The purpose of his visit to headquarters inDenmark, which included extensive tastingsessions, a tour of r&D facilities and theworld’s largest plant for producing bacterialcultures, was to strengthen the relations thatalready exist between Wahaha and ChrHansen with a view to identifying future inno-vation projects.

Established in 1987 by Zong Qing House,delegate to the Chinese National People’sCongress, Wahaha has grown into a largebeverage and food corporation with capaci-ties of r&D, manufacturing and sales. It has 66production bases, 170 subsidiaries and 30,000employees throughout China. Product linesinclude dairy drinks, bottled water, carbonateddrinks, bottled tea, juices, medicines andsnacks.

Mr Zong revealed that he is looking toexpand Wahaha’s portfolio with nutritiousand healthy products, which are increasinglydemanded by Chinese consumers.

“right now a major trend in China is thewish to have nutritious and healthy products.Fresh, chilled dairy products (as opposed to

UHT products) are definitely of interest to us,as are solutions Chr Hansen can offer in juice,be they natural colours or probiotic cultures.We are also looking for opportunities tomake production more efficient and believeChr Hansen has something to offer,” said MrZong, who added that he was pleased withthe visit and impressed by Chr Hansen’scapabilities.

“China is a dynamic market and Chinesecustomers require value adding servicesbeside high quality products. Chr Hansen hashad a strong local presence in China formore than 10 years and we understand theunique characteristics of the Chinese marketand customers. We establish close partner-ships with our customers and we help themdevelop new and innovative products. Ourproduct and service offering is always tailormade to the specific needs of our cus-tomers,” commented Christian Kühl, regionalVice-President, Asia, Pacific & Middle East.

Chr Hansen is a leading player within natu-

olives for hearthealthsINCE the discovery that the incidence ofheart disease is much lower across theMediterranean than in other regions, the pos-itive effects of the healthy Mediterraneandiet – and especially olives – have been ofinterest, with new and promising investigationsfocused on the reduction of the risk of heartdisease.

Benolea, a clinically proven olive leaf extractmarketed under Frutarom Health’s high-endEFLA range of ingredient systems, providesthe Mediterranean diet’s cardiovascular healthsupport benefits in an all-in-one ingredient.

Olive oil is one of the best known healthingredients in the Mediterranean diet, and theolive leaf contains the key compounds, oleu-ropein and polyphenols, in even greater con-centration. Oleuropein is a natural compound

with proven blood pressure lowering effects,and acts in synergy with the other phyto-chemicals in Benolea’s multicomponent sys-tem.

In a recent clinical trial, researchers com-pared the efficacy of Benolea olive leaf extractto a blood pressure-lowering pharmaceuticalin subjects with mildly elevated blood pres-sure. Benolea was shown to be efficient inlowering elevated blood pressure levels andpositively influenced the lipid profile of thispopulation, while being safe and well tolerated.

Benolea is water-soluble and can be usedin dietary supplements as well as food andbeverage applications.

Mr Zong of Chinese beverage manufacturerWahaha, (third from left, second row in groupphoto) visted Chr Hansen recently.

Frutarom’s Benolea olive leaf extract is watersoluble and supports heart health.

OMEGA Ingredients, the award-winning cre-ator of specialist natural flavours, ingredientsand aromas, has announced a new partner-ship with Misitano & stracuzzi to explorenew business opportunities to distribute itshigh quality Italian citrus essential oils.

Used in the production and manufacturingof a variety of products, including beverages,the Misitano & stracuzzi product range com-prises citrus essential oils including distillates,concentrates, terpenes and floral petitgrains. Itcontains lemon, orange, mandarin, grapefruit,bergamot, and clementine fruit varieties, witha mixture of pressed, distilled, decolourised,essence oils, plus both terpenes and terpene-less fractions.

The new range is Kosher and Halal certi-fied and includes natural clementine oil with afresh, sweet orange aroma suitable for use incitrus fruit and orange products. Other essen-tial oils of note include Pink Grapefruit 8 fold,which has a dry fresh aroma with a slight firpine needle note ideal for tropical fruits, bitterorange, pine and grapefruit applications.

Misitano & stracuzzi has the combinedexperience of four generations of the familiesof the original founders in the processing andproduction of citrus essential oils. Its historycan be traced back to the early part of the20th century, making it one of the oldest pro-ducers of its type in sicily. Often referred toas ‘God’s Kitchen’ due to its fertile soils andpleasant climate, sicily provides ideal growingconditions for citrus fruits, which is reflectedin the high-quality essential citrus oils pro-duced from them.

Omega Ingredients Ltd specialises in theinnovative fusion of biochemistry with naturalmaterials to create the very best quality.Founded in 2001 by biochemists stevePearce and Elizabeth Pearce, Omega Ingredi-ents benefits from their decades of experi-ence within the international food and drinkingredients sector.

Partners in citrus oils

Steve Pearce, CEO and founder of OmegaIngredients.

ral colours. As more and more consumersdemand a clean label, Chinese food manufac-turers are seeking support to remove artificialingredients. Chr Hansen’s range of e-numberfree natural colours from fruits and berries,FruitMax, is a solution that is gaining popular-ity in the market.

26 Soft Drinks International – April/May 2013INGREDIENTS

ADM showcased its line of Clarisoy isolatedsoya proteins at Vitafoods 2013, as it high-lighted its functional ingredient portfolio andwide-ranging capabilities in the health andnutrition arena.

Offering high quality protein nutrition, thelatest addition to ADM’s product range isClarisoy 150 isolated soy protein. This is saidto provide a clean flavour at neutral (pH7.0) or higher pHs, allowing for greater useof soy protein in mildly flavoured neutralbeverages like meal replacement and weightmanagement products. It is also suitable forbeverage systems with a pH of less than 4.0where a cloudy appearance is required.

The most recent product to be launchedin the Clarisoy range, Clarisoy 150 followsClarisoy 100, which enables protein fortifica-tion in transparent and refreshing low pHbeverage systems such as sports and recov-ery drinks. For beverage systems with a pHof less than 4.0, Clarisoy 100 is highly solubleand transparent, so beverage manufacturerscan comfortably formulate up to 10g of pro-tein per 500ml serving while maintainingbeverage clarity.

ADM will also showcase its CardioAidrange of phytosterols and phytosterol esters,which have approval as novel food ingredi-ents and can be used in a variety of foodand beverage applications targeted at reduc-ing blood cholesterol levels. The CardioAidrange helps manufacturers of functionalfoods to capitalise on the approved EUhealth claim stating:‘plant sterols have beenshown to lower/reduceblood cholesterol’.

Also for the promo-tion of good health,ADM will offer Nova-soy soy isoflavonesoften consumed bywomen at the time ofthe menopause oraffected by hot flushes.soy isoflavones aresuitable for use indietary supplements,functional foods andbeverages.

ADM at Vitafoods

Givaudan expandsin IndiaGIVAUDAN formally opened its new Inno-vation Centre in Mumbai, expanding localcapabilities and resources to bring innovativeand creative flavour and taste solutions to itscustomers in India.

For the first time Givaudan’s sensory sci-ence, flavour science and foodserviceexpertise will be available from within India.Food and beverage customers across thesub-continent will benefit from faster accessto Givaudan’s expert tools and technicalservices, including Indian consumer-preferredflavour profiles such as mango.

representing an investment of overCHF 3.7 million to meet rising customerdemand for Givaudan’s industry-leadingtechnical services from across the Indiansub-continent; the new Mumbai FlavourInnovation Centre is also the latest demon-

stration of Givaudan’s ongoing commitmentto expanding its creative and technical capa-bilities in India. Givaudan just completed theexpansion of its flavours powder blendingcapacity at its Daman production facility andis planning a new flavours manufacturing siteat Pune.

At the official opening of the facility,Mauricio Graber, President Flavour Division,said: “Growth in developing markets is oneof our strategic pillars and we aim toincrease our total sales in these markets to50% by 2015 across all categories. We willachieve this growth by investing in highgrowth markets like India, through superiorlocal talent, capabilities and consumer under-standing, together with world class infra-structure.”

India is one of over 40 countries in whichGivaudan has a presence. In 2012 the com-pany grew its business in developing marketsby 13.2% in local currencies; it aims toincrease its total sales in these markets to50% by 2015 across all categories.

The beverage pilot plant at Givaudan’s new Innovation Centre in Mumbai.

Healthy productsfrom KanekaMAKING its 10th appearance as anexhibitor at Vitafoods, Kaneka PharmaEurope invited visitors to discover first-handits range of health ingredients. These includeKaneka QH Ubiquinol, the active form ofCoenzyme Q10 which is crucial to thebody’s energy production and an extremelypowerful antioxidant, and the Novel Food-approved liquorice root extract Glavonoid,which helps to reduce visceral fat..

renowned for its unique and patentedproduction processes, Kaneka places greatemphasis on the development of natural andscientifically-backed ingredients. After morethan 10 years of research and processdevelopment, the Japanese company suc-ceeded in producing a bio-identicalUbiquinol using a special, patented tech-nique. Ubiquinol is said to support thebody’s immune defences, counteract fatigue,stress and the visible signs of ageing, andhelp prevent cardiovascular diseases. Its highbioavailability enables the vitamin-like nutri-

ent to be taken up by the body morequickly and efficiently than conventionalCoenzyme Q10.

Glavonoid is a natural plant extract

obtained via an advanced patented processwhich ensures that the ingredient does notcontain any glycyrrhizinic acid, a substancewith ‘cortisone-like’ side effects. Derivedfrom liquorice root (Glycyrrhiza glabra L.),Glavonoid is an oily extract containing 30%glabra polyphenols. It has been proven to becompletely safe, and studies have confirmedthat an intake of 10mg Glavonoid per dayburns 130 kCal of body fat.

Ubiquinol QH and Glavonoid both can beused in functional food applications such asmilk, yoghurt and fruit- or vegetable-basedbeverages, but at the moment there are noproducts available in Europe.

Kaneka has developed Glavonoid, derived fromliquorice, which studies say can burn body fat.

Soft Drinks International – April/May 2013 27DEVELOPMENTS

Kelatron to spotlight chelatedmineralsKELATrON’s spotlight was on chelatedminerals for healthy ageing at this year’sVitafoods. The company highlighted highlybioavailable chelated minerals that are criticalto health and wellness among seniors, a vastand growing market throughout Europe. Thecompany’s magnesium and calcium bisglyci-nates took centre stage – both productsfrom Kelatron’s K-Pure portfolio of chelates.

Magnesium is one of the body’s essentialminerals, but many consumers do not obtainenough from their every day diet. It plays acentral role in around 350 enzymatic reac-tions in humans, and supports cardiovascularfunction, blood circulation, immunity, boneand muscle health, energy, kidney and liverfunction and brain health. These are thefunctions consumers commonly worry aboutas they age, so offering magnesium-enrichedfoods, drinks and supplements is a way totap into an increasingly health-aware market.several health claims have been approved byEFsA in relation to magnesium, including thereduction of tiredness and fatigue, support-ing psychological function, bone and toothhealth, protein synthesis, metabolism, centralnervous system function and more.

A glycine chelate of magnesium, Kelatron’sK-Pure magnesium bisglycinate is a highlyeffective and extremely bioavailable deliverysystem for this essential mineral. Magnesiumbisglycinate is not dependent on stomachacid for absorption, so ensuring optimal min-eral update by the human body. Containing13% magnesium, or more if required, K-Puremagnesium bisglycinate is suitable for appli-cation in supplements and functional foodsand drinks.

The company also offers K-Pure calciumbisglycinate, another ingredient ideally suitedto healthy ageing applications, especially bev-erages, dairy products and supplements. sci-entific evidence links calcium to strong teethand bones, and the regulation of normal celldivision and differentiation – two criticalaspects of healthy ageing. Calcium is a wellknown and widely accepted nutrient forconsumers of all ages, and using it in itschelated form ensures its bioavailability ismaximised.

Making its début alongside Kelatron inGeneva was Triarco Industries, a specialist inbotanical ingredients and plant-derivedenzymes.

Litesse approvalfor gut healthEVIDENCE supplied by DuPont Nutrition &Health has supported Health Canada’sapproval of polydextrose as a source ofdietary fibre in food and beverage products.

The decision, which takes immediateeffect, is based on laboratory and clinicalstudies using Litesse polydextrose from theDuPont Danisco portfolio. These studiesdemonstrated a positive impact on digestivehealth, in particular the production ofenergy-yielding metabolites during colonicfermentation, and improved bowel function.

With the approval, Canada officially joinsthe numerous countries worldwide thatalready recognise Litesse as a dietary fibre.

DuPont Nutrition & Health health plat-form leader Michael Bond welcomes themove which, he says, provides a new oppor-tunity for Canadian food manufacturers todraw consumer attention to the healthyfibre content of their products.

“It is well known that the average con-sumer diet in the Western world is deficientin dietary fibre. Polydextrose has a specialability to help consumers raise their fibreintake without compromising their enjoy-ment of the food they eat,” he states.

Litesse can be included in beverageformulations to improve gut health, and hasbeen formally recognised in Canada as such.

Defined as speciality carbohydrates, theLitesse range contributes just 1kCal/g and iswell tolerated at a consumption level up to90g a day – far higher than the average dailyintake of 25-38g that Health Canada recom-mends.

Incorporation of Litesse polydextrose intoa wide range of products including beverageproducts is straightforward. Thanks to itsneutral flavour along with high solubility andstability, polydextrose can be used todevelop an optimised nutritional profile withno impact on the taste or texture of the fin-ished product.

In brief…

l A representative survey conducted bythe German consumer research organisa-tion GfK shows that L-carnitine as well as itshealth benefits are well known by con-sumers. The survey was commissioned byLonza Ltd, switzerland, which markets highquality L-carnitine products under theCarnipure brand.

The representative online survey wasdone in December 2012 among more than1,000 German consumers who reported tobe at least occasional consumers of anykind of dietary supplements and/or func-tional foods. L-carnitine was known among43% of the respondents. Of those, 39%could correctly relate L-carnitine supple-mentation to beneficial effects for weightmanagement, 27% to exercise and 20% toenergy. In the age group of 20-39 year olds,50% of respondents were aware of L-carni-tine, and in general more women than menseem to know of it. L-carnitine is used in avariety of applications, including beverages.

l EFsA recently held a meeting to considerover 200 comments received during itsonline public consultation on its draft opin-ion on aspartame as well as key learningfrom a wide-ranging and constructiveexchange with stakeholders. This processhas ensured that ‘no stone has been leftunturned’ and that the widest possiblerange of scientific views and information isconsidered before EFsA’s Panel on Food

Additives and Nutrient sources Added toFood (ANs Panel) adopts its opinion. Theresults of the online public consultation andfeedback from the meeting as well asEFsA’s responses to the commentsreceived, will be published in a reporttogether with the final opinion, scheduledfor May 2013.

l The two independent companies, Food-files and Naturalpha have signed a strategicalliance in order to create CrENnet (Clini-cial research Experts in Nutrition Net-work), the first pan-European network ofexcellence for running clinical trials specifi-cally dedicated to nutrition and health prod-ucts.

CrENnet will perform nutrition studies inits three clinics located in sweden, Franceand Finland, using high common qualitystandards and procedures. Its deep knowl-edge of national and European regulationsincluding dossier requirements, its recruit-ment capacities with over 12,000 volunteersand its cumulated experience over the pasttwo decades will permit the new organisa-tion to carry out studies in a cost-effective,quick and efficient manner.

specific expertise of the network accu-mulated over the 200 studies already runincludes major health topics such as guthealth and metabolic disorders.

The official launch of CrENnet tookplace during Vitafoods in Geneva.

To advertise, email:advertising@

softdrinksinternational.com

28 Soft Drinks International – April/May 2013PRODUCTS

Juices & Juice Drinks

Arano onMasterChefNEW ZEALAND Arano Juice has gainedsubstantial television exposure this yearthanks to signing up with the local version ofMasterChef as official juice sponsor.

Arano was introduced in 1982, initially asan artisan brand delivered fresh to restau-rants, cafés and health food outlets. It subse-

quently evolved as apackaged brand sold insupermarkets, conveniencestores and other channels. Itwas purchased by FrucorBeverages in 2007 and isnow produced at the simplysqueezed plant in Napier, inthe heart of one of thecountry’s premium orchardand wine regions.

showcased on MasterChefare Arano 100% NaturalOrange Juice and Arano 99%Natural Grapefruit Juice.

Stevia range from Charlie’sAUSTRALASIA Bottling company Char-lie’s has released a stevia range under thebanner of Charlie’s 50% less sugar.

Four flavours are offered: summer Fruits,raspberry & Apple, and Orange. All arepackaged in chunky 1 litre bottles with thecompany’s characteristically scripted labels.

The company states that they are ‘natu-rally sweetened with stevia’; and ‘0% fromconcentrate, 100% from Charlie’s’.

Coconut lifestylebeverageUK A Belfast-based company, CocoMojoLtd, has launched an innovative coconutlifestyle drink to meet the growing demandfor natural energy drinks. The result is arefreshing beverage blending fresh coconutwater, fresh coconut milk, tropical fruits, aro-matic spices and botanicals.

CocoMojo was created by Northern Irishentrepreneur Tricia McNeilly and developedwith the assistance of beverage expert MariaCabrera.

The coconut beverage has undergonemarket testing in the UK, Europe and theUsA. It has also been trialled on the Euro-

pean Golf Tour to positive acclaim. One serving provides over 100% of the

rDA of Vitamin C and 31% of the rDA ofNiacin/B3, making it an appealing option forconsumers seeking a replenishing pick-me-up.

“CocoMojo offers a nutritious alternativeto sugar laden energy drinks. The naturalenergy drinks market is largely dominated byberry flavoured products. We felt it was timefor something a bit different,” says McNeilly,who plans to launch a range of natural bev-erages in the near future.

CocoMojo is an aseptic cold fill productwith a minimum ambient shelf life of 12months.

The drink is free from gluten, caffeine anddairy, with no sugar added. It is available in250ml on-the-go Tetra Prisma cartons withan rsP of £1.79 per 250ml.

Capri-Sun shines in AngolaAFRICA Capri-sun welcomes Drinco as anew member of its steadily growing interna-tional family. The success story in Africa ofthe world’s most favourite kids’ drinkstarted over 30 years ago with the firstAfrican production site in Nigeria. Today, sixof the 23 production sites worldwide arelocated in Africa.

Capri-sun was early to recognise thecontinent’s enormous potential by openingthe first African production plant in Nigeriain 1981. Now the kids’ drink brand under-scores its commitment with a new produc-tion site in Viana, Angola. “Due to thegrowing middle class, the purchasing powerin the African country is steadily increasing.Moreover, while globally about every fourthperson is a child, in Angola kids representalmost half of the population. That enor-mous potential makes it a perfect new mar-ket for Capri-sun to invest in,” says CarstenKaisig, CEO of Capri-sun. “Mothers onlywant the best products for their children.Capri-sun has always been made from allnatural ingredients, and represents highestquality and great taste for more than 40years.”

Capri-sun is produced locally by thelicensee Drinco Industria de Bebidas. Drincoalready operates in the beverage manufac-turing industry. It specialises in the produc-tion and distribution of non-alcoholic drinks,mineral water in PET and soft drinks.

Capri-sun supports its par tner withknow-how from Germany: Wild, the leadingprovider of natural ingredients for the bev-erage industry, supplies the raw materialsused to produce Capri-sun. Technologicalsupport is provided by the equipment sup-

plier, and pouch filling and packaging equip-ment company, Wild-Indag; together withthe global brand expertise from Capri-sun.

Drinco will offer four fruity flavours toAngolan consumers – Orange, Pineapple,Multivitamin and Apple. Each recipe wasdeveloped in collaboration with Capri-sunand carefully tailored to regional demands.The patented stand-up pouch is lighter thana standard sheet of paper, weighing only4.05g. Although made from a tiny quantityof material, the plastic and aluminium lami-nate pouch is sturdy and hygienic and pro-tects the sensitive contents against oxidationand light.

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

Communicating with the MediaPromoting Sustainablity

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More fruity combinationsUK New from the old orchard at GroveOrganic in 2013 is organic 1 litre Pear &Apple blend. Juicy, sweet ripe pears andcrunchy apples combine to make a mouth-wateringly refreshing 100% pure juice.

Grove Organic exhibited its full range ofchilled, not from concentrate, organic fruit

juices at IFE this year,and is actively lookingfor new customers andwholesalers across theUK and Europe.

The Grove OrganicFruit Co brand, hasbeen around in top UKgrocery retailers, shopsand Delis for over 16years. It is a premiumrange that sells well insimilar retail stores. Thebrand is packed inEurope, close to thesource of the fruit, andis backed by a closenetwork of organicgrowers, processors andfarmer co-operatives.

