soft drinks international | magazine - 0 2 0 2 r 0 2 0 2 j ......allied trade review, soft drinks...

‘20T H E G L O B A L B E V E R A G E I N D U S T R Y J O U R N A L

Essential reading for decision makers in more than 100 countries

JANUA

RY 2020 – DECEM

BER 2020

DRINKS DESIGN & DEVELOPMENT • INGREDIENTS • PROCESSINGPACKAGING • MARKETING • DISTRIBUTION

WATERS • JUICES & NECTARS • RTD TEAS & COFFEES • DAIRY • ENERGYSPORTS • FUNCTIONALS • CARBONATES

– The Soft Drinks International Conference –

Published since 1888

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PO Box 9187 Wimborne BH21 9HU United Kingdom Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com


Reach the people who can sign the order……and get more business locally and around the world

“If you have got a good business, advertise and keep it;if not, advertise and get one”

We said this in our first issue over a century ago andit’s still true. Advertising is a fast, powerful andunfiltered way to tell your story, highlight your bestpoints and deliver the business results you need.Today, communication plans are more sophisticatedand media choice more diverse, but the fundamen-tals still apply: Soft Drinks International is stillthe first choice for the beverage industry.

DISTRIBUTIONSDI has a broad readership within the industry. Byadvertising in Soft Drinks International you canreach the CEO, Financial Controller, Board Directoror Plant Manager.

l GLOBAL DISTRIBUTION

5,000+ copies distributed monthly in over 100countries.

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Around 4,500 copies of Soft Drinks Internationalmailed to regular subscribers.

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35,000 business readers. Because it is paid for, eachcopy is circulated to relevant personnel and read byan average of seven individuals.

l TARGETED EVENTS

Copies are distributed at carefully selected tradefairs and conferences worldwide – especially thosewith whom we have partnered.

More than 100 years of reporting to the non-alcoholic beverage industry...Originally founded in 1873 as the Mineral Water &Allied Trade review, Soft Drinks International hasbeen reporting on, and reporting to, the globalnon-alcoholic beverage industry for more than 100years. However, we take our start from The British& Colonial Mineral Trade Journal of 1888, forwhich we hold a complete archive. From drinksdesign through ingredients, processing, packaging,marketing and distribution, SDI remains focusedon all aspects of the trade.

Introduction

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The trusted journal

Our subscribers are very busy decision-makers. Tobe effective and successful they need informationfrom many countries about every aspect of theirindustry. But they don’t have time to read dozensof publications. Instead they get all the informationthey need in one concise source – Soft DrinksInternational.

l COMPLETE COVERAGEThe only journal devoted to the creation,manufacture, distribution and marketing of allnon-alcoholic beverages.

l GLOBAL COVERAGEOur unique global network of journalistsprovides must-read comprehensive news plusin-depth analysis and features.

l EASY TO FIND SECTIONSGreat design and layout mean that all thisinformation is easy to find and read.

l TRACK RECORD First choice among decision-makers for over130 years. Still at the top by looking to thefuture.

l INDEPENDENT Soft Drinks International is completelyindependent, and therefore totally unbiased inits reporting and coverage.

l SOURCE FOR MEDIA AND GOVERNMENTS Soft Drinks International is the journal of recordfor the industry. A full archive is lodged with theBritish Library and its editorial team is oftenconsulted for opinion.

l SOURCE FOR INDUSTRY BODIES ANDMEMBERSIncluding all members of the British Soft DrinksAssociation, plus members of trade associationsprofessional bodies worldwide.

l THE RIGHT FREQUENCYMonthly – 12 issues a year, perfect for insightfulanalysis and essential news digest.

l ENHANCED ONLINEsoftdrinksinternational.com provides currentnews, a searchable trade directory, an archive ofpast issues, which combine with the magazineto make an irresistible and valuable resource.

8 Soft Drinks International – April/May/June 2018

AfricaINDUSTRY NEWS

ASEPTIC PET PACKAGINGPROVEN PERFORMANCE

Over 46 billion bottles have been sterilised

using Sidel Aseptic Combi with dry preform

sterilisation saving our customers 7 billion liters

of water and over 57,000 tons of PET.

Sidel, when aseptic matters.

sidel.com

Sidel Aseptic Combi Predis

FDA approved

SOUTH African FMCG giant Tiger Brandswww.tigerbrands.co.za has presented 500homes in the Mohlakeng area of Gauteng,close to Randfontein, with home gardenstarter packs.

This follows the training of 20 commu-nity educators and over 100 other peopleon natural farming methods with a view tocreating and sustaining vegetable gardens.

The starter packs include a variety ofseeds, tools, watering cans and compost.

Tiger is undertaking this project in part-nership with the NGO Food and Trees forAfrica. It is part of the group’s efforts tocreate food-secure communities in SouthAfrica through a dual support system offood provision and capacity building.

Although the shift in recent times to sus-tainability is a key component of Tiger’ssocio-economic development agenda, thegroup’s nutrition support programme con-tinues to meet the immediate need ofhunger and malnutrition by providing nutri-ent-dense and fortified foods to more than30,000 impoverished South Africans eachmonth.

Tiger is one of South Africa’s largestFMCG groups whose beverage brandsinclude Energade, Oros, Hall’s and Rose’s. Itis also active in over 20 other African coun-tries, the Middle East and Europe. Its headoffice is also in the Gauteng region, in leafy(renowned for its jacarandas) Bryanston

Food sustainabilityproject gains pace

within GreaterJohannesburg.

“We want tobuild capacity inthe communitiesthat Tiger Brandssupports so thatcommunity mem-bers can engage insustainable farmingand improve theirnutrition andaccess to food,”

said Charissa Jaganath, Tiger’s group man-ager of socio-economic development.

In the spirit of sustainability, Tigerlaunched the Tiger household and commu-nity food garden initiative in July last year,she explained. “Permaculture – which isessentially a system of agricultural andsocial design principles centred on simulat-ing or directly utilising the patterns and fea-tures observed in natural ecosystems – hasbeen incorporated in the initiative toensure the long-term sustainability of theseprojects.

“Ultimately, the intention of this initiativeis to promote food sovereignty, healthylifestyles and basic sustainable practices.”

The project also includes the planting offruit and shade trees.

“Shade trees improve soil fertility in thehomestead gardens, and fruit trees will adddiversity to the harvest once they start tobear. Homes were identified to receivetraining and resources to start their ownfood gardens based on the survival rate ofthe trees distributed.”

Charissa Jaganath, Tiger

Brands.

PepsiCo supportfor women’s rightsTHE Nelson Mandela Foundation www.nel-sonmandela.org and PepsiCo www.pepsico.com have embarked on a multi-year partner-ship, focusing on alleviating poverty andadvancing the rights of women and girls inSouth Africa.

The partnership was announced at theNelson Mandela Foundation in Johannesburgduring an evening celebrating women in lead-ership hosted by Nelson Mandela Foundationchief executive Sello Hatang. Special guests inattendance were Graça Machel and PepsiCochairman and chief executive Indra Nooyi.

“Women remain at the centre of both

poverty and inequality and in terms ofracism,” said Hatang. “The intersectionaloppressions felt by women from the board-room to the farm to the homestead remaina concern. Thus the NMF in its capacity hasmade gender a cross cutting issue across allour programmes.

“We cannot achieve our goals alone and itis by working closely with partners like Pep-siCo that we are enabled to move forwardand build a better society for all. Tackling gen-der inequality is a priority for us this year andI wholeheartedly welcome PepsiCo’s com-mitment to working with us.”

Left to right: Graça Machel, Indra Nooyi and

Sello Hatang.

Indra Nooyi said that “all of us at PepsiCohave profound respect and admiration forMadiba, for Graça Machel, and for the workof the Nelson Mandela Foundation, and weare thrilled to help advance the foundation’smission as its newest legacy partner.

“We thank Sello Hatang and everyone atthe Nelson Mandela Foundation for theopportunity to share in the year-long celebra-tion, and look forward to working togetherto honour Madiba’s memory by lifting upcommunities in Johannesburg and acrossSouth Africa, with a focus on raising confidentdaughters, encouraging and inspiring women,and developing the next generation of strongfemale leaders.”

One of the first projects supported by thenew partnership will be the Imbumba Foun-dation’s Caring4Girls initiative, which providessanitary towels and feminine hygiene educa-tion to help ensure that young girls don’tmiss a single day of school during theirmonthly period. The programme focuses oncreating awareness about puberty and ado-lescence and helps debunk myths about men-struation.

Caring4Girls will also be supported byPepsiCo’s Basadi Network, a female-ledemployee resource group in South Africafocused on peer networking, mentorship, andadvancing women within the company.

Pepsi bottler goes privateNIGERIA’S Seven-Up Bottling Co www.sev-enup.org has delisted voluntarily from thenational stock exchange following the buyoutof minority shareholders by its majorityshareholder.

Trading had been suspended earlier, withthe buyout well publicised and approved byshareholders some time back. Courtapproval was also given.

The share purchase was effected byLebanese company Affelka and its wholly-owned subsidiary, Sparkplexi. Affelka is aninvestment entity of the El-Khlalil family.

It was driven by the need to restructurefollowing trading losses.

The Nigerian soft drink sector is huge butincreasingly competitive and in the past twoyears has been hit by sluggish demand dueto economic recession and problems causedby restrictions on the importation of rawmaterials.

Seven-Up Bottling is a major producerand distributor. It has nine bottling plantsand a substantial distribution network whichincludes more than 200 distribution centresspread across the country.

2Soft Drinks International – August/September 2017

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

COMMENT

Published byASAP Publishing LimitedEditorPhilip Tappenden

Correspondents:EUROPEGerard O’DwyerASIA & PACIFICKelvin King

Market AnalystRichard Corbett

Scientific AdviserDr John Wilkinson

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Correspondence addressSoft Drinks InternationalPO Box 9187, Wimborne BH21 9HU, UKTel: +44 (0)1202 842222Fax: +44 (0)1202 848494

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© 2017 ASAP Publishing Limited ISSN - 1367 8302 www.softdrinksinternational.com

The flower power revolution of the 1960s is but a memory or an old pre-DVDvideo, mostly a tad hazy for one reason or another. Flowers these days tend to beused more for gifts – as a mark of love, respect, condolence, welcome, farewelland more – rather than wearing in our hair as per the hippie cry of that era.Centuries before those heady days, though, flowers had a different role: that of aflavour in drinks and foods. That aspect of floral versatility dimmed in the latter half of the 20th century astraditional beverages were nudged aside, unwittingly for the most part, by globalbrands and subsequently their local clones.Now, however, as markets move to differentiate and cultural memories arebrought out of storage by entrepreneurs and traditionalists both, floral flavours aregrowing into very big business in our sector.Flavours such as rosewater have, of course, maintained their popularity in theMiddle East and North Africa while Asia has looked to a myriad of flowers andtheir leaves for a tasty ingredient.

For decades though the emphasis was on making such drinks for homeconsumption or perhaps for ladling out in a village market. As is well known,some flowers fail in taste, nutrition and texture while others are downrightdangerous. It pays to know exactly what you’re harvesting, which parts to use (formany it’s strictly petals only) and how to prepare the drink.For commercial beverage producers that’s not a worry. We can rely on the R&Dlab technicians and nutritionists to make the correct call, then prepare safe anddependable flavourings for our use.Their work has been accelerated by the willingness of global players such asPepsi and Coca-Cola to invest in regional product development facilities in Chinaand elsewhere, searching out ingredients hitherto little known outside grandma’srecipe book and formulating for an accurate match-up with not just national butsometimes specifically regional tastes.A recent market report (from Future Market Insight Global & Consulting,available via www.reportbuyer.com) suggested that the beverages segment isexpected to account for upwards of half the global floral flavour market this year.By the end of 2027 beverage industry usage of floral flavours is likely to be worthin excess of US$770 billion – very big stakes.Floral flavours are seen increasingly in wellness drinks – for example, inSingapore’s F&N NutriWell range the popular Chrysanthemum with Wolfberryvariant. They’re also much utilised in sports drinks and the somewhat vaguelynamed ‘Asian drinks’ many of which feature grass jelly or the like.They’re showing up in health-oriented cafés and bars, too, this time the realthing rather than the commercial flavour. Let’s hope they know the rules aboutsafe use of each flower type.

Kelvin King

Floral flavours –the new flowerpower

INNOVATION In Every Sense

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HOW THE EDITORIAL BENEFITS YOU

Soft Drinks International has the best editorial.That means that the people you need to reach –your existing AND prospective customers – readSDI regularly. To generate real commercial benefits make sureyou send us your news plus article/interviewideas to work with your adverts in an integratedcampaign.

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Published since 1888100.00%

Beverage Producer / Brand Owner 46.00%Industry Supplier 39.00%Distributor / Retailer 9.00%

5.00%Other 1.00%

100.00%

Sales / Marketing / Business Development 35.00%CEO / President / MD / Owner / Chairman 17.00%

15.00%19.00%10.00%

Government / Legislative 1.00%Consultant 1.00%Financial / Analyst 1.00%Other 1.00%

RETENTION

JOB FUNCTIONBUSINESS TYPE

100.00%

Beverage Producer / Brand Owner 46.00%Industry Supplier 39.00%Distributor / Retailer 9.00%

5.00%Other 1.00%

100.00%

Sales / Marketing / Business Development 35.00%CEO / President / MD / Owner / Chairman 17.00%

15.00%19.00%10.00%

Government / Legislative 1.00%Consultant 1.00%Financial / Analyst 1.00%Other 1.00%100.00%

UK 35.00%European Union 29.00%Europe (non EU) 6.00%North America 15.00%Central & South America 2.00%Middle East 5.00%Africa 2.00%Asia & Australasia 6.00%

100.00%

12+ months 39.00%6-12 months 25.00%3- 6 months 19.00%up to 3 months 17.00%

100.00%

UK 35.00%European Union 29.00%Europe (non EU) 6.00%North America 15.00%Central & South America 2.00%Middle East 5.00%Africa 2.00%Asia & Australasia 6.00%

100.00%

12+ months 39.00%6-12 months 25.00%3- 6 months 19.00%up to 3 months 17.00%

GEOGRAPHIC DISTRIBUTION

Targeted

ALGERIAANTIGUA & BARBUDAARGENTINAAUSTRALIAAUSTRIABAHRAINBARBADOSBELGIUMBELIZEBERMUDABRAZILBULGARIACANADACAYMAN ISLANDSCHILECHINACOLUMBIACOSTA RICACÔTE D’IVOIRECROATIACYPRUSCZECH REPUBLICDENMARK

DOMINICAN REPUBLICECUADOREGYPTEL SALVADORESTONIAFIJIFINLANDFRANCEGERMANYGHANAGIBRALTARGREECEGREENLANDGUAMGUATEMALAHONG KONGHUNGARYICELANDINDIAINDONESIAIRANIRAQIRELAND

ISRAELITALYJAMAICAJAPANJERSEYJORDANKENYAKOREA - REPUBLIC OFKUWAITLATVIALEBANONLIBYALITHUANIALUXEMBOURGMACEDONIAMADAGASCARMALAYSIAMALTAMEXICOMOROCCONETHERLANDSNEW ZEALANDNICARAGUA

NIGERIANORWAYOMANPAKISTANPANAMAPAPUA NEW GUINEAPERUPHILIPPINESPOLANDPORTUGALPUERTO RICOQATARROMANIARUSSIAST KITTS & NEVISSAN MARINOSAUDI ARABIASENEGALSINGAPORESLOVAKIASLOVENIASOUTH AFRICASPAIN

SRI LANKASURINAMESWEDENSWITZERLANDSYRIATAIWANTANZANIATHAILANDTRINIDAD & TOBAGOTUNISIATURKEYUNITED ARAB EMIRATESUNITED KINGDOMUKRAINEURUGUAYUSAUZBEKISTANVENEZUELAVIETNAMYEMENZAMBIAZIMBABWE

Distributed each month in more than 100 countries

Distribution

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JANUARYFeatures Superfruits

Health & NutritionPrivate Label

Hygiene & CIPCoding & Marking

Beverage focus Dairy & DairyAlternatives

Regional profileGlobal Review

Partner Events

Editorial Calendar

EDITORIAL: We welcome insight from the industry and look forward to discussing editorial opportunities. All contributions are subject to editorial review and approval.Blatant ‘advertorial’ will be charged as if advertising. The editorial calendar is provided as a guide only and may be subject to change. The copy deadline for editorial contributions isthe 20th day of the month prior to the month of publication, e.g. 20th January for the February issue.

Contact – Email: [email protected] Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494

Event previews

The editorial calendar is intended as guide and as such may be subject to change. Suggestions for subjects not listed, or requeststo include submissions for subjects at alternative times are always welcome. News realating to all topics is covered in each issue.

FEBRUARYClean labelOrganics

High PressureProcessing

Pouches & HybridTrucking & Logistics

Matcha/CreamersPremium Mixers

Middle East

Gulfood

MARCHFlavours

CarbonationProduct

DevelopmentCaps & Closures

Vending & Dispense

Tumeric/Hortacha/Liquid Meals/RTD Soups

East Europe

anufood, Alimentaria,Intechtra

APRILFunctional IngredientsFactory of the Future

Packaging DesignMerchandising & Retail

Environment &Sustainability

Kombucha/Zero Beers, Ciders, ‘Spirits’/

Sports Drinks

India

Interpack, MetpackVitafoods Europe

MAYNovel & Exotic Fruits

Authenticty &Traceability

TrainingLaboratory & PilotScale Equipment

THC-CBD Drinks/Functional Drinks

North America

JUNEEmulsifiers &

StabilisersAseptic Filling

Carton PackagingIT Systems

Biodegradable Straws

Powdered Beverages/Drinking Vinegar/

Carbonates

Africa

JULYFeatures Botanicals

PremiumisationMixing & Blending

Sports SponsorshipsRecycling

Beverage focus Packaged Water/Health & Wellness

DrinksRegional profile

Australasia

Partner Events

Event previews

AUGUSTColours

ResearchProcess Technology

Glass PackagingWarehousing &

Materials Handling

Maple Drinks/Energy Drinks

Indonesia

PPMA Show

SEPTEMBERSweeteners

Beverage InnovationTesting & Inspection

LabellingEnd of Line Packaging

Non-Alcoholic ‘Spirits’,beers & ciders

Syrups & Cordials

China

Food Matters Live,CBB, SIAL

OCTOBERNatural Ingredients

Bottling & FillingPET & Plastic

PackagingSustainability

Halloween/Juices & Nectars

Japan

Gulfood Manufacturing,BrauBeviale, Drink Japan

NOVEMBERFibres & TexturantsFlexible Production

Robotics &automationSleeving & Direct Print

RTD Teas & Coffees

Latin America

Hi & Fi Europe,drink technology India

DECEMBERIngredients

Healthy AgeingFiltration

Bulk ShippingRetail

Festive Seasonal/Smoothies

West Europe

BevTech Europe

BevTech

Buyers’ Guide94 Soft Drinks International – April/May/June 2018

Buyers’ GuideSoft Drinks International – April/May/June 2018

95

Döhler GmbHRiedstraße 7-964295 DarmstadtGermanyPhone +49 (0)6151 306-0Fax +49 (0)6151 [email protected]

EXPERT BLENDERS & PURVEYORS OF QUALITY

JUICES & SPICES

SINCE 1917

www.geraldmcdonald.com+44(0)1268 244900

FRUIT JUICE CONCENTRATES Citrus, Tropical and Red

SPORTS DRINK INGREDIENTS


SWEETENERS – ASPARTAME

SWEETENERS

China’s leading manufacturer of ASPARTAME and SUCRALOSE

“Why not come direct?”Tel: +44 (0)1952 456 460Fax : +44 (0)1952 458 528E-mail : [email protected]

Website : www.niutang.com

Niutang UK Limited, Plaza 2, 5th Floor, Ironmasters Way, Telford, Shropshire, TF3 4NT

Quality . . . Integrity . . . Customer service

N

Welcome to our Business Unit Plantextrakt, one of the world’s leading manufacturers of:

Herbal & Fruit Extracts Tea Extracts Natural Tea Flavours

Plantextrakt GmbH & Co. KG | GermanyTel.: +49 9163 [email protected]

HERBAL EXTRACTS

Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Herts SG1 2DF

United Kingdom

Tel: +44 (0)1438 742242Fax: +44 (0)1438 742311E-mail: [email protected]: www.kanegrade.com

Largest international supplier of

citrus, tropical and red fruits in juice

concentrates, purées, NFC, blends and

organic. Aseptic bag in box or drums.

Immediate delivery from stock

The SDIBuyers’ Guide

email:advertising@

softdrinksinternational.com


COLOURS

BEVERAGE INNOVATION

Contract Bottling

Closures COLOURS – NATURALIngredients

Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]

Sales & Contract Filling EnquiriesTelephone: 0191 516 3300

Fax: 0191 5163317e-mail: [email protected]

www.contractbottlingltd.co.uk

A highly flexible and efficient production facility withthe capability of filling PET or glass products witha wide range of bottles and closure optionsavailable together with different packaging formats.

We also extract water from our on-site ‘HadrianSpring’ bore hole, with capacity to supply over 60million bottles per year.


United Kingdom


Natural flavours for the food and beverage industry


United Kingdom


Natural colours for the food and beverage industry

Symrise AG

+49(0) 5531/[email protected]

FRUIT JUICE CONCENTRATE AND EXTRACTS

ESSENCE & FLAVOURS

FRUIT JUICE BLENDS

Join the Soft Drinks International LinkedIn group

ADVERTISETo discuss advertising email: advertising@ softdrinksinternational.com

Download the SDI Media Pack from

www.softdrinksinternational.com/advertise

Royal Tunbridge Wells Spring Water Ltd

Contract bottling facilities available Bottled at source from our Royal Spa town spring

Highly efficient bottling facility11L and 18.9L bottles filled

For more information please contact George on: 0845 6025690 or mobile: 07990 575881

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Flooring

EXPERT BLENDERS & PURVEYORS OF QUALITY

JUICES & SPICES

SINCE 1917

www.geraldmcdonald.com+44(0)1268 244900

ADM WILD Europe GmbH & Co. KG Rudolf-Wild-Str. 107-115

69214 Eppelheim

Germany

Learn more at


69214 Eppelheim

Germany

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FLAVOURS – NATURAL

FRUIT JUICE BLENDSESSENCE & FLAVOURS

www.softdrinksinternational.com


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Special positions +10% and subject to availability.

A Taxing Question 64A major problem among consumers is a

lack of understanding over what can be

recycled, alongside a lack of incentives for

them to recycle properly, says Richard

McKinlay.

Fanta Rejuvenation 66Sidel recently partnered with Coca-Cola to

help develop a new iconic design in PET

with a modern twist.

Circle of Life 68Joanne Hunter visited Novelis and Ardagh

to gain an understanding of the practical-

ities of incorporating ‘design for recy-

cling’ and the ‘permanent nature of

aluminium’.

Lubricants 70The switch to natural refrigerants pre-

sents a number of new challenges that

operators must face – not least when it

comes to lubrication, claims Alessandro

Di Maio.

Soft Drinks International – April/May/June 20181CONTENTS

Europe 4Africa 8Middle East 12Asia West 16Asia & Pacific 19Americas 24

Ingredients 30

Juices & Juice Drinks 34Waters & Water Plus Drinks 36Carbonates 40Sports & Energy 44Functionals 46RTD Teas & Coffees 48Dairy & Alternatives 50

Processing 72Packaging 76Environment 80People 84Events 87

Responding to ConsumerPreference 54The U.S. liquid refreshment beverage

market grew again in 2017, with retail sales

increasing about 3% and volume by

around 2%, reports Roger Dilworth.

Red Fruits and Vegetables 56Not only does their vivid colour evoke a

healthy ‘halo’, but they are also helping to

expand product portfolios and create a

natural, appealing look that stands out on

retail shelves, comments Johan Cerstiaens.

Beverage Trends 58According to Döhler, food and beverages

not only have to taste good, but also

impress with healthy, natural added value.

Sokpol’s Success 60Sidel helps this family business to be the

first to introduce sensitive beverages with-

out preservatives in PET bottles to the

Polish market.

Fruitful Investment 62Rather than just mimic what their com-

petitors are doing, drinks brands should

push the boundaries of what’s possible

with a label, explains Stuart Kellock.

news

regularsComment 2BSDA 83From The Past 92Buyers’ Guide 94Classified 96

features

The leading English language magazine published in Europe, devoted exclusively to the

manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

www.softdrinksinternational.comFront Cover: Courtesy of KHS

Well-balanced sweetness.Customized solutions.And delicious.

© 2018 Archer Daniels Midland Company

At ADM, we know what it means to balance taste,

calorie and labeling needs. So we leverage practical

and technical know-how to help you do just that,

providing deep consumer understanding and an

unparalleled portfolio of on-trend and innovative

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Learn more at wild� avors.com and adm.com.

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• Featured articles - each month, an article isselected from the journal for publication online.• Buyers’ Guide - an online directory, searchable bysector and country. • Archive - a pdf copy of the print version is placedon the website a few months after publication.• Events Diary - a listing of major internationalindustry relevant exhibitions and conferences.To include your event complete the online form.

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Soft Drinks International – August/September 2017 7EUROPE6 Soft Drinks International – August/September 2017EUROPE

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The factory of the future starts now

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drinktec 2017 Munich, 11 – 15 September Hall B6

FiE 2017 AwardsFOOD ingredients Europe and Naturalingredients, one of the world's major foodand beverage ingredients shows, rewardscompanies for outstanding innovations whilstthe Start-Up Innovation Challenge offers aplatform for newcomers to the industry.Non-exhibitors are welcome to enterselected categories.

'Thought Leadership', the guiding conceptfor this year's show, is echoed in the echoedin the innovation awards. With 10 newlycreated categories spanning all industry sec-tors, the awards recognise and reward theability to demonstrate and stimulate innova-tion.

After last year’s inaugural success, the sec-ond Start-up Innovation Challenge invitescompanies to share a pioneering projectwith a broader audience.

Both the Start-up Innovation Challengeand the Future of Nutrition Award, one ofthe ten Fi Europe Innovation Awards cate-gories, are open to FiE exhibitors and non-exhibitors alike. The other nine Fi Europe

Sponsorship dealHARROGATE Water has announced athree-year sponsorship agreement with Eng-land and Great Britain Hockey includingbeing the official water of the HockeyWomen’s World Cup 2018, which is beinghosted by England.

Nicky Cain of Harrogate Water said: “Thisis an exciting time to be involved with Eng-land and Great Britain Hockey and offersenormous opportunities. More than ten mil-lion Brits watched Great Britain win gold inRio and the Hockey Women’s World Cupwill have a global audience of around onebillion.

Jon Cockcroft, commercial director atEngland and Great Britain Hockey, said: “It isfantastic to have such a recognised and aspi-rational brand partner with England Hockey.”

Harrogate Water has a successful trackrecord of sports sponsorship. The HarrogateSpring brand is the official water of Royal

Rio gold medallists Shona McCallin, Sam Quekand Nicola White during training.

Ascot and Ascot Racecourse. It was the offi-cial water of England Cricket for three yearsuntil March and remains the official water ofYorkshire Cricket. It is the official water ofBritish Masters Golf 2017.

Harrogate’s first mineral spring was dis-covered in 1571 and the water was firstbottled in 1740, making Harrogate Springthe original British bottled water.

Innovation Awards categories are open exclu-sively to Fi Europe & Ni 2017 exhibitors.Closing date for entries is 22 September forthe Innovation Awards and 23 October forthe Start-up Innovation Challenge.

Hartwall signsmovie partner dealwith EVY-SuomiTHE Helsinki-based beverage company Hart-wall Oy has signed a partnership agreementwith Elokuvaosakeyhtiö Suomi 2017 (EVY-Suomi 2017), the Finnish entertainment com-pany behind the filming and production ofthe blockbuster movie The Unknown Soldier.

The movie, which is scheduled for world-wide release in October, is a World War 11historical-drama re-telling the story of anarmy platoon’s battlefield experiences duringFinland’s war against the Soviet Union in1941.

The movie also celebrates the 100-yearanniversary of Finland’s independence fromthe then Soviet Union.

The partnership deal struck betweenHartwall with EVY-Suomi2017 includes a number ofdifferent components cov-ering sponsorship, brandassociation and partfinancing of the movie.

A central component ofthe marketing agreementhas resulted in a re-designof the packaging for Hart-wall Vichy bottled waterproducts. Hartwall Vichybottles, as part of a limitededition launch around themovie release, will displayimages, scenes and actorsfrom The Unknown Sol-dier movie.

Anuga 2017 – fullto the brimFULLY booked exhibition halls await tradevisitors to Anuga 2107 in Cologne. FromOctober 7-11 around 7200 exhibitors from100 countries will be presenting a global mar-ket offer of food and beverages. Around160,000 trade visitors are expected frommore than 190 countries.

Some 89% of exhibitors and 69% of buy-ers will be from outside Germany, based onprevious editions of the event. Anuga is oneof the most important trade, sourcing andtrend platforms for the international foodindustry.

The trade fair not only reaches the mostimportant decision-makers from the interna-tional trade with its comprehensive offer, italso addresses the leading customers fromthe out-of-home market and the buyers ofthe big online platforms.

Anuga covers the entire fair grounds inCologne. It is one of the largest exhibitioncomplexes in the world. 284,000 m² of grossexhibition space in 11, in some cases multi-storey halls, four entrances, a continuoustrade fair boulevard and a central piazzaensure fast connections and a high quality ofstay.

Anuga Drinks includes beverages for theretail and food service trades. Exhibitorsinclude: Austria Juice, Baltika, Döhler, Gerol-steiner, IQ4YOU, Pfanner, riha and Rauch.

Yunnan Dianhongeyes euro-marketing hubYUNNAN Dianhong Group, one of China’slargest tea and tea beverage producers,plans to establish a European marketing hubin Vilnius. Initially the Yunnan Dianhong oper-ation in the Lithuanian capital will functionas a representative office for the Baltics andEurope.

In a related development, Lithuania’s

prime minister, Algirdas Butkevicius, con-firmed that Yunnan Dianhong would receivenew start-up support from the Lithuanianstate. The Lithuanian government’s offer ofstar t-up support followed meetingsbetween prime minister Butkevicius andWang Tianquan, Yunnan Dianhong’s boardchairman.

“China is increasingly interested in invest-ment opportunities in Lithuania. YunnanDianhong Group is one Chinese companythat is showing interest. It wants to expandits business and its representation inEurope. We are ready to support the com-pany’s plans to locate in Lithuania,” saidButkevicius.

Apart from establishing a European mar-keting centre in Vilnius, Dianhong Group isalso expected to consider the commercialbasis for opening a processing facility inLithuania.

FOODDRINKEUROPE has launched anonline platform which brings together the keyinitiatives spearheaded by the food and drinksector to promote its core values all alongthe manufacturing process as well as show-casing the industry’s work to improve con-sumer choice, health and sustainability.

Bannered as More than Foodwww.morethanfood.eu the platform serves asa gateway to five individual websites whichpresent initiatives to support the industry’smain objectives: to be sustainable and imple-ment circular economy wherever possible; toshare with those who need it and have anactive food donation policy; to promote therole of Small & Medium Sized enterprises,who represent 99% of the sector throughoutthe EU; to promote balanced diets andhealthy lifestyles for all consumers; and tohelp the same consumers make informedchoices with the support of clear labelling.

More than Foodinitiative


Human ResourcesPEOPLE

APPOINTMENTSDr Pepper Snapple has appointed AndrewSpringate senior vice president and chiefmarketing officer and Jason Butter seniorvice president and general manager of theCoca-Cola Affiliated Sales Organization.

Jeff Anderson has become a boardmember of Jones Soda. He has over 30years of consumer product experience, 20of these as a CEO and business owner.The new general manager of the Sacmi

beverage division is Alessandro Paini whohas extensive product management experi-ence, his past duties ranging from coordina-tion of R&D and global product portfoliomanagement to development and imple-mentation of new sales strategies. He takesover from Vezio Bernardi who has nowmoved to Sacmi’s other packaging ‘pillar’,the closures and containers division.Giuseppe Lesce, who previously managedthat operation, has taken up a new chal-lenge managing the recently formed cus-tomer services division. This will link thegroup’s various business units through thesupply of training, technical assistance, spareparts, overhauls, maintenance engineeringand comprehensive customer care servicesthat also focus on Industry 4.0.

Stephen Williamson, SVP and CFO ofThermo Fisher Scientific, has been electedto the International Flavors & Fragrancesboard of directors. He will also be a mem-ber of the company’s audit committee.

Ramon Laguarta, previously CEO, EuropeSub-Saharan Africa (ESSA), has become

president, PepsiCo. In his new role he willshape PepsiCo's corporate strategy, workclosely with business units to deliver topline growth, drive productivity to enablethis growth, and invest in new areas of dis-ruptive innovation. Laxman Narasimhan,previously CEO, Latin America (LATAM),becomes CEO, LATAM and ESSA. And Sil-viu Popovici, previously PepsiCo’s presidentfor Russia, Ukraine and CIS, has been

named president, ESSA.Pierre Sbabo has become VP of the SPX

FLOW food and beverage business inEMEA. With a strong background in leadingbusiness in both mature and developingareas, Sbabo will bring valuable experienceto further grow the SPX FLOW business.

Jeff Strobach has become VP sales andmarketing for Accraply, par t of Barry-Wehmiller. Accraply is among leaders in thedesign, manufacture and support of auto-mated label-application systems, as well asconverting and finishing equipment, for theshrink sleeve and flexible packaging mar-kets.Premium fruit and vegetable ingredient

supplier SVZ has announced that it is toopen a representative office in KualaLumpur, Malaysia, offering local support tocustomers in the Asian region. A new salesmanager, Kevin Cheong, has also beenappointed to support strategic growth inAsia. He was previously sales director atPure Circle.Clondalkin Flexible Packaging Bury (for-

merly Chadwicks) has appointed AlastairBearman as its new sales and marketingdirector following the retirement of MartinHardman. Bearman has 25 years flexiblepackaging experience with Americk Primo-post and Pulse Flexible Packaging. He willbe responsible for driving Clondalkin Bury'sexpansion into its core pre-cut lids andshrink sleeve markets.

Thierry Fabozzi has taken on the posi-tion president of Plastic Technologies whichhandles package development and design,rapid prototyping, and material evaluationengineering for plastic packaging. He will beresponsible for global operations and willreport to the company’s board of directors.In 2012, he joined the company as manag-ing director of PTI Europe S.a.r.l., Yverdon,Switzerland.

Clockwise from topleft: Alessandro Paini,Pierre Sbabo, JeffStrobach, AlastairBearman and ThierryFabozzi.

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2 Soft Drinks International – April/May/June 2018

Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

COMMENT

Published byASAP Publishing Limited

EditorPhilip Tappenden

News Editor:Kelvin King

Correspondents:EUROPEGerard O’DwyerASIA & PACIFICKelvin KingROVINGDavid Hayes



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When Coca-Cola Japan announced it was working on a beverage containing alcohol,news media the world over tut-tutted about the association of a global soft drinksbrand with alcohol. In fact, the link has been there for centuries.The only thing different with the Japanese offering was that it directly involved

the Coca-Cola name.That brought some reasoned observations from elsewhere in the Coca-Cola

network – the first I saw was from CCEP Nederland – explaining that Japan was,well, Japan and offbeat drinks were not unusual, catering to a local affinity withinnovation.Goodness only knows that it is true. But more than a few of the flavours once

laughed at by non-Japanese have become mainstream in later years, cucumber beingan excellent example given the number of cucumber options now being offered,including among elite mixers.Bottom line, however, is that Coca-Cola isn’t planning a worldwide crop of

alcoholic beverages.Coca-Cola has been served in bars since its inception, has maintained its age-old

popularity as a spirits mixer even as the elitist battalions strengthened theircompetitive attack, and is part of a product portfolio, along with other soft drinkcategories and brands, encompassing beer, spirits and ciders in some territories suchas Australia.For the most part we’ve seen off those sweet RTDs which presented themselves as

de facto alcoholic soft drinks in the 1980s and 1990s. Alcohol RTDs nowadays aremuch more attuned to named spirits branding and clear explanation of the mix.The evolution of high-end mixers can but assist this clearer delineation of what is

non-alcohol and what isn’t. Those mixers might be edging increasingly into thetake-home segment to the concern of some retailers but they are a force for good inour trade, boosting image and status while not seeking to erode the mainstream.Some companies, as we have reported, are shedding soft drinks interests but not

because of any cross-over worries. They’re identifying their strengths and focusingon them in a marketplace where you can’t afford to be all things to all people. Public criticism of any perceived relationship between soft drinks and alcohol

will likely never let up, rational thought and facts yielding to false news delights.Some years ago I came under attack for referring to Bundaberg ginger beer – a

mainstay line in Australia and New Zealand – as ‘brewed’. “You’re making youngpeople think it is real beer,” said the critics. Rubbish, brewed is traditionalnomenclature for the production process.And every so often some jurisdiction rules that ginger beer must be ranged

alongside its alcohol-based cousin. Or that non-alcoholic beer, growing solidly inmany markets, must be retailed only under hard-and-fast liquor sales regulations. - Kelvin King

Soft drinks andalcohol: it’s not acase of never thetwain

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Soft Drinks International – August/September 2017


EuropeINDUSTRY NEWS

THEONETRADE FAIRFOR THE ENTIRE DrinksINDUSTRY.

Koelnmesse GmbHMesseplatz 1 50679 Köln · GermanyTel. +49 1806 002 200 Fax +49 221 [email protected]

www.anuga.com

TASTE THE FUTURECOLOGNE, 07.–11.10.2017

Experience fresh ideas, new sales strategies and lucrative markets - at the number 1 among the food & beverage trade fairs.Secure admission tickets at www.anuga.com/tickets

Industrialist wantsglobal beveragemakers on blacklistA LEADING Swedish industrialist, Lars Bern,has criticised the country’s leading banks forfailing to extend their ethical investmentrestrictive policies to include blacklistingglobal soft drinks makers Coca Cola andPepsiCo and their brands.

The Stockholm-headquartered SEB Bankrecently expanded its ethical investmentsblack-list to include 40 major internationalcorporations, including companies engaged inthe production or sale of tobacco and alco-hol products. SEB is one of Scandinavia’s biggest institu-tional investors, with almost €200 billion inassets under management for private, corpo-rate and institutional clients. “What is remarkable with SEB’s blacklist isthat some of the world's worst environmen-tal offenders and unethical companies aremissing. I would like to see the manufactur-ers of sweetened soft drinks, Coca Cola Incand PepsiCo, on the list. They are missingfrom SEB's blacklist,” said Bern.