Berri trulyAUSTRALIA The Berri juice brand, whichhas been on the market since 1943, hasadded a range which focuses on the keyword ‘Truly’.

This appears in white on the black packs,in script which seems to signal that it hasbeen written as a promise. Not surprisingly,the packs stand out on store shelves.

Promise is what Berri Truly is all about.Packs, point of sale and advertising all stressthat nothing is added and that the juices arenot from concentrate.

The brand text also stresses that ‘unlikemost juices in the aisle, we also use a specialsnap cooling process to help lock in the deli-cious, pure fruit taste. Truly’.

Flavours in the range include OrangesWith Pulp, Oranges No Pulp, ruby Grape-fruit, Oranges & Mango Purée, and Oranges& Guava Puree.

SWEDEN spendrups has launched XubiPäron Persika (Xubi Pear Peach), a new all-natural beverage from the Xubi stable thatconsists of 70% fruit and berry juices and30% sparkling water. In line with Xubi’s otherflavours, Xubi Pear Peach is free from sweet-eners, added sugar, colourings and preserva-tives.

“Xubi was developed, and is being mar-keted, as a beverage that fills many needs. Itis a thirst quencher, it suppresses sugar crav-ings, it is100% natural, and can be bought ina sleek, compact and manageable 33cl can.

Pear Peach combo

This makes it easy to drink for people onthe move,” said stefan santos, spendrups’Marketing Manager for alcohol-free drinks.

no heat processingUK Invo is said to be the first freshcoconut water that isn’t ‘cooked’. It is realcoconut water, but is processed using coldwater and pressure to pasteurise the drink.

In Thailand, where the raw materials aresourced, coconuts are picked from palmtrees one by one, and then punctured. Thecoconut water is then poured into bottlesand pasteurised using high pressure pro-cessing (HPP). sustainable farming methodsare used to produce the drink, and the restof the coconut is utilised for other pur-poses, such as other foods, oils, and fer-tiliser ; and even the shells are used toproduce jewellery.

HPP is a cold pasteurisation technique(which Invo have named ‘cold-crafting’) thatinactivates bacteria, viruses, yeasts andmolds that are present in all foods, therebyguaranteeing food safety and extendingshelf life.

Unlike most juices which are heat pas-teurised, cold-crafting only uses cold waterunder high pressure. Due to the absence ofheat in the process, the organoleptic and

nutritional properties of the food are main-tained, allowing the product to retain itsfresh taste and nutritional content.

simply put, cold-crafting fresh coconutwater gives you ‘the true freshly-crackedcoconut water experience’, says the com-pany..

The drink comes in Pure, Thai Lime andPineapple, 300ml PET bottles, available incases of six.

USA Ocean spray’s new 100% Juice Citrus-Mango-Pineapple Juice is a grapefruit, mangoand pineapple flavoured blend with threeother juices from concentrate and addedingredients. This pasteurised product is freefrom added sugar, preservatives and artificialflavours. It contains two servings of fruit,providing vitamin C, and retails in a 64 fl ozrecyclable pack.

Mixed fruit drink

Soft Drinks International – April/May 2013 31JUICES & JUICE DRINKS

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na

UK Independent newcomers Vybe Ltdlaunched as a company at this year’s IFEexhibition. The London based company willbe introducing consumers and supplyingthe food and drink industry its own brandof produce, including healthy drinks.

Vvbe’s Coconut Water will be one of thefirst products on the market alongsideVybe’s Coconut Water with Pomegranate.

Vybe coconut water is made from thesweetest natural coconuts harvested fromsustainable plantations in Thailand. A healthycoconut water drink packed with elec-trolytes, potassium and nutrients and with

Feel the Vybe just 47 calories per 250ml, Vybe’s CoconutWater is also fat free with no cholesteroland is suitable for vegans and vegetarians.

“Creating the brand ‘Vybe’ CoconutWater came to me on a trip to New Yorkwhen I found myself with a food reaction.Not able to keep any fluids in my body, Iwas concerned I would end up dehydrated,and having had dehydration a few yearsearlier, I understood the severity of whatwould happen if this happened again. Myfriend whom I was staying with gave mecoconut water to drink which I sipped verylightly throughout the day. The electrolytesin the coconut water helped to hydrate mybody and get my body back to normal pHlevels. Within 12 hours, I was feeling muchbetter,” says Amanda Breheny, ManagingDirector and Founder of Vybe Ltd. “This ledme to research the coconut. I soon foundall aspects of the coconut to be healthyand coconut water one of the mostrefreshing and naturally hydrating drinksthat both adults and children could benefitfrom. I also realised that the UK market

was ready and open for a new healthydrink for all the family.”

Flavoured coconut watersUK At IFE this year, Chi’s new range of100% natural flavoured coconut waters wasintroduced.

With all the benefits of the company’sregular coconut water the new range hasadded fruit and coffee flavours. Only thehighest quality fruits are selected with noadded sugars or preservatives added, saysthe company.

Chi new coffee and chocolate flavouredcoconut milks are dairy free, rich in vita-mins and minerals and contain addedchicory fibre to aid with digestion.

Coconut milk contains protein, good fats,fibre, vitamins B, C and E and is a richsource of potassium, selenium, calcium andiron.

Fruit flavours available are Tropical Fruits,Pineapple, and Mango. Natural Espressoand Chocolate complete the new range, allsold in 330ml cartons.




Water & Water Plus


Citrus Burst for summerUK Volvic Juiced is offering consumers arefreshing start to the summer with thelaunch of Citrus Burst flavour. The tastysummer edition of the juicy water drinkcombines delicious pink grapefruit juice withVolvic natural mineral water and will beavailable in grocery, convenience and inde-pendent stores in the coming weeks.

Formula for healthLITHUANIA This year at the IFE in Lon-don Lithuanian company Melt Waterlaunched Melt Water Original, which issourced from regions where, according tosurveys, the longest-living people reside.

Production of the water is based on thenatural phenomenon of glacier formationand its further thawing. But this does notjust involve freezing and then thawing water– it is a multifaceted and rather complicatedprocess.

The first stage involves the formation ofthe first thin ice layer. This layer of ice, as arule, contains elements of ‘heavy water’,which have harmful. This fraction is thereforeremoved using a special method.

The second stage is the formation of thickice. During this stage of thick ice formationat exactly set temperature conditions from

Fragrant waterHUNGARY AckermannsHaus has launched under thebrand Water & What U NeedZöld Citromfü és Citromver-béna Ízesítésü Ital (Water &Easy Verbena and LemonGrass Flavoured Water). This iswater formulated with vita-mins and extracts of rose-mary, lavender, hibiscus,rosehip and camomile. Theproduct is free from coloursand preservatives. It retails in a500ml pack.

Volvic Juiced Citrus Burst, available in 1.5litre bottles, is the fourth flavour in the rap-idly growing Volvic Juiced range. It is alsoavailable in Orchard Apple, Cloudy Lemonand Berry Medley flavours and combinesVolvic Natural Mineral Water with fruit juice.Launched in spring 2012, Volvic Juicedalready accounts for 5% of total soft drinksgrowth in the UK, according to Nielsenscantrack.

Blandine stefani, Marketing Director ofDanone Waters (UK & Ireland) Ltd, said:“We are delighted to launch this tasty sum-mer edition of Volvic Juiced. This refreshingnew flavour is ideal for sharing in the sum-mer and will appeal to the large demo-graphic of our consumers who like to drinkVolvic Juiced at home.”

The launch will be supported by in-storepromotions across the UK, and a large scale

above the line marketingcampaign for the entireVolvic Juiced range.

Volvic Juiced explodedonto TV screens for thefirst time last month aspart of the juicy waterdrink’s first ever majorabove the line marketingcampaign.

The 20 second addepicts pure Volvic natu-ral mineral water, freshfrom its journey throughsix layers of volcanicrock, bursting through anapple tree to createVolvic Juiced. Featuringthe tagline ‘Filled withVolcanicity’ the ad willrun until 19th May.

0°С to -3.5°С, two processes are takingplace simultaneously: in the process of for-mation of ice, molecules of water pressaway all the impurities. This means they areself-cleaning by pressing all the impuritiesout into the remaining water (about 20 %),turning into a so-called ‘bulb’ (a liquid ball ofwater inside a cube of ice, which gets frozenat a temperature of about -5°С). The watercontaminated with impurities is removedusing a special technology.

Water from the thick ice is the most use-ful: water prepared from this fraction of iceis ‘absolutely clean’ and this what is used toproduce Melt Water Original.

It is claimed that regular consumption ofmelt water helps strengthen the immunesystem, removes toxins and normaliseshuman metabolism.

Established in the port town of Klaipedain Lithuania, research and Production Com-pany Melt Water is a relatively small com-

pany, but has big plans for future develop-ment, and has already generated a lot ofinterest from distributors in the UsA, UAE,Germany and other countries.

AUSTRIA römerquelleEmotion Himbeere-Chili(raspberry & Chilli FlavouredMineral Water) is a refresh-ment drink with natural min-eral water and raspberry-chilliflavour. This limited editionproduct for the summer islow in calories and retails ina 1 litre pack featuring acompetition to create a per-sonal composition for thesummer 2014.

Raspberry waterwith a kick

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Soft Drinks International – April/May 2013 33WATER & WATER PLUS

This Waterbecomes JuicyWaterUK Juicy Water, the refreshing drink madefrom fruit and spring water, hit shelves thisApril with a brand new look. Formerly knownas This Water, Juicy Water retains the greatrefreshing taste but with eye-catching newpackaging, making it the perfect choice for asummer thirst quenching drink.

The new look was designed by B&B tokeep the same recognised look and feel asThis Water, whilst creating a new modernlook that really stands out on shelf. With

old School waterSWEDEN spendrup has rolled out its lat-est flavoured water product, Loka Likes Oldschool. It is being styled and marketed as ahip ‘1950s diner’, flash cars and jukebox eradrink concept resembling a chocolate milk-shake infused with a strawberry and lemonpie taste.

The swedish drinks group is hoping thatthe unusual combination of tastes will helpto popularise the product and help it gain afoothold in the evolving demand for nichefresh tasting beverages on the domestic mar-ket.

“A product like this, which is withoutsugar and other sweeteners, has neverbefore been available on the swedish mar-ket,” said stefan santos, spendrups’ Market-ing Manager for alcohol-free drinks. “Thedevelopment process generated images of a1950s diner. We brainstormed about the

Korea looks to premium waterKOREA After many years of focusinglargely on mainstream bottled waters, Kore-ans are showing more interest in premiumbrands, both international and local. At pres-

refreshed imagery and pictures of real fruits,the new packaging highlights the pure juicesand crushed fruit that go into every bottle ofJuicy Water.

Emilie stephenson, Juicy Water Brand Man-ager, says: “'The new packaging keeps thesame clean and simple look which ourdrinkers love, and the new imagerymakes our bottles more eye-catching. We willbe supporting this re-brand with an excitingsummer activity to include press, tempera-ture-activated digital media and experiential,which we will run when it's hot.”

Juicy Water is available in Oranges &Lemons; and Pomegranates & Blackcurrants in420ml size; and Lemons & Limes and rasp-berries & Apples in 420ml and 1 litre packs.

typical flavours and aromas of the time. Thenwe had the challenge to develop a flavouredwater product to taste like a chocolate milk-shake. Initially, this seemed like a crazy idea.Could we really do that? We showed that

we actually could, and did.”Loka Likes Old school has been launched

through convenience stores, supermarkets,and cafés. Loka is sweden’s leading flavouredwater brand.

ent, many opt for the more expensive pre-miums only from time to time, such as whenentertaining or for a treat.

One local brand that is gaining impetus,despite being priced well above mainstreambrands, is Irosoo. This uses water from birchtrees, which is an expensive undertaking.

The harvesting method gives the water ahint of birch sap.

Presented in a classy bottle with anunderstated birch bark logo, Irosoo is popu-lar for gift-giving.

34 Soft Drinks International – April/May 2013WATER & WATER PLUS

BBWP backs exhibitionUK British Bottled Water Producers(BBWP) is supporting an historic exhibitionto mark the 400th anniversary of the Newriver.

“The ‘New river' is no longer new and itisn't a river,” says BBWP Director, Jo Jacobius.“This is a man-made canal, which opened in1613, and which supplied London with vitalfresh drinking water. It runs from Ware inHertfordshire and a substantial length of the‘river' runs through the Borough of Enfieldwhich is why the Enfield Museum is stagingthe exhibition. British Bottled Water Produc-ers' members were invited to get involvedto show the array of different drinking waterchoices that are now available to us.”

The New river made an enormous differ-ence to the viability and growth of London.BBWP members have provided bottles ofwater to be used as part of the display. “Wecongratulate Justine stracy and the team atEnfield for arranging this celebration,” saidJacobius.

Entitled Water, Water Everywhere: 400

Picture courtesy of Enfield Local Studies &Archive.

years of the New river, the exhibition isopen from 9am-5pm Mondays-saturdaysand from 10am-1pm on sundays. It openedin April and will run until 5th January 2014.It is to be held in the Enfield Museum, TheDugdale Centre in London, and entrance isfree.

Limited editionwater bottlesNEW ZEALAND Frucor Beverages hasachieved a strong positioning in NewZealand for its h2go lifestyle water, offeringseveral flavoured and sparkling variants.

Now it has given the brand a furtherpush by adding designer bottles. The sipper-tops feature graphics which range fromcolourful to subtle.

‘How many of you walk around with aboring old water bottle and think “this waterbottle with its boring design is bringing

down my street cred?”,’ says Frucor in anonline promotion. ‘Or how many of you getmixed up with whose water bottle is whoseat the gym? Well, fret no longer.’

Bebi water forinfantsAUSTRALIA Australian entrepreneur andpackaging technologist Peter Bares is devel-oping a range of drinks suitable for babiesand infants, packed in colourful bottles fea-turing cute characters custom-designed forthis brand.

The fact that Bebi Australia has some 15of these characters in the file points to plansfor a broad range eventually. The artist com-missioned to undertake the artwork wasasked to create characters that would beappropriate in markets beyond Australia aswell as on home territory. They have suc-ceeded in this, drawing a positive responsefrom Asian and other buyers as well as win-ning packaging awards.

Bebi infant-suitable water is fil-tered, pasteurised and ready todrink. Alternatively, it can bemixed with powdered infant for-mula.

The bottles are BPA-free andtamper-evident sealed. They fea-ture a Poppetsafe closure withhospital grade infant teat madefrom food grade materials. It isnon-silicone, sterile and ready forsingle use.

Accolades for BeluUK Belu, which claims to be ‘the UK’s mostethical bottled water brand’ has won twoawards at the 2013 People and Environ-ment Awards for Business (PEABs) hostedby Lloyds TsB. The ceremony honoured arange of green business initiatives, seekingto showcase excellence and innovation insustainability from a range of industries.

British social Enterprise Belu scoopedthe top prize of the evening – the PEABChampion award – which honoured oneteam above all the PEAB 2013 winners thathad made the biggest overall impact onmaking British business more sustainable.

Belu’s impressive environmental creden-tials that render the company 100% carbonneutral, and its successful charity partner-ship with WaterAid, led to success on thenight.

Belu also went away with the accoladefor ‘Best social Enterprise’, fighting off com-petition from jute bag manufacturers Jux-tepo and caterers Eventful Bread. Theaward follows the announcement that Beluhas to date raised £335,766 for charitypartner WaterAid, transforming the lives of22,384 people in the developing world.Belu began its exclusive partnership withWaterAid in 2010, and 100% of Belu’s prof-its are donated to the clean water charity.

Belu’s CEO Karen Lynch commented:“Belu are delighted to have won the socialEnterprise category at this year’s PEABs. Tothen also win PEAB Champion was a realreflection of the hard work and dedicationof the team. We’re proud to have ourchampioning of a better and greener wayof doing business recognised, and hope thatwe can continue to inspire other socialenterprises to show that it’s not just bigbudgets that get you noticed.”

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[email protected]

To discuss editorial opportunities:

[email protected]

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www.softdrinksinternational.co,


Carbonatesnew flavours for FantaUK Fanta is refreshing its range with theaddition of two new flavours rolling outacross all channels, as well as updating allpacks to create a rainbow colour effect instore, providing better shelf stand-out acrossthe whole portfolio.

As the market leader in flavoured carbon-ates, and worth £116 million, Fanta is usinginnovation to further broaden the appeal ofthe sector. March saw the launch of a FantaPeach & Apricot variant that has testedextremely well with consumers. The newflavour is available in all pack formats, including2 litre, 330ml can and 500ml PET as well as6 and 8 x 330ml can multipacks.

Along with the introduction of Peach &Apricot, Fanta is rolling out previous customerexclusive variant, Fanta red Fruits to all chan-nels and making last year's limited editionMango & Passion Fruit a permanent additionto the range. Available in 2 litre, 500ml PETand 330ml cans, Fanta red Fruits already hasstrong intent to purchase from key targetconsumers.

Nick Canney, VP sales & Marketing atCoca-Cola Enterprises Ltd, comments: “Fantahas huge awareness among consumers, butthis is backed up by the fact that it is thebest-selling brand in the flavoured carbonatessector. The wider roll-out of these flavours isdesigned to further increase the appeal of thebrand, creating a rainbow effect in store thatwill increase on-shelf stand-out and driveincremental sales for retailers. We'd adviseretailers to stock up on the new flavours tobenefit from the consumer demand for thebrand.”

The updated rainbow offlavours will be supported in-store and through activitythat maximises key seasonaloccasions, such as Easter andHalloween. The brand's typi-cal consumer will be targetedby an 'Are you game?' mar-keting campaign.

Celebrating 30years of Diet CokeUK It’s the 30th anniversary of Diet Cokein Europe this year and last month, an eventwas held to celebrate its partnership withdesigner Marc Jacobs as Creative Director.Despite the freezing weather, people trav-elled from across Europe to London to seethe first reveal of the limited edition bottlesand to hear Jacobs discuss his inspiration forthe campaign. After months of planning, itwas an exciting moment for the Diet Coketeam!

The event began by showing a film thatJacobs stars in for Diet Coke. In the film,three women were invited to join him on a

Inspired by a past eraUSA royal Crown Cola International(rCCI), a division of Cott Beverages Inc,recently revealed a new marketing campaignfor rC Cola, the company’s flagship sodabrand, combining the bold look of AmericanPop Art with retro imagery in celebration ofthe brand’s roots.

The new designs feature bold typographyand illustrations of recognisable mid-centuryeffects, such as a jukebox and a 1959 Cadil-lac Coup de Ville set against vibrantlycoloured backgrounds. In another ad, ayoung woman with a classic 1950s hair stylesmiles widely as she holds a bottle of rCCola below a caption that reads ‘Tasteschange. Good taste doesn’t’.

styles of the 1950s are seeing an interna-tional resurgence in modern fashion andentertainment, meeting consumer cravings

Ginger twistsAUSTRALIA North coast bottler saxby’soffers a wide selection of CsDs, some ofthem distributed nationally and someexported to New Zealand. Others limitedto a local catchment of northern Newsouth Wales and neighbouring southeastQueensland. In the latter category, at leastfor the time being, are saxby’s Ginger Twists.

These are a combination of saxby’s gin-ger beer – a portfolio staple since thecompany began brewing soft drinks in the1860s – and Lemon, Pineapple and Cran-berry.

The bottles feature slightly retro labellingwith a soft-coloured, ‘friendly’ feeling. Each

centres on fruit graphics and a ‘Taste it tobelieve it’ tag.

for a retro revival. However, this is not thefirst marketing campaign by rCCI to lever-age its flagship brand’s roots as an Americanoriginal. The company unveiled a similartheme in marketing materials in 2012, utilis-ing imagery of 1940s pin-up girls sporting anedgy, modern look with tattoos and pierc-

ings. The concept ofmarrying the traditionalwith the new is a partof rCCI’s overarchingbrand strategy.

The latest brandingliterature, posters andother consumer-gearedcollateral will be avail-able for rCCI bottlersand distributors as partof the company’songoing programme tosupport and enhancethe sales and market-ing initiatives of itsglobal partners.

fashion journey through the ‘80s, ‘90s and2000s – the three decades since the launchof Diet Coke. After a brief pause all eyesfocused on the stage and after an excitingteaser video the curtain dropped to revealthree giant versions of the bottles createdfor Diet Coke – each inspired by a differentdecade – alongside the designer himself.

Kirin Mets ColaexpandsJAPAN Kirin Beverages has added a 480mlcan to the packaging options for its popular

Mets Cola. This follows theintroduction of a 5 litre PETbottle last year.

Kirin says it is trying to coverall drinking situations, for maxi-mum benefit to consumers.