SEB has a significant link to Coca Cola Inc.Jacob Wallenberg, the chairman of theSwedish industrial holding company InvestorAb, has been a director on Coca Cola’sboard since 2008. Moreover, Investor Ab isthe biggest shareholder in SEB, holding 20.8percent of the bank’s shares.“Sweetened soft drinks, both containingsugar and artificial sweeteners, are majorcontributors and factors behind obesity, dia-betes-2) and other metabolic diseases. Thisshould concern banks and their ethicalinvestments, and inform how they managetheir funds,” Bern said.

Around 50% of Sweden’s population,according to a survey from the SwedishPublic Health Authority (SPHA), are eitherobese or at risk of becoming obese. The sur-vey concluded that the state needs to domore to support national nutritional infor-mation programmes and activity projectsthat communicate healthier beverage andfood choices to consumers.

Fever-TreemomentumFEVER-TREE, the world’s leading supplier ofpremium carbonated mixers has announcedits interim results for the period ended 30June 2017, reporting strong growth across allregions, channels and flavours and ‘excep-tional’ growth of 113% in the UK as distribu-tion gains continued to drive performance.Revenue increased by 77% to £71.9m witha gross margin of 54.5%

Tim Warrillow, CEO of Fever-Tree said:“We are delighted to report another strongperformance in the first half of 2017, contin-

uing the momentum seen in 2016. Weachieved growth in all our regions, driven byfurther distribution gains and underlying rateof sales growth as the two key trends ofpremiumisation and mixability continue togather pace globally. Given the strong performance in the firsthalf of the year, the Board anticipates thatthe outcome for the full year will be materi-ally ahead of its expectations.”

A G Barr on trackA.G. BARR, producer and marketer of some of the UK’s leading drinkbrands, including IRN-BRU, Rubicon, Strathmore and Funkin, hasreported strong first half year sales performance in a trading updatefor the 26 weeks ended 29 July 2017. Sales performance supported by the continued success of lastyear’s new product launches is expected to be £136m, an increase ofcirca 8% on the same period in the prior year (2016: £125.6m). Roger White, Chief Executive Officer, commented: “We have deliv-ered a good first half with strong sales growth supported by our suc-cessful innovation programme, particularly IRN-BRU XTRA, which hasnow been launched in England and Wales, and Rubicon Spring, whichis gaining distribution across multiple channels. We are well positionedto deliver against our expectations across the balance of the year. “While the wider economic environment continues to be uncer-tain, we have a clear strategy and a strong commercial plan in place,and we remain confident that we will deliver a full year financial per-formance in line with the Board’s expectations.”

FA chief executive to headline PPMA Show

Industry eyes scaling-up waterexportsCONSUMPTION of bottled and flavouredwater products continues to increase in Fin-land, in a market where sales of sweetenedsoft drinks are in decline.

Latest figures from the Finnish Brewingand Soft Drinks Industry Federation (BADIF)shows that consumption of bottled mineralwater rose to 73.6 million litres in 2016.Consumption of all bottled water products

amounted to 102 million litres, equivalent to18.5 litres of water per capita, in that year. Imported bottled water products sold inFinland totaled to 20 million litres in 2016.Bottled water exports reached 1.6 millionlitres. According to Elina Ussa, BADIF’s man-aging director, the industry needs to domore to increase the level of exports. Finland’s leading export brands includeAqua Fennica, Arctic Blue, Cool Aqua, FinnSpring, Hartwall Novelle, Nord Water andPolar Spring.“Many opportunities exist for water bev-erage exporters. As an industry, moreinvestment is needed in the export area.We need a national export strategy for

water where all actors can cooperate inpromoting the export of Finnish water,” saidUssa.

Royal opening for Highland SpringThe Queen has opened a new factory forHighland Spring water in Blackford,Perthshire. The opening was done in appro-priate style with Her Majesty pushing a but-ton on the new production line to start alimited edition bottling.

These bottles feature a crown over thefamiliar Highland Spring logo, with the text‘Specially selected for Her Majesty theQueen’.The Queen was accompanied by MelvilleJameson, Lord Lieutenant of Perth and Kin-ross, and was met at the factory by theowner of Highland Spring, MohammedMahdi Al-tajir and chief executive Les Mont-gomery.The new production line is one of thefastest of its type in the UK and is part of a£30 million expansion project.The Queen was shown around the plant,met workers and even had the HighlandSpring source in the nearby Ochil Hillspointed out to her from a balcony. The

MARTIN Glenn, chief executive of the Football Association (FA) hasbeen announced as the keynote speaker at the PPMA Show 2017 –the UK’s unmissable trade event for the processing and packagingmachinery industry, which takes place at the NEC Birmingham between26-28 September.With more than 30-years’ experience in the FMCG sector, Glennwill take to the Learning Hub stage on the first day of the exhibition.Responsible for doubling profitability at PepsiCo and rejuvenating theWalkers brand, Glenn will compare and contrast the worlds of busi-ness and football during his highly-anticipated speech. Using in-depthcase studies and knowledge of the FA, Glenn will explain how passion,innovation and a thorough understanding of technology and the con-sumer guarantees growth even in mature markets.Glenn is well-equipped to join the conversation on processing andpackaging. At the helm of United Biscuits and Walkers, he was respon-sible for investing in machinery to increase efficiency at manufacturingfacilities across Europe. During this time he witnessed the developmentof certain packaging trends, such as the move towards convenience bymaking smaller units available and choosing materials with less of anenvironmental impact.

Such industry trends feature throughout the PPMA Show LearningHub 2017. From theimplications and oppor-tunities of Brexit, IIoTenabled adaptive pack-aging to the potentialof waste and bustingthe myths of roboticsand automation, theagenda is set to deliveran unrivalled pro-gramme of informativeand engaging sessions.

Martin Glenn, chief executive of the FootballAssociation.

HM Queen Elizabeth opens the Highland Springplant.

source area is heavily protected and certifiedorganic by the Soil Association.As usual with such visits, media coveragewas massive, delivering excellent exposurefor the water brand. In retrospect it is curi-ous to read newspaper reports, with somefocusing on her clothes (including severaltakes on the colour of her dress!) and oth-ers a recent minor storm-in-a-teacup politi-cal argument involving the bottler.One claimed in bold type that HMappeared bored but this was belied by theTV coverage in which she appeared to showconsiderable interest – several videos areonline.

Soft Drinks International – August/September 2017 69PACKAGING68

Soft Drinks International – August/September 2017DEVELOPMENTS

Packaging

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Plant-based aseptic packSIG Combibloc has developed what it ismarketing as the world’s first aseptic pack100% linked to plant-based renewable mate-rial.

Markus Boehm, chief market officer forSIG Combibloc said “sales of consumergoods from brands with a demonstratedcommitment to sustainability are growingmuch stronger than those without. Thesefactors have been focal points for developingour SIGNATURE PACK.

“This is an important milestone in asepticcarton packaging, and we’re proud to pre-sent a genuine global innovation catering tothese consumer needs.”

Polymers used for laminating the paper-board and making the spout originate fromrenewable European wood sources and arecertified according to ISCC PLUS (Interna-tional Sustainability & Carbon Certification)or CMS 71 (TÜV SÜD certification stan-dard) respectively, via a mass balance system.

This means that for the polymers used inthe pack an equivalent amount of bio-basedfeedstock went into the manufacturing ofthe polymers.

“Developing an aseptic carton pack fullylinked to renewable plant materials is quite achallenge,” explained Ace Fung, the com-pany’s global product manager. “Asepticpackages, where the product can be storedwithout refrigeration over a long period,have higher barrier requirements than chilledpackages.”

Boehm described the SIGNATURE PACKsolution as an important step on SIG’s net-positive journey.

“We want to offer the most sustainablepackaging solutions available in the market.Carton packs from SIG are already com-posed of up to 82% wood, a renewableresource.

“The SIGNATURE PACK is a logical nextstep towards replacing fossil fuel-basedmaterials by renewable plant-based ones.We’ve achieved a new landmark on ourWay Beyond Good and can offer our cus-tomers and the world’s consumers thismore sustainable, innovative solution whichbetter cares for the environment.”

Natura Life byStora EnsoA COLLABORATION between Elopak andStora Enso has created what is believed tobe the first gable-top carton made from nat-ural brown unbleached paperboard.

The new paperboard retains the naturalbrown colour of the wood fibres and has avisible fibre structure. This creates a naturallydifferent and sustainable package whichmeets demands from growing trends in ethi-cal, ecological and organic products.

The partners say the natural look and feelof the new Pure-Pak carton supports thevalues of organic products and brings out-standing presence on shelf.

One of the first to put this packagingoption to use is Sweden’s Arla Foods whichhas released several products in its organicEKO range.

“We believe that the new Pure-Pak cartonwill grab attention as it communicatesorganic values and is totally different to any-thing else in the increasingly complex chilleddairy segment,” says Anna-Karin ModinEdman, sustainability manager at Arla.

The natural brown paperboard is availablein 1 litre and 500 ml sizes. It runs on existingfilling lines for both fresh and ESL products

without modifications or changes in machinesettings. The cartons are 100% recyclable andcan be recycled through existing channels.

Ivar Jevne, Elopak’s executive vice presi-dent for board and blanks supply says “all liq-uid packaging board sourced fromwell-managed forests is environmentallyfriendly, however this paperboard reachesnew levels in climate responsible packaging.

“The innovation is the result of bringingtogether the best of expertise, competenceand experience from our collaboration withStora Enso. This is not just another paper-board for our Pure-Pak cartons but a totallynew concept."

The paperboard is produced by StoraEnso, with the majority of fibres sourcedfrom Swedish and Norwegian forests.

Arla first to use Natura Life.

Integrated handle offers many benefitsAN American manufacturer of plastic con-tainers and closures has introduced a 64-ounce, 38-400 mm finish stock PETcontainer with an integrated handle. Theline has been trademarked as SureHandle.

Pretium Packaging www.pretiumpkg.comis using technology developed by Houston-based Practically Impossible Labs www.pil-absusa.com

SureHandle is easy for children, olderadults and those with physical challenges touse, compared to pinch-grip or straight-sided alternatives. The handle also improvespouring control.

It has been engineered for productsneeding fill temperatures up to 120°F andcan accommodate an induction seal orfoam liner.

The design also features enhanced topload capabilities. This enables the use of ashrink-wrapped tray pack which can with-stand stacking of five layers to a pallet, fourpallets high. Pretium believes using a traypack can potentially save secondary packag-ing costs by up to 80%.

“There have been a variety of attemptsover the years to develop handled PETcontainers, but most have fallen short ofthe mark,” commented Paul Kayser,Pretium’s president and chief executive.“This new technology creates all sorts ofpossibilities for products – including bever-ages, foods and household and industrialchemicals—that could benefit from amonolayer container with an ergonomichandleware solution.”

Kayser said Pretium invested “significantresources” to be able to injection-mouldthe preform and blow-mould a bottle withan integral handle.

“We had to address unique challengessuch as handle orientation, preform han-dling to protect the handles, special ovensfor preform heating and blow-mould cavitydesign, and still meet the substantiallyhigher container durability and top loadperformance criteria.”

Pretium SureHandle bottle.

Colours offerimpact, efficiencyWAVEGRIP has launched a further brand-ing innovation with the availability of its car-riers in a choice of colours. WaveGripwww.wave-grip.com markets its solutions asefficient, environmentally sustainable andwith the versatility of adaptation to the dif-fering needs of drinks business from smallerartisanal to high volume.

Initially available in a range of four stockcolours – Noir (black), Tangerine (orange),Envy (green), Fury (red) – bespoke colourscan also be specified to enable co-ordina-tion with a particular brand or design.

Working closely with OEM par tnersacross the globe, WaveGrip applicator tech-nology is easily integrated into the latestpackaging equipment and WaveGripColours now provides the added benefit ofadditional brand impact along with the verylatest in multi-packing technology.

WaveGrip Colours are value-engineeredto be lighter but stronger and use less plas-tic while securely collating cans to the rigor-ous standards required in the retail sector.

“Colour has long been recognised as ahigh impact element within a well-designedpackaging solution for any number of bev-

erages, quite often establishing its ‘heroimage’,” said Aaron McIvor, WaveGrip’smanaging director.

“For a consumer in a hurry it can be theguide that triggers the seamless progressionfrom eye, to hand, to shopping trolley. Andas part of the way in which it presentsitself, outer packaging has a vital role toplay in helping to deliver a fully satisfyingcustomer experience.

“Extending an established colour codewith WaveGrip Colours provides a simpleyet stylish additional point of branding dif-ferentiation that not only looks in keeping,but also makes perfect branding sense.”

Huhtamäki, one of Scandinavia’s biggestfood and beverages packaging specialists,has acquired International Paper’s foodser-vice packaging operations in China. Theacquisition expands Huhtamäki’s manufac-turing footprint into eastern China and ele-vates both its capacity and capability toserve customers that operate in the northof the country.

The acquisition agreement with Interna-tional Paper comprises two manufacturingunits located in Shanghai and Tianjin. Theproduct range of the units includes papercups for hot and cold beverages, food con-tainers and snack food and ice-cream con-tainers. This manufacturing set-up is similarto Huhtamäki’s current product range inChina which is focused largely on dispos-able cups for hot and cold drinks.

Huhtamäki paid International Paper €15million for the Shanghai and Tianjin produc-tion plants and operations. The purchasetransaction was arranged on a debt-freebasis. The deal still requires final clearanceby authorities in China.

Huhtamäkiacquires plantcapacity in China

Soft Drinks International – February/March 2018 9AFRICA8 Soft Drinks International – February/March 2018

AfricaINDUSTRY NEWS

SOUTH African ice tea producer BOSBrands is planning further growth both ondomestic and export markets for its hugelysuccessful rooibos blends. This follows thesigning of a sales and distribution arrange-ment with Rhodes Food Group (RFG), amajor FMCG producer and distributor whichis strong in the soft drinks sector.BOS www.bosbrands.com and Rhodes

www.rfg.com already know each other well– Rhodes packs BOS teas on contract.According to BOS Brands South Africa’s

MD Will Battersby, the sales and distributionagreement with RFG will further enhancesynergies across the two companies, creatinga significant growth opportunity for both.“This agreement sees RFG managing all

sales and distribution of the BOS range ofproducts in Sub Saharan Africa from Marchthis year.“With RFG’s experience in the food and

beverage market, its relationships with thetotal retail sector through its dynamic spec-trum of products as well as logistical excel-lence, BOS is beginning a new chapter inour aim of becoming the leading player inthe overall Southern African ice tea market.Together with RFG, BOS will now be able totap into over 10 000 outlets – double whatour current reach allows.”

Vanilla regionrebuild continuesSYNERGY Flavors www.synergytaste.com iscontinuing its support for 15 municipalities inthe Sava region of north-eastern Madagascar,hard hit last year by Cyclone Enawo. Theregion is one of the world’s prime sources ofvanilla, especially the bourbon vanilla variety.Synergy is working with the Madagascar

Development Fund in the construction oftwo primary schools in Antohomaro andFarahalana. The schools there were destroyedas they were very simple structures. These new buildings will be cyclone-proof;

accommodating hundreds of children inthese two centres who have been unable toattend school since the cyclone. “Sustainability across the supply chain is

extremely important to us and it starts withpeople. I am very proud that funding from

Synergy Flavors will build two new schoolsto replace those destroyed by the cyclone inthese communities,” says Rod Sowders, Syn-ergy’s president and chief executive.“In addition, when Enawo first hit, Synergy

responded, working with CARE to set up awebsite for funding of a relief effort. Synergy,our employees, and others contributed morethan $50,000 to CARE for their reliefefforts.”

Synergy earlier post-cyclone work.

Nigerian footballsponsorshipCOCA-COLA Nigeria and the Nigeria Foot-ball Federation have signed a five-year part-nership agreement. This is an option toextend.Nigerian football has been supported by

Coca-Cola for many years. Both Coca-Colaand Pepsi are heavily involved in Africansports sponsorship, especially football.As usual with such arrangements the new

Nigerian sponsorship makes the Coca-Colaportfolio the NFF’s official soft drinks but thepartnership goes further than the normalsupport, aiming also to help make the NFFand Nigeria’s national teams more mar-ketable.The partnership agreement was signed in a

ceremony attended by executives from Coca-Cola Nigeria and franchise holder NationalBottling Co, NFF president Amaju Pinnick,NFF vice president and chairman of LeagueManagement Company Mallam Shehu Dikko,

Super Eagles coach Gernot Rohr, Africanfootballer of the year Asisat Oshoala andSuper Falcons defender Onome Ebi.Pinnick said Coke’s support would help

drive the NFF’s grassroots programme. It hasgreat plans for this, recognising the impor-tance of such schemes to bringing playersthrough to top team levels.“Coca-Cola sponsors grassroots football

globally,” said Bhupendra, managing director ofCoca-Cola Nigeria. “We help young people

aspire to be great. It’s therefore a greatdelight to extend this hand of friendship tothe NFF. Football connects Nigerians – it’s alanguage every Nigerian loves. “We are pleased to be standing behind all

the national teams.”Georgios Polymenakos, managing director

of National Bottling Co, said “the football pro-ject is dear to us and we intend to galvaniseNigerian football to grow to even moreglory”.

Rhodes takes on BOS sales and distribution

Some 70% of BOS sales is through theretail sector, with 30% sold through the on-consumption segment including restaurants,coffee-shops and schools.BOS has captured around 12% of the

burgeoning retail iced tea segment.

Will Battersby (left) and Bruce Henderson.

“However, we believe that along with thepartnership with RFG we will aggressivelygrow our share of the category,” said Bat-tersby. “The BOS team will still be responsible

for our vibrant brand marketing and com-munication campaigns, while together withRFG we will continue developing excitingnew products, some of which will belaunched later this year.”RFG CEO Bruce Henderson, RFG’s chief

executive said his company had admiredBOS since its inception in 2010.“This partnership with BOS strengthens

RFG’s position in the Southern African bev-erages segment as we now have our ownpowerful Rhodes juice brand alongside thepremium market leader in ice tea.”

Rwanda campaignfor Coke StudioPAN-AFRICAN mobile intelligence and digi-tal media provider Digitata Insights joinedwith Rwandan management consulting firmNtare Insights to implement a successfulmobile awareness campaign in Rwanda cen-tred on Coke Studio.Coke Studio Africa is a multi-national

non-competitive music show sponsored byCoca Cola that brings together differentartists from the continent to collaborateand learn from some of the biggest localand international musicians and producers.Sixteen countries participated in the 2017campaign, with Rwanda represented for thefirst time.“As it was the first time that a Rwandan

artist – popular R&B singer, Bruce Melodie– would be on the show and the fact thatit would air on local television, our brieffrom the marketing team at Bralirwa,Rwanda's official Coca Cola agent, was todrive awareness about the show,” said HenkSwanepoel, chief marketing officer of Digi-tata Insights.“To achieve broad reach, we used the

Digitata Insights MeMe measurable mobileadvertising platform to target mobile phoneusers in specified key locations with infor-

mation about the show and at precise timesbefore it aired.”Another aspect of the Coke Studio Africa

campaign marketed directly to mobile userswas an under-the-crown promotion, whereconsumers stood a chance to win instantdigital content such as music, photos andvideos of Coke Studio Africa artists, by sim-

ply SMSing the code on their cap underlinerto a short-code.“As the MeMe platform utilises unstruc-

tured supplementary service data (USSD)mobile technology, which enables non-data-enabled mobile devices to engage in inter-net-based services over GSM networks,winners were able to download the contentwithout using any data, which proved to bea key attribute to the success of our firstcampaign together,” explained Jack Gazana,client service director at Ntare Insights.“The MeMe platform changed our cam-

paign's marketing strategy more than weanticipated. By being able to reach hundredsof people directly, knowing they're guaran-teed to read our message, we were able tomake our engagement with them vastlymore personal, in comparison to the stan-dard SMS blasts we used previously.”

Bruce Melodie, Coke Studio Africa.

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14 Soft Drinks International – February/March 2018MIDDLE EAST

SAUDI Arabia will undertake a significantfood and beverage export push at Gulfood2018, targeting both regional neighbours andmarkets further afield.The initiative is also highlighted as an

opportunity for ingredient suppliers.And with global brands in strong demand

within KSA the organisers suggested therewas a lot of scope for further attention.“Though Saudi producers have made con-

siderable inroads locally and regionally –where they’ve invested in diversified prod-ucts, quality and brand equity – the kingdomremains the land of opportunity for suppli-ers across the entire food production eco-system,” said Trixie LohMirmand, SVPexhibitions and events for the Gulfoodorganisers Dubai World Trade Centre.“Local production is already on the rise

and there’s been a significant uptick indemand for raw ingredients.“The direction outlined in the National

Transformation Programme will create

Gender balance atDubai LynxThis year’s Dubai Lynx awards will be judgedby juries nicely balanced not only by knowl-edge, experience and creativity but also bygender.The Dubai Lynx Festival www.dubailynx

.com is a well-established event on theannual world advertising and creative mar-keting calendar.Soft drinks often feature well in some of

the categories and occasionally take primeaccolades. We’ll look at this year’s winners inour next issue.“Our juries are at the heart of the festival,

reviewing work from across the MENA

region and the jury presidents play anextremely important role in guiding the dis-cussions that define and award the mostcreative campaigns,” said Jose Papa, managing

director of festival organis-ers Cannes Lions.“Over the past number

of years we’ve worked tirelessly to includehighly talented women as leaders of thesejuries and I’m honoured to say that this yearwe have managed a 50:50 split of male andfemale jury presidents.”Commented Ian Fairservice, Dubai Lynx

vice chairman: “Dubai Lynx is a uniqueopportunity to see creativity from across theMiddle East and over the past number ofyears we’ve seen some truly exciting workcoming from the region.“This is the 12th edition of Dubai Lynx

and each year the competition intensifies sohaving these incredibly talented leadersinvolved helps ensure that the standards areset even higher for the coming year.”

Dubai Lynx 2018 launch.

KSA a major forceat Gulfood

expansion and partnership opportunities foroverseas suppliers to further consolidatetheir positions in the most populous countryin the region.”With Saudi’s population forecast to rise

almost 2% to just under 35 million by 2020,according to the United Nations, therenewed focus on domestic production isdesigned to start off-setting the fact thekingdom remains the GCC’s largest

COCA-COLA Middle East has wrapped upits fourth and final edition of Volunteer Emi-rates, the last of this series focusing on Radi-ant School in Sharjah where Coca-Cola staffhelped with a variety of tasks.A variety indeed: they included drawing

educational murals, assembling student desksand chairs, landscaping, cataloguing librarybooks and building a stage for the girls’assembly area.The initiative was undertaken in partner-

ship with Dubai Cares, as we reported earlier.“During the last four editions it has been

fantastic to see the contribution our staff hasmade in renovating schools across the Emi-

Volunteer Emirateswinds up

rates and improving the educational environ-ment for children in the community,” saidOmar Bennis, director of public affairs andcommunications for Coca-Cola Middle East.Dubai Cares www.dubaicares.ae is a philan-

thropic organisation working to improve UAEeducation, launched in 2007 by SheikhMohammed Bin Rashid Al Maktoum, VicePresident and Prime Minister of the UnitedArab Emirates and Ruler of Dubai.

importer of food. Further demand is expected to emanate

from the planned NEOM mega city, whichhas food as a key focus. The first phase ofthe project is due to be delivered in justseven years.Saudi participation at Gulfood 2018

www.gulfood.com will include Arrow Juice,Mahmood Saeed Beverage, AlMarai and AlRabie.

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active as suddenlythe world is awak-ening to theurgency and needto focus on wastein Africa. Interna-tional developmentsand pledges willprovide us withmuch of value tocommunicate.”

Cheri Scholtz, PETCO’s chief executive,commented: “We view the network – thefirst of its kind to focus on the preventionand mitigation of marine pollution in Africa– as a game-changer. Plastic and other pol-lution is one of the biggest challenges cur-rently facing the planet. “The accumulation of plastic waste and

other debris on land and its leakage intothe sea is a growing, costly problem. Wecan and must work together to solve thiscrisis.”In 2017, it was estimated that 350kg of

plastic waste poured into the oceans every

82 Soft Drinks International – April/May/June 2018ENVIRONMENT

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

Communicating with the MediaPromoting Sustainablity

Enhancing Skills

has to offer please call us on +44 (0)20 7405 0300 or email [email protected].

Education initiativeby PET producerMAJOR PET producer EQUATE www.equate.com has expanded its Plastic Aware-ness Campaign by undertaking an educa-tional programme for young people atvarious schools in Kuwait.The sessions illustrated the lifecycle of

plastics, their diverse sage in many industriesand the recycling process. They also includedwell-received interactive games and competi-tions.The Plastic Awareness Campaign is now

moving into a third phase by hosting publicevents around Kuwait, including malls, tobroaden community understanding further.“Our initiatives at EQUATE are focused

on achieving sustainability, ultimately support-ing the company’s 2025 Sustainability Strat-

egy that supports the UN’s SustainableDevelopment Goals and Kuwait’s 2035Vision,” explained Abeer Al-Omar, seniorexecutive of corporate communications andgovernment affairs for EQUATE.“The sustainability of our environment is

one of the most important elements to thegrowth and progress of communities andeconomies, in addition to our continued

African MarineWaste supportPETCO www.petco.co.za, the South Africanplastics recycling company which is heavilysupported by the soft drinks sector, isextending its support of the African MarineWaste Network www.africanwastenetwork.org.za“The partnership with PETCO enables

us to better serve the people in the 38coastal and island states of Africa for whichthe Network has a responsibility,” saidAMWN director Tony Ribbink.“This year is likely to be particularly

Cheri Scholtz, PETCO.

Schools recyclingchallengeCLYNK www.clynk.com has organised itsseventh annual Schools Recycling Challenge,urging schools located in towns within a 20-mile radius of CLYNK drop-off locations –Maine and New York – to participate.Founded in 2006, CLYNK is one of the

fastest growing bottle redemption servicesin the country, processing under patentedtechnology, over 900 million containerssince inception. With this technology,CLYNK sees itself as a true disruptor com-bining bottle redemption and traffic drivingcapabilities on behalf of its retail partners. CLYNK offers a convenient and easy bag-

drop system at retail that eliminates waiting

in line, manual count, material separation,and reduces fraud; all concerns which havehistorically dampened redemption participa-tion and customer satisfaction.The redemption service encourages

schools to raise funds by collectingredeemable bottles and cans year-roundand CLYNK-ing at participating HannafordSupermarkets.

second. PETCO have already initiated several

partnerships with local communities in aneffort to promote skills development andencourage people to make a living fromrecyclables. The Thinana Recycling and Waste Man-

agement Primary Co-operative, in the vil-lage of Senwabarwana (Limpopo), is anexample of such a partnership. In this co-operative, five women collect recyclablewaste (such as PET plastic bottles, cans, andglass) using donkey car ts and trolleys.PETCO has supported the co-operativethrough training and by supplying collectiontrolleys as well as a manual baling machine.“Creating a sustainable future requires

fundamental changes in attitudes andbehaviour, with each stakeholder group –from government and industry, to society asa whole – taking responsibility for theirspecific role in transitioning to a circulareconomy,” said Scholtz.“This is the future PETCO is working to

create.

During the annual recycling challengeeach winter, schools get even more changefor their efforts. For every one dollar raisedin the challenge period, schools receive abonus 50 cent match from Hannaford, plusthe opportunity to compete for other cashprizes provided by CLYNK. Last year’s win-ners raised an average of $1500 per school.“We strive to encourage local schools to

envision recycling as a simple and conve-nient way to make change (environmentaland monetary) by providing tools for aneasy and clean, modern-day bottle drive,”said president Alison Vanderhoof.“The challenge itself is an inspiring way to

create momentum and to rally. The chal-lenge offers a unique way to fundraise andinclude the entire academic community –from teachers, to students, to parents andfamily.”

investments in finding effective solutions tobetter manage resources and reduce waste.”EQUATE sustainability committee mem-

ber Asrar Mohammad pointed out that “inmodern life, plastics are part of our every-day lives. Their multiple uses and applicationshighlight the need for properly using andrecycling plastic products to ensure overallsustainability. “Ensuring that the students understand

the petrochemical industry and the variousproducts such as plastics derived from thisindustry are critical to creating overallawareness.”EQUATE also provides informative mate-

rial on its social media platforms (Instagram,Facebook and Twitter) and on the hashtag#weknowplastics.


14Soft Drinks International – April/May/June 2018

MIDDLE EAST

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Ingredients

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Supply Chain Solutions

Processing

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Indian heritagedrink hits UAEINDIAN FMCG group Hamdard Laborato-ries www.hamdard.in is moving its FMCGportfolio into the UAE market, startingwith the launch of RoohAfza, its flagshipbeverage brand and a long-time majorseller in India and elsewhere.Several other brands, including more softdrinks, are lined up for subsequent release.RoohAfza is already very familiar to theIndian diaspora in the Gulf, providing a solidfoundation for market development.“RoohAfza enjoys a 45% market share inIndia within its category,” said Mansoor Ali,chief sales and marketing officer for Ham-dard India. “With Multiplex International asstrategic partners for UAE, we have alreadymade inroads into the market by forgingcritical relationships with the modern and

general trade. “Consumer activation and awarenessthrough sampling will be key, as we intendto have a large chunk of the UAE popula-tion actually experience the magic of IndianRoohAfza.”Ali reckoned “the sensorial experienceand the refreshment coming from the ther-apeutic essence of the herbal ingredients ofRoohAfza are unbeatable” and generate asort of nostalgic feeling when consumed.Despite being a long-established heritage

AMONG the soft drink advertising andmarketing creativity recognised at this year’sDubai Lynx awards, Pepsi did particularlywell. But another of the campaigns high-lighted was one undertaken by Coca-Colain Egypt because it was unable to link itsbrand overtly with the African Cup ofNations. Reason: it was (cough, cough)sponsored by their ‘blue rival’.‘To disrupt this disadvantage we had, wewent far from the games and players,’ saidCoca-Cola’s Dubai Lynx submission, explain-ing the efforts it made to support the Egyp-tian team which had qualified for the firsttime in six years.‘To a ping pong hall in central Cairo. Andfirst created a song that shared the newnational team. And its line-up. The Coca-Cola “Line-Up” song became the mostplayed song from a brand in Egypt. Fanstook over, sharing the line-up song. Theyplaced “forbidden” faces on our content.Video bloggers made spoofs and parodies.Songs after each game thanked the players,echoing the line-up song.’The whole thing turned into somethingof a cult affair with massive media coverage.Even Pepsi is said to have taken it in awryly positive, sporting way.And Pepsi certainly did well with at the

Good sports atDubai Lynx

Lynx awards, notably with its campaign forthe Sting energy drink brand in Pakistan.The #StingChallenge saw Pepsi/Stingmove in to revitalise UK boxer Amir Khanwhose career of 31 wins and the title ofworld’s youngest Olympic boxing medallisthad stalled.Sting invited him to Pakistan and show-cased an entire city as a gym. The Mughalcity of Lahore stepped up. In a digitally ledcampaign, residents got involved in challeng-ing and training Khan.Said the Dubai Lynx presentation: ‘Thecampaign was one of the most successfulones that PepsiCo has ever run.’ An onlinefilm alone gained a cumulative of 13 millionviews online and was the fastest to reach10 million in PepsiCo's history. Total cam-paign views were over 16 million. Totalimpressions of the campaign crossed the100 million mark. ‘In a complete knockout of the competi-tion, sales increased by an incredible 30%during and following the campaign. Thebrand's efforts also brought back Amir Khaninto the boxing ring.’

Amir Khan, #StingChallenge.

drink, RoohAfza is still increasing its sales inIndia, said Ali: “RoohAfza has been growingat a phenomenal rate of 20% year-on-yearwhen the FMCG industry itself is onlygrowing in single digits. Moreover RoohAfzacontrols nearly half of India’s concentratedsyrup market.”Some of the growth has come from thesuccessful release of RoohAfza Fusion, ablend with fruit juices.“We may soon be launching our Fusionline in UAE and Gulf region too as thepopulation here looks for conveniences, on-the-go and healthier alternatives,” said Ali.According to the traditional Indianmedicinal system of Ayurveda, Rooh Afzahas therapeutic and nutritional qualities thatwork on the body particularly well in sum-mer. Ali said it supplies essential electrolytesand corrects the function of the heart, liverand kidney. These qualities have also madeRoohAfza a popular way to break theRamadan fast for Muslims during the HolyMonth.

Apart from mixing it with water anddrinking, the popular concentrate can bemixed in milk, fresh lime or yoghurt, plus ithas other uses such as being an ingredientin home-made ice cream, sorbet, slush,smoothies and sundaes.

Abu Dhabi DesertChallengeRED Bull was very much in evidence duringthe Abu Dhabi Desert Challenge, contestedacross tricky sand dunes across six days ofstrenuous action.Sam Sunderland from the UK andPoland’s Jakub Prygonski, sponsored by theenergy drink brand, both came second intheir respective bike and car categories.Red Bull KTM Factory rider Sunderlandfinished five minutes and 11 seconds downon Pablo Quintanilla from Chile withArgentine Kevin Benavides rounding outthe top three.Australian Toby Price, who finished sev-enth, was hugely praised for sacrificing hischances of a podium finish when hestopped to help UAE rider MohammedBalooshi who crashed badly.Przygonski and Belgian co-pilot Tom Col-soul finished 13 minutes and 30.2 secondsbehind Czech Martin Prokop to boost hischances in the FIA Cross Country RallyWorld Cup with three out of 11 racescompleted.

Sam Sunderland, Abu Dhabi Desert Challenge.Photo: Kin Marcin. www.softdrinksinternational.com

‘20



Helping you reachyour marketAt Soft Drinks International we’ve been helpingbusinesses reach the global non-alcoholic beverage industry for many decades. Like you,we’re here to serve the industry over the long term.

Many of the world’s leading players regularly entrustSoft Drinks International with their media campaigns– and the fact that they return year after year is testament to the value they attach to the title.

For us it’s a question of relationships – and we lookforward to working with you to help you get mostfrom your budget.

So, if you want to reach the industry, let’s discussyour needs and where appropriate build a tailoredpackage designed to deliver the results you require.An affordable package – one that might include a combination of print advertising and online adver-tising – and perhaps supported with editorial toreinforce your message.

Call: +44 (0)1202 842222 or email: [email protected]

You’ll be in great company...

A Taxing Question 64A major problem among consumers is a

lack of understanding over what can be

recycled, alongside a lack of incentives for

them to recycle properly, says Richard

McKinlay.

Fanta Rejuvenation 66Sidel recently partnered with Coca-Col

a to

help develop a new iconic design in PET

with a modern twist.

Circle of Life 68Joanne Hunter visited Novelis and Ard

agh

to gain an understanding of the practical-

ities of incorporating ‘design for recy-

cling’ and the ‘permanent nature of

aluminium’.

Lubricants 70The switch to natural refrigerants p

re-

sents a number of new challenges that

operators must face – not least when it

comes to lubrication, claims Alessandro

Di Maio.

Soft Drinks International – April/May/June 2018

1CONTENTS


Ingredients 30


Processing 72Packaging 76Environment 80People 84Events 87

Responding to ConsumerPreference 54The U.S. liquid refreshment beverage

market grew again in 2017, with retail sales

increasing about 3% and volume by

around 2%, reports Roger Dilworth.

Red Fruits and Vegetables 56Not only does their vivid colour evok

e a

healthy ‘halo’, but they are also helping to

expand product portfolios and create a

natural, appealing look that stands out on

retail shelves, comments Johan Cerstiaens.

Beverage Trends 58According to Döhler, food and bevera

ges

not only have to taste good, but also

impress with healthy, natural added value.

Sokpol’s Success 60Sidel helps this family business to be the

first to introduce sensitive beverages with-

out preservatives in PET bottles to the

Polish market.

Fruitful Investment 62Rather than just mimic what their com-

petitors are doing, drinks brands should

push the boundaries of what’s possible

with a label, explains Stuart Kellock.

news


features

The leading English language magazine published in Europe, devoted exclusively to the

manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.


Front Cover: Courtesy of KHS

Well-balanced sweetness.Customized solutions.And delicious.

© 2018 Archer Daniels Midland Company

At ADM, we know what it means to balance taste,

calorie and labeling needs. So we leverage practical

and technical know-how to help you do just that,

providing deep consumer understanding and an

unparalleled portfolio of on-trend and innovative

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Learn more at wild� avors.com and adm.com.


AfricaINDUSTRY NEWS

ASEPTIC PET PACKAGINGPROVEN PERFORMANCE

Over 46 billion bottles have been sterilised using Sidel Aseptic Combi with dry preform sterilisation saving our customers 7 billion liters of water and over 57,000 tons of PET. Sidel, when aseptic matters.

sidel.com

Sidel Aseptic Combi Predis

FDA approved

SOUTH African FMCG giant Tiger Brandswww.tigerbrands.co.za has presented 500homes in the Mohlakeng area of Gauteng,close to Randfontein, with home gardenstarter packs.

This follows the training of 20 commu-nity educators and over 100 other peopleon natural farming methods with a view tocreating and sustaining vegetable gardens.

The starter packs include a variety ofseeds, tools, watering cans and compost.

Tiger is undertaking this project in part-nership with the NGO Food and Trees forAfrica. It is part of the group’s efforts tocreate food-secure communities in SouthAfrica through a dual support system offood provision and capacity building.

Although the shift in recent times to sus-tainability is a key component of Tiger’ssocio-economic development agenda, thegroup’s nutrition support programme con-tinues to meet the immediate need ofhunger and malnutrition by providing nutri-ent-dense and fortified foods to more than30,000 impoverished South Africans eachmonth.

Tiger is one of South Africa’s largestFMCG groups whose beverage brandsinclude Energade, Oros, Hall’s and Rose’s. Itis also active in over 20 other African coun-tries, the Middle East and Europe. Its headoffice is also in the Gauteng region, in leafy(renowned for its jacarandas) Bryanston

Food sustainabilityproject gains pace

within GreaterJohannesburg.