Kirin Mets Cola is marketedas having ‘specific health bene-fits’ thanks to its zero sugar anda formulation which is said tominimise fat absorption.

Soft Drinks International – April/May 2013 37CARBONATES

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Fanta’s AustralianflavoursAUSTRALIA Coca-Cola Amatil hasadded to its distinctive range of Fanta Aus-tralian flavours. More are planned, too, as aFanta Flavour Lab promotion encouragesAustralians to name favourite flavours andcombinations.

The new additions are Fanta Grape,Mango Passionfruit and sour Watermelon.

Grape and Mango Passionfruit have beengiven national distribution in the grocery

channel in 1.5 litre bottles while sourWatermelon has been offered as a limitededition in convenience stores and servicestation stores.

The Fanta Flavour Lab campaign is builtaround a television commercial showingpeople mixing their own flavours. Comple-menting this is a mobile phone app whichallows consumers to get into their ownmixing games, earning tokens and otherrewards. Prizes include Fanta brandedmobiles.

According to Brand Manager Delia Mal-oney, the Fanta Flavour Lab is ‘all about cel-ebrating self-expression’.

Fruit pulp for BlueANGOLA The Angolan CsD Blue is amega-seller on its home market and hasincreasingly been reaching out to otherAfrican countries and as far away as Portugal.

Expor t sales draw on expatriateAngolans and the brand’s sponsorship ofmusical events and TV shows seen in Portuguese-speaking countries.

An extra dimension has been added inthe form of Blue Polpa. As even a non-speaker of Portuguese can probably guess,this refers to real pieces of fruit in the can.

The concept, introduced in orange andpineapple flavours, not only features fruitchunks but is less sweet and only lightlyaerated.

refriango decided to revitalise the Blue

brand after seven years of success with tra-ditional CsDs, bearing in mind Angolans’penchant for fruit and the success of similarchunky drinks elsewhere, such as Aujan’srani which is in heavy demand throughoutthe Middle East.

Vanilla MaltBeverageVENEZUELA Polar Maltín Bebida deMalta sabor a Mantecado Dinámico (VanillaFlavoured Malt Beverage) is now available.The alcohol-free carbonated soft drinkproduct retails in a 6 x 295ml pack.

38 Soft Drinks International – April/May 2013CARBONATES

Suso connectswith youngstersUK suso, the fizzy fruit juice based drink,has relaunched its website with a fresh newlook for 2013.

Designed to increase trial of the susorange amongst students, whilst reassuringparents and schools about the range’shealthier approach to carbonated drinks,www.susodrinks.co.uk features young andvibrant visuals inspired by the brand’s newtagline ‘Taste Greatness’.

Through this concept, the brand hopesto highlight the ‘smart choice’ made bythose opting for suso whilst also promotingits non-compromising commitment toflavour.

When it comes to content, the websiteincludes everything from stockist detailsand nutritional information to an area ded-icated to inspirational youngsters. Links to

Mountain DewextendedMALAYSIA Malaysian Pepsi bottler Per-manis has added two further variants toMountain Dew as that brand gathers mar-ket impetus.

Live Wire is a zesty orange, positioned asa bright and punchy drink. Pitch Black, citrusgrape in flavour, is being presented as moremysterious and dark. Both come in 500mland 1.5 litre bottles as well as 325ml cans.

The flavours have been introducedthrough a sampling programme and high-lighted by branded vehicles, limited editionmerchandise and colourful point of salewith bold graphics.

Mountain Dew was first released inMalaysia in 2010.

Poutine-flavouredCSDCANADA Most of the world is probablynot familiar with poutine. Aficionados wouldbemoan that those unfamiliar with the dishmight be grateful.

It’s a very Canadian speciality (althoughvariants exist elsewhere in the world)which centres on potato fries, covered withcheese curds and gravy. It’s so popular inparts of Canada that some eating establish-ments banner it as their key dish.

seattle-based Jones soda, attuned to itsneighbours in the near-north, has intro-duced a limited edition poutine CsD, withthree different labels showing the dish andenthusiastic diners.

The reaction has been mixed. said oneblogger : “Who hasn't looked at a plate of

social channels such as Facebook are alsopromoted, allowing youngsters to engageeven further with the suso brand within amore youth-driven environment.

Brand Manager for suso, Ally Whitehead,said: “As a school-approved drink, susocontains 60% fruit juice, no added sugars orartificial additives and it counts as one ofyour five-a-day. However, it also offers allthe taste, fizz and branding appeal neededto meet the requirements of today’s youngconsumer.”

poutine and said ‘I'd sure like to drink thisup?’ No-one has? Oh, okay.”

Another said that the picture of the pou-tine on one label was a lot more appealingthan the drink itself.

Munkholm re-launchNORWAY ringnes has embarked on a €3million nationwide advertising and marketingcampaign to re-launch its Munkholm alcoholfree beer brand which was first introducedto the market in 1991. The relaunch will fea-ture television, radio and print adverts, inaddition to special themed public eventsaimed at generating new interest inMunkholm.

The decision to relaunch Munkholmunder the umbrella of a national rather thanregional marketing campaign is opportunistic,said ronny Wulff, the Norwegian drinkscompany’s Brand Manager.

“The market for soft drinks is tough andvery competitive, and sales in the beer mar-ket segment remain weak. Munkholm fitsvery well into this picture. There is a marketfor a quality alcohol-free beer. We expect todouble Munkholm’s sales within two tothree years by building a portfolio of beerswith different flavours and selling the beer inbottles that have a high-end design,” saidWulff.

ringnes has very little competition to dealwith in the alcohol-free beer segment inNorway, says Wulff. “Very little has beendone in this category in recent years in Nor-way. The trend in some European countriesshows that it is possible, using targetedadvertising, to double the sales of alcohol-free beer within a few years,” said Wulff.

The market for alcohol-free beeraccounted for around 3% of total beer salesin Norway in 2012. In spain the correspon-ding figure is 7%, says Wulff. “There is noreason why we cannot achieve somethingsimilar in Norway,” he contends.



Soft Drinks International – April/May 2013 39PRODUCTS

sports & EnergySporty AloeUK Just Drink Aloe sport from ThirstQuenchers is an isotonic drink that contains30% aloe juice, which can help to enhancevitality, energy, and aids purification of theinternal digestive system. This will help thebody's ability to absorb vital vitamins & min-erals before and after exercise.

The drink also provides essential vitaminsand minerals that are vital for performanceand recovery. Through research, the com-pany found that calcium, potassium and mag-nesium are three essential minerals to aidathletes and those with an active lifestyle.They help to regulate hormonal levels, aidthe production of adenosine triphosphate(ATP), which will ward off early signs offatigue, nausea and muscle cramp. They alsoregulate total body water, which will help inrecovery post exercise.

Just Drink Aloe sport has no artificialpreservatives, sweeteners or colours. Formu-

Chill out!USA West Coast Chill Pure Energy drinkwas showcased at the IFE this year. Its for-mula is based on natural ingredients andcontains no sugar, no caffeine, and no artifi-cial sweeteners.

It is naturally sweetened with stevia, natu-rally flavoured, and fortified with vitaminsand herbs. West Coast Chill Pure Energy ispresented in a traditional beverage can andin the ‘world’s first and only self chilling bev-erage can’.

It is the first finished product to use thepatented Chill Can technology developed byJoseph Company International, which ownsWest Coast Chill. The award winning eco-friendly micro-cool technology uses CO2

reclaimed from the atmosphere and acti-vated by a renewable carbon vegetablesource. An activation button on the bottomof the can allows the beverage to drop by30°F (17.5°C) within minutes; and it requiresno refrigeration or outside energy.

“West Coast Chill has now positioneditself as a premium alternative brand,” saidscott Berger, Vice President of the JosephCompany. “The high consumption of sugarand caffeine in the leading energy drinks hasbecome a major health concern. Diets highin sugar have been associated with varioushealth problems such as dental caries, obe-sity, and poor quality of life. Caffeine, a keyingredient in most energy drinks, is continu-ally identified as a contributing factor for theincrease in emergency room visits attributedto non-alcoholic energy drinks.”

lated in the UK, market research has shownactive interest in the Middle East, southAmerica, Africa and Europe.

The drink promises to energise andhydrate whilst detoxing, and is aimed at indi-viduals with an active lifestyle.

Pussy gets investment boostUK Pussy, the only 100% natural energydrink made from milk thistle and schizandra,is gearing up for a global launch over thenext six months with new investors Hollyand sam Branson, (daughter and son od sIrrichard Branson) joining the brand.

Created by British entrepreneur Jonnieshearer in 2004, Pussy has been a well keptsecret in celebrity circles until London fash-ion store selfridges ordered thousands ofcans for this summer. Tesco has followed suitrecently launching Pussy in selected stores.Now firmly in the retail spotlight, Pussy isfinalising global distribution deals – and withBranson investment, has its sights set onknocking taurine based energy drinks off thenumber one spot.

Holly Branson said: “When I see andexperience a brand I love, I want to getinvolved. Pussy is fun, irreverent and exciting.The energy drinks market is growing, but it’scrowded with unhealthy options. Investing inPussy is my commitment to a product that Ibelieve in.”

sam Branson commented: “Pussy initiallyturned my head for all the obvious reasons,but then I was impressed by the taste andhow naturally stimulating it is.”

Pussy is seeking partners to expand intofurther international territories including theUsA and will launch in russia this month.Currently, it is stocked in 3,500 retail outletsand is available to order by the case online.

Jonnie shearer, founder of Pussy said:

“seven years into marketing the brandthrough word of mouth, members’ clubs andprivate events from Monaco to LA, we’reproud to be recognised as a major player inthe energy drinks market. My plan is tomake Pussy a lifestyle brand, like the Virginbrand that I have admired so much over theyears.”

A total of 3,000 cans of Pussy were trans-formed into an 8m wide and 1.5m high 3Dsculpture by installation artist Emma Winterto announce sam and Holly Branson’sinvestment in Pussy, the 100% natural energydrink.

Unfortunately, the AsA has banned thecompany’s advertisements which state: ‘Thedrink's pure, it's your mind that's the prob-lem’, because the implied double meaningmight offend.


40 Soft Drinks International – April/May 2013SPORTS & ENERGY

Wrangyer outputincreasesTHAILAND Thai bottler serm suk hasincreased production of the Wrangyerenergy drink, which joined its portfolio latelast year thanks to the acquisition ofWrangyer Beverage.

Adding Wrangyer to its product line-upwas one of several steps taken by sermsuk subsequent to its exiting the Pepsi fran-chise in Thailand.

Having invested in additional productioncapacity and improved supply chain effi-ciency, serm suk is putting a lot of workinto its non-carbonated lines, including rTD

Energy drink with mineralsUK Little Big shot is a healthy energy drinkspecially designed to meet active lifestylechallenges. It has a potent and refreshingblend of energy-boosting berries, botanicalsand vitamins. But it is the revolutionaryinclusion of deep ocean minerals – a natu-ral source of carbon-free energy packedwith ionic minerals and trace elements –that’s currently capturing the attention ofnatural food buyers not just in the UK butworldwide. It contains no caffeine, taurine,preservatives, artificial colourings or flavour-ings.

At the Natural and Organics show thisyear, Little Big shot was awarded the Natu-ral and Organics Award in the Best NewDrinks Category.

It is available in almost 1,000 Tesco storesacross the UK. Further international distri-bution deals are set to be announced

Bert Jukes (second from left), Managing Director of Little Big Shot receives the Natural and Organics Award.

shortly in Europe, the UsA, Canada, Dubai,Africa and Australia.

High-profile sponsorship deals with A-list

athletes and international sports clubs willalso be announced over the comingmonths.

Wild at heartUK Wild Cat, a slightly carbonated energydrink, has this year been reformulated tobe suitable for vegetarians. The companyalso launched a syrup form at IFE this year.These have been blended to pair with avariety of flavoured vodkas, rums andliquors, either individually or in combination,which are aimed at nightclubs and bars.

Wild cat has enjoyed a huge growth insales of 300% since its launch in 2010, andprojected sales in 2013 are expected to be3.3 million cans (1.1 million were sold in2012). Already distributed in Poland, theUK, Afghanistan, sri Lanka, Mozambique,south sudan and Ukraine, this year its pro-jected brand distribution will reach India,Kenya, Tanzania, Greece, the UsA, Nigeria,Zambia, Australia, Bangladesh, Libya andBotswana.

Wild Cat is sold in striking black 250mlcans, setting it apar t from competitors,which generally use red and blue colouring.It is manufactured by the company’s part-ner PHU Nord in Poland.

The highest quality composition of ingre-dients has been formulated to deliver apowerful energy boost and increased levelsof concentration. Measured content of B-group vitamins, taurine (chemically synthe-sized/suitable for vegetarians) and caffeinemixed with sugar is said to ensure a per-ceptible effect.

Sport DrinkwithMineralsITALY Eurospin haslaunched Blues EnerredBevanda con sali Minerali(sport Drink with Miner-als) a still red orangeflavoured sports drink,which is said to helprestore the balance ofmineral salts and water inthe body. The isotonicproduct is aimed at sportypeople, and retails in a500ml bottle.

teas, Crystal drinking water, Gatoradesports drink and Wrangyer.

It has set very high 2013 sales goals forWrangyer and is suppor ting this withextensive advertising, as well as wideningdistribution throughout Thailand.


Send your news to:news@


Soft Drinks International – April/May 2013 41PRODUCTS


Functionalsoatly chilled oatdrinkUK Oatly has launched a new fresh chilledoat drink called Oatly Fresh, a first for theUK market, which is now available nation-wide in over 200 Waitrose stores.

Oatly Fresh is made from the finestswedish oats and is a drink naturally low insaturated fat with no added sugar and thesame amount of calcium as cows’ milk. soldin 1 litre cartons at around £1.49, OatlyFresh has a 30 day shelf life and is a sourceof vitamin D, riboflavin and B12 as well thenatural goodness of oats.

Oatly Fresh is ideal for people who wantto eat more healthily or who are on a lowdairy or dairy free diet.

Tim snook from Oatly UK commentedon the launch of Oatly Fresh: “There isgrowing trend in the ‘free from’ market as itattracts more mainstream consumers choos-ing dairy free alternatives for healthierlifestyle reasons. Therefore, the introductionof Oatly Fresh to the chiller cabinet, posi-tioned alongside milk and other dairy drinks,provides a huge opportunity for Oatly Freshin this sector.”

Oatly is the third largest brand in Longlifespeciality Milks and theleaders in Oat drinks witha 97% share. Oatlyachieved a value salesgrowth last year of 23%.

Oatly Fresh joins analready established ambi-ent range of oat drinksincluding Oatly Enriched,Oatly Organic, OatlyChocolate and OatlyCream, which are availablefrom all major supermar-kets, Holland & Barrettand health food stores.

Feed the brainTHAILAND New from K.T.Y. Foods is the3 in 1 soy Peptide Drink – Buddy DeanMild Plus. This is an instant formula madewith peptide from soy bean that is rich inamino acids, which help to maintain brainand nervous system. health

It contains vitamin A,vitamin C, vitamin E,vitamin B2, vitaminB3, vitamin B5 andvitamin B12. This halalcertified product isfree from cholesterol,and retails in a 270gpack containing 15sachets.

Super fruit boostUK Containing the highest concentration ofacai on the market (over 50%) – Açaí doBrasil is claimed to be the only acai berrydrink, that really gives consumers the bene-fits of this spectacular super fruit. Açaí doBrasil is a 100% natural pure fruit drink, con-taining no additives or preservatives. High inantioxidants, vitamins, minerals, proteins andessential fatty acids, it is made from wild acaiberries and mixed with pure organicguarana extracts and organic fruit.

It was launched at The Natural FoodTrade show at Natural & Organic ProductsEurope in April.

new pack forLiqui-FruitSOUTH AFRICA Liqui-Fruit Vitality withsuperseed is now available in a resealable330ml Tetra Prima pack with DreamCap 26.It can be opened with one easy twist of theinnovative cap and then easily re-sealed.

Liqui-Fruit Vitality juices are made from‘super fruit’ with added superseed, Liqui-Fruit’s trademarked name for grape seedextract, a powerful antioxidant. They are pre-servative-free and high in vitamins A, C andE. Flavours include red Grape & Pomegran-ate, strawberry & Blackcurrant and Blue-

berry & Blackcurrant. “It made perfect sense to

introduce Liqui-Fruit Vitality ina new 330ml carton pack sizewith an ergonomically designedresealable cap for on-the-goconsumption,” says Liqui-FruitBrand Manager Karen Veysey.“The new pack format is not

organic juice andenergy blendNEW ZEALAND Phoenix, part of theNew Zealand-based Charlie’s juice and CsDbottling group, has created a functional drinkbased on the strong organic credentials ofthe brand.

Phoenix Good Energy Pomegranate ismade with real fruit juice, natural caffeinefrom green coffee beans and naturally-sourced guarana extract.

It is certified organic and GMO-free, and ispackaged in a resealable 250ml glass bottle.

Wanglaoji herb teaCHINA Increased production over the pasttwo to three years and solid growth in con-sumer demand, due partly to a perceptionof health benefits, have seen Wanglaoji herbtea soar in China, at one point edging pastthe Coca-Cola giant in quarterly sales.

Distinguished by stylish red packaging,Wanglaoji is produced by Guangdong

Jiaduobao Beverage & FoodCo at Chang’an town in theYanhai area of Dongguan, acity in the Pearl river Delta,Guangdong province.

The same company alsomakes Kunlun MountainNatural snow Mountain

Mineral Water, which it draws from YuzhuPeak, Kunlun Mountain, around 4,115mabove sea level. The company also has inter-ests in traditional Chinese medicine.

Wanglaoji herb tea is widely recognised inChina and is regarded as one of the coun-try’s leading consumer brands.

The drink is made from a recipe knownto be at least 180 years old and probablybased on a much older formula. The ingredi-ents are claimed to be effective in prevent-ing excessive internal heating of the body. Ithas won several accolades, including the titleof National Intangible Cultural Heritage.

Jiaduobao is renowned for its sponsorshipof community and sports events, as well asits immediate reaction – in goods andmoney – in support of people affected byearthquakes and other natural disasters.

only ideal for Vitality’s active target marketbut will appeal to consumers seeking func-tional beverages.”

The range, which also features 200mlpackaging, has been given fresh graphics tocoincide with the release of the new packoption.


rTD Teas & Coffees

JAPAN Leveraging market interest in itsKirin Fire rTD coffee range, Kirin Beveragehas in recent months released a number ofnew formulations and packaging variants, aswell as investing heavily in advertising andother promotional initiatives in Japan.

These include Kirin Fire Black in ‘aroma’bottle cans, well suited to retaining thearoma of coffee beans roasted in cherrywood chips. This variant has been heavilyadvertised on TV, with actor Eguchi Yosukeas the frontman.

Another new variant under the Kirin Firebanner, conventionally packed in cans, is KirinFire Kiliman Blue which features a low sugarcontent. The name derives from Kilimanjaro,pointing to the source of the coffee beans.this is extended by images of African animalsagainst a mountain backdrop. And Kirin FireIce au Lait is a traditional white coffee withfine-sugar sweetness balanced by the fire-roasted concept which underlies the range.

In/Fusion tisaneFRANCE In/Fusion is a ‘next generation’ nat-ural tisane, made from 100% organic blendsof rare plants that are grown in France andsaid to have natural healing virtues.

There are four varieties, each with a dis-tinctive design evoking capital cities in theUsA and Europe. Paris, which a mixture ofVervain, peach and lemon is said to helpconsumers to relax. Berlin is a blend ofpomegranate, blackcurrant, and peppermint,which is said to be for detoxing. Londonbrings together apple, pear, oregano, burdock,dandelion and lime as a tonic drink; whileLos Angeles is a mixture of pineapple, ginger,rosemary, heather and meadowsweet, whichis said to help with weight control.

Packaged in Tetra Prisma 33cl cartonsfrom Tetra Pak, the ambient packs are 80%recyclable.

V Iced CoffeeNEW ZEALAND Frucor Beverages hasrelaunched V Iced Coffee in New Zealand,citing consumer and retail trade demand.

In keeping with the laid-back marketingapproach of the V energy drink brand, pro-motional messages are not straight-laced: ‘Allthe wake-up of an espresso with the woo-hoo of guarana’.

A big seller in Australia and other marketsas well as New Zealand, the V franchise hasan ongoing impetus which ensures that vari-ants such as this hit the ground running. VIced Coffee has the added advantage of hav-ing been seen in stores prior to the relaunch.

Jasmine-scentedblack oolongJAPAN Always on the lookout for furtherpotential in Japan’s enormous ready-to-drinktea market, suntory has added a blackoolong tea that is scented with jasmine.

With both black and oolong tea not onlybeing popular tastes but also having familiararomas, suntory sees the blend as likely tobroaden market penetration.