“We want tobuild capacity inthe communitiesthat Tiger Brandssupports so thatcommunity mem-bers can engage insustainable farmingand improve theirnutrition andaccess to food,”

said Charissa Jaganath, Tiger’s group man-ager of socio-economic development.

In the spirit of sustainability, Tigerlaunched the Tiger household and commu-nity food garden initiative in July last year,she explained. “Permaculture – which isessentially a system of agricultural andsocial design principles centred on simulat-ing or directly utilising the patterns and fea-tures observed in natural ecosystems – hasbeen incorporated in the initiative toensure the long-term sustainability of theseprojects.

“Ultimately, the intention of this initiativeis to promote food sovereignty, healthylifestyles and basic sustainable practices.”

The project also includes the planting offruit and shade trees.

“Shade trees improve soil fertility in thehomestead gardens, and fruit trees will adddiversity to the harvest once they start tobear. Homes were identified to receivetraining and resources to start their ownfood gardens based on the survival rate ofthe trees distributed.”

Charissa Jaganath, TigerBrands.

PepsiCo supportfor women’s rightsTHE Nelson Mandela Foundation www.nel-sonmandela.org and PepsiCo www.pepsico.com have embarked on a multi-year partner-ship, focusing on alleviating poverty andadvancing the rights of women and girls inSouth Africa.

The partnership was announced at theNelson Mandela Foundation in Johannesburgduring an evening celebrating women in lead-ership hosted by Nelson Mandela Foundationchief executive Sello Hatang. Special guests inattendance were Graça Machel and PepsiCochairman and chief executive Indra Nooyi.

“Women remain at the centre of both

poverty and inequality and in terms ofracism,” said Hatang. “The intersectionaloppressions felt by women from the board-room to the farm to the homestead remaina concern. Thus the NMF in its capacity hasmade gender a cross cutting issue across allour programmes.

“We cannot achieve our goals alone and itis by working closely with partners like Pep-siCo that we are enabled to move forwardand build a better society for all. Tackling gen-der inequality is a priority for us this year andI wholeheartedly welcome PepsiCo’s com-mitment to working with us.”

Left to right: Graça Machel, Indra Nooyi andSello Hatang.

Indra Nooyi said that “all of us at PepsiCohave profound respect and admiration forMadiba, for Graça Machel, and for the workof the Nelson Mandela Foundation, and weare thrilled to help advance the foundation’smission as its newest legacy partner.

“We thank Sello Hatang and everyone atthe Nelson Mandela Foundation for theopportunity to share in the year-long celebra-tion, and look forward to working togetherto honour Madiba’s memory by lifting upcommunities in Johannesburg and acrossSouth Africa, with a focus on raising confidentdaughters, encouraging and inspiring women,and developing the next generation of strongfemale leaders.”

One of the first projects supported by thenew partnership will be the Imbumba Foun-dation’s Caring4Girls initiative, which providessanitary towels and feminine hygiene educa-tion to help ensure that young girls don’tmiss a single day of school during theirmonthly period. The programme focuses oncreating awareness about puberty and ado-lescence and helps debunk myths about men-struation.

Caring4Girls will also be supported byPepsiCo’s Basadi Network, a female-ledemployee resource group in South Africafocused on peer networking, mentorship, andadvancing women within the company.

Pepsi bottler goes privateNIGERIA’S Seven-Up Bottling Co www.sev-enup.org has delisted voluntarily from thenational stock exchange following the buyoutof minority shareholders by its majorityshareholder.

Trading had been suspended earlier, withthe buyout well publicised and approved byshareholders some time back. Courtapproval was also given.

The share purchase was effected byLebanese company Affelka and its wholly-owned subsidiary, Sparkplexi. Affelka is aninvestment entity of the El-Khlalil family.

It was driven by the need to restructurefollowing trading losses.

The Nigerian soft drink sector is huge butincreasingly competitive and in the past twoyears has been hit by sluggish demand dueto economic recession and problems causedby restrictions on the importation of rawmaterials.

Seven-Up Bottling is a major producerand distributor. It has nine bottling plantsand a substantial distribution network whichincludes more than 200 distribution centresspread across the country.

The Move to Clean Label 56Today’s growing consumer desire forhealthy and nutritious beverages under-lines a macro trend, that of clean label orno artificial ingredients, writes PollyWright.

Labelling Trends 58Rather than just mimic what their com-petitors are doing, drinks brands shouldpush the boundaries of what’s possiblewith a label, explains Stuart Kellock.

Soft Drinks International – February/March 2018 1CONTENTS


Ingredients 26


Processing 60Packaging 63Environment 66People 70Events Diary 73

Harmony and StabilityNeeded 50Everything is in place in the Middle Eastto reward all those that have invested inthis part of the world. It just needs aperiod of harmony and stability to takeoff again, reports Richard Corbett.

Taking Dairy Further 52Rudy Wouters discusses why energy bal-anced dairy drinks offer new potential tomanufacturers and consumers alike.

Meeting Healthy Formulation Challenges 54With more emphasis than ever placed ontime to market, manufacturers are lookingto stay one step ahead of consumerdemand, with the help of emerging toolssuch as beverage modelling, claims Ardievan Lankveld.

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Further patent for ZoomingTHE US Patent & Trademark Office hasgranted ZoomEssence www.zoomessence.com another ‘method and apparatus’ patentcovering its Zooming low-temperature pow-der drying process.

Key element of this latest invention is theapplication of novel, turbulent mixing tech-niques to the drying fluid throughout thedrying chamber to optimise efficiency. It isZoom's fourth patent related to low-tem-perature powder drying.

“This new patent reflects Zoom's contin-ued investment in Zooming low-tempera-ture drying. Because of this process, Zoompowders have higher flavour retention,improved stability and are more cost-effec-tive,” claimed Charles Beetz, Zoom's chiefscientist.

"Flavours are sensitive to heat. Zooming'slow-temperature conditions protect a liquidflavour during the drying process and cap-ture the high-value aromatic ingredients pre-sent in the starting liquid. Since aromasignificantly contributes to the overall taste

experience, our powder flavours providebrands with flavour experiences neverbefore possible in powder form.”

Robert Corbett, Zoom chief executive,claimed the “Zooming low-temperature dry-ing process creates powder flavours withoutstanding aroma and taste once onlythought possible with liquid flavours. This is agame-changing technology for brands to cre-ate superior tasting products.

“We are achieving strong results withfood and beverage brands reformulating toinclude more natural flavours. Our ability toprotect the original liquid flavour in powderform has opened the door to new levels ofcreativity and cost savings, especially where anatural flavour is desired.”

ZoomEssence operates facilities in Sayre-ville, N.J. and Hebron, Ky.

Natural sweetnessenhancerTHEW Arnott www.thewarnott.co.uk haslaunched Ceromag, an extract of liquoriceroot powder which can be used to intensifyand enhance existing sweetness, making itideal for reduced sugar beverages, confec-tionery and food.

Ceromag can also be used to mask bitteror salty flavours across a range of foodapplications, for example in Seville mar-malade where it serves to mask the natu-rally bitter taste of the orange.

Ceromag is produced using the active

ingredient in liquorice called glycyrrhizinwhich is 50 to 100 times sweeter thansucrose and so very little is required toattain sweetness. The natural vegetable ori-gin of Ceromag means that the product issuitable for use in both vegetarian andvegan food products and is also E-Numberfree.

Blue Marble Biolink for FirmenichGENEVA-BASED Firmenich www.firmenich.com has formed a partnership with BlueMarble Biomaterials www.bluemarblebio.com, a Seattle-based biotechnology com-pany specialising in natural and sustainableingredients.

The arrangement gives Firmenich directaccess to key expertise, from biomimicry tonon-GM fermentation, enabling the design ofinnovative and sustainable natural ingredientsfor the beverage, food and flavour industries.

“This is a win-win partnership, with BlueMarble Biomaterials technology comple-menting our leadership in flavour science,creation and consumer understanding,” saidChris Millington, Firmenich’s presidentflavours.

Jerome Barra, VP innovation and designfor Firmenich’s flavour division, said the com-pany “has leading capabilities in naturals, with

our ability to source specific natural rawmaterials, and develop our own extractionprocesses.

“In addition, we have a proven trackrecord in bringing natural ingredients to themarket. Our collaboration with Blue MarbleBiomaterials is an extension of these capabil-ities, enabling us to address consumers’expectations for more transparent food andbeverage experiences.”

KL centre platformfor growthGIVAUDAN www.givaudan.com now has abusiness solutions delivery centre operationalin Kuala Lumpur, Malaysia, as a platform forplanned growth in the Asia Pacific region.

Known as GBS, it is located in the PetalingJaya sector.

“GBS is all about increasing agility and effi-ciency while driving excellence in the deliveryof our services and solutions in order togrow alongside our customers,” said GillesAndrier, Givaudan’s chief executive.

“Our new centre is strategically situated inMalaysia to enable Givaudan to deliver asuperior customer experience as we con-tinue to grow in the region and worktowards achieving our 2020 ambition.”

It is Givaudan’s thirdGBS, following similarfacilities in Budapestand Buenos Aires.

Initially focusing onfinance and procure-ment solutions for indi-rect materials andservices, the centre willbegin implementing the

full range of GBS activities in 2019. Anne Tayac, head of Givaudan Business

Solutions, noted that “Kuala Lumpur is partic-ularly well positioned as a hub for talent andtechnology in the Asia Pacific region. GBS willleverage innovation and new ways of work-ing to deliver solutions that are fully alignedwith our business and designed to increaseour effectiveness while allowing our peopleto focus on core activities that bring value tocustomers.”

Gilles Andrier.

European certifiedorganicsSENSIENT Food Colors Europe www.sen-sient-fce.com has a new range of organiccolouring foods in its broad portfolio ofcolour solutions. These carry the organicproduction logo of the European Union.

The concentrates are based on selectededible plant sources from organic production.Originating from traditional foods, such as car-rot or beet, they provide a variety of orangeand red shades with excellent stability andcolouring efficiency for a wide range of appli-cations including non-alcoholic beverages,dairy products, confectionery, sauces and sea-sonings.

Responding to the demand for naturalalternatives to caramel colours, Sensient has

also developed a comprehensive range ofnatural brown shades for food and beverageapplications.

Products based on fruits and vegetablesare available as colouring food complying withthe EU Guidance Notes on Colouring Foods.

In addition Sensient offers unique combina-tions of different natural colours, creating awider spectrum of natural brown shades.Across a wide application range Sensientoffers stable, attractive brown shades frommilk coffee shade to rich dark browns, withproducts to meet Kosher, Halal and vegetar-ian requirements.

NATURE’S Power Nutraceuticals Corpwww.npnutra.com of California has added theorganic NutraProtein Power Blend to its port-folio of premium nutraceutical ingredients.

NutraProtein Power Blend is a nutritionalmix of plant-based protein, essential aminoacids and other vital nutrients.

NutraProteinPower Blend

NP Nutra claims that ‘due to its highbioavailability and digestibility, this premiumprotein powder supplies the body with anenergy and stamina boost to get throughthe rigours and stress of a busy day or aphysical workout’.

It is naturally sweetened with Lo HanGuo (monkfruit), with a protein contentgreater than 55%.

NutraProtein Power Blend comes in twoflavours – Greens and Chocolate – and ismore than 95% certified organic.

NP Nutra supplies food and beveragemanufacturers especially in the functionalsector, cosmetics producers, pet food com-panies and others.

Soft Drinks International – August/September 2017

10 Soft Drinks International – August/September 2017

INDUSTRY NEWS

Middle EastUnikai buildingdistribution centrein RAKDUBAI-BASED Unikai Foods www.unikai.comis expanding its presence in the northernemirates of the UAE. It has signed an agree-ment with Ras Al Khaimah Economic Zone –known as RAKEZ – to establish a substantialstorage and distribution facility, the company’sbiggest.Unikai is one of UAE’s major juice and

dairy suppliers. It features several juiceranges in its portfolio as well as dairy bever-ages, ice cream and other food lines.Neeraj Vohra, Unikai’s chief executive,

described the signing as an “important step”which would provide “a great opportunity toboost our presence even further in thenorthern emirates”.Construction will get under way shortly.Ramy Jallad, chief executive of RAKEZ and

the RAK Investment Authority, welcomedUnikai’s decision to set up in the free tradezone.“We continuously provide excellent ser-

vices for businesses of all sizes to expandtheir operations in a cost-effective mannerhence we are proud that Unikai Foods haspartnered with us for its next phase ofdevelopment.”He said that not only was Unikai “a posi-

tive addition to our over 13,000 companies,the company setting up its new distributionfacility in one of our specialised zones is atestament that we are trusted by giant con-glomerates for our cost-effectiveness, strate-gic location, efficient logistic hubs and oursimplified business set-up procedures”.

Neeraj Vohra and Ramy Jallad sign the

agreement in Ras Al Khaimah.

Juhayna does wellat consumer expoEGYPTIAN soft drinks producer Juhayna’sparticipation in the national SupermarketExpo was a win-win for both the companyand its customers, according to chief execu-tive Seif Thabet.Juhayna www.juhayna.com produces a

broad range of juice and dairy products.Some, notably the distinctively packaged Ori-ental brand, are available only prior to andduring the holy month of Ramadan. The expo was organised this year jointly

by the Ministry of Supply and DomesticTrade and the General Federation of Cham-bers of Commerce.It is an annual event around Ramadan, giv-

ing consumers anopportunity to buyfood and beverageneeds at ex-factoryprices. Not surpris-ingly, it is very wellpatronised and busi-ness throughput wassubstantial.“Recent economic

reform decisions,especially the Egyptian pound flotation, aredecisions that have been long awaited andwill have a positive impact over the next fewyears,” said Thabet. “Because we always keep the consumer

on top of our priorities, we have to supportthe Egyptian citizen by following severalstrategies that would limit the over-pricing ofthe end-product, such as finding local alter-natives to some production inputs and par-ticipating in major exhibitions withcompetitive offers.”Thabet said Juhayna was also making a

solid effort to keep prices down throughoutits usual retail sales channels. The companyplanned to continue its money-saving pro-motions.

Seif Thabet, Juhayna.

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Strong support forsharing fridgesA KEY obligation for those of the Muslimfaith during the holy month of Ramadan is toshare with those less fortunate than them-selves, especially food and drinks.In Dubai, as in an increasing number of

other places, the requirement has been partlyplayed out through a trend which is growingby the year: Ramadan sharing fridges.This sees clearly marked fridges being

stocked daily – usually by volunteers but alsosometimes by staff of nearby hotels, shops orother businesses – with packaged or freshfood and drink, including dairy, juices, waters,pastries and fruit.Almost all of this is donated by local pro-

ducers and distributors, soft drinks companieslike Pepsi and Masafi being very evident inthe fridge contents.However, the Islamic belief is also strongly

that you don’t call attention to your gooddeeds so there is little external branding orproduct promotion.Support for the sharing fridges builds on

the work done by many drinks producers inthe past decade in delivering supplies toorphanages, old peoples’ homes and workercamps. We’ve reported on some of these ini-tiatives such as Coca-Cola Middle East’sannual programme of support.This year at Ramadan there were both

more sharing fridges and more extensivepublic involvement, helped significantly byextensive promotion on blogs, Facebook,Twitter and other social media channels.The fridges also seemed to be evident andcheerful.Stocking the fridges has become both a

point of honour and an enjoyable communitytask for many people in Dubai.With ongoing support from our industry –

and many others – the Dubai sharing fridgephenomenon is likely to get even bigger nextyear and beyond.

Oman trade show gainsregional statusTHE 12th edition of Food & Hospitality Oman will be

held from Octo-

ber 16-18 at the Oman Convention & Exhibition Centre in Muscat.

The event has steadily evolved in status from small beginnings.

A strong line-up of exhibitors is confirmed, including many in the

beverage sector.Food & Hospitality Oman is an international trade e

xhibition which

has grown to become a widely respected business and networking plat-

form for companies and industry stakeholders to promote the latest

products and services in the food and beverage, agriculture and fish-

eries, food processing technologies, kitchen and catering equipment,

hotel supplies and equipment, and restaurant and cafe segments.

The organisers say the event “serves as an avenue to showcase the

growth and development of the food and hospitality industries, which is

seen to contribute largely to Oman's GDP”.Food & Hospitality Oman www.foodandhospitalit

yoman.com is

organised by Omanexpo, the sultanate’s first and largest organiser of

major trade fairs, conferences and consumer exhibitions. Founded in

1986 it initially focussed on consumer events but expanded steadily into

regional trade exhibi-tions as Oman took anincreasing role in MiddleEast trade and logistics.In tandem with the

trade show the eventalso features the annualFood Safety Oman Con-ference, Oman BaristaCompetition and OmanProfessional Chefs Com-petition.

Dubai sharing fridge.

Food & Hospitality Oman, 2016 edition.

New plant under way for Mai DubaiMAI Dubai is constructing a new water bottling plan

t in the emirate’s

Yalayis district. It will more than double the bottler’s current output.

Mai Dubai began production in 2014.One feature will be a monorail running for around 1

km around the

plant.Saeed Mohammed Al Tayer, managing director and

CEO of Dubai

Electricity and Water Authority which owns Mai Dubai www.maidubai-

water.com said the factory was in line with the directives of the Ruler of

Dubai to provide potable water to the highest international standards.

“The project will allow Mai Dubai to raise the level of competition in

the bottled water industry, locally and globally, by implementing best

practices and the latest technologies in this field,” he added.

The plant is expected to be commissioned next year in two phases.

Mai Dubai supplies water in bottles ranging from 200ml to five gallons.

Send your news [email protected]


Soft Drinks International (1997), formerly Soft Drinks Management International (1988),

was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &

Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review,

formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part may be reproduced without written

permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is

accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those

of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such

names are not registered trademarks.

COMMENT

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EditorPhilip Tappenden

Correspondents:EUROPE

Gerard O’DwyerASIA & PACIFIC

Kelvin King



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The flower power revolution of the 1960s is but a memory or an old pre-DVD

video, mostly a tad hazy for one reason or another. Flowers these days tend to be

used more for gifts – as a mark of love, respect, condolence, welcome, farewell

and more – rather than wearing in our hair as per the hippie cry of that era.

Centuries before those heady days, though, flowers had a different role: that of a

flavour in drinks and foods. That aspect of floral versatility dimmed in the latter half of the 20th century as

traditional beverages were nudged aside, unwittingly for the most part, by global

brands and subsequently their local clones.Now, however, as markets move to differentiate and cultural memories are

brought out of storage by entrepreneurs and traditionalists both, floral flavours are

growing into very big business in our sector.Flavours such as rosewater have, of course, maintained their popularity in the

Middle East and North Africa while Asia has looked to a myriad of flowers and

their leaves for a tasty ingredient. For decades though the emphasis was on making such drinks for home

consumption or perhaps for ladling out in a village market. As is well known,

some flowers fail in taste, nutrition and texture while others are downright

dangerous. It pays to know exactly what you’re harvesting, which parts to use (for

many it’s strictly petals only) and how to prepare the drink.

For commercial beverage producers that’s not a worry. We can rely on the R&D

lab technicians and nutritionists to make the correct call, then prepare safe and

dependable flavourings for our use.Their work has been accelerated by the willingness of global players such as

Pepsi and Coca-Cola to invest in regional product development facilities in China

and elsewhere, searching out ingredients hitherto little known outside grandma’s

recipe book and formulating for an accurate match-up with not just national but

sometimes specifically regional tastes.A recent market report (from Future Market Insight Global & Consulting,

available via www.reportbuyer.com) suggested that the beverages segment is

expected to account for upwards of half the global floral flavour market this year.

By the end of 2027 beverage industry usage of floral flavours is likely to be worth

in excess of US$770 billion – very big stakes.

Floral flavours are seen increasingly in wellness drinks – for example, in

Singapore’s F&N NutriWell range the popular Chrysanthemum with Wolfberry

variant. They’re also much utilised in sports drinks and the somewhat vaguely

named ‘Asian drinks’ many of which feature grass jelly or the like.

They’re showing up in health-oriented cafés and bars, too, this time the real

thing rather than the commercial flavour. Let’s hope they know the rules about

safe use of each flower type.

Kelvin King

Floral flavours –the new flowerpower

INNOVATION In Every Sense

Discover how our �avour and fragrance ingredients can transform your products

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Soft Drinks International – February/March 2018 17ASIA WEST

16Soft Drinks International – February/March 2018

AsiaWestINDUSTRY NEWS

HE LIGHTPET BOTTLE IN THE WORLD

March 20 - 23

Booth A60/A68Hall 8.1

IS STILL TOOHEAVY FOR US.

Range extension innorth/east IndiaPEPSI portfolio bottler Varun Beverages hassigned an agreement with PepsiCo India totake their relationship further, adding morebrands from the Tropicana portfolio, includ-ing Tropicana 100 per cent, Delight, Essen-tials, Gatorade and Quaker Value-AddedDairy in north and east India.Varun Beverages www.varunpepsi.com isone of the largest PepsiCo franchisees out-side the United States, offering a major line-up of products including many of its ownlocal brands.The company has been associated with

PepsiCo since the 1990s and has graduallyspread across more and more of India, nowcovering over 20 states (a couple of themonly partly) and two union territories.While India is Varun’s largest market italso holds the franchise for various PepsiCoproducts in Nepal, Sri Lanka, Morocco, Zam-bia and Zimbabwe.The group has 20 manufacturing plants in

Super Leagueteam partnershipFMCG conglomerate Haleeb Foods hassigned a partnership with Islamabad United,one of the country’s top cricket teams andthe first champions of the Pakistan SuperLeague. In cricket-mad Pakistan, Islamabad Unitedenjoys an extremely high public profile and isbeing leveraged as an effective marketingtool across several product alliances.Haleeb Foods www.haleebfoods.com has

its head office in Lahore, as well as offices inBhai Pheru and Rahim Yar Khan.Its portfolio includes FLAVA and otherdairy beverage brands, Chaunsa premiumjuices and Just Fruit fruit drinks. Haleeb isregarded as one of the commercial dairypioneers of Pakistan, contributing heavily to

Ali Naqvi and Memosh Khawaja.

$2.5 billion targetfor HCCBHINDUSTAN Coca-Cola Beverages is gear-ing up in its campaign to become a $2.5 bil-lion FMCG company by 2020. Following itsannouncement of this intention late lastyear HCCB has allocated more resources,both financial and human, to widening itsportfolio and expanding output.It is also working towards a corporaterestructure to become more efficient. Envi-ronmental considerations also play a keyrole in the strategy.One early move has been to set up aPremium Division servicing customerrequirements around niche and premiumlines while its former Alternate BeveragesDivision has been amalgamated into themainstream distribution network.HCCB www.hindustancoca-cola.com cur-rently distributes its products through sometwo million outlets across 25 states in India.Plans are under way to extend this by a fur-ther one million new outlets.Priorities of the 2020 project includebeing both consumer-centric and trade cus-tomer-centric, driving revenue growth, build-ing a ‘strong and agile system that hasefficiency as its core’, digitising the enter-prise and unlocking employee power –HCCB refers to its management and staff as‘associates’.In order to be more flexible and respondmore effectively to regional consumerdemands, HCCB now operates under sevenzones instead of the previous five. Its headoffice functions are being partly divested tozone offices and production plants.“It was very clear from our research, con-versations and market data that today, weare not structured in a way that allows usto fully leverage our scale and market capa-bilities,” said HCCB’s chief executive,Christina Ruggiero when she announced thestrategy.“Changes of this nature take time to seepin, but our associates are committed toensuring that HCCB is a key fixture inIndia’s consumer landscape and deliveringthe growth that we know is possible inIndia.”HCCB accounts for approximately 65%of the bottling operations of the Coca-Colasystem in India. Its headquarters are in Gur-gaon.

India’s Goods and Services Tax Council hasreduced the GST rate on drinking waterpacked in 20-litre bottles from 18 to 12 percent. A similar reduction has been made forsugar-boiled confectionery.Tamarind kernel powder was reducedfrom 18 to five per cent.The council met in New Delhi to con-sider the recommendations of a committeeof ministers formed to look at a number ofpublic concerns about GST rates.It also decided to make some GST policychanges, including reduction of the late feepayment on GST paperwork in some cir-cumstances.

Vocational trainingexpandedDABUR India, whose Réal fruit juice brand isa mega-seller across the country, hasextended its already substantial CSR pro-gramme by opening a vocational trainingcentre for women in Tezpur.Tezpur is in Assam state in the far north-east of India. The new centre is located inDhekidol village, Sonitpur district.Dabur is a science-based Ayurveda con-glomerate extending across a wide variety ofenterprises. Its Réal fruit juice brandwww.dabur.com/realfruitpower is equallywide-ranging in its portfolio of juices, withthe healthy benefits of each juice typeexplained succinctly on packaging and inpromotions. The accent on Réal is portrayed as a leaf.The new vocational centre made its debutwith a six month course on stitching and tai-loring.“Youth, particularly girls, in villages acrossIndia face serious problems of unemploy-ment and under-employment. Limited access

Yakult DanoneIndia boost outputSince the Yakult Lactobacillus beverage phe-nomenon reached India in 2008 its popular-ity has been growing exponentially. Now theoptions have been extended by the additionof Yakult Light.The Light variant was launched in Mumbaiby popular film actress and international TVpersonality Shilpa Shetty Kundra who is alsorenowned for her fitness activities. Her busi-ness interests have included co-ownership ofa spa chain and of a professional cricketteam.Speaking at the launch, Yakult DanoneIndia www.yakult.co.in/india.php managing

director Minoru Shimada said that in Januarythe company increased production output atits Haryana plant from 1.8 to 2.7 millionbottles daily.It is a big advance from a decade backwhen the brand launched in India. “It was avery new concept in the Indian market then,and the biggest challenge for us was to cre-ate awareness by educating people and pro-vide scientific proof.”With many Indians facing health challengesand others – particularly in urban areas –looking increasingly to healthier lifestyles,Yakult Danone India is confident it will main-tain strong sales growth, especially as itextends distribution networks.Yakult Danone India is a 50-50 joint ven-ture between Japan-based Yakult Honshaand the global Danone group.

the sector’s development.Haleeb and Islamabad United are planningseveral promotional initiatives, with a strongfocus on digital marketing channels.“Through this partnership we will be ableto speak to cricket loving Pakistanis with ournew nutritious and delicious brand FLAVA,”said Memosh Khawaja, chief executive ofHaleeb Foods. “We wish Islamabad Unitedall the best for the tournament ahead.”Islamabad United owner Ali Naqvi com-mented that “only does Haleeb Foods shareour philosophy of bringing international stan-dards and practices to Pakistan, but theirwork in driving sustainable business practicesfor a better tomorrow is something that wehave in common. “Both our organisations have similar view-points towards the supremacy of quality,making Haleeb Foods ideal partners for usat Islamabad United.”

to employment oppor-tunities and skills havelong played a spoilerfor these young girls,”noted Ambati Sud-hakar, Dabur India’shead of global humancapital and CSR.“At Dabur, we

believe that skill devel-opment is a powerfulagent of social transformation. Providingvocational training, we feel, will not onlybridge the gap between skilled and unskilledlabour but also help the rural women withbetter employment and self-employmentopportunities.”

This centre is run by Dabur’s CSR armJivanti Welfare & Charitable Trust. In the future, Dabur and Jivanti plan toadd a number of vocational training coursessuch as beautician training, computer educa-tion and English language speaking. Dabur already runs 12 such centres inUttar Pradesh, Uttarakhand and HimachalPradesh. Through its sanitation initiatives, Dabur hasover the past three years helped construct

India plus one each in Nepal, Sri Lanka,Morocco, Zambia and Zimbabwe.Varun Beverages is part of the RJ Corpgroup, a diversified business conglomeratewith interests in beverages, quick-servicerestaurants, dairy and healthcare. ChairmanRavi Kant Jaipuria is to date the only Indianto receive PepsiCo’s International Bottler ofthe Year award, which was awarded in 1997.Jaipuria said he was pleased at the latestrange expansion signed between Varun Bev-erages and PepsiCo India.“With VBL already holding manufacturing,sales and distribution rights for TropicanaSlice and Tropicana Frutz in the north andeast, we are confident that the addition ofthis portfolio will help expand the franchisefor Brand Tropicana in these territories.”

thousands of household toilets and made alarge number of villages ‘open defecationfree’. Having to defecate in fields is not onlya major health problem in many parts ofrural India but also a potential dangerbecause of snakes and larger wildlife.

GST down on big bottles


25AMERICAS24 Soft Drinks International – April/May/June 2018

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I COTT Corporation www.cott.com has pur-chased Crystal Rock Holdings www.crystal-rock.com in a transaction worth around $35million.

Operating through its subsidiary CrystalRock LLC, Crystal Rock Holdings marketsand distributes water and coffee service,office supplies, refreshment beverages andother break room items to the commercialoffice and at-home markets throughout theUS Northeast. This business has been builtup over more than 100 years.

It bottles and distributes natural springwater under the Vermont Pure brand andpurified water with minerals added underthe Crystal Rock Waters label. Coffee isroasted under the Cool Beans brand.

“The Crystal Rock acquisition is anotherpositive step in our stated strategy to pur-sue acquisitions in the higher margin homeand office water delivery and coffee servicescategories,” said Jerry Fowden, Cott’s chiefexecutive, noting that this was “where webelieve our platform, operating strength andsynergies can be leveraged”.

Under the terms of the merger agree-ment, Crystal Rock will be a wholly-ownedsubsidiary of Cott. As a result of the acquisi-tion, Crystal Rock shares will cease to betraded on the New York Stock Exchange.

Ocean Sprayinvests in QuebecOCEAN Spray Cranberries www.oceanspray.com, whose juices and other fruit-basedproducts sell in major markets worldwide,has strengthened its supply and processingstructure through the purchase of AtokaCranberries from The Bieler Group.

Atoka is located in Manseau, Quebec, afast-growing cranberry region. It was foundedin 1984, initially as a cranberry farming oper-ation. In 1988 Atoka began the first phase ofits plant construction process. Today, followingseven additional expansion phases and sev-eral major investments, the company has twoproduction lines, a freezer and a state-of-theart laboratory.

“This is a strong investment for OceanSpray and our 700 farmer-owners,” saidOcean Spray chief executive Randy Papadel-lis. “Ocean Spray's brand strength and globalmarketing reach, coupled with Atoka's uniqueproduct portfolio and location, will benefit allof our farmers and expand the reach of theoverall Quebec cranberry industry.”

In addition to acquiring the Atoka brandand processing facility, Ocean Spray intendsto purchase The Bieler Group's freezer andreceiving facilities in the coming year. The

Creators Class initiative under wayPEPSICO has teamed with actor, directorand creative innovator Michael B. Jordan tolaunch a programme known as the CreatorsClass. The arrangement is allied to the PepsiLipton Tea iced tea brand Brisk whichemphasises bold flavours as a competitivepoint of difference.

The Creators Class www.briskcre-atorsclass.com is a collective of industryleaders partnered for mentorship and col-laboration opportunities with up-and-com-ing creative visionaries in the urban arts.

Together they will develop and launchthree projects in 2018, providing young cre-ators across film, visual arts and writing achance to work with established membersto gain real industry experience and expo-sure.

“Brisk encourages the same boldness andcreativity that I strive for in my work andwith my production company, Outlier Soci-ety,” said Jordan.

In addition to his role in the CreatorsClass, Brisk also tapped Jordan to direct,produce and star in a digital content piecethat celebrates the creative hustle by high-lighting his process for transforming intoErik Killmonger, a character from MarvelStudios' Black Panther.

“Over the years, we've teamed up with

and supported various talented artists whoshare that same passion and bold, daringattitude,” said Melanie Watts, director ofmarketing for the Brisk brand.

“That's why we partnered with MarvelStudios' Black Panther and have invitedsome of the creative minds behind the film

Michael Jordan working on Brisk’s Hidden Hustle videos.

Crystal Rock nowCott subsidiary

cooperative also intends to make additionalcapital investments in these facilities to fur-ther increase efficiency and improve yield.

The Bieler Group will retain its world-classcranberry growing operations and become afarmer-owner of the Ocean Spray Coopera-tive.

Atoka's approximately 130 employees willbecome part of the Ocean Spray manufac-turing network, which includes five foodplants located in Massachusetts, Wisconsin,Washington, and Lanco, Chile as well as fourbeverage facilities in Wisconsin, Pennsylvania,Texas, and Nevada.

“The employees of Atoka and OceanSpray share a similar culture of quality andcustomer focus, as well as a unique dedica-tion to increasing demand for cranberries,”said Marc Bieler, The Bieler Group’s chairmanand chief executive.

“Bringing together these two businesses isexciting.”

Papadellis pointed out that the acquisitioncame almost exactly 60 years after Quebecgrowers first joined the Ocean Spray Coop-erative in 1958.

to join the Creators Class. Together, we willempower aspiring creators in the urban artsby providing real opportunities, mentorshipand game changing industry exposure.”

Brisk is part of the Pepsi Lipton Tea port-folio, a joint venture between PepsiCo andUnilever.

Oregon Fruit stays in SalemOREGON Fruit Products has completedthe purchase of a 26-acre property and165,000 square foot food processing facilityin Salem, Oregon, that was previouslyowned by NORPAC Foods.

Founded in 1935, Oregon Fruit Productswww.oregonfruit.com provides fruit ingredi-ents for food and beverage producers aswell as a comprehensive line of canned,frozen and shelf-stable premium fruit forconsumers and foodservice operators.

The company was set up as a cannedfruit manufacturer during the GreatDepression by Max Gehlar and remained inthe Gehlar family for three generations. Edand Cyndy Maletis purchased it in 2011.Like the Gehlar family, the Maletises havedeep family-business roots and a strongpresence in the state of Oregon: Ed’s

grandfather Chris Maletis Sr. foundedColumbia Distributing Company, which Edled for over 20 years.

Ed and his immediate family also ownPortland Bottling Co. and HealthCo Infor-mation Systems, all companies with roots inOregon.

The company has operated from its orig-inal location in Salem since its founding.With the processing plant and office spacereaching capacity, chief executive Chris Sar-les had been searching for a new facility fora few years, even considering a relocationoutside the Salem area.

When he saw the sale of NORPACFoods’ canned vegetable business toSeneca, it seemed perfect in its existingfood processing facilities, access to regionalinfrastructure and proximity to the existingplant which helped maximise the continuityof employment for the team.

Salem’s Mayor Chuck Bennett helpedfacilitate the purchase, along with city coun-cil and development agency support.

corvaglia comes toNorth AmericaTHE corvaglia group is adding another capand closures plant. It will be sited in New-nan, a city in the Metro Atlanta area andCowega County seat.

This will complement corvaglia’s existingmanufacturing facilities in Eschlikon, Switzer-land and Ixtlahuaca, Mexico.

Founded in 1991, corvaglia focusesentirely on PET cap and closure design andproduction, based on a through-to-consumerapproach embodied in its slogan ‘Think,Shape, Make, Apply’.

The new Georgia plant is scheduled to beoperational by year-end, utilising the group’sproprietary moulds to manufacturelightweight one-piece caps and closures forthe North American market.

The company says it also plans to intro-duce high-speed digital printing with virtuallyno limitations in artwork or graphic, givingcustomers wide branding scope.

can be consistently dosed and delivered in atrue water-soluble formatThese formulations will be processed andinfused by licensed marijuana processors, bot-tled and/or canned on-site by the licensee,and then sold chilled in licensed dispensaries,first in Colorado and then by other Americanstates where the use of recreational mari-juana is legal.“Ceria will be brewed just like an alcoholiccraft beer to maintain its beer taste andaroma, but will then be de-alcoholised priorto the infusion of cannabis,” Villa explained.

Soft Drinks International – April/May/June 2018 29AMERICAS


AMERICAS

RETIREMENT for former MolsonCoors exec-utive Keith Villa, creator and head brew mas-ter of the Blue Moon Brewing Company, haslasted only a couple of months as he sets upa new company to produce a line ofcannabis-infused non-alcoholic craft beveragescontaining THC.His partner in Ceria Beverages www.ceri-abeverages.com is his wife Jodi Villa, a civilengineer who will serve as chief executive.The company is based in Arvada, Colorado, asuburb of Denver.“I’m ready to introduce another high-impact brand to the industry again, this timewith a new line of custom cannabis-infusedcraft beers,” he said. “Today, the opportunityand the demand are here, inviting Americansto enjoy a more social way of consumingcannabis – by drinking rather than by smokingit or through ingestion of edibles.” Ceria is working with ebbu, a cannabinoidresearch firm also based in Colorado, whichhas developed a set of cannabis formulationsthat inspire specific sensations, all of which

Ball upping SouthAmerican outputBALL Corporation www.ball.com is expand-ing its Latin American operations, aiming tobetter service customer demands inArgentina, Paraguay and Bolivia. This includes building a one-line beveragecan and end manufacturing plant in Asun-ción, Paraguay and increasing capacity in itsBuenos Aires, Argentina, facility. TheArgentina investment is Ball’s third in thatcountry in the past two years.The Asunción plant is expected to beginproduction in the fourth quarter of 2019and its capacity is already fully contracted

under long-term agree-ments. “The economy is

growing and demandfor aluminium beveragepackaging is increasingin Paraguay and sur-rounding countries,” said Carlos Pires, BallCorporation’s president, beverage packagingSouth America.

“In Argentina, cans will continue to growand volumes will likely double.”Pires noted that “these investments willallow us to broaden our geographic reachinto a new and growing market, as well asbe closer to our customers in the area,which aligns with our long-term vision forgrowth”.

One Warm CoatsupportDALLAS-BASED dairy producer DeanFoods www.deanfoods.com aligned its TruMoo Chocolate Milk brand www.tru-moo.com over winter with the One WarmCoat initiative which in the past 25 years hasgiven away more than five million coats tothose in need.TruMoo encouraged others to pay it for-ward by heating up a mug of TruMoo Choco-late Milk for a cozy treat and sharing a photowith the hashtag #WarmUpWithTruMoo. For every photo posted and tagged onTwitter, Facebook or Instagram Dean and Tru-Moo offered funding for two coats.“We are so proud to be partnering with

Ceria Beverageslaunched

Keith and Jodi Villa.