The company points to healthy attributesof black oolong in its advertising for thisnew line. Under Japanese food and beverageregulations, it is able to promote the drink asa specific health food.

Women consumers being the prime tar-get, suntory has chosen a slim bottle foreasy holding and decorated the label withflower and oriental graphics.

Tea Parlor growingJAPAN With sales of its cheerfully packagedTea Parlor iced tea growing steadily in Japan,Kirin has added to the desert fruit tea range.

This now includes Tea Parlor Colourfulrainbow Tea and Tea Parlor Peach Milk Tea.

Colourful rainbow Tea lives up to its nameboth in its multi-hued pack and in the varietyof flavours. These include apple, banana,strawberry, lemon, orange, grapefruit and limeand give the beverage an easy drinking mel-low fruit flavour.

Kirin builds Firecoffees

Soft Drinks International – April/May 2013 43RTD TEAS & COFFEES

Green tea withJapanese macchaTAIWAN No-one would describe Taiwanas being under-supplied in bottled teas.Convenience stores and supermarkets haverack after rack of options and a goodchoice is offered in on-premise establish-ments. But Coca-Cola believes it can growits share of the ready-to-drink tea marketthrough the power of its distribution net-work.

It has introduced Yuan Tsui green tea in abid to achieve a tea market share of around10% roughly double what it currently holds.

Yuan Tsui has a point of difference inbeing made of Japanese maccha tea. It issugarfree and has no artificial colouring.

Maccha is a stylish, finely ground teawhich often features in Japan’s elaborate teaceremonies. It is also used in confectionerylines, high-end noodles and other premiumproducts.

Coca-Cola intends to continue advertis-ing its teas, and other soft drinks heavily inTaiwan but is shifting gradually towardsmore emphasis on social media and less ontelevision.

Virtual Trees from BoSSOUTH AFRICA Infographics, done well,are a remarkable way of getting across amessage simply and memorably. southAfrica’s BOs Iced Tea has proven that with acolourful infographic which explains thebrand’s commitment to sustainability, a com-mitment that was one of the company’soriginal building blocks.

This infographic, executed by Cow Media,is so interesting and visually appealing that ithas been picked up by a large number ofwebsites, blogs and other e-media, as well asappearing in print, both in south Africa andinternationally.

BOs Iced Tea, which is also renowned for

Raspberry TeaUK At the IFE this year, Hampstead TeaLondon introduced its latest iced tea: Dar-jeeling raspberry Iced Tea.

Low in calories and high in antioxidants,the 330ml Elopak carton is packed withpolyphenols. It contains no artificial flavour-ings, and is organic and natural.

The range of iced teas uses real leaf tea,from plantations that are in harmony with

the rain forest for a‘true brew’ experi-ence. The other twovarieties in the rTDrange are LemonGreen and Elder-flower Oolong.

The tea for theiced teas is sourcedfrom the Makaibaritea estate in India'sDarjeeling province,run by rajah Baner-jee. It is the world'sfirst certified bio-

Japan Espressogreen teaJAPAN A new addition to suntory’s wide-ranging rTD green tea portfolio is JapanEspresso.

This features a blend of teas, includingKabusecha sencha whose cultivation styleresults in a milder and mellow taste. That islargely achieved by about a week’s shadingfrom the sun prior to the buds being picked.

suntory Japan Espresso is a rich blend, asthe name suggests.While it has aslight bitterness italso delivers asweet touch frombrown sugar syrup.

The tea ispacked in an icedcoffee-style canwhose graphicswere designed,notes suntory, tocommunicate asense of style.

new variants workwell for oishiTHAILAND The Oishi Group has donewell with the 380ml packaging variant ofOishi Green Tea, first introduced late lastyear. sales have soared. Three flavours areavailable: Oishi Green Tea Honey Lemon,Oishi Green Tea Kikucha and Oishi GreenTea Black Tea Lemon.

An introductory special pricing helped getthe bottles off to a good start and furtherpricing initiatives are likely, given the highlevel of brand competitiveness in the Thaiready-to-drink teas sector.

Oishi also introduced a 400ml returnablebottle in a partnership with Thai bottlerserm suk whose post-Pepsi ‘est’ brand has

seized significant market share. serm suk iskeen to develop its involvement in non-carbonates, maximising the spread of itsnational distribution network, widelyacknowledged to be one of the most effec-

tive in Thailand.Oishi plans to con-

tinue taking an innova-tive approach to teas.

“As market leader,we aim to grow thecategory through acradle-to-grave strat-egy, so we have to stayahead with productsthat cover every targetgroup and occasion,”said Matthew Kichod-han, Oishi Group’sPresident.

dynamic estate and the last owner-managedestate in the district. Here, 66% of theacreage is undisturbed rainforest where teagrows in harmony with the area's naturalecological system.

rajah Banerjee, Makaibari’s pioneeringowner, says, “Force can evince quick results,but these are not sustainable, while love andpatience create awareness on a long termand sustainable basis. Biodynamic farming is ameans to discovering the perfect balancebetween soil and environment. With over50% of Makaibari’s acreage made up ofundisturbed rainforest it is home to thou-sands of organisms and an exotic range ofanimals.”

By utilising natural and vegetative waste asfertilisers, as well as herbal preparations asnatural insect deterrents, Banerjee has cre-ated a community which successfully sustainsand nourishes itself, eliminating the need forartificial growth stimulants and harmful pesti-cides. Thus, in caring for the environment inwhich he plants and picks his tea, Banerjeeand his dedicated team of workers care forthe health of those who nurture it andthose drink it too.

its classy packaging andzany promotions, is nowaccelerating its drivetowards becoming carbonneutral. In addition to thetree planting based onproduct sales, asexplained in the info-graphic, it has launched amobile phone app whichis activated by scanningthe Qr code on BOsIced Tea cans. This allowsconsumers to plant virtualtrees. For every 2,000 vir-tual trees, BOs will plantone real one.

As the infographic says:‘This is only the beginning– imagine the possibilities’.

Dairy

44 Soft Drinks International – April/May 2013RTD TEAS & COFFEE

UK sunshakes was launched in February2013. It is an exotic range of milkshakes inthree flavours: Mango Milkshake, GuavaMilkshake and Papaya Milkshake.

“I established the range after discoveringa gap in the market for unique fruitflavoured milkshakes that were a step awayfrom unoriginal flavours such as strawberryand banana,” says simon small, ManagingDirector.

“We are currently have over 500 stock-ists around the UK, the majority of whichare newsagents and convenience stores inLondon,” said small. “We have plans tolaunch our products in Benelux, scandinaviaand the Middle East before the end of theyear.”

Liquid FuelUK A new ambient milk-based breakfastdrink recently hit supermarket shelves,marking ‘a revolution’ in the UK cereal mar-ket. Liquid Fuel is merchandised in thecereal aisle and will sit alongside other Fuelproducts, including Fuel granola and Fuelporridge pots.

supermarkets including 750 Tesco storesand 500 Asda stores are stocking the prod-ucts, with sainsbury’s, NIsA and wholesalerslisting the brand.

Liquid Fuel is claimed to contain morefibre than a 30g portion of bran flakes. Italso contains more protein than eggs. Thedrink is made up of 50% milk, and containssoy protein, thickeners, vitamins, dried glu-cose syrup and natural flavourings, amongstothers. The drink, which costs between£1.49 and £1.89, has been developed by aformer innocent employee, Barney Maule-vere.

Liquid Fuel is primarily targeted at ‘break-fast skippers’. Described as a ‘boostedbreakfast’, the drinks are available in threeflavours: strawberry, Chocolate andCaramel latte.

Be Fast for breakfastUK Lacka foods has just launched Be Fastbreakfast on-the-go products. The drinksare made with skimmed milk and have over6g of fibre as well as other vital vitaminsand minerals. Be Fast comes in threeflavours: Vanilla, strawberry and Chocolate.

In distinctive, eye catching packaging, BeFast is a convenient breakfast which has anamount of fibre equivalent to almost twoservings of big well known cereal brands inthe market.

Zoe Austin from Lacka Foods claims, “BeFast is the most convenient healthy break-fast product available for today’s busylifestyles. We listened to consumers who

Caipirinha-LimeYoghurtAUSTRIA Nöm Mix Caipirinha LimetteJoghur t Drink (Caipirinha-Lime Yoghur tDrink) is made from GMO-free pasteurisedmilk with 1% fat and with lime juice. It is100% free from ar tificial additives. The alcohol-free quality product retails in arecyclable 500g bottle.

Exotic milkshakes

Mauleverer, said: “We’re really excitedthat Liquid Fuel is on supermarket shelves.It was developed based on our knowledgeof emerging trends in the Us market. Wewant to bring innovations to UK shelvesand believe there is a real need to rethinkthe traditional breakfast market, which hasstagnated over recent years. Fuel offerssomething genuinely different. It has thepotential to revolutionise the category.”

The liquid breakfast concept has provedsuccessful in the UsA and Australia. In theUK last year, flavoured drinks were the starperformer growing 12.3% in value outper-forming other drink categories includingsports and energy drinks, carbonates andjuices and smoothies.

wanted a healthy and easy breakfast. Con-sumers want something that will fill themup until lunchtime and cereal bars justdon’t cut the mustard; also many people

just want to get up and out of the house inthe morning.”

Austin continued “We have identifiedtwo target markets, firstly young males agedbetween 15 and 25: a lot of these guyswake up late and need to get out of thehouse fast, or some just aren’t organisedenough to have all of the stuff at home tobe able to make a healthy breakfast. sec-ondly, busy mums – they are often con-cerned with getting everyone in the houseout of the door on time, they neglectthemselves, so Be Fast is perfect for themand alsofor their children who some findthemselves having to force to have ahealthy breakfast.”

The innovation behind the productincludes the packaging. Liquid Fuel is packedin a portable and re-sealable Tetra PrismaAseptic 330ml carton with DreamCap –which has been designed by Tetra Pak tobe comfortable and convenient to drinkfrom on-the-go, has a low carbon footprint,and uses 50% renewable material.


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46 Soft Drinks International – April/May 2013MARKET AnALYSIS

local flavours and local brands

A countrydestined tobecome theworld’s largestconsumermarket offersroom for a vastarray of productsand brands,according toMichaelSchaefer.

China

Already one of the world’s most important softdrinks markets in terms of both value and

volume, it seems inevitable that China will even-tually climb to the number one ranking by bothmeasures, certainly within the next 10 years, andpossibly within the next five. While the ascen-dance of China is hardly news, it portends a seachange in the global soft drinks industry, withpowerful implications for the largest globalbrands. Already, China shows signs of maturingas a market, with top-line growth slowing andcompetition intensifying. What’s more, it is set toremain a very distinct market when comparedwith other emerging-market powerhouses suchas Brazil and Mexico, with a far stronger prefer-ence for local brands, as well as a far more variedselection of consumer preferences. To prosperthere, manufacturers must combine deep knowl-edge of local consumers with a broad productlineup – one suited for an array of occasions.

Softening growthWhile there is no question China remains a fast-growing market, the eye-popping annual expan-sion of years past is no more, with double-digitvolume growth no longer a yearly certainty. Totalsoft drink consumption grew by 7% in 2012,according to Euromonitor International esti-mates, down from nearly 9% in in 2011, which

in turn represented a slowdown from the decadepreceding, with growth never falling below 12%annually during that time. The slowing overalleconomy plays a role here, as does growing mar-ket saturation, particularly among urban con-sumers. As in other areas of the Chineseeconomy, over capacity has become an issue,with low barriers to entry leading to an array ofmass-produced ‘copycat’ products following theemergence of a popular new brand. This, in turn,has led many of the largest players to regroup,investing more in branding and marketing as ameans of preserving margin, while also rampingup new product development, vital in a marketwhere consumer tastes grow more sophisticatedby the day.

Market structureIn terms of specific preferences, the structure ofthe Chinese soft drinks market is more alignedto other Asian markets such as Japan or SouthKorea than the USA or Western Europe, or evenkey emerging markets like Brazil or Mexico.Most striking is the relative unimportance of car-bonates, which rank behind bottled water, juices,and ready-to-drink teas in terms of retail volume,reflecting a preference for relatively less sweetflavour profiles. Not surprisingly, given its his-toric importance, tea is highly popular, with TingHsin International Group’s Master Kong bottledtea brand the number one soft drink brand in allof China. Yet RTD tea as a category actually trailsbehind fruit and vegetable juices, with low juicecontent juice drinks widely consumed as asweet, affordable, reasonably natural alternativeto carbonated soft drinks.

The importance of bottled waterAll other categories, however, pale in importancewhen compared to bottled water, which accountsfor more than a third of packaged soft drinks con-sumption. Years of breakneck growth have leftmuch of China’s municipal infrastructure strug-

Soft Drinks International – April/May 2013 47CHINAgling to keep up, while industrialisation andurbanisation have had a baleful impact on thecountry’s air and water quality. As a result, thereis a profound lack of trust regarding the qualityof local water supplies among Chinese con-sumers, which in turn has fuelled strong demandfor bottled water. While this phenomenon ismost advanced among upper-income urban con-sumers, it is also highly developed among lower-income consumers living in second tier citiesand rural areas, with many choosing to spend afair portion of their growing disposable incomeon safe water supplies. Although global water giants Danone and

Nestle are both present in China, they aredwarfed in sales terms by local players Wahaha,the aforementioned Ting Hsin International, andChina Resources, which collectively account foraround one-third of total bottled water retail vol-umes and a similar share of value. Effective dis-tribution and production networks are vital forgrowing sales of a bulky product like wateracross China’s vast land area, and local playershave proven particularly adept in this regard,bolstered by ambitious marketing campaigns andaggressive moves to secure pristine water sup-plies – in 2012, for instance, local producerYangshengtang produced a nationwide market-ing campaign encouraging visits to Qiandao Lakein eastern China, source of the company’s well-known Nongfu Spring brand. Indeed, perhaps the most striking fact about

the Chinese soft drinks market is the remarkablepower of local players, which control most of theleading brands in bottled water, fruit/vegetablejuices, and RTD tea. Even in those categorieswhere foreign brands dominate, it is in line withlocal tastes – while Coca-Cola unsurprisinglyholds the leading share in carbonated soft drinks,its leading brand is Sprite, reflecting a strongpreference for fruit flavoured beverages.

Likewise, while the company’s Minute Maidbrand leads the way in juices, its strongest prod-uct by far is Minute Maid Pulpy, an orange juicedrink containing bits of real fruit pulp, whichwas specifically designed for Asian tastes,becoming Coca-Cola’s first billion-dollar brandto emerge from China just five years after itslaunch.

OutlookGoing forward, local companies (and moreimportantly, local flavours) will continue todrive demand in China. The country’s vast inter-nal market allows local companies to build for-midable scale based on Chinese sales alone,while the Chinese government’s reluctance toendorse foreign takeovers means local playerswill continue to grow long past the point wherethey would have become acquisition targets inother markets. What’s more, the hottest producttrends over the last year have all centred on localflavours, with herbal teas and Chinese-style fruitflavours, such as crystal sugar pear or longan redjujube all seeing a wave of new product develop-ment, largely led by the largest Chinese players.China has an age-old tradition of herbal/medici-nal products, often consumed before or aftermeals and prized for their tonic qualities; notunlike Coca-Cola, which began as a medicinalsyrup, many of these products are now findingtheir way into soft drinks, with some, such asherbal RTD tea brand Wong Lo Kat, alreadyamong the largest soft drinks brands in the coun-try. So does this mean foreign producers should

despair? Hardly – a country destined to becomethe world’s largest consumer market offers roomfor a vast array of products and brands. What itdoes mean, however, is that local knowledge isabsolutely vital. It is possible to build amegabrand like Minute Maid Pulpy from scratch,yet the need for local adaptation (and vast mar-keting and distribution resources) remains. n

Michael Schaefer is Head ofFoodservice & Beverages atEuromonitor.www.euromonitor.com

The hottestproduct trendsover the last yearhave all centredon local flavours,with herbal teasand Chinese-style fruitflavours, such ascrystal sugarpear or longanred jujube.

48 Soft Drinks International – April/May 2013EASTERn EuRoPE

A. Le Coq and RC Cola team up

Just two years after its launch, RC Cola became the no. 2 cola brand in thecountry

Taking on Estonia

Across the world, companies are looking topartner with major global brands to capi-

talise on the increased consumer demand forinternational names. In Eastern Europe’s bever-age industry, one company in particular is reap-ing the benefits of this type of partnership withinthe cola sector. Currently Estonia’s largest beverage manufac-

turer, A. Le Coq originated as a brewer foundedby Albert Le Coq in London in 1807. Today, A. LeCoq is a member of the Finnish Olvi group, withpopular brands A. Le Coq, Fizz, Aura andLimonaad. The company strives to be the mostsought after and respected beverage producer inthe country, which is why it abides by the slogan‘Asi on maitses’, meaning ‘It's about the taste’. In 2010 A. Le Coq signed on as Estonia’s exclu-

sive bottler of RC Cola (aka Royal Crown Cola),one of America’s original colas and an enduringfavourite for consumers around the globe. Twoyears after first entering the cola market, thecompany was firmly established in the sector.

Selecting the right cola brandWhen it came to selecting which internationalcola brand to work with, A. Le Coq chose to part-ner with Columbus, Georgia-based Royal CrownCola International (RCCI) – the global manufac-turer of the RC Cola brand outside the USA andCanada.RCCI works with its extensive network of over

100 franchised bottlers in 45 countries to provideservices that advance quality, innovation, part-nership and value. These services have beendrivers behind RC Cola’s enduring popularityamong consumers around the globe. Enticed bythe possibilities posed by RC Cola’s unique tasteand brand identity as well as RCCI’s value-addedsupport, A. Le Coq signed an exclusive franchiseagreement to manufacture and sell RC Cola inEstonia.“RC Cola was not yet very well known to peo-

ple in Estonia, but we were encouraged by howwell received it is throughout other parts of theworld,” said Tarmo Noop, General Manager at A.Le Coq. In addition to providing A. Le Coq with a

unique product to bring to market, RCCI alsoprovided the bottler with technical support toready their operations and troubleshoot any pro-duction challenges. The result was a smootherjourney from the manufacturing floor to thepoint of sale. RCCI also supported A. Le Coq inits planned marketing initiatives that would res-onate with consumers in Estonia. The campaignincluded a diverse array of tactics such as asponsored promotion on ‘Eesti otsib superstaari’(‘Estonia is Searching for a Superstar’), a showfeaturing singers competing for viewer votesmuch like American Idol.

Exceeding lofty goals With an initial goal of capturing 10% of the colamarket in the first year, A. Le Coq invested 4.5million kroons into the production of RC Cola.(Kroons have been replaced by the Euro, but 4.5million kroons ≈ US$400,000, or €260,000.)This was an ambitious goal since A. Le Coq’s

initial market share stood at zero, with no coladrinks in its portfolio at the time. However, thecompany was not worried whether the marketpenetration goal would be met. More important-ly, the bottler recognised that it was investing forthe long term with a supportive partner knownfor developing tailored programmes that wouldprovide the necessary tools for connectingdirectly with consumers, regardless of the mar-ket. A. Le Coq was also banking on the fact thatthis partnership would cement its status as theonly company in Estonia to produce an interna-tional cola brand inside the country’s borders,thereby ensuring higher product quality thancompetitors. The plan paid off, and during the first year of

Continued on page 51

50 Soft Drinks International – April/May 2013FunCTIonAL InGREDIEnTS

convenience for a busy lifestyle

Functionalbeverages havelong been aconvenient wayto get an energyboost andincreasingly theyare helping toplug the nutrientgap, writes JensBirrer.

Pour yourself aglass of health

From the novel to the conventional, there aremany ways to maintain and promote health.

A good diet is at the core of any effective healthstrategy and the right balance of nutrients com-bined with regular exercise is the best recipe foroverall wellbeing. However, factors such as abusy lifestyle and consumption of processedfoods mean that, even with the best intentions,people may fall short of their nutrient targets orneed an extra ‘pick-me-up’ to be at their best.Functional beverages have long been a con-

venient way to get an energy boost and increas-ingly they are helping to plug the nutrient gap,providing a fast and effective way to delivernutrient hits. Their ‘on-the-go’ format makesthem perfect for those with busy lifestyles. Onerecent estimate forecasts annual growth for theglobal functional market at approximately 7%.

Target consumers and market segmentsFunctional beverages appeal to a wide range ofconsumers and products can be formulated forspecific concerns and consumer groups. Appealis particularly strong with those over the age of50, who have a strong inclination to purchasefood and drinks that address specific health con-cerns. More than 40% of consumers over the ageof 50 actively buy products that are targeted atheart health, digestive health and the immunesystem and beverages are an ideal vehicle to

deliver these health benefits, as well as hydra-tion.Sports enthusiasts and young professionals are

also regular consumers of functional beveragesthat offer an energy boost to combat day-to-dayfatigue. According to the Zenith UK Soft DrinksReport 2012, energy drinks consumption is par-ticularly high among young male consumerswho enjoy the range of flavours currently on themarket. The global energy drinks market grew14% between 2007 and 2011 and a furthergrowth surge of 35% is predicted over the nextfew years. In the UK, in 2011 the average con-sumption of energy drinks per head was 7.9litres.

Health and wellness ingredientsBeverages targeting specific health concerns arefound more and more on the shelves. Vitamin D,calcium and omega-3 already enjoy success indairy drinks targeting consumers who are con-cerned about bone health. Heart health is also acommon concern and functional products pro-moting good cardiovascular function are emerg-ing as a strong category. Beverages are arelatively new way to deliver heart health ingre-dients and give manufacturers the opportunity toinnovate in an evolving and potentially lucrativemarket segment.DSM offers a complete portfolio of nutrients

and nutraceutical ingredients suitable for bever-age applications targeting different markets. Formanufacturers interested in heart health ingredi-ents, DSM’s Fruitflow is the first scientificallysubstantiated food ingredient addressing healthyblood circulation. A natural, healthy and safeingredient, Fruitflow reduces platelet aggrega-tion in up to 97% of individuals within 1.5 hoursof consumption. When consumed on a regularbasis, the effects last for a full 24 hours.

Soft Drinks International – April/May 2013 51A GLASS OF HEALTHFruitflow has received regulatory approval inboth the USA and Europe. The ingredient is cur-rently available in a syrup format, which can beeasily incorporated into functional beverages.

Mind health ingredients that relax and energise

Energy drinks have enjoyed many years of suc-cess and continue to evolve. For some time, thissegment focused solely on delivering bursts ofenergy to combat fatigue and enhance perform-ance. Typically, energy ingredients haveachieved these effects by using ingredients suchas taurine, caffeine and ginseng. However,increasingly consumers are looking for a moresustained energy boost or even the completeopposite – ingredients to help them relax.DSM recently launched two mind health

nutrient platforms, ‘Relax your mind’ and‘Energise your mind’, in response to growingconsumer demand. The two Health BenefitSolutions contain a number of essential nutrientsand herbal extracts to boost mental performanceand aid relaxation. Ginkgo biloba extract hasbeen shown to boost mood and alertness whilstCo-enzyme Q10 (CoQ10) supplementation sup-ports cellular energy production as natural levelsdecline with age. The active ingredients thataffect sleep and relaxation include lemon balmand camomile, which have been found to have apositive effect on mood and reducing symptomsof nervous tension.

Formula for successThere is a wealth of opportunities for manufac-turers to innovate with new tailored formula-tions. Drink manufacturers must align theirexisting products with the needs of consumergroups so that more and more people can pourthemselves a glass of health. n

Jens Birrer is Global MarketingManager at DSM NutritionalProducts.www.dsm.com

the launch alone, A. Le Coq secured an 11.5%share of the Estonian cola market. And by theend of the second year, RC Cola had transitionedfrom a virtual unknown to the No. 2 cola brandin the country. Sales for RC Cola in Estoniaquadrupled the sales of Pepsi in the same period,surpassing expectations and the original goal ofA. Le Coq to secure a 3% market share in thebroader soft drink segment in Estonia. Instead,RC Cola took 4.2% of the nation’s market share,according to Nielsen’s survey ofOctober/November 2010. Noop identified several factors that con-

tributed to A. Le Coq’s success in Estonia. Firstly,as the leading producer of beverages in Estonia,the company was able to leverage the pre-established loyalty consumers have for its brandsto bolster the introduction of RC Cola. This, com-bined with A. Le Coq’s tradition of impactfulmarketing and efficient distribution, ensuredthat word quickly spread of its new cola offer-ings.

It doesn’t end thereA. Le Coq also chose to introduce a new packag-ing campaign, designed by RCCI for its flagshipcola. The two companies upped the premiumperception of RC Cola by using new glass bottleswith innovative decoration that creates a topquality product presentation and enhances con-sumer appeal.The March 2012 debut of these new glass bot-

tles featured high quality, gravure printed, self-adhesive labels that can be washed off withoutdifficulty in most commercial bottle washing

machines. The detached labels then fall to thebottom of the machine and can be easilyremoved from the recycling tank just like paperlabels.“The customer feedback on the new bottles

and label designs was very positive,” said JanikaKaur, Product Manager of A. Le Coq. “The com-bined visual contrast of the RC Cola logo againsta dark background, printed on transparent labels,has ensured that bottles stand out on storeshelves and grab customers’ attention.”Looking back on A. Le Coq’s entry into the cola

market, Noop reflects on those who doubted it,noting that few industry observers had predictedas much success for RC Cola. “Whenever we enter a new segment, we set our-

selves the goal of becoming the market leader or astrong second, and by partnering with RCCI, that’swhat we’ve achieved here,” he explained. n

TAKING ON ESTONIA– continued from page 48

52 Soft Drinks International – April/May 2013FunCTIonAL InGREDIEnTS

opportunities for EU approval

Eu regulatoryhurdles arespawning newinnovativeapproaches tothe regulatoryapproval ofnatural basedsoft drinks,writes Dr JohnWilkinson.

Food or medicine?

The new EU legislation covering the regulato-ry approval of natural product based food

and drinks over the past 15 years or so hascaused much confusion and uncertainty in theindustry in recent years. Regulatory bodies havemade much progress in tightening up the use ofingredients and the claims that the industry canmake about them. The soft drinks industry isfeeling the squeeze so what creative paths ofleast resistance are manufactures undertaking tobe compliant and still be innovative?

Food or medicine?The key regulatory directives which are most per-tinent to natural product based soft drinks are theFood Supplements Directive FSD, the NovelFoods Directive NFD, the Nutrition and HealthClaims Directive NHCD, the Traditional HerbalMedicinal Products Directive THMPD and theFood Additives Directive FAD.Traditionally in countries like India, there is a

blur with regard to whether a herb is regarded asa food or a medicine. However, from a regulatorypoint of view in the Western world, a proper dis-tinction has to be made as to whether a product oringredient is a food or a medicine, although as wewill see this is not always on the basis of scientificmerit. Take for example, the situation with regard to

food supplements, which are incresingly beingused in soft drinks. The fact that in some MemberStates a particular herbal ingredient is a foodwhile in other Member States it is considered amedicine, causes confusion but ironically alsooffers unique opportunities for new productdevelopment that otherwise might not exist. Thefact that the EU regulatory process has this mis-match is not an error in regulatory consistency butrather is a reflection of a deeper, hidden regulatory

duality. In other words, herbs can be both foodsand medicines at the same time within the regula-tory system. Applying this logic as an opportunityto develop new products, we can therefore, insome cases, circumvent one of the biggest regula-tory hurdles that has come out of the EU in thepast few years and use the medicine/food dualityto the manufacturers’ advantage. News headlines abound about the fact that the

THMPD has caused the banning of hundreds ofproducts in the EU. If a product has not been onsale in the EU for 15 years (and 15 years outside ofthe EU), it is considered not to be eligible as aherbal medicine, but would need to be registeredas a pharmaceutical drug and would cost millionsto obtain approval for. However, being mindful ofthe current regulatory duality in the EU, anotheroption would be to view these ‘non herbal medi-cines’ as foods or food supplements rather than aspossible drugs and register them accordingly. Theimpetus for doing this is the fact that botanicalsthat don’t meet the 30 years history of userequired by the THMPD are now not consideredtraditional herbal medicines and so cannot nowbe legally sold in the EU. Many herbal ingredients and products that

were imported into the EU from for example,India, China, and South Africa are now effectivelybanned under the THMPD. It is this author’s opin-ion that approximately 35% or more of theseherbal medicines could be recategorised from aregulatory perspective, by constructing careful‘proof of persuasion’ arguments and convertingthem from herbal medicines to being consideredas foods or food supplements. This would enablemanufacturers to have access to botanicals fromcountries such as India and China, which at pres-ent are being banned from Europe. A new kind offood supplement will emerge that up until recent-ly was banned in the EU under the THMPD.Thousands of new ingredients could be intro-duced in this way, opening up new marketing andnew product development in the EU.

Soft Drinks International – April/May 2013 53FOOD OR MEDICINE?How does a manufacturer explore

this potential opportunity?There are several options. One is to prove that aproduct or an ingredient is a food and to get thisagreed across all of the EU Member States. Theway to do this is to get the product registered as anovel food. While this can be expensive, once it isapproved, it will be considered a novel food andhence by definition, a food, right across allMember States. This is because the ultimateapproval decision is in the hands of the EuropeanCommission (although EC decisions can be chal-lenged, especially where all Member States are notin agreement with a particular novel foodsapproval), rather than down to an individualMember State. The costs of such approvals in particular, for

new exotic fruits and vegetables, has droppeddrastically in recent years. This was largely due toa land-mark novel food application submitted byPhytotrade Africa (and written by this author) forBaobab fruits powder. This was the first novelfoods approval in the EU which did not rely onanimal data and human clinical trials, but usedinstead detailed history of use studies and chemo-taxonomical studies to demonstrate safety andobtain approval. This has led to the formation of anew category of novel food approvals, which issoon to be implemented in the EU, saving millionsof pounds in regulatory costs, while maintaininghigh levels of safety and allowing EU manufactur-ers to have much greater access to and biodiversityof ‘new’ foods (to the EU) from exotic and develop-ing countries. Another process is to demonstratethat it is not a novel food by providing history ofuse (ideally as a food) in the EU prior to 1997. Another approach is to demonstrate that a non-

THMPD approved herb is a food (from history ofuse data) and include the possible use of the botan-ical in lower amounts that are known to be medic-inally active. This can then be submitted in therelevant data to the regulatory authorities in a par-ticular Member State (usually the country whereyou plan to market the product initially). If this isundertaken in a country where the evaluationprocess involves a high number of experts (such asthe MHRA and the Borderline unit in the UK),then once it is agreed as a food, other MemberStates are less likely to disagree on the decision asto wether it is a herb or a food. However, this routeis less proven than with novel foods approval, dueto the lack of a centralised procedure for its agreedregulatory food status, given initially by only oneMember State.However, if a company wants to market the food

in a capsule (or in a concentrated form in a drink),then it will likely be viewed as a food supplementand it will need to be registered individually ineach Member State, providing it has been provedas a food as described above. It will also be possi-ble to register a product/botanical as a new foodsupplement ingredient, once the new ‘botanicals’section has been implemented under the FoodSupplements Directive. It is likely that similar‘proof of persuasion’ arguments will be requiredhere also but that this will eventually be linkedwith health claims made via the Nutrition andHealth Claims Directive.Some companies do not understand these pro-

cedures or are turning a blind eye and trying to getapproval through the ‘back door’. For example, a

company may begin marketing in one EU MemberState where perhaps the regulations are imple-mented in a less rigorous process compared toother Member States. Once approved in one coun-try, it slowly starts to market its product in otherterritories, using the first country ‘approval’ as akind of ‘seal of approval’ for the rest of the EU. Theidea is to build up sales in different Member Statesand then claim approval under the EU ‘mutualrecognition’ system. Unfortunately, food supple-ments are not eligible under the mutual recogni-tion scheme, so this route is not legally viable andis therefore risky and of limited long term value. Other methods of obtaining indirect ‘regulatory

legitimacy’ include obtaining a health claim, butnot getting the safety approved or the statusapproved as a novel food/supplement. Some com-panies are using the health claim approval as proofof the product’s regulatory approval in general,which is very misleading.In these times of regulatory constraint, new

ways of seeking approval are being investigated inmany different ways. Some will be successful, butsome approaches will no longer be needed as thedirectives change and the requirements soften orimprove through experience and some will beproven ineffective. There will be companies thatwill take a conservative approach and learn fromthe mistakes of others, while the entrepreneursand innovation leaders will experiment and findnew creative ways of obtaining regulatoryapproval. The knock on effect of this is that it willhelp preserve and increase the biodiversity ofbotanicals that will be available for use in the foodand drink industries in the EU and continue toallow companies to produce diverse new productsfor consumers to enjoy. n

In these times ofregulatoryconstraint, newways of seekingapproval arebeinginvestigated inmany differentways.

Dr Wilkinson has been a consultant on the regulatoryapproval of natural products in the EU and the USAfor the past 20 years as well establishing the world’sfirst Herbal Medicine BSc degree in Herbal Medicine inthe UK in 1994. He was a SERC NATO post-doctoralresearch fellow with the Nobel Prize winner GeorgeOlah in California, USA, after obtaining his PhD inOrganic Chemistry at Imperial College, London.He helps companies with regulatory issues andapprovals and also devises new creative routes toobtaining legal regulatory legitimacy.

Dr Wilkinson is a RegulatoryConsultant in the EU forbotanicals, herbal medicines,food supplements andnutraceuticals.Tel: +44 (0) 7713 594 543;www.uklinkedin.com/in/drjohnwilkinson

54 Soft Drinks International – April/May 2013HEALTH & WELLnESS

overcoming the flavour challenge

Douglas Rashconsiders theimplications forlow sugarbeverages.

The sweetest feeling

Driven by concerns about rising obesity levels,more and more consumers are now seeking

low calorie, better-for-you beverages to improvetheir overall health and wellness. In fact, the globalretail value of health and wellness beveragesreached US$274 billion in 2011, equating to 44% ofretail value sales of non-alcoholic beverages. Thesector is also set to outperform the wider soft andhot drinks industry over 2012-2016.Eager to tap into this buoyant market, drinks

manufacturers across the globe are looking forinnovative solutions to enable them to producehealthier beverages that satisfy these consumerdemands. As a growing number of Western coun-tries have either implemented a so-called ‘fat tax’on high calorie, sugary drinks, or are thinking aboutit, the time is right to assess reformulation possibil-ities and carve a significant share in a dynamicindustry. However, creating a good-tasting, low sugar bev-

erage requires much more than a straightforwardremoval of the sugar. Careful selection of alterna-tive ingredients or sweeteners and an understand-ing of how they interact with other components inthe mix is vital for producing a better-for-you softdrink which still delivers the sweet flavour profileconsumers crave. The are a number of flavour ingredient options

currently available for low sugar soft drinks andmany benefits they can offer to manufacturers inapplication.

Sugar substitution with steviaSourcing effective alternative beverage sweetenerscan be a challenge. Many can impart an unpleasant,metallic flavour when incorporated into the drink,while others may actually be unhealthier than than

the sugar they are replacing. A sugar substitute that has been shown to offer

proven benefits is stevia. This substitute uses anextract made from the leaves of the stevia plant,Stevia rebaudiana Bertoni, which is related to thesunflower family (Asteraceae) and is native to thetropical and subtropical regions from westernNorth America and South America.The species Stevia rebaudiana, commonly

known as sweet leaf, sugarleaf, or simply stevia, iswidely grown for its sweet leaves. The steviaextract contains at least 11 stevia glycosides whichhave varying degrees of sweetness. A typical rela-tive composition is shown in table 1.Many clinical studies have been conducted to

assess stevia and its relative health benefits.Positive outcomes were found for the ingredient inrelation to blood sugar reduction and blood pres-sure lowering. It is also 100% natural and carbohy-drate and calorie free. In September 2012, the FDAgave a ‘no objection’ approval for the use of thehighly refined stevia preparations listed in table 1(as sweeteners) in food products. Several GenerallyRecognised As Safe (GRAS) notices were alsoissued to many stevia producing companies.However, the FDA said that these products are notstevia but a highly purified product such asRebaudioside A (a component derived from the

Table 1: Steviol glycosides (Kinghorn et al., Comprehensive Natural Products II, 2010, 269-315. (* predominant components in most commercial purified extracts).

Soft Drinks International – April/May 2013 55THE SWEETEST FEELINGstevia plant). Despite its popularity as a sweetener and sugar

substitute, Stevia is not without its problems whenused in application. For example, it offers adelayed sweetness response when compared tosucrose and this sweetness can linger long after theproduct has been consumed. The ingredient canalso leave an unappealing bitter, liquorice-likeaftertaste and impart a thin mouthfeel in foods anddrinks. Its sweetness also appears to top out at 200ppm, which is equivalent to 6-8° Brix.

A sweet TreattTo meet these flavour challenges, Treatt has devel-oped its range of TreattSweet™ 100% naturalflavour ingredients. These blended natural flavouressences enable manufacturers to improve thesweet taste profile in a variety of flavour composi-tions and applications. TreattSweet has beendesigned to work in combination with high inten-sity sweeteners like stevia where it smoothes outthe sweetness profile and undesirable lingeringflavour characteristics often associated with theseingredients. They can be labelled simply as ‘naturalflavours’ on end products.The TreattSweet portfolio currently comprises

three products: TreattSweet 9754, TreattSweetExtra 9856 and TreattSweet Sparkling 9857.Following successful market reception toTreattSweet 9754, TreattSweet Extra 9856 was alsoadded to the product line for use in applicationswhere a lower aromatic impact is preferred. TreattSweet Sparkling resolves the issues associ-

ated with carbonation, acidulants and sugar in lowcalorie beverages, which can have a significantimpact on flavour perception and sweetness.

TreattSweet in actionTreatt has conducted extensive sensory evaluationsof its TreattSweet products in still drinks as well asin carbonated beverages. These evaluations includ-ed the use of TreattSweet in zero calorie beveragessweetened with Rebaudioside A, as well as inreduced brix beverages in which HFCS or sugar areused in conjunction with Rebaudioside A. The results of each tasting trial showed that the

TreattSweet products delivered accelerated sweetimpact, reduced back-end bitterness and a slightlyimproved sweetness. The final formula alsodemonstrated a smoothing effect that diminishedthe peak sweetness and softened the back-endimpression while also offering an enhanced mouth-feel. There was also an absence of a dominantflavour type.

Sweetness distilledImproving beverage flavour, while providing therequired healthy attributes, is key to product suc-cess. Consumers like the natural, sweet taste of realsugar but prefer this to be delivered without thehigh calories, or indeed the addition of artificialflavours.Treatt’s Treattarome From The Named Food dis-

tillates offer an effective alternative to such artifi-cial flavours. Created through a range of specialisttechnologies, including a short duration/low tem-perature distillation process to maximise flavourentrapment and ensure the character of the distil-late is a reflection of the original, fresh food. Treattarome products impart a natural ‘zing’,

modifying top notes and giving a high impact at

low dosage levels. All products in the range are100% natural, FTNF essences offering users a cleanlabel declaration on the end product. White-waterand water soluble, these products are well suitedfor beverage applications.Treatt’s Treattarome portfolio includes a selec-

tion of sugar and honey varieties which canincrease the perception of sweetness in a variety ofbeverage applications. Wholly distilled from canesugar Saccharum officinarum, the sugar rangecomprises Sugar Treattarome 9805 which imparts anatural, sweet flavour; Sugar Treattarome 9806 fordemerara sugar, caramel, butter and malt notes, andSugar Treattarome 9807 to add a slight brown sugar,smoky and creamy flavour impression. These prod-ucts have proven themselves to be effective whenused in conjunction with stevia in in low calorieand non-caloric beverages.

A taste of honeyThe Honey Treattarome products – HoneyTreattarome 9801, Honey Treattarome 9802 andHoney Treattarome 9804 – deliver a sweet, honeyflavour to beverage systems without adding sugaror calories. Unlike highly viscous honey, these dis-tillates are water based so are easily incorporatedinto beverage systems in the bottling plant. In addi-tion, they do not brown over time or physicallyinteract with other ingredients in the formulation –an important consideration when looking to con-vert existing recipes into healthier options.Collected from a blend of honeys such as orange

blossom and clover, Honey Treattarome 9801 givesa powerful sugar-free, sweet honey character.Honey Treattarome 9802, on the other hand, offersa mild flavour profile and dark, smoky back-endnotes while Honey Treattarome 9804 brings a lightfloral presence and delicate honey top note toflavour compositions. All these products can beused in a variety of applications such as soft bever-ages including diet drinks, flavoured waters andjuices.

Summary As consumers look to take a more proactive role inmaintaining their health and wellbeing, demandfor low calorie, better-for-you soft drinks looks setto soar. Thanks to ingredient innovations fromcompanies like Treatt, beverage manufacturers nowhave the tools to successfully enter this dynamicmarket and develop the good-tasting, low caloriedrinks consumers want. n

Douglas Rash is VP – GlobalSales at Treatt. www.treatt.com

As consumerslook to take amore proactiverole inmaintaining theirhealth andwellbeing,demand for lowcalorie, better-for-you soft drinkslooks set to soar.