Flashmob forDasani return tomarketSURINAME’S Fernandes Bottling Companyhas resumed production of Dasani waterafter taking it off the market to allow a sys-tems upgrade.In August last year Fernandes Bottlingwww.fernandesbottling.com decided thewater purification plant then in service wasnot delivering the desired quality standardson a sustained basis. A lot of work was put into researchinghow best to improve the system so consis-tent standards could be guaranteed. Theadjustments made ensure optimum UV filtra-tion. While the upgrade was expensive, Fer-nandes was determined that it maintainedand exceeded best practice.Dasani had been available in Suriname formore than five years and had built significantmarket share so the product’s withdrawalhad caused retailers and consumers somedisappointment.The re-launch was thus given special treat-ment, gaining media coverage.In order to add extra strength to thecomeback, a flashmob took place in threelarge supermarkets. For this flashmob, Suri-namese artists such as Humphrey & Friendsand Enver surprised customers with a swing-ing song specially composed for the occasion.The flash mob was very well received andscored extra impact via social media.

Dasani flashmob in Suriname.

One Warm Coat to help drive much-neededawareness to the importance of donatingcoats to those in need,” said Marissa Jarratt,Dean’s VP marketing and innovation. “Eachyear, we encourage our consumers to heatup their TruMoo Chocolate Milk to warm upand we are so excited that this year their par-ticipation will help others stay warm andsafe.”TruMoo has also been running a marsh-mallow promotion.

HARVEST Hill Beverage Co’s Juicy Juicebrand has linked with celebrity chef JeffMauro, host of Food Network's daytimeshow The Kitchen, to offer a ‘Flavor Explo-ration’ website aimed at expanding youngtaste palates.The site www.juicyjuice.com/flavorfulfunwill offer original recipes, cooking tips, a videoseries, flavour-oriented games and otheractivities, plus a chance to win daily prizes.“With 16 flavour varieties of 100% juicefrom Berry to Passion Dragonfruit, Juicy Juiceoffers better-for-you options that encourage

Expanding kids’taste palates

kids to expand their taste palates,” com-mented Ilene Bergenfeld, chief marketingofficer at Harvest Hill. “Chef Jeff shares our commitment tofood and family, and we're thrilled to partnerwith him to make it easy for parents and funfor kids to discover something newtogether.”Mauro noted that “fun and flavourfulfoods and drinks not only encourage kids totry new cuisines but have the power toteach them about different cultures at lunchtime, snack time or even special occasions.“I'm excited to bring my love for globallyinspired dishes to families with Juicy Juiceand show parents just how easy it is toexplore new flavours, even in unexpectedplaces like the juice aisle."Mauro was born and raised in Chicago,where he was determined from an early ageto become the funniest chef in the world. Aswell as his TV work – he’s also star of theFood Network show Sandwich King – he ispartner and executive chef of Pork &Mindy's restaurants and retail line of sauces,meats and ‘legendary’ Pig Candy.

Jeff Mauro.

Danone strengthensHarmless HarveststakeDANONE Manifesto Ventures has boostedits involvement in coconut water producerHarmless Harvest, leading a $30 millioninvestment round which also included otherexisting and new shareholders.Danone Manifesto Ventures www.danone.com indicated it had made theinvestment as a further step in its strategy‘to support companies at the forefront oftomorrow’s food trends’.Founded in 2010, Harmless Harvestwww.harmlessharvest.com was a pioneer indelivering minimally processed organiccoconut water while becoming Fair for Lifecertified. Harmless Harvest's ecosystem-based business model also includes invest-ing in the rural Thai communities where itscoconuts are grown. “Harmless Harvest is a unique US brandwith a strong consumer base and a greatgrowth potential in the attractive plant-based category,” noted Laurent Marcel,manging director of Danone Manifesto Ven-tures.“Harmless Harvest and Danone havehighly aligned values combining businessgrowth ambitions with a commitment tohealthier nutrition and sustainable businesspractices. We look forward to leveragingour expertise and resources to help Harm-less Harvest reach its full potential, whilemaintaining the unique DNA that hasenabled its success.”The additional funds will be used to sup-port growth initiatives by increasing andoptimising sustainable production capacity,raising brand awareness and expanding dis-tribution to meet increased consumerdemand for refrigerated coconut water.


Soft Drinks International – April/May/June 2018 21ASIA & PACIFIC20 Soft Drinks International – April/May/June 2018INDUSTRY NEWSBig bottle turns 50NEW Zealand’s Lemon & Paeroa carbon-ated range might not be the market leaderit once was, thanks to changing tastes andcompetition from hundreds of otherbrands, but it remains an enduring Kiwiicon. It still sells in huge quantities, competi-tion notwithstanding, and has even gainedtraction in Australia and the South Pacific…although the Aussies took some convincingabout its distinctive taste.It seems to have been around for ever

and for every living New Zealander that isso: it was first bottled in 1907.Now the giant bottle in the central

North Island town from which it derives itsname – Paeroa – is turning 50, an occasionfor public celebration.The bottle not only dominates the

town’s main street, which is also liberallybedecked with L&P signs on most cafésand dairies (convenience stores), but hasalso earnt its place in Kiwi folklore.It has appeared on stamps, many a post-

card, in literature, as a must-have ‘beenthere done that’ souvenir snap, and in analmost bizarre array of media news stories.One such was when a chocolate com-

pany’s wagon was found crashed into thebottle. It seemed unlikely but it was verywell set up. A sheer coincidence that the

company was releasing an L&P chocolate –there have been several product cross-overs to various types of confectionery, ice-cream, ice-blocks and even cakes.The district mayor later fessed up that

he was in on the secret.Another occasion for an appearance on

prime time TV news was during a blooddrive. Key letters ‘disappeared’ from thebottle to highlight what types of bloodwere in urgent demand.The golden jubilee celebrations were

appropriately led by the mayor, JohnTregidga, and included an invitation to addpersonal photos and reminiscences to acommemorative display, an enormous yel-low bow and toasts…of L&P, of course.While most New Zealanders refer to it

as L&P, locals loyally say it in full: Lemon &Paeroa.Regrettably the drink, long back pur-

chased by Coca-Cola Amatil www.cca-matil.co.nz, is no longer produced in the

Big buyer turnoutfor ProPakTHE organisers of the recent ProPak Viet-nam 2018 and Plastics & Rubber Vietnam2018 report extremely positive feedbackfrom exhibitors and trade visitors alike.ProPak Vietnam www.propakvietnam.com

is organised by UBM-SES Vietnam ExhibitionServices www.ubmvietnam.comThe 2019 event is now in planning – it

will be held from March 19-21, again at theSaigon Exhibition & Convention Center inHo Chi Minh City’s District 7.This year’s show recorded 8618 trade

visitors from 31 countries, up 8.1 per centon the 2017 edition. They included a good

turnout from the beverage sector, includingsome groups.One such was from Nestlé Vietnam

whose internal trading leader, Nguyen HieuNghia headed a group of 17. “All of them, who either have visited the

exhibition before or not yet to visit, havebeen extremely surprised with the scale andquality of ProPak Vietnam 2018,” he said.“We are primarily interested in gaining

more insights and knowledge about thepackaging technology and lubricants usedfor our manufacturing operations. By andlarge, the exhibition has met the needs ofour visit and hence, Nestle Vietnam will cer-tainly send more delegations to ProPak Viet-nam in the coming years.”Another group was from noodles pro-

ducer and soft drink giant Uni-President.

town; economics dictated a move to amajor plant in Auckland. Local residentspraise CCA for its ongoing support.

Tea sales help disaster preventionJAPANESE bottler Ito En www.itoen.co.jphas signed a partnership agreement withthe Japan Red Cross Society which will seefunds from the sale of some RTD teadonated for disaster prevention education.Ito En will also have some hands-on

involvment in the education project andwill continue its policy of donating drinkstocks, funds and emergency supplies in theevent of a disaster.The Red Cross is stepping up its pro-

gramme to prepare Japanese people forthe possibility of disasters, several of whichhave hit the country in recent years, includ-ing earthquakes, tsunamis, typhoons andnuclear plant catastrophes.It believes that improved preparation

could alleviate the impact of many suchevents on communities and also help withpost-disaster response.The Ito En suppor t agreement was

signed by company president DaisukeHonjo and Yoshiharu Otsuka, vice-presidentof the Japan Red Cross Society.

Among hands-on support, Ito En is help-ing organise ‘tea ceremony’ classrooms fordisaster prevent education sessions.RTD teas generating funds for the pro-

ject carry a ‘Japan Red Cross Society Sup-port’ mark.

Daisuke Honjo (left) and Yoshiharu Otsuka.

Chiba baby leafgardenKAGOME www.kagome.co.jp, whose fruitand vegetable mixes and smoothies haveseen exponential growth in Japan over thepast decade, not only sources raw materialsfrom its own gardens, orchards and farmsbut also helps contract suppliers improvetheir plant strains and growing conditions.This extends to community support, as

we have reported, notably in sharing R&Dfindings on tomato growing – Kagome isone of the world’s biggest tomato produc-ers, using the vegetable for juices, saucesand fresh stock sales.It also undertakes a series of education

programmes for youngsters, mostly throughschools, with the aim of encouraginghealthy consumption.One of Kagome’s last ventures is the

development of a new growing facility forChiba Baby Leaf lettuce in Hokuto City,

Yamanashi prefecture.Kagome already has a

major greenhouse pro-duction investment inthis area which isrenowned for its horti-cultural and agricultureoutput as well as havinga pleasant climatebecause of its uplandgeography.Kagome intends to

supply the baby leaf let-tuces to supermarketsand restaurants as wellas use some suppliesfor its smoothies andother juice mixes.

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11AFRICA10 Soft Drinks International – April/May/June 2018

AFRICA

COCA-COLA Beverages SA www.ccbsaco.com has dedicated 30% of its procurementspent to black-owned organisations over thenext three years, with major opportunities forcompanies and other organisations owned byblack women.“Our new approach breaks down the bar-

riers in the way of business growth and eco-nomic development,” said Velaphi Ratshefola,managing director of CCBSA. “We’re laying the groundwork for an envi-

ronment in which opportunities are available– equally – to all businesses, and where col-laboration across businesses builds a thrivingand vibrant economy that benefits us all.”He was speaking at the company’s annual

Supplier Development Conference, whichhosted more than 1000 delegates, including220 SMME exhibitors, 750 SMME attendees,five corporate exhibitors and 150 corporateattendees at Gallagher Estate in Johannesburg. The conference targeted specific commod-

ity categories, including fleet maintenance,manufacturing plant spares and machinery,engineering and logistics, and packaging suppli-ers to maximise opportunities to enter thesupply chains of participating corporates.Ratshefola indicated the new procurement

process will catalyse transformation for itsexisting suppliers and open new opportuni-ties for black-owned small and mid-sized busi-nesses.“We have recognised that large enterprises

like ourselves are not always geared to col-laborate with small and mid-sized suppliers,”said CCBSA financial director Walter Leon-hardt.He said some of the global best practice

procurement guidelines that organisations likeCCBSA adhere to, made it very difficult forsmall and mid-size businesses to participate inthe supplier ecosystem. CCBSA would accelerate effective change

in this space while balancing this with fiscal

Nestlé CSV PrizeTHEY didn’t win the big prize, but fourGhanaian social enterprises did their countryproud by reaching the semi-finals of theNestlé 2018 Creating Shared Value Prize.Over 1000 entrants applied this year, with 56being short-listed.The eventual joint winners were ‘Mumm’

from Egypt and ‘Fishers and Changemakers’from the Philippines who demonstrated theiroutstanding work in nutrition and rural devel-opment.The four Ghanaian semi-finalists were Igni-

tia Tropical, Saha Global, Moringa Connectand Farmerline.Ignitia Tropical aims to improve farming in

rural communities by providing highly accu-rate 48-hour forecasts to small-scale farmers

daily via SMS, thus helping them reduce lossand increase yield. Saha Global seeks to set up entrepr-

Saha Global, Ghana.

Coke-infused ‘jig’AN outside-the-square marketing campaignwhich originates from South Africa has beenput into action by Coca-Cola’s SoutheastAsia Business Unit and will be seen else-where around the world.Called ‘Jig’, it encourages young people to

dance a Coke-infused ‘jig’ and showcases thebeverage as an antidote to Generation Z’sso-called post-lunch fatigue.The campaign is anchored by an anthem

video, which opens with a group of friendssitting in a cafeteria. They are all drinkingice-cold Coca-Cola, except for one boywho is clearly battling the mid-afternoonslump. As a friend pops the top off a bottleof Coca-Cola under his nose, the boywakes up, takes a sip and immediatelysprings to his feet to do a little ‘jig’.This moment is captured and shared, and

the meme speeds around the globe –within seconds – coming full circle to finallyarrive on the phone of the boy who just‘jigged’.“Importantly, the campaign needed to be

relevant to Coca-Cola's core target audi-ence: teens, the head-down generationalways on the smartphone, always con-nected and always looking for the next

thing to share via myriad social networks,”said Pratik Thakar, head of creative contentand design excellence for TCCC Asia.“As a result, the launch commercial takes

inspiration from the speed with which any-thing visual and entertaining can go viral.One second, you're torpid and dull. Thenext, you're sipping a Coca-Cola, on yourfeet and animated. The next, the meme yourfriend shared has close to one-and-a-halfmillion shares. That's the power of theCoca-Cola antidote.”The purpose of the campaign is to fur-

ther entrench Coca-Cola's position as anafternoon-consumption beverage. “In a nutshell, The Coca-Cola Company

wanted a new campaign for Coca-Cola, toposition it as the antidote to the lurgy orlassitude that typically affects people in theafternoon,” explained Thakar. The fully integrated campaign will roll out

over 8-12 months in several key markets,including those in the Caucasus, Russia andCentral Asia; Pan Africa; Turkey; and South-east Asia (Philippines, Vietnam, Singapore/Malaysia, Cambodia, Myanmar, Thailand andIndonesia; as well as others.

Black suppliers toget 30% of spend

responsibility and accountability to all thecompany’s stakeholders.“We have therefore invested significant

financial and skills resources to developingviable, sustainable new approaches to enter-prise and supplier development,” said Leon-

Juicing equipmentmandatedIN a bid to boost small-scale commercialjuice production in Tanzania, the Tanzania Engi-neering and Manufacturing Design Organisa-tion has been directed by the government todevelop and manufacture juice processingequipment for sale to communities at reason-able cost.Setting up farmers in small-scale industries

was important for economic wellbeing andTEMDO was well placed to supply this andother processing equipment said StellaManyanya, Tanzania’s deputy minister for

industries, trade andinvestment.TEMDO could

also potentially man-ufacture brick-makingmachines and otherneeded equipmentshe said.The government

has indicated notonly that it wants to support rural communi-ties towards economic wellbeing but also thatpublic-funded agencies such as TEMDOshould be generating more income and ifpossible making a profit.Manyanya said that TEMDO and other

organisations would be helped to designequipment for manufacture.“With the current industrialisation trend,

the government will initiate competitionamong technological institutions that are pub-lic-owned so as to establish those make gooduse of funds offered to them.”TEMDO has responded positively, saying it

would undertake research in rural areasbefore moving into equipment production.Stella Manyanya is herself well placed to

give advice and direction on equipment man-ufacture. Before she entered politics in 2005she worked as an electrical engineer for thecountry’s national electricity supply company,supervising planning, line construction andoperations. She holds degrees from Norwe-gian and Tanzanian universities.

Stella Manyanya.

Milo RTD plantopensNESTLÉ Nigeria www.nestle-cwa.com hasinvested heavily in a new Milo RTD plant inOgun State, Nigeria. The facility has been cre-ated within the group’s Agbara factory whichhas been operating for 37 years.“This new plant is a reflection of the con-

tinued confidence the industry has in therobustness of our economy,” said Nigeria’sVice President Yemi Osinbajo at the openingceremony. “We are grateful to Nestlé for these signif-

icant investments, particularly for locating itsfactories in rural communities and sourcing itsraw materials from local farmers contributingto the sustainable development of Nigeria.”The plant is dedicated to Nestlé Milo RTD

production in 180ml packs and has a yearlyproduction capacity above 8000 tonnes. TheMilo RTD variant was launched in Nigerialate last year.

“The NestléMilo RTD is com-plementing theexisting range ofofferings of ouriconic Milo brand,”said Mauricio Alar-con, managingdirector and chief

executive of Nestlé Nigeria.“This new production plant is a true reflec-

tion of how Nestlé creates shared value forall, by providing good jobs, sourcing 80% ofour inputs with local farmers and investing inthe development of rural communities.”Nestlé has been present in Nigeria since

1961. With a staff strength of over 2300direct employees, three manufacturing sites,eight branch offices and a head office locatedin Lagos, Nestlé is nowadays a major opera-tor in the country.As well as Milo, its brand portfolio in Nige-

ria includes Maggi, Golden Morn, Nescafé andNestlé Pure Life.

hardt.“These models responsibly yet innovatively

set us up to dealing more effectively withsmaller suppliers. To support these efforts, wehave launched new supplier development andsupplier funding initiatives, and created a teamdedicated to working with smaller suppliers.”In addition, 250 small to mid-size black-

owned businesses will benefit from CCBSA’sskills development initiatives, business acceler-ators and new procurement opportunities.“These ambitious programmes are

designed to radically change the way enter-prise and supplier development is done inSouth Africa, and become the new best prac-tice benchmark for the country.”

eneurial local women in remote communitiesto help provide clean and affordable water.Moringa Connect helps empower farmerseconomically by integrating supply chain toimprove farmers’ livelihood and turn theirunderutilised moringa seeds into beautyproducts. Farmerline seeks to improve rural develop-

ment by connecting farmers to financial ser-vices, information and quality input toincrease their yield and income.“In the past years, most winners of the

Nestlé CSV Prize have emerged from Africa,”said Freda Duplan, managing director ofNestlé Ghana. “It means that this continent isfast becoming part of the world’s power-hubof innovations.”For this year’s prize, Nestlé is partnering

Ashoka, a global network of systems-changingsocial entrepreneurs.

Soft Drinks International – February/March 2018 35WATERS34 Soft Drinks International – February/March 2018WATERS

Send your news to: [email protected]

WATA output doubledJAMAICA Jamaican bottler WisyncoGroup has doubled output of its purifiedwater to around 12 million cases, largely forthe home market but also increasingly else-where in the Caribbean and other markets.It has set a goal of doubling the exportshare of its WATA brand to 10%.Wisynco www.wisynco.com is well

known in the Caribbean for its near-iconicBigga brand and is a Coca-Cola franchise.The company also handles distribution for a

juice production JV.WATA is bottled in

flavoured variants aswell as standard.Wisynco has a very

positive reputation inJamaica for its sponsor-ship and other commu-nity work, some of ittagged to share ofWATA sales.The decision to boost

WATA output camewith the rebuild ofWisynco’s St Catherineparish plant last year, fol-

lowing a massive fire in May 2016. Withdemand for WATA growing and projectionsindicating this would continue, two bottlinglines were installed in the rebuilt plant.Despite its success, WATA is up against

tough competition in Jamaica, notably fromPepsi Jamaica’s Crystal Punch brand.

AEG exposure for hintUSA hint water www.drinkhint.com hasconsummated a partnership with AEG Pre-sents to make its unsweetened flavouredwater the official category brand across alarge number of clubs, theatres and othermusic venues.These outlets include The Warfield and

The Regency (San Francisco); The El ReyTheater, The Fonda Theater, The Roxy The-ater, and The Shrine Auditorium (Los Ange-les); PlayStation Theater, Rough Trade NYC,Brooklyn Steel, Terminal 5, and Music Hallof Williamsburg (New York); and The Sin-clair (Boston). “Our marketing partnership with AEG

Presents provides us with an incredibleopportunity to highlight hint’s mission andmake drinking water more enjoyable forthousands of consumers across the growingmusic and live entertainment space,” saidKara Goldin, hint’s founder and chief execu-tive.