56 Soft Drinks International – April/May 2013CAPS & CLoSuRES

closures make all the difference

Markus Pfannerexplains theneed for a rangeof closurestechnologies tomeet varyingconsumer needs.

Reflecting today’sbeverage trends

Trends in the consumption of juice and dairyproducts constantly change as consumer

requirements evolve due to shifts in global demo-graphics. Package design is driven by these trends,and the development of new caps and closures isno exception.The closure is integral to the package and the

technology involved has changed in recent yearsto meet consumer trends such as ageing popula-tions, a rise in on-the-go consumption and anincrease in single person households. Theserequirements have seen closure technology evolveto incorporate advanced ergonomic design thatbrings improved comfort and convenience to con-sumers. Tetra Pak is continuously expanding itsportfolio of caps in order to meet the requirementsof customers and their consumers not only todaybut also in the future.

On-the-go consumptionDreamCap26 reflects one of the biggest changes inthe consumption of liquid beverage products inrecent times. More and more consumers are lead-ing busy lives away from home. DreamCap wasdesigned specifically to meet the growing demandof consumers who want to enjoy their liquid dairyproducts, juices, nectars and still drinks on-the-go. DreamCap’s raised high neck and over-the-edge

design provides easy access to the spout and acomfortable experience when drinking directlyfrom the package. The cap’s large (26mm) openingand ridge, designed to engage the lips, allows con-sumers to drink in the way they prefer, withimproved control of the liquid flow into themouth. Opening and closing is easy, with a one-step screw cap allowing secure, fully resealableconvenience. DreamCap is available on the TetraPrisma Aseptic 330 Square, a highly portable andeasy to hold package.

Improved grip and comfortWith an ageing global population, design of capsand closures must increasingly factor in therequirements of this growing group of consumers.HeliCap 27 offers ease of use for elderly consumersand those who have difficulty gripping; and thecap’s height and ridged design provides animproved experience. This resealable one-step clo-sure also provides visibility for tamper evidenceand a high quality image.HeliCap 27 is one of the key design features on

the Tetra Gemina Aseptic 1000 Crystal and 1000Leaf packages, the two latest additions to the TetraGemina Aseptic family of products. These newpackages offer full aseptic performance for milkand juice while HeliCap 27 is a consumer-friendlycap, with a large 27mm neck size, providingenhanced one-step functionality and a superiorpouring experience for in-home consumption.Adapted to a wide variety of consumer needs

and offering customers a lower overall system cost,HeliCap 27 delivers an appealing proposition forproducers looking for a high quality cap for familymilk and juice packages.

Improved environmental performanceLightCap offers environmental advantages withoutcompromising its consumer appeal. By using theminimal amount of plastic to help lower costs andimprove environmental performance, LightCap issuited to large-sized openings, which are comfort-able to handle and pour from for both small andlarge hands and is ideal for in-home consumptionoccasions.These benefits are possible because of Tetra

Pak’s industry-first combination of Pre-LaminatedHole (PLH) and Direct Injection Moulding Concept(DIMC) technologies. DIMC technology allows thebase of the closure neck to be moulded as flat aspossible to the underside of the packaging materi-al, providing the maximum pouring area whilstensuring that customers receive a high quality yetcost efficient product.Combining this technology with PLH-based

packaging material makes LightCap ideal for theambient distribution of dairy and juice-basedproducts.

Super safe and super easyTetra Evero Aseptic (TEA), the world’s first asepticcarton bottle for ambient white milk, is designed to

Tetra Pak’s DreamCap closure.

The Tetra Rex TwistCap.

Soft Drinks International – April/May 2013 57REFLECTING TODAYS TRENDSsatisfy consumers’ increasing quest for conven-ience in handling and pouring while maintainingsafety and environmental features. TEA incorpo-rates the One Step Opening (OSO) with a doublesafety feature maintaining impeccable protectionfor the product. This is achieved thanks to theTEA’s on-cap tamper evidence ring and a neckmembrane, which offers the convenience of a oneaction opening, making it easy for consumers touse.The TEA OSO is easy to handle due to the soft-

ness and size of the ridges on the cap whilst theability to hold the package in one hand allows afirmer grip. The opening and shape of the cartonbottle also combine to deliver a smooth pourwhere the user has more control when pouringsmall amounts. The One Step Opening adds tamp-er evidence into the cap so that consumers canclearly see that the product has not been tamperedwith.Providing a smooth pour together with an easy

to open and re-close cap reflects the primaryrequirement from consumers who are seeking safeand secure closures.

The sound of freshnessWith its distinctive click when opened, theTwistCap OSO 34 cap makes an unmistakablesound. It is a sound that gives the consumer confi-

dence that what is inside is as fresh as it can be.TwistCap OSO 34 is designed with high ridges fora good grip combined with low opening force foradded convenience. It caters to consumers whohave difficulty gripping, which is particularly rel-evant in developed markets where there is anincreasing ageing population. With higher ridgesthat are widely spaced for a better grip and aninner lip on the neck, the closure allows con-sumers to pour the liquid product easily and resealthe package safely. Suitable for all chilled liquiddairy products as well as fresh juice, Tetra Rexwith TwistCap OSO 34 offers a closure that com-bines superior consumer convenience with astrong environmental profile.Packaging design in the carton industry has

never been so diverse, with a wide variety of prod-ucts available to meet the broad range of consump-tion needs of today’s varied consumers. Cap designis increasingly tailored to meet a diversity of con-sumer needs. Tetra Pak has the largest portfolio ofcaps in the carton packaging industry, and is con-tinuously researching those needs around theworld in order to develop the cap solutions to meetthese changing needs consumer needs. n

Markus Pfanner is ProductManager, Closures & Straws atTetra Pak.www.tetrapak.com

The TBA1000 Edge LightCap30, and right, the Tetra Gemina Aseptic 1000 Crystal.

The Tetra Evero Aseptic.

Innovations from Closure Systems InternationalThe new 38mm ‘universal’ light-weight closure design is claimed to be ideal for multiple filling applications,multiple bottle materials, and multiple bottle finish e-wall thicknesses. Extra-Lok V 38mm ODU’s advanceddesign is 29% lighter than competitive two-piece closures, while providing secure sealing on both hot-filledand cold-filled non-carbonated and dairy beverages. The unique sealing geometry of the closure adapts to arange of bottle finish e-wall thicknesses for both PET and HDPE bottles and minimises finish distortion thatcan be inherent with hot-fill bottles. In addition to being versatile, Extra-Lok V 38mm ODU helps bottlersreduce their total cost of operations by delivering energy saving, no-steam application that improves cappingefficiency and provides consistent, consumer-friendly removal torques.The newest, lightest, and also claimed to be the best-performing closure for carbonated beverages in the

industry, is the Omni mini XP – an ultra lightweight, one-piece / linerless 28mm closure, compatible withthe 1881 bottle finish. Weighing less than two grams, this closure delivers best-in-class capping applicationperformance, CO2 retention, impact resistance, and raw material savings for brand owners producingsparkling beverages. “Omni mini XP is absolutely the best performing linerless CSD closure that we’ve ever developed,” said

John Grainda, CSI Global Marketing Director. “We’ve packed an incredible amount of innovation andadvanced technology into this highly efficient design. Bottlers, brand owners, and consumers will no doubtappreciate the benefits of this closure.”CSI’s Omni mini XP meets or exceeds all global bottler protocols across the widest range of distribution

conditions. The closure is precision-engineered to enhance capping application performance, which resultsin lower defect rates and higher productivity for beverage bottlers who rely on delivering high productionoutput every day. n www.csiclosures.com.

58 Soft Drinks International – April/May 2013TREATMEnT & PuRIFICATIon

and the soft drinks industry

Clwyd Jonesshares someinsights whichsoft drinksmanufacturerscould learn from to improve theireffluent disposalcosts.

Wastewater

Figures from WRAP suggest over 34 billionlitres of wastewater are discharged by the

drinks sector ever year – and that figure excludesdairy-based beverages such as yoghurt drinksand milkshakes. Despite this, few companieshave a real handle on the costs related to waste-water treatment or a clear strategy for minimis-ing them.

Mind the gapA key problem is that within many companiesthere is a disconnect between the people makingcommercial decisions and those responsible fortreating and disposing of the company’s waste-water. This is a fundamental flaw, as what youmanufacture and the way you produce it mas-sively influences the makeup of your waste-water, which in turn affects treatment costs. Thecompanies that are good at minimising the costsof their effluent discharges ‘get’ this connection.

Effluent treatment selectionThe second area where things can go wrong is inthe selection of an effluent treatment process. Effluent treatment broadly falls into three cat-

egories:1. Discharging direct to the sewer under a

trade effluent consent, granted by the local watercompany. Treatment takes place at the receivingwastewater treatment works;2. Primary/full treatment of effluent on site to

comply with the limitations of the trade effluentconsent or to reduce Mogden charges (the costsof discharging to sewer); and3. Full biological treatment carried out on site

with high quality treated wastewater released

directly into the water course under the terms ofan Environmental Permit. Those with advancedtreatment may also employ water re-use tech-nologies. A company’s chosen treatment route depends

on several factors, eg the volume and character-istics of effluent, space available on site, whetheror not it has access to a sewer, and availabletreatment capacity at the local municipal waste-water treatment works. There are financial andoperational considerations for each.A drinks company may not be able to obtain

the consent conditions it desires for discharge tosewer, and so may need to pre-treat to a standardthat enables it to comply with the consent condi-tions available, or re-examine its productionplans. For instance, wastewater generated in themanufacture of drinks can be both high in vol-ume and have a high pollution load. This may bein the form of suspended solids, for examplefruit pulp or, more significantly in soluble form,due to dissolved sugars, which will elevate thechemical oxygen demand (COD). Similarly com-panies producing dairy-based drinks will havewastewater with a high biological strength asmilk and milk products have particularly highCOD values. As a result, many are typicallyunable to discharge direct to sewer without somepre-treatment.Selecting the most appropriate technology

with the right capacity to meet treatment needsseems obvious advice but you’d be surprisedhow many get this wrong, and end up with highoperating costs and a problematic plant – agreater problem than the one they were trying tosolve! So before committing to a treatment route, do

the groundwork, really understand your require-ments, and the characteristics of your effluent.Simply screening or appropriate balancing withpH correction could be sufficient to complywith the discharge consent limits that a watercompany is able to offer. However, due to thenature of the effluent generated in the manufac-ture of soft drinks, the need for solids removaland biological treatment would be fairly com-mon.

Clwyd Jones from Siltbuster Process Solutions, which provides waste solutions to the food andbeverage industry. Continued opposite

Soft Drinks International – April/May 2013 59WASTEWATERDealing with problems

Even if you have carefully analysed your produc-tion process to make it as water efficient as pos-sible and have the perfect treatment solution inplace, you may from time to time encounter aneffluent problem. The speed with which youdeal with this will impact on your bottom line.So here’s some advice for dealing with unexpect-ed problems. Firstly ask ‘what’s changed?’ Onceyou’ve eliminated the obvious (for exampleequipment failure), check for changes to effluentvolume/characteristics or records of any inci-dents. New shift patterns or a transient work-force, unreported spillages, or changedproduction methods/cleaning agents can allaffect the waste discharged. A plant producingacidic, fruit based juices that changes to produc-ing sugar based drinks will generate a complete-ly different effluent. Unless planned for, thechange in effluent characteristics could very neg-atively affect the treatment process. Remedies can range from reinforcing good

working practices within the production envi-ronment, to supplementing treatment with tem-porary technology, or carrying out a thoroughre-design of the effluent treatment system.

Seasonal dangersA sudden increase in production – such as inseasonal drinks businesses – can create treat-ment problems if it’s not strategically plannedfor. The answer may be installing temporarytreatment capacity during busy periods or havinga plant that copes with known seasonal increas-es. However, problems can still arise with the lat-ter, due to underloading in ‘off peak’ periods.This can be prevented through a modular plantdesign with treatment stages brought online oroffline as required, or by the plant being artifi-cially fed during the off peak season. For exam-ple a low volume concentrate waste, normallydisposed of by tanker, being gradually fed to theplant at a controlled rate.

Mogden chargesLast but by no means least, a greater understand-ing of Mogden charges can have a huge impacton a company’s effluent management strategy.These charges are calculated by a formula com-prising:1. Volume;2. Suspended (or in some water companies,settled) solids concentration; and

3. Settled Chemical Oxygen Demand (COD) The elements are weighted. By using the for-

mula, and associated tariffs applicable to thelocal water company, along with informationfrom effluent monitoring on site, a view can betaken on where savings can be found. For exam-ple, a 40% reduction in trade effluent chargesmay be possible by reducing suspended solids

by 85% and COD by 50%. However, don’t forgetto factor in the cost of achieving this reduction. Some reduction might be achieved by switch-

ing your product strategy away from one thatmakes a disproportionate contribution to yourMogden charge. Equally, when assessing newproduct lines, weigh up the effect on effluentvolume and characteristics. This brings me back to my original point –

there is a close interplay between effluentstreams and production profitability.Understand the connection – and cost savingswill follow. n

A DAF being used by a dairy to remove fat and solids.

Siltbuster Process Solutions (SPS) works with majornames such as Premier Foods, Chivas Brothers andHeinz as well as smaller food and drinkmanufacturers, helping them improve theirwastewater strategy, boost treatment capacity,cope with peak season surges in effluent production,reduce Mogden charges, and explore potentialtemporary or permanent solutions to these issues.

A suddenincrease inproduction –such as inseasonal drinksbusinesses – cancreate treatmentproblems if it’snot strategicallyplanned for.

Clwyd Jones is Business UnitManager at Siltbuster ProcessSolutions.Tel: +44 (0)1600 772256www.siltbuster.com

Temporary plant may be a way to ease pressure oneffluent treatment operations in seasonal soft drinksbusinesses

Soft Drinks InternationalJoin the SDI Linkedin group

60 Soft Drinks International – April/May 2013DEVELoPMEnTS

PackagingPepsi’s first newbottle for 16 yearsPEPsI has unveiled a new single-serve bottlefor its Pepsi trademark portfolio includingPepsi, Diet Pepsi, Pepsi Max and Pepsi Next,marking its first design update since 1996. Avisual expression of the brand’s ‘Excitement ofNow’ positioning, the bottle began rolling outin markets nationwide in the UsA in April in16 oz and 20 oz packaging, with full conver-sion taking a few years.

“This new bottle is the next milestone inPepsi’s Live For Now marketing campaign,”said Angelique Krembs, Vice-President TMPepsi Marketing. “Our single serve bottle is themost visible and tangible connection point wehave with our consumers, and we love howthe new bottle expresses our brand DNA.”

The new bottle’s bold swirl and elevatedprofile reflect the brand’s attributes and youth-ful spirit; and the etched, easy to grip bottomallows consumers to have a more stimulating,tactile interaction with the bottle itself. A new12 oz glass bottle will also be offered as apremium package in select stores. The new

Pepsi has launched the first new bottle designin 16 years.

bottle is the first iteration of the redesign ofthe full portfolio currently under way underthe stewardship of Pepsi Co’s Chief DesignOfficer Mauro Porcini, with additional ele-ments to be rolled out throughout the year.

Tetra Pak reportsgood resultsTETrA PAK has announced net sales of€11.16 billion in 2012 – up 4.3% on 2011 incomparable terms.

The company’s Packaging solutions busi-nesses achieved net sales of €9.87 billion forthe year, 4.2% higher (comparable terms) thanin 2011, with solid growth in south & south-east Asia, Central & south America, NorthAmerica, East Europe and Central Asia, anddouble digit growth in the Middle East andsub-saharan Africa.

sales from Processing solutions reached€1.29 billion, growing 5.2% year-on-year (com-parable terms), with double-digit growth inNorth Europe, south & southeast Asia, Cen-tral & south America and sub-saharan Africa.

“The economic situation is still tough, withgrowth slower than before, particularly inChina and Brazil, our fastest growingeconomies. We’ve had to make some toughdecisions over the past year to enable us tocontinue to invest in the development of newproducts, services and facilities that will enableour customers, retailers and suppliers tothrive in the years to come,” said Tetra PakPresident and CEO Dennis Jönsson.

The year saw the launch of a number ofnew products and features by Tetra Pak,including:

• Tetra Navigato, Tetra Pak’s packaging andprocessing service portfolio;

• Tetra Pak® iLine XT, with a new graphicaluser interface, enabling production integrationacross the factory floor – from processingand packaging to interfacing to customerwarehouse management systems;

• Tetra Brik Aseptic 200 & 250ml Edgeportion packs for on-the-go consumption;

• Tetra Top® Carton shot with Lokkaopening, a 100ml package with a tear-offopening, designed for health, energy and otherdosed drinks;

• Tetra Gemina Aseptic Leaf and Crystalpackages with HeliCap 27, which is said tohave exceptional holding and pouring per-formance for consumers;

• Tetra Brik Aseptic 1000 Mid LightCap 24,featuring Tetra Pak’s lowest cost screw capwhich offers consumers increased functionalitywhile giving customers efficient pallet utilisa-tion and increased space for branding andproduct promotion; and

• Optisize volume concept for Tetra FinoAseptic allowing, customers to produce car-tons tailored precisely to 70ml and 220mlportions, thus reducing packaging materialswaste.

In another step towards its goal of produc-ing 100% renewable packaging, Tetra Paklaunched LightCap 30, the first of several caps

Cold transportationCOLDsHOP.COM is a refrigerant packagingand accessories ecommerce website forprofessionals and for the general public. Thepackaging systems are tested and approvedand are for those who want to be sure that

The Sofribox refrigerated box.

temperatures are maintained. Coldshop.com has been online in France

for 10 years and the team decided that2013 would be the year they launchedwww.coldshop.com into the UK and laterinto the Us market.

Coldshop is part of the sofrigam Group,which has €23 million in annual sales, and isa leader in the development and manufac-ture of temperature controlled packaging.For more than 20 years sofrigam has beenadvising and developing cold chain packagingfor the pharma sector, and now serves otherindustries such as food and drink.

The need to maintain temperatures,whether ambient, cool or frozen, is nolonger just the preoccupation of the bigpharma, chemical or food production sites; ithas become everyone’s concern all downthe chain through the logistics and distribu-tion networks to the end users; with tighterregulations and more extended deliveries.

All the packaging comes with clear guide-lines for use and a temperature behaviourcertificate. The lab approval reports for eachitem are available on request. The websitealso contains instructions and advice on howto secure the cold chain delivery processes.

One of the company’s developments isthe sofribox refrigerated box, which makesit possible to store heat sensitive products inthe required temperature range and for theduration needed. Through its thermal per-formances and its solidity, it guarantees theintegrity of products throughout the logisticscircuit.

It is constructed of high density rigidpolyurethane panels with external cardboardoverwrapping. With the inclusion of a coldsource, the insulated box can be used totransport chilled or frozen products.

developed using bio-based polymers, derivedfrom sugar cane. Tetra Pak packages with bio-based polymer caps grew to 610 million in2012, up from 80 million in 2011.

Through 2012, Tetra Pak continued toinvest in facilities to better support its cus-tomers’ activities in different parts of theworld. It inaugurated a Coconut KnowledgeCentre and completed a €42 million invest-ment to upgrade and expand its operations insingapore; it inaugurated a new laminator,completing a €25 million investment at itspackaging material factory in Izmir, Turkey; andit opened a new packaging material plant inImatra, Finland.

Soft Drinks International – April/May 2013

new printing processFOLLOWING the development of Editions by rexam in southAmerica in July 2012, rexam is now launching this innovativeprinting process globally.

Using the latest patent pending digital technology, Editionsallows rexam to produce eight to 24 designs of the same labelsimultaneously on a single pallet. This printing innovation allowsrexam’s customers to deliver several designs to one single fillingline, creating increased marketing opportunities for brands usingbeverage cans and improving efficiency in the filling process asdesigns are already mixed on the same pallet.

Dr Lisa Carroll, Director of Technology at rexam, says of Edi-tions’ development: “rexam is delighted to be launching this most

innovative printing technology to the globalmarket. The idea was born by our label spe-cialist in south America, João André Boaswho showed great intuition and tenacity indeveloping the process. Editions will enableour customers to create, personalise andmaximise their brand promotion to con-sumers and explore variety by using names,landscapes, silhouettes and even high defini-tion images – all of this on one single palletthat ultimately results in variety in the multi-pack delivered.”

Innovation will be extremely high on the agenda at the Total Pro-cessing & Packaging Exhibition when it returns to the NEC, Birm-ingham on 4th to 6th June 2013.

The event, which is widely recognised as the UK’s largest hubfor the latest production line solutions, materials developmentsand product solutions, is expected to attract thousands of seniorlevel decision makers in processing, packaging, manufacturing andretail who are looking for the latest new innovations which willenhance their productivity and deliver a cutting-edge advantagein today’s competitive business environment.

Pakex, one of the world’s oldest packaging events, known glob-ally throughout the industry, will be making a return to the exhi-bition as one of the three key sector-specific hubs in 2013.Aimed at exhibitors within the packaging design, machinery,materials and services sector, the hub is set to draw in senior fig-ures from across the packaging industry who are looking for newinnovations that tap into the latest consumer and retail trends.

The 2013 installment of the PPMA show will also take placeat the Total Processing & Packaging Exhibition. The event, whichnormally takes place in september, showcases the very latestprocessing and packaging machinery, offers exhibitors the oppor-tunity to demonstrate how their equipment can help manufactur-ers, processors and engineers enhance the productivity of theiroperations in the food, drink, cosmetics, pharmaceutical andhousehold and personal care sectors.

Interphex – the third dedicated sector hub at the show – isdedicated to delivering manufacturing solutions for the pharma-ceutical industry.

Graham Earl, Exhibition Manager, commented: “The Total Pro-cessing & Packaging Exhibition will be the UK’s largest packagingand processing exhibition in 2013, so it really does offer a greatopportunity to companies specialising in that sector to get theirbrand, products and equipment in front of a high profile audi-ence. We’re expecting a large number of decision makers fromboth the UK and overseas to visit so the event should provideour exhibitors with a cost-effective means of meeting anddemonstrating their solutions to receptive buyers, proving thattheir products really work and of course, networking with newand potential customers.”

Innovation is key at Total

62 Soft Drinks International – April/May 2013PACKAGING

In brief…

l The European Food standards Agency(EFsA) will launch a public consultation inJuly on its draft scientific opinion on the pos-sible risks to public health of bisphenol A(BPA), a substance used in food contactmaterials. By extending the timeline for thefinal adoption of its opinion to November2013, EFsA’s scientific experts will also beable to consider the results of ongoing sci-entific work on BPA at a European andnational level while completing its compre-hensive risk assessment.

l TheParliament.com is reporting on astudy commissioned by PlasticsEurope, theBrussels-based association of plastics manu-facturers, which has investigated the riskfrom nanoscience and nanotechnologies inthe food chain. The results were publishedat a debate in Parliament hosted by MEPHolger Krahmer. The study by roland Franz,who heads the department of productsafety and chemical analysis at the Fraun-hofer IVV institute, based in Germany,investigated whether nanopar ticles canmigrate from food contact material intofood. The study reports that after muchresearch the risk of migration was ‘very low’

rEXAM has worked with long term partnerLaitilan Wirvoitusjuomatehdas Oy to createa new can design for its DuudesonsJekkulimonadi Gag Lemonade.

The soft lemonade drink DuudesonsJekkulimonadi has been created in associa-tion with Finnish stunt personalities TheDuudesons, best known for their TV and livestunt shows.

The 33cl cans, which have a colourfuldesign, are currently produced in rexam’sMalmö plant in sweden, but will shortly betransferred to rexam’s new Finland plantwhich was opened in January this year. Thedrink takes its name from the ‘gag’ inside thecan - a secret ingredient which is included tosurprise the consumer.

rami Aarikka, CEO at LaitilanWirvoitusjuomatehdas Oy, commented: “Wehave worked with rexam since 2001, whenwe first started packaging our products incans. We did not know anything about thecanning business at this time and rexamreally helped us. We have continued to workclosely with the team to develop cans thatenhance our products and ensure we canstand out from competitors.”

Christian Nilsson, sales Manager for theNordic region at rexam Beverage Can,added: “This drink is a great product and the‘gag’ inside makes it unique for consumers.We needed to guarantee that the can will

have on-shelf impact, toencourage people tobuy the drink and sharetheir experiences of thedrink with others. Acombination of a uniquedesign and first-classprinting techniques givesa great impression andperfectly complementsthe nature of theDuudeson’s brand.”

Gag Lemonade

The second phase has begun on the second stage of the SIG Combibloc’s plant expansion in CampoLargo, South America.

SIG invests in BrazilsIG Combibloc is stepping up the pace inBrazil. In 2011, the company’s first southAmerican packaging plant commenced oper-ation in Campo Largo, near Curitiba inBrazil’s Paraná state. By the end of 2012, sIGCombibloc south America recorded growthof more than 60% compared with the previ-ous year’s performance. As a consequence,work has already begun on the second stageof the plant expansion, earlier than planned.An investment of more than €36 million(100 million Brazilian reais) is set to allowthe installation of an extrusion line that willmake it possible to laminate unprocessedcardboard for the aseptic carton packs fromsIG Combibloc on site.

The project in Paraná has been plannedand implemented in several expansionstages. With the completion of the first proj-

ect phase, the packaging plant was able tobe opened and put into operation in mid2011 after a construction period of just 12months. With the production line installed,the pre-laminated packaging material used tomake the carton packs was printed, cut tosize, stamped and sealed – meaning the fast-moving Brazilian market could be suppliedwith carton packs from sIG Combiblocquickly and reliably. With the new investmentand the implementation of the second phaseof construction, an extrusion line is nowbeing installed which will laminate theunprocessed cardboard for the carton packson site in Campo Largo.

The extrusion line will laminate theunprocessed cardboard for the carton packs

from sIG Combibloc on-site with a polymerand aluminium coating. The inner polymerlayers build a liquid barrier for the product,and the outer layer keeps moisture out. Thethin aluminium layer protects the food pack-aged in the carton pack from light, oxygenand external odours. After the coating hasbeen applied, the packaging material isprinted, cut to size, stamped and sealed.

Brazil is south America’s biggest marketfor long life foods packaged in carton packs.According to estimates by the Canadeanmarket research institute, sales of asepticcarton packs totalled more than 13 billionunits in Brazil in 2012. sales are forecast tocontinue increasing, at a rate of 8% annuallyup to 2015.

and that nanomaterials in food packaging are‘safe and convenient’ for consumers.

l World Packaging Organization (WPO)announced that the entries for WorldstarPackaging Awards 2014 are open and willclose on 27th september 2013. Consideredthe most important global packaging award,the Worldstar is based on the judges’ con-sensus that a pack is superior in its ownright and better in its class, in execution, orinnovation by comparison. The judges con-sider the following criteria: protection andpreservation of contents; ease of handling,filling, opening and closing; adequacy of infor-mation; sales appeal; graphic design; quality ofproduction; economy of material and costreduction; environment; ingenuity of con-struction; and adaption to local conditions(production, materials, market etc).

Details about how to qualify for entry canbe found at www.worldstar.org.

The judging process will be held on 4thNovember 2013, in Barcelona (spain), duringthe second annual WPO Board meeting; andthe 2014 Worldstar Awards ceremony willbe held in May 2014, during Interpack, inDüsseldorf (Germany).

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Environment

GREEN ISSUES

Second year forPenang projectHAVING achieved a huge success with itsinaugural recycling campaign last year inMalaysia’s Pulau Pinang – also known asPenang – F&N Beverages has again linkedwith the local government and educationalauthorities to organise a second project.

This year the campaign, which runs untilmid-June, is also linked with the Greenschool Awards and it features an e-wastecategory for the first time.

speaking at the launch, Cariessa Goh ofF&N Beverages reiterated the campaign’sobjective to increase the level of awarenessand promote the importance of recyclingamong schoolchildren, helping them toadopt the recycling habit from a young ageand promote it in their communities.

“F&N Beverages continues to promotethe 4r message – that is, reduce, re-use,recycle and rethink – but we also recogniseanother looming issue which is the increas-ing volume of electronic waste or e-waste,”she said.

Personal touchA sOUTH African brand activation com-pany, The Brand Connection, has been suc-cessful in using a warm personal touch tocommunicate a consumer message encour-aging the return of glass bottles.

This featured a five hour a day blitz byoutside broadcasting units, which called atshopping malls, taxi ranks, schools and otherlocales in Kwazulu-Natal, the NorthwestProvince and Gauteng.

“Our MC vibrantly communicated theclient's message, in the consumer's home

‘Greener’ packagingdemand increasesUK box maker eCorrugated has reported adramatic shift in demand towards its greenerpackaging during the past nine months, signify-ing what it believes to be a permanentchange in the market.

eCorrugated reveals that since July 2012,its Next Box product, manufactured from alightweight 100% recycled board, has repre-sented 40.4% of its total production.

The company states that demand has beendriven by both a desire from customers toadopt greener packaging and also to reducecosts. Next Box uses 5% less material and, asit is both lighter and thinner than traditionalboard, reduces logistics journeys by 20%.

Bottlegreen Drinks, a natural soft drinkscompany, is among eCorrugated’s customersthat have placed an order for the 100% recy-cled boxes.

Paul Lavelle, Director of eCorrugated com-ments, “A highly cost conscious and environ-

Recycling milestone reachedCONTINUUM recycling, the pioneeringrecycled PET joint venture between Coca-Cola Enterprises (CCE) and ECO Plastics, hascelebrated sorting a quarter of a billion bot-tles. The landmark comes some nine monthsafter the £15 million facility was opened bythen Waste Minister, Lord Taylor of Holbeach,and confirms the stellar performance of thepartners in ramping up production.

Located on the site of ECO Plastics’ exist-ing facility in Hemswell, UK, itself the world’slargest plastics sorting plant, Continuum isnow responsible for processing more than

50% of the UK’s bottle grade rPET plastic.The success of the facility allowed CCE tomeet its commitment to use 25% rPET in allits bottles by the end of 2012, which isclaimed to be an industry first.

The plant also played a key part in Coca-Cola’s efforts to recycle all of the plastic bot-tles used during the Olympics andParalympics, with some 15 million collectedand returned to shelves as part of 63 million

new bottles during a process that lasted aslittle as six weeks.

since opening, Continuum has received anumber of honours and shortlistings. Theseincluded the Best Partnership prize at theGreen Business Awards, in recognition for thefacility’s impact on the UK’s domestic recyclingindustry, as well as forming a key part of sev-eral sustainable manufacturing accoladesawarded to CCE in 2012. CCE and ECOPlastics estimate that the plant will savearound 33,500 tonnes of CO2 per year, theequivalent of taking over 15,715 cars off theroad.

Nick Brown, Associate Director for recy-cling at CCE said: “Continuum has proven tobe a landmark initiative for the reprocessingindustry. This state-of-the-art facility is a firstfor the industry and is truly transformingrecycling in this country. Our partnership withECO Plastics has helped us reach an impor-tant milestone in our on-going efforts to builda low carbon, zero waste business here inGreat Britain.

Continuum has recently celebrated recycling aquarter of a billion PET bottles.

Launching the campaign in Penang.

mentally aware market has created the per-fect conditions for the demand for suchproducts to thrive.

“Both these factors are overcoming thetraditionally conservative nature of the pack-aging market, accelerating the rate of change.As a result the environmental credentials ofthe sector are taking a much greater step for-ward than anyone – including us – antici-pated.”

Also helping make the case for the newgeneration of packaging boards is that cus-tomers are seeing the improvements forthemselves says Lavelle.

“Our Next Box uses a specialist board isengineered by Prowell and delivers a 10%improvement in ECT and an enhanced sur-face structure for quality printing.

language, and directed them to participatingoutlets, whilst our promoters reiterated themessage with individual consumers atground level,” says Operations Managersimon Milne.

“Our DJ mixed some magnetic tunes thatdrew and entertained the crowds, and fiveminute telephone interviews with commu-nity radio stations ensured further reach byspreading the message to their entire listen-ership base.”

Milne says the community response wasoverwhelming and the campaign had ‘thelook, feel and needed bounce to get themessage across’.

suntory and external experts are teachingyoung people a variety of skills, such as creat-ing access roads which use only materialsfound in the hills and are 100% environmen-tally friendly.

“We are also working at building theoriesfrom and systematising the skills and knowl-edge of experts alongside conducting jointresearch with universities,” says a suntoryenvironmental report.

Soft Drinks International – April/May 2013 65ENVIRONMENT

Paper Bag Boy a‘Crazy Master’COCA-COLA’s encouragement of peoplethroughout the Middle East to engage inrandom acts of kindness as part of the inau-gural International Happiness Day broughtto the fore a UAE youngster who hasalready notched up more than four years ofpromoting sustainability in a helpful way.

Abdul Muqeet Mannan was already quitewell known in the Middle East for his recy-cled paper bags which have brought himmedia coverage and invitations to talk atsustainability events.

Now his work has become a wider inspi-

Sharing skills witha new generationJAPANEsE bottler suntory is renowned forits natural water sanctuaries, a major environ-mental project which benefits broad commu-nities as well as the company itself.

While it has achieved great things in thepast decade with these areas and has plansfor further development, suntory is alsokeenly aware that if its goals are to be metlong term, it needs to prepare a new genera-tion to ensure the sanctuaries continue to bewell managed.

At the same time, the company is keen touse the sanctuaries as examples of sustainableforest husbandry and for research projects.

Can Collectioncampaign in uAEMAJOr soft drink producers in the UAEsupported this year’s Can Collection cam-paign organised by Emirates EnvironmentalGroup. The 16th such event, the 2013 collec-tion day brought in 6,533kg of aluminiumcans.

Backed by municipal governments aroundthe country, the day’s activities involvedemployees from more than 250 companiesas well as students and other residents.

The collection day highlighted what is ayear-round programme. Emirates Environ-mental Group is targeting 25 tonnes in 2013.

Companies in the Aujan group wereenthusiastic supporters, said roland Ebelt,Chief Executive of rani refreshments.

“Aujan Coca-Cola Beverages Companyand rani refreshments place great impor-tance on the environmental sustainability ofthe business. It is important for us that thepackaging is recovered and reclaimed.

“Educating consumers about recycling iscritical,” said Ebelt.

Dr Pepper is star-struck ACTOrs Edward Norton and Woody Har-relson recently visited Dr Pepper snappleGroup’s Houston bottling plant totour Bioviper and promote water steward-ship.

What is Bioviper? No, it’s not the next bigmovie featuring these two Hollywood stars,but an innovative way to treat the waste-water created when making the Group’sproducts.

In addition to bottling the famous brands,the company uses water to clean the pro-duction equipment and for basic utilities.When the water has run its course throughthe plant, it is sent to Bioviper. Using Bas-wood Corporation’s patented technology,the Bioviper system filters out 75-90% ofcontaminants in the water before beingtreated by the city of Houston. This min-imises the burden on the city’s wastewatertreatment operations and increases the city’scapacity to treat wastewater from otherindustrial customers.

so why did two award-winning actorswant to see this system in action? They have

Edward Norton (left) and Woody Harrelsonhave invested in Dr Pepper Snapple Group’sBioviper wastewater treatment plant.

invested in protecting the sustainability ofthe most vital resources. Edward Norton isthe Chairman of Baswood’s board and awell-known environmental activist, andWoody Harrelson is one of the company’sinvestors.

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Students in a Suntory Water Sanctuary.

ration for others, thanks to Coca-Cola’sCrazy for Good initiative, linked to the Hap-piness Day. This has also been publicised asCrazy Masters.

Now aged 12 and often called the PaperBag Boy, Abdul started making his bags when

he was eight, encouraged by his parents andteachers. His school has supported himstrongly which is appropriate, an environ-ment day at school having been the start ofhis campaign.

He makes his ‘Mukku Bags’ from newspa-pers, giving them away with a simple mes-sage about recycling and sustainability.

Others highlighted by Coca-Cola as partof their initiative include Luft and Muataz,two brothers from Iraq who visit orphan-ages, hospitals, schools and kindergartens tosing about peace, love and harmony. A saudipair, Jez'a Al-Matroufi and Fahad Ben Man-sour, were lauded for cleaning beaches everyweekend, while Elizabeth Erbikian ofLebanon was praised for offering fresh foodto random strangers every morning.

Abdul Muqeet Mannan, the Paper Bag Boy

66 Soft Drinks International – April/May 2013GREEN ISSUES

TETrA Pak has reported that it has madefurther progress towards its 2020 environ-mental goals and its ultimate aim of providingfully sustainable packaging, using only renew-able materials and leaving a minimal environ-mental footprint and zero waste.

Two years ago the company set ambitious10-year targets to drive environmental excel-lence, focusing on three key areas: environ-mental footprint, sustainable products andrecycling.

“We’re off to a good start, but there is stilla lot to be done to achieve the 2020 targetsthat we set for ourselves in 2011,” said TetraPak President and CEO Dennis Jönsson.

“strong environmental performance goeshand in hand with long-term business suc-cess, and we are working closely with oursuppliers, customers and other external par-ties to ensure that we deliver on our envi-ronmental commitments, helping all of us toachieve our sustainable growth ambitions,” hesaid.

In 2012, the recycling target was to doublethe global recycling rate for used beveragecartons by the end of the decade to 40%.Global recycling of used Tetra Pak cartonsincreased by 10% in 2012 - from 528kgtonnes to 581kg tonnes, which is 22.9% ofthe total. some 3.6 billion more Tetra Pakpackages were recycled in 2012 compared

Glass recyclingincreasesACCOrDING to the latest glass recyclingindustry data published by the European Con-tainer Glass Federation (FEVE), the averageglass recycling rate in the European Union hasrisen above the 70% threshold for the firsttime. This means that over 11 million tonswere collected throughout the EU in 2011.

This achievement follows major effortsmade in all EU Member states over the pastfew years to meet the EU's 60% recyclingtarget for glass, a level that was reached inall the relevant countries by 2008. some ofthem recorded particularly outstandingresults. The UK continues to make steady, ifmore modest progress at just over 60%.Other countries are in good shape to meetthe target within the later fixed deadlines,while for some there is still potential toimprove.

All participants in the glass closed loophave contributed to these good results. Onthe one hand, the glass industry hasdesigned, manufactured and marketed con-tainers to be effectively recycled in a closedloop system. It has also effectively communi-cated good recycling practices to consumers.

On the other hand, collection and process-ing schemes have also been extended andprogressively improved, while the public hasalso been made aware of the importance ofcollecting more glass. Used glass bottles area precious resource and should be properlycollected through separate streams.

“We have no problems in absorbing morerecycled glass provided that this is of highquality. Glass recycling is the key componentof the circular economy – because recyclingcloses the loop,” says stefan Jaenecke, Presi-dent of FEVE. “Glass recycling saves rawmaterials and energy and reduces produc-tion costs.”

By recycling glass, in 2011 in the EU, over12 million tons of raw materials (sand, sodaash, limestone) were saved; over 7 milliontons of CO2 production was avoided –equal to taking 4 million cars off the road;and a saving of 2.5% energy for each 10% ofglass recycled in the furnace was made.

Good progresstowards 2020 target

with 2011. Luxembourg and Belgium, with recycling

rates of more than 80%, and Germany,where recycling rates are above 70%, remainthe star performers, while China, russia andArabia, starting from a low base, have virtu-ally doubled their recycling rates during thepast three years. Tetra Pak is investing tens ofmillions of euros to promote consumerawareness and work with local municipalitiesin its drive to increase recycling rates aroundthe world.

The target for sustainability is to developpackaging based on 100% renewable materi-als and increase the supply of Forest stew-ardship Council certified paper boardavailable for use in Tetra Pak packages to100%, with an interim target to achieve 50%in 2012. Tetra Pak reports that packages withbio-based polymer caps derived from sugar

cane grew to 610 million in 2012, up from80 million in 2011. Nestlé and Coca-Cola areamong the first companies to introducethese Tetra Pak packages in south America.

In 2012, 26.4 billion Tetra Pak packagescarried the FsC label in 39 countries aroundthe world, a 40% increase over 2011. TetraPak increased the supply of FsC-certifiedpaperboard to 38%, up from 34% in 2011.This fell short of the 2012 target of 50% thatwas set in 2011. The company is now work-ing to bring this measure back on track,improving internal systems to better matchsupply and demand and working with suppli-ers and other stakeholders to furtherincrease the access to FsC-certified paper-board.

The target for reduction of environmentalfootprint is to cap climate impact across thevalue chain at 2010 levels by the end of2020. Initial figures indicate carbon emissionsin Tetra Pak’s own operations were reducedby 2kg tonnes CO2 equivalents in 2012(compared to 2010 baseline) despite a 9.5%increase in production volumes over thesame period.

Through 2012, Tetra Pak worked with theWorld resource Institute, with WWF, andwith its suppliers and customers, to establisha baseline and metrics to be able to measurethe total value chain climate goal. On aver-age, audits performed in 2010 and 2011found potential for reducing energy con-sumption in its own operations by around12% and cutting climate impact by 11%.

Detailed results will be included in thesustainability Update to be released laterthis year.

l Business social responsibility will be one ofthe main subjects highlighted at Packology, thetrade show event to be held in rimini, Italyfrom the 11th to 14th of June.

The opening day will be dedicated todeveloping themes linked to this subject thatis of growing interest for business in the sec-tor of processing and packaging. The task ofgiving a general overview and providing an indepth view of these themes has been givento Csr Europe, the most important Euro-pean network, with over 5,000 member busi-nesses that deals with these topics.

The day will be divided into two mainblocks. In the morning there will be an open-ing seminar that will illustrate current sustain-able packaging trends (life cycle assessmentapproach); analyse sector performance ofpackaging and processing machine manufac-turers; and present the expectations of cus-tomers, control bodies and stakeholders.Finally, it will describe successful best practicesin collaborative sharing for the developmentof sustainable industrial chains.

In brief…

Tetra Pak made good progress on its recyclingand other environmental targets in 2012.

Glass recycling has reached a level of over 70%in the EU, according to FEVE. www.softdrinksinternational.com

Soft Drinks International – April/May 2013 67HUMAN RESOURCES

Human resourcesAPPOINTMENTS

Clockwise from top left: Ben Shafer, RobinMoore, Lisa Borders and Ingrid Saunders Jones.

Robin Moore has been appointed a VicePresident of The Coca-Cola Company.Moore, 47, was recently named Chief ofInternal Audit effective 1st May 2013, replac-ing Connie McDaniel who is retiring after24 years with the Company. Moore is cur-rently Global Director, Finance Operations inGlobal Business services. she began hercareer with the Company in 1995 and hasassumed roles of increasing responsibilityincluding senior Audit Manager in CorporateAudit and Director of Financial reporting inthe Controller’s Group.

shadow Beverages and snacks recentlyappointed Bob Shafer as Chief MarketingOfficer reporting directly to the President,George Martinez, In this newly createdposition, shafer will lead the company’snational brand and retail sales strategieswhile supporting key customer and distrib-utor expansion plans.

shafer brings 30 years of CPG experienceto shadow. He retired from PepsiCo inMarch 2011.

senior Vice-President of Global Commu-nity Connections and Chair of The Coca-Cola Foundation, Ingrid Saunders Jones is toretire after 30 years of distinguished service

THE British soft Drinks Industry Foundation(BsDIF) announced last week that it hasawarded two financial scholarship prizes toCoca-Cola Enterprises apprentices, LewisMilsom and reece Whittam.

Foundation Trustee Dick Charlton said ofthe award: "It is a great pleasure to presenttwo young apprentices at CCE Wakefieldwith this BsDIF scholarship award. Thefuture success of the soft drinks industry andUK manufacturing in general depends on theencouragement and successful developmentof young people.”

Charlton presented Lewis and reeceeach with a cheque for £1,000 at a cere-mony at Coca-Cola Enterprises in Wake-field where the two will be undertaking theirapprenticeships in engineering.

The BsDIF has redefined its focus inrecent years to address the growing short-age of people entering a career in the foodand drink industry.

Gavin Partington, Director General ofBsDA, said: “The soft drinks industry isproud to offer jobs and training to youngpeople giving them skills and opportunities.A dynamic and growing industry like oursneeds talented and committed people if it isto sustain its success and continue to grow.”

CCE apprenticesget scholarshipaward

Ian Johnson, Operations Director at Coca-Cola Enterprises Wakefield, said: “Coca-ColaEnterprises is strongly committed to thedevelopment of young people in their work-force. Young apprentices are a key factor inour approach, allowing us to invest in theyouth of today to ensure we have the nec-essary skills to meet the challenges oftomorrow.

Left to right: BSDIF Trustee, Dick Charlton, LewisMilsom, Reece Whittam and Ian Johnston, SiteOperations Director.

THE International society of Beverage Tech-nologists (IsBT) is highly relevant and valu-able, no matter where in the world you are,says Manus Mitchell, PepsiCo’s Director ofTechnical support, Global Quality services.

ISBT success stories

“I first heard about and joined IsBT in2001, shortly after I moved to the UsAfrom my home country, Ireland. Ever since, ithas been a truly wonderful experience tofreely collaborate with some of the bestminds in the global beverage industry, tolearn from them and to consider many ofthem my good friends,” he says.

“I have since moved back to Ireland andI'm happy to report that with the continuedexpansion of the society internationally, IsBTcontinues to be highly relevant and valuableto me and my company globally. The grow-ing influence of the society has been helpedby the establishment of regional meetings inEurope and Latin America.

“Last year we held the eighth IsBT Euro-pean regional Meeting and the first IsBTLatin America regional Meeting. The successof these events did not happen by accident.IsBT members are the driving force behindwhat makes this organisation so great.

“IsBT's voluntary guidelines are highlyvaluable resources to my company and tothe global beverage industry as a whole.They have had a large impact raising thequality standards globally in the areas of car-bon dioxide, sugar, HFs, packaging, microbiol-ogy and fountain beverage dispensing. Theseguidelines also foster a common industryapproach (eg quality limits, test methods,processing standards) which drives efficiencyfor suppliers and beverage companies alike.For example, China has now adopted theIsBT HFs Quality Guidelines as its legal basisfor HFs standards.”

with the Company, effective 1st June. A well-respected global leader, Jones

joined The Coca-Cola Company in 1982 andhas held roles of increasing responsibilityaround the Company’s corporate giving andcommunity outreach. she has served asChair of The Coca-Cola Foundation since1991.

The Coca-Cola Company also announcedthat Lisa Borders will succeed Jones as VicePresident of Global Community Connectionsand Chair of The Coca-Cola Foundation,effective 1st May. Borders joins Coca-Colaafter serving as President of the GradyHealth Foundation – the philanthropic armof Grady Health system – Georgia’s largestpublic hospital and Atlanta’s premier level Itrauma centre.

D.D. Williamson has announced the hiringof Laura Medina as Customer support sci-entist at the DDW Global support Centerin Louisville. Medina’s role includes complet-ing documents and other technical require-ments for customers in a timely fashion.

To support the growing demand for can-making equipment in Asia, CarnaudMetalboxEngineering has announced the appointmentof Lawrence Corbally as the company’ssales Manager for Asia. CMB Engineeringcreated this position to provide customersin the region with a dedicated engineeringinterface, providing easier access to the com-pany’s technical expertise.

68 Soft Drinks International – April/May 2013FROM THE PASTexpressed both the hope andthe belief that as long as heremained at the Exchequerhe would be under no neces-sity to impose fresh taxation.There have been largeincreases in expendituresince that date, due chieflyto the navy and theInsurance Act; but so far theChancellor has been able tofulfil his own prediction. We are sorry to be pes-

simists in this matter. ThePresident of the NationalUnion has presented acogent case for the reductionduring the last month in thepublic press; we of theJournal have done our best.We have, however, to againadmit that the outlook is nota happy one.

Incident of the Coroner’sCourtWilliam Henry Last, a car-man, of New Cross, diedfrom blood poisoning, hav-ing scratched the back of hisleft hand on a mineral water

box belonging to his employers, MessrsR. White & Sons. The man left his wifeeleven years previously, and had livedwith a widow for the past five years.Both the women had engaged undertak-ers, and the Coroner gave the death cer-tificate to the wife.

blow-moulding using certain special pro-duction units. Price currently about 5%more than glass bottles, but expected tobecome competitive as demand grows.

Essential oil filmThe first New York showing of its new40-minute sound-colour film, ‘EssentialOils of the West Indies’, was recentlypresented to an audience of more than450 customers and guests by FritzscheBrothers, Inc, New York flavour, fra-grance and chemical firm, at theAmericana Hotel. Before the film was shown, Mr

Frederick H. Leonhardt Jr, President ofthe company, introduced Senior VicePresident Dr Ernest Guenther, who pho-tographed and produced this, the fourthin the Fritzsche series of round-the-world essential oil films. Dr Guenthertold something of the fascinating historyof these islands and then spoke briefly ofthe present and possible future of essen-tial oil production in the West Indies. Hestressed the advantage of these develop-ments to the economy of the islands aswell as to soft drinks manufacturers inproviding a nearby and readily availablesource of supply for many importantessential oils and spices. n

ing its products in cans as well as bottlesand that while the 1962 increase in bot-tled goods sales reached 21%, this wasjust beaten by the canned goods increaseof 22%.

Plastic bottles for squashesA Berkshire supply firm is spearheadingthe challenge of polyvinyl chloride toglass in the bottling field, with somemost attractive PVC bottles which arealready being employed for two fruitsquashes, with further squashes, juicesand cordials, tomato sauces andketchups, coffee essence and a miscel-lany of other edible and non-edible prod-ucts awaiting in the queue. The particular grade of PVC is reported

to be completely non-toxic and non-reac-tive to a large number of food products,including various classes of beverage.Naturally, there are savings in weight,and in some designs, small bulk savingswhich enable more compact outer packsto be utilised. The particular grade of material used

is an ‘amalgam’ of a number of standard-ised resins, admixed with certain addi-tives including a stabiliser; allconsidered to be perfectly harmlessingredients. The bottles are produced by

Shops Act and our trading rightsOnce more we have it authoritativelystated by the Home Office that the sale ofmineral waters as refreshments, whetherto be consumed on or off the premises, isexempted from those provisions of theShops Act which forbid trading on thehalf-holiday. We commend this repeatedauthoritative declaration of the HomeOffice to those municipal officials whohave insisted that the sale of our bever-ages on the weekly half-holiday is notincluded in the exemptive schedules andthat therefore such sale is illegal. We cansell our beverages on the weekly half-holiday. This is the clear, explicit andunquestionable meaning of this last offi-cial dictum.

The budget next week: what are the prospects of a reduction ofsugar duties?We must confess that none of the better-informed Parliamentary and politicalprophets expect that we shall have areduction of the sugar duties by means ofthe Budget, which it is now expectedwill be introduced next week. They donot see, in a word, how Mr Lloyd-George

can possibly relinquish an income ofover three millions with the gravedemands made upon him. When theright hon. Gentleman brought forwardhis memorable first Budget in 1909, he

Future of canned soft drinksin the UKWith, at the time of writing, no sign ofthe needless and crippling 15% purchasetax on soft drinks being, as it should,dumped completely, it is difficult to fore-cast how our industry is likely to fare bythe end of 1963. One point is whethersales of soft drinks in cans will make afurther salient expansion at all compara-ble with that of 1961 or not. Canned soft drinks are reported to

have made a further advance in theUnited States during 1962; indeed insome areas the statement has been madethat the increase in canned soft drinksales have somewhat exceeded propor-tionately those in bottled soft drinksales. One prominent US parent fran-chise firm has declared that over itsentire distribution area, about three-quarters of its bottlers are now market-

Sourced from the SDI archive

100 Years AgoFrom the Mineral Water Trade Journal ofApril 1913

50 Years AgoFrom the Soft Drinks Trade Journal ofApril 1963

Soft Drinks International – April/May 2013 69EVENTS

Events Diary

JULYJULY13th – 16th

IFTMcCormick PlaceChicagoUSAwww..am-fe.ift.org

17th – 19th

China BevTekShanghai New International Expo CentreShanghaiChinawww..chinabevtek.com

AUGUSTAUGUST29th – 31st

Natural Products Expo AsiaHong Kong Convention & ExhibitionCentreHong Kongwww.naturalproductsasia.com

SEPTEMBERSEPTEMBER4th – 6th

Vitafoods AsiaAsia-World ExpoHong Kongwww.vitafoodsasia.com

11th – 13th

Fi Asia (Thailand)Bangkok Trade & Exhibition CentreBankokThailandwww.events.ubm.com

11th – 14th

Vietfood & Beverage + Propack VietnamTan Binh Exhibition & Convention CenterHo Chi Minh CityVietnamwww.vietfood.merebo.com

16th – 19th

WorldFood MoscowExpocentreMoscowRussiawww.world-food.ru

16th – 20th

DrinktecNue Messe MünchenMunichGermanywww.drinktec.com

24th

BSDA Industry LunchMandarin OrientalLondonUKwww.britishsoftdrinks.com

THAILAND

HONG KONG

VIETNAM

RUSSIA

GERMANY

UK

UK

USA

CHINA

21st – 22nd

The Beverage ForumThe ConradNew YorkUSAwww.beverageforum.com

JUNEJUNE4th – 6th

Total Processing & PackagingNational Exhibition CentreBirminghamUKwww.totalexhibition.com

11th – 13th

AVEXNECBirminghamUKwww.avexshow.co.uk

11th – 14th

PackologyRimini FierraRiminiItalywww.packologyexpo.com

11th – 14th

PackologyRimini FierraRiminiItalywww.packologyexpo.com

20th

BFJA Symposium AGM/LuncheonThe Innholders’ HallLondonUKwww.bfja.org

30th – 2nd July

Drink Tech AfricaGallagher Convention CentreMidrandSouth Africawww.exhibitionsafrica.com

ITALY

UK

SOUTH AFRICA

USA

UK

UK

ITALY

APRILAPRIL9th – 10th

MDD ExpoPortes de VesaillesParisFrancewww.mdd-expo.com

24th – 27th

Intervitis InterfructaStuttgart MesseStuttgartGermanywww.intervitis-interfructa.de

29th – 1st May

ISBT BevTechHilton Fort Lauderdale MarinaFort LaurderdaleUSAwww.bevtech.org

MAYMAY7th – 9th

SIAL ChinaShanghai New International Expo CentreShanghaiChinawww.sialchina.com

14th – 16th

Vitafoods EuropePalexpoGenevaSwitzerlandwww.vitafoods.eu.com

19th – 22nd

Saudi Food, Hotel & Hospiatlity ArabiaJeddah Exhibition CentreJeddahSaudi Arabiawww.sfhh-arabia.com

20th – 23rd

ChinaplasChina Import Export Fair ComplexGuangzhouChinawww.chinaplasonline.com

FRANCE

GERMANY

USA

CHIINA

SWITZERLAND

SAUDI ARAbIA

CHINA

Buyers’ Guide70 Soft Drinks International – April/May 2013

DÖHLERGROUPRiedstrasse 7-964295 DarmstadtGermanyPhone +49 6151 306-0Fax +49 6151 [email protected]

COLOURS

BEVERAGE INNOVATION

Introducing The Colour

House

+44 161 886 3345 ddwcolour.com

+44 161 886 334ddwcolour.com

5

Contract Bottling

Closures COLOURS – CARAMEL

COLOURS – NATURAL

ESSENCE & FLAVOURS

The SDI Buyers’ Guide

is also available on line –

visit:

www.sofrinksinternational

Flooring

Ingredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]

Beverage Centre of Excellence: Amsterdam, The Netherlands www.kerry.com

cellence:e of Exe CentrgaerravBelands The Netherdam,erAmst .comyrryer.kkerwww

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email:

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The SDI Buyers’ GuideYour guide to products and services for the beverage industry

To reach buyers around the world email: [email protected]

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: [email protected]: www.kanegrade.com

Natural flavours for the food and beverage industry


United Kingdom


Natural colours for the food and beverage industry

Buyers’ GuideSoft Drinks International – April/May 2013 71

The SDIBuyers’ Guide

To reach buyers around the world

email:advertising@


FRUIT JUICE BLENDS


FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINK INGREDIENTS


SWEETENERS – ASPARTAME

FRUIT JUICE CONCENTRATE AND EXTRACTS

Email: [email protected]

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of:

Herbal & Fruit Extracts Tea Extracts Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 [email protected]

HERBAL EXTRACTS

BENEO-Palatinit GmbHPhone: +49 621 [email protected]

Palatinose™ The longer lasting energy

SWEETENERS – ISOMALTULOSE

The SDIBuyers’ Guide

- print and on-line

To reach buyers around the world

email:advertising@soft-

drinksinternational.com


United Kingdom


Largest international supplier of citrus, tropical and red fruits in juice

concentrates, purées, NFC, blends and organic. Aseptic bag in box or drums.

Immediate delivery from stock

Buyers’ Guide72 Soft Drinks International – April/May 2013

To Advertise your

Call +44 (0)1202 842222

PRODUCTS,SERVICES,AUCTIONS

orSECONDHAND

EQUIPMENT SALES

BUYING ? SELLING ? CALL US !

SYRUP ROOMSBLOW MOULDERSPET LINESGLASS AND CAN LINES

Tel : (+33) 320 93 66 71 - Fax : (+33) 320 92 80 74 [email protected] - www.wallart.fr

Harland Machine Systems

2 Michigan AvenueSalfordManchester M5 2GY

Tel: 0161 848 4800Fax: 0161 848 4830Website: WWW.harland-hms.co.ukEmail: [email protected]

LABELLING MACHINERY

Plant & Machinery

FILTERS

FILTER SYSTEMS

55450 Langenlonsheim, GermanyAn den Naheweisen 24

E Begerow GmbH & Co

Phone (+49) 6704 204 0Fax (+49) 6704 204 121http://www.begerow.come-mail:[email protected]

Together, we canobtain maximum performance & quality assurance.

canwe Together, maximumobtain

maximumobtain

& ecnamrofrepassurance.quality

[email protected]

idexx.com/bottledwatersd

IDEXX Water Microbiology

Tests for key water-quality indicators:

Proven methods

Protecting the quality and reputation of your bottled water

idexx.com/bottledwatersd

countries75 over in sold tests of Millions methodsProven

HPCEnterococci

coli . Ecoliforms/otal TTotal indicators:-quality waterkey for ests TTests

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aeruginosaseudomonas P

bottled your of reputation and quality the Protecting

MICROBIOLOGICAL TESTING

To Advertise yourPRODUCTS,SERVICES,AUCTIONS

orSECONDHAND EQUIPMENT SALES

Call +44 (0)1202 842222

2 PET BOTTLE BLOW MOULDING & FILLING LINES

Complete Bottling Line 1, including:• Sidel XMRP Preform unscrambler/orientator • Sidel SBO 6/6 6-head rotary turret PET stretch blow

moulding machine • NTS Empty bottle air conveyor transfer system • AVE TRB 60-80-20 Monobloc rotary 60-head bottle

rinsing, 80-head filling and 20-head capping machine• Arol Euro PK 8-head rotary sports capping machine• AVE Mixer / Carbonator• Kosme Star Hot Melt 720 18T SI EI 18-head rotary hot

melt labeller• SMI LSK 30P automatic shrink wrapping machine• And associated pallet tipper, air compressor, air receiver

and air dryer, inkjet coding machine, metal detector, bottle scanner, conveyoring

Complete Bottling Line 2, including:• Sidel XMRP Preform unscrambler/orientator• Sidel SBO 6/6 6-head rotary turret PET stretch blow

moulding machine• NTS Empty bottle air conveyor transfer system• Procomac Mixer / carbonator• Muvitec HAL PET 36.36.6 Monobloc 36-head rotary bottle

rinsing, 36-head filling and 6-head capping machine• Kosme Star Hot Melt 16T SI EI 16-head rotary hot melt

labeller• Dimac Star P30 Automatic grouping and shrink wrapping

machine• Graham COFP 128-40 self adhesive label applicator• CEFMA CH60 adhesive carry handle applicator • And associated air compressor, air receiver and air dryer,

inkjet coding machine, conveyoring

For full details and photographs visit:EquipNet.com/sdi

Also Available:• Fuji Intersleeve type 1200/SA750

Bottle sleeving machine• Conveyoring• Posimat Access Series Posiflex-

37-PSTR Automatic bottle unscrambling machine

• Empty bottle air conveyor transfer system

• Blow mould tooling sets (various sizes)

ansfor treyvony bottle air cmptS ENT•moulding machine

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· Riedstrasse · 64295 Darmstadt · Germany · [email protected] · www.doehler.com · Phone + 49 6151 306-0DÖHLER (UK) LIMITED · 1a Opal Court, Opal Drive, Fox Milne · Milton Keynes, MK15 0DF · United Kingdom · [email protected] · Phone +44 870 870 9737

Vitamin waters, juicy energy drinks, still drinks with fruit cells, juicy snacks, fermented beverages, carbonated soft

drinks, fruit splashes, beer mixes – the beverage market is constantly evolving. We will support you in realizing

your product idea, providing you with one-stop solutions:

• a unique product portfolio

• innovative product applications

• perfect fl avours ensured by Sensory & Consumer Science

• quality & food safety with reliable detection agents (DMD®)

Interested? Get in touch with us. We are your partner for fl avours and emulsions, natural colours and health

ingredients, compounds, fruit preparations, alcoholic and non-alcoholic beverage bases, dairy bases, cereal and

malt bases, sweetening systems, fruit and vegetable juices, purees, concentrates and blends.

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DrinkTec

Munich, 16th to 20th of Sep. 2013

Hall B2, Stand 101

Anuga

Cologne, 5th to 9th of Oct. 2013

Hall 8, Stand A 10

Please visit us at the fairs!

09:18

soft drinks · soft drinks !&ˇ$ ˛" ˜ a , pril/may2013 late bulletin pepsico 's ceo...

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