The partnership will also see AEG andhint collaborate to create experiencesthrough local sampling nights, fun promo-tions and custom drink opportunities, whichwill feature the brand’s flagship hint wateras well as its sparkling product line, hint fizzhint is infused with real fruit essences

and features no sugar or diet sweeteners.There are three ranges in the portfolio:

still, sparkling and caffeinated (hint kick).

www.campdenbri.co.uk

food and drink innovation

Campden BRISugar reduction in beverages seminarwww.campdenbri.co.uk/beverage-sugar-reduction.php

27 March 2018

Learn about the most challengingaspects of sugar reduction in beverages,including the regulatory and technicalconsiderations

Campden BRIChipping Campden, Gloucestershire, GL55 6LD, UKemail: [email protected]

A

BULGARIA/KOREA Bulgarian bottlerDevin JSC www.devin-bg.com has signed anagreement with Encyiks and Human Co toprovide mineral, sparkling and spring waterfor distribution in South Korea. The waterwill be marketed in four size variants withcustomised labels for the Korean market.It is probable the arrangement will be

extended to other Asian markets onceKorean sell-through is under way.“As a leader on the Bulgarian market, it

is a good opportunity for Devin to expandits presence,” said Devin chief executiveThomas Krennbauer. “We hope that its nat-ural qualities, unique taste and purity of ori-

Danone stake forKona DeepHAWAII Danone Manifesto Ventureswww.danoneventures.com has acquired aminority stake in deep ocean water bottlerKona Deep www.konadeep.com Danonesays this is in line with its sustainable busi-ness agenda and vision of bringing con-sumers great tasting water with significanthydration benefits.As we have reported for many years,

since the earliest days of Kona Deep’s pio-neering venture, the Hawaiian bottlersources premium water from 3000 feetbelow the ocean surface.Kona Deep began mainstream commer-

cial supply within Hawaii in 2015 and hassubsequently moved into the US mainlandmarket where the demand for premiumand performance waters is growing rapidly.Chief executive Patrick Turpin says Kona

Deep intends to use the investment tosupport growth initiatives by expanding dis-tribution, increasing and optimising produc-tion capacity and raising brand awareness.Danone Manifesto Ventures is the corpo-

rate venture unit of the Danone group. Itwas created in 2016 to invest in earlystage, disruptive food and beverage, andfood technology companies.

Record sales forWilkinsonJAPAN Asahi’s Wilkinson Tansan carbonatedwater brand had a record calendar year ofsales in 2017 and the impetus is continuing in2018 as the Japanese carbonated water mar-ket overall continues to grow.Wilkinson Tansan hit its sales target for

2017 – already up substantially on calendar2016 – in November, achieving 18.2 millionboxes.While confirmed calendar 2017 figures

were not available at our deadline, total salesof carbonated water in Japan are believed tohave been around 42 million cases, up 110%on the previous 12 months.Sales value also grew by approximately

110%.Asahi’s market research suggests that

much of the increasing demand is comingfrom consumers in the 20s and 30s who arekeen to drink carbonated beverages but seesparkling water as a sugar-less version thataligns with their evolving health conscious-ness.Wilkinson has also built something of a

reputation for ‘strong carbonation’.This leads to consumer perceptions of

stimulation and strength, according to focusgroup feedback.Wilkinson has been increasing sales – and

production output – steadily since 2008 butgained extra pace from 2015 when Asahisupported the brand more with advertising,sampling and social media exposure.

Devin bottledwater heads east

gin will be highly appreciated by consumersin South Korea.”The Korean company has high hopes for

Devin, looking to global markets in the longrun.“In order to achieve our goal, we will

strengthen the international competitive

power and foster the Bulgarian waterindustry. Devin will be realised first in Koreaand second in Asia and then in Americaand Europe,” said Gilbert Lim, chief execu-tive of Encyiks and Human Co.Speaking at the signing ceremony in

Sofia, Republic of Korea ambassador ShinBoo-nam commented that “Bulgaria is well-known for its traditions, beautiful natureand water with unique qualities. This agree-ment could be a great turning point for theincrease of relations between Bulgaria andKorea. “Now the Korean people will have

opportunity to drink every day pure bot-tled water that comes from the heart ofthe Rhodope Mountain.”Formed in 1992, Devin became part of

the Belgian Spadel group www.spadel.comin March 2017.

UK Sainsbury’s supermarkets and localoutlets are now stocking Coco Fuzion 100which is marketed as the UK’s first carbon-ated coconut water.The brand has been building up UK out-

lets and sales steadily over the past fewmonths. It also sells strongly in Ireland,Scandinavia and Spain.Owner C7 Brands www.c7brands.com is

undertaking an ‘extensive and exclusive’marketing plan with Sainsbury’s ‘to ensureconsumer basket penetration’.Coco Fuzion 100’s 250ml cans of car-

bonated coconut water are available inMango, Lime, Raspberry and Original

Coco Fuzion 100 inSainsbury’s

flavour. Each can contains naturally occur-ring, highly-hydrating electrolytes and hasno added sugar or preservatives.It is also available in 330ml slim bottles

that are well suited to the leisure and fit-ness wholesale market.Coco Fuzion 100 www.cocofuzion100.

co.uk is naturally isotonic.The brand has also recently announced

its partnership with rugby legend ChrisRobshaw and boxing star Chris Eubank Jras brand ambassadors.


AmericasINDUSTRY NEWS

Bai contributes toDPS salesDR Pepper Snapple Group, Inc. reportedsecond quarter 2017 earnings per share ofUS$1.02, which included an US$0.18 perdiluted share loss on early extinguishment ofdebt, compared to US$1.39 in the prior yearperiod. Core EPS were US$1.25 in the quar-ter – flat against prior year. Year-to-date, the company reported earn-

ings of US$1.98 per diluted share, includingthe aforementioned US$0.18 loss, comparedto US$2.35 per diluted share in the prioryear period. Year-to-date core EPS wereUS$2.25, up 3% compared to US$2.18 inthe prior year period.DPS President and CEO Larry Young said,

“I'm proud of our teams for deliveringstrong top-line results for the quarter. Weremain committed to our priority brandstrategy, as demonstrated by our increasedmarketing investment. We also invested fur-ther in activities to deliver increased trial ofBai and are encouraged by the results so far.Our CSD portfolio once again outper-formed the category, growing both dollarand volume share in IRi measured markets.Our allied brands continue to contributestrong growth to our business, and we'redriving growth and productivity with ‘RapidContinuous Improvement’.”For the quarter, sales volumes increased

4%, inclusive of the Bai acquisition. Reportednet sales increased 6%, including the Baiacquisition, which accounted for just overone percentage point of net sales growth.Total Bai brand sales growth contributed justover two percentage points of net salesgrowth. Organic net sales growth was drivenby an increase in organic sales volumes andfavourable product and package mix, whichwere partially offset by the termination ofthe Rockstar distribution agreement.Reported gross profit margin decreased

50 basis points primarily on an unfavourableUS$19 million comparison of unrealisedmark-to-market activity. Core gross profitmargin increased 70 basis points to 60.4% asthe flow-through from organic net salesgrowth and US$33 million of incrementalgross profit from the Bai acquisition werepartially offset by higher commodity costs,increases in certain manufacturing costs andunfavourable foreign currency translation andtransaction impacts.

Jones Soda extendsinvestment in on-trend productsJONES Soda Co. a leader in the craft sodacategory and known for its unique brandingand innovative marketing, announced resultsfor the second quarter ended June 30, 2017.“Sales of Lemoncocco and Jones on

Fountain, two higher margin initiatives, grewduring the quarter. As mainstream soda con-sumption decreases, we are investing moreresources in these on-trend products andopportunities that can deliver revenuegrowth and value for shareholders,” said Jennifer Cue, the Company’s CEO.For the second quarter of 2017, the

Company reported revenue of US$3.9 mil-lion, compared to the prior year’s secondquarter revenue of US$4.3 million. TheCompany reported a net loss for the sec-

ond quarter of 2017 of US$55,000 com-pared to a net loss of US$65,000 for thesecond quarter of 2016.Commenting on other major initiatives,

Eric Chastain, the company’s COO, added,“Our partnership with 7-Eleven USA isstronger than ever. Sell-through of our co-branded private label offerings is up year-over-year, and we continue to expand ourrelationships within their organisation. Oursuccess with 7-Eleven demonstrates that wehave the operating capacity and service ori-entation to serve large partnerships.”

US National ParkService hydrationVISITORS to all of America’s national parkswill have better access to the healthiestpackaged beverage now that the U.S.National Park Service (NPS) has rescindeda policy that allowed individual nationalparks to ban the sale of bottled water insingle-serve plastic containers. Since 2011,more than 20 national parks had bannedthe sale of bottled water.“The International Bottled Water Associa-

tion (IBWA) applauds this action, whichrecognises the importance of making safe,

STRONG demand for smaller packages isleading the Coca-Cola system to invest inplants around the US.The investment will nearly double the

US Coca-Cola system’s capacity to produceslim 12-oz. cans, primarily for DasaniSparkling, while also increasing productionvolume of 7.5-oz. mini cans for TrademarkCoca-Cola products and other key brands.Smaller packs – which offer shoppers

added convenience, choice and the abilityto manage their sugar intake – nowaccount for about 15% of Coca-ColaNorth America’s sparkling beverage retailsales.

Smaller packagesdrive investment

“These packs are key growth drivers forour system,” said James Snyder, supply chainconsultant with the National Product Sup-ply Group, or NPSG. The NPSG supportsand works with Coca-Cola North Americaand member independent bottlers thatproduce Coca-Cola beverages. Together,they decide where it’s best to invest.“We recognised the potential and have

been working with our bottling partners toexpand our network’s capacity to producethese cans,” Snyder added.

healthy, convenient bottled water availableto the millions of people from around theworld who want to stay well-hydrated whilevisiting national parks,” said IBWA Vice Pres-ident of Communications Jill Culora. “Con-sumption of water in all forms – tap,filtered, and bottled – should always be

encouraged.”As National Parks Service stated in its

press release, “The 2011 policy, whichencouraged national parks to eliminate thesale of disposable water bottles, has beenrescinded to expand hydration options forrecreationalists, hikers, and other visitors tonational parks. The ban removed the health-iest beverage choice at a variety of parkswhile still allowing sales of bottled sweet-ened drinks.”

12 Noon, Thursday, 12 October 20178 Northumberland Avenue London WC2N 5BY

For mor information and to book on this event please visit: www.britishsoftdrinks.com/industry-lunch-2017

Booking Deadline: Thu 28 Sep 2017

Telephone: 020 7405 0300

Email: [email protected]

Programme

12.00 Drinks reception – The Old Billiard Room & Annex

13.00 Lunch – The Ballroom

14.20 Address by BSDA’s President, Peter Harding – Chief Operating Officer of Lucozade Ribena Suntory Limited

14.35 Guest speaker – Ed Balls

15.15 Event formal close – Opportunities for networking

17.00 Event Close

The British Soft Drinks Association invites you to attend its annual industry lunch. This key and popular event in the UK soft drinks industry calendar provides excellent networking and socialising opportunities with leading industry figures, those from related industries, media and government.

< Guest Speaker - Ed Balls


ASIA & PACIFIC

ROJAN Elmo Barcelon from the Philippineswas winner of this year’s Red Bull DoodleArt competition in Bali, Indonesia.The street and graffiti artists taking parthad the canvas wrapping of a drink coolerto work with, appropriately enough giventhe sponsor.Barcelon, a student, said the Bali trip wasgreat for his evolving style because he wasable to work alongside so many of his peers,drawing inspiration from many of them.AndBali itself proved an inspiration – it was hisfirst visit.“Going to Bali helped me see a widerperspective of culture and people. It createda big change in the way I look upon howempowered a culture should be. That’s whatI saw in Bali: the way artists always incorpo-rate their culture in everything. There is somuch to learn from Indonesia.”Barcelon was able to immerse himself in

Queensland beverage complex soldCOCA-COLA Amatil has sold its Richlandsmanufacturing and warehousing complex inQueensland and will lease it back from thenew owner, Charter Hall Group, after settle-ment in December.Charter Hall is one of Australia’s leadingproperty groups, with a total managed port-folio of some A$20 billion. The companyowns and manages about 330 commercialproperties around Australia, including officebuildings, supermarket-anchored retail centresand a rapidly growing stable of industrialassets, on behalf of institutional, wholesale andretail investors.Based in the Sydney CBD it is listed on theAustralian Securities Exchange. CCA is alsolisted. The Richlands complex is in the outer

Brisbane suburb of that name, to the south-west of the central city.For CCA the sale will deliver proceeds ofabout $156 million, resulting in a one-off gainof approximately $100 million before tax.Martyn Roberts, CCA’s group CFO, saidthe company was “delighted with the level ofinterest in the sale process”.“We said in October 2016 that we wouldreview and optimise our approach to prop-erty assets and will continue to exploreopportunities similar to the Richlands sale andleaseback with other property assets nation-wide.”CCA early this year established a propertydivision and all the group’s units are nowbeing charged rent in line with market rates.

Canvas CoolerDoodle Art

Red Bull CanvasCooler, Bali –Australianurbancontemporaryartist LukeKennedy. Photo: SergeyShakuto.

Indonesian culture with a lesson in Batik. Anart form that is distinct to the region, it isregarded for its creative use of hot wax overcloth to create images and patterns. InIndonesia, the craft of Batik has been woveninto the fabric of its national identity.

Red Bull Canvas Cooler, Bali – Indonesiangraffiti artist Sleeck. Photo: Sergey Shakuto.

Red Bull Canvas Cooler, Bali – Indonesian streetartist Uncle Joy. Photo: Sergey Shakuto.

POKKA DIMA International has begun pro-duction of Pokka-branded beverages inIndonesia.The company was established in 2015 asa joint venture involving Pokka Corporationand DIMA Corporation which had longbeen a major distributor of Pokka Sapporoproducts.Singapore-based Pokka Corporation is asubsidiary of Japan’s Pokka Sapporo Food &Beverage Co.The Singapore entity was established in1977 as an overseas production and salesbase. It manufactures a variety of beveragesincluding RTD tea and coffee as well as fruitdrinks. It supplies to several Southeast Asia coun-tries with sales increasing exponentially.The JV was set up primarily to start localproduction in Indonesia because the marketthere was booming and more was neededthan importing from Singapore.The plant currently has one productionline handling PET bottles in the 350-500mlrange. It is being used to fill RTD teas pri-marily but it can also handle fruit drinks.The plant is located in Subang, the capitalof Subang Regency in West Java.

JV production inIndonesia

Suntory ups itsKidZania roleTHE KidZania edu-tainment centres estab-lished around the world, many of them withinmega shopping centres, have been hugely suc-cessful, partly because while evolving in pre-sentation they have kept to the coreprinciples of allowing youngsters to absorbthemselves in credibly-simulated working andsocial activity environments.The kids earn both tangible rewards andpersonal satisfaction for achievement, as wellas something to tell their oldies about.As we have reported since KidZania began

in the early 2000s – it was founded in Mex-ico City in 1999 but came up to speed on aninternational basis under the KidZania brand afew years later – soft drink producers havecompeted to have their brand featured.At one of the latest KidZania centres toopen – Koshien in Japan – Suntory has dou-bled up on KidZania participation, adding toits existing involvement in KidZania Tokyo.Children learn the mechanism of vendingmachines (with which every Japanese child isfamiliar, given their pervasiveness throughoutthe country) and are able to replenish them,change displays and, of course, do some sam-pling.They also ‘work’ with Suntory staff in draw-ing up sales and marketing plans.

26 Soft Drinks International – April/May/June 2018AMERICASWorldwide Dispensers expandsproductionWORLDWIDE Dispensers of North Amer-ica, part of DS Smith www.dssmith.com, hascommissioned a new injection moulding facil-ity in Lester Prairie, Minnesota.The expanded facility includes further

moulding machines, sub-assembly equipmentand warehouse space.Another feature is a product development

laboratory equipped with advanced com-puter aided-design,3D-printing andother equipmentaimed to improveproduct develop-ment cycle perfor-mance and providecustomers with

rapid development of custom-design solu-tions The 80,000 square foot consolidated man-

ufacturing facility and optimised floor layoutprovides improved operations flow, manufac-turing efficiencies and safety for employees. “The completed expansion of our Lester

Prairie location provides the opportunity tofurther develop our current capabilities andsupport the future growth of our liquid dis-pensing products,” says general managerMark Kurtzweg.“We are pleased that the project was

completed on time and in budget, especiallyduring Minnesota’s harsh winter months.”An opening ceremony is scheduled for

June, following final external touches to thebuilding.

Support for BlackHistory MonthCOCA-COLA Beverages Florida www.cokeflorida.com has committed to donatinga total of $50,000 to four local charities aspart of the company’s Black History Monthinitiatives.Funds will be shared evenly between 100

Black Men of South Florida, Pinellas Educa-tion Foundation, 100 Black Men of Jack-sonville and LIFT Orlando.“Our red delivery trucks are in every

neighbourhood, every day,” said Troy Taylor,Coke Florida’s chairman and chief executive

“We have uniquevisibility into ourlocal communities,and we’re commit-ted to par tneringwith these charities,because they reflectour own dedication

to celebrating inclusiveness, stimulating eco-nomic empowerment and encouraging edu-cation across the Sunshine State.”Coke Florida is warmly regarded in the

state as a ‘local business’ and enjoyswidespread support. Company staff fre-quently take part in community initiatives.It is one of two African-American owned

Coca-Cola bottlers in the United States.

Jones Soda capital boostSEATTLE-BASED Jones Soda Cowww.jonessoda.com has closed a privateplacement of $2.8 million to select institu-tional and individual accredited investors,including Jennifer Cue, the company’s chiefexecutive.“This financing represents the first out-

side capital raised by the company sinceJennifer began as the CEO,” said MaxSchroedl, chief financial officer for JonesSoda. Now is the time to accelerate ourinitiatives and capitalise on the promiseshown by our product portfolio.”Cue stressed her ongoing commitment

to Jones. “My participation in this financing reflects

my confidence in Jones and conviction todelivering shareholder value,” she said.“This capital allows us to invest in our

Lemoncocco and fountain initiatives, whichhave the broad demographic appeal and

higher margins to return value to ourshareholders.”Growth in Lemoncocco and fountain off-

set the declines; together they now repre-sent 6.5% of revenue. Fountain revenueincreased by 197% in 2017 and Lemococcoby 37%.

Mexico station for AgrAGR International www.agrintl.com hasestablished a regional sales and service cen-tre in Mexico under the name of Agr Pack-aging Services.Through this subsidiary Agr will manage

all of the sales, parts supply, service and sup-port operations for Agr equipment in Mex-ico, Central America and the Caribbean. Agrhas a solidly expanding customer base in theregion and anticipates further growth.“The opening of Agr Packaging Services

will bring a number of benefits to customersin the region,” said Robert Cowden, Agr’schief operating officer. “These include theability to respond to customer calls in atimely and cost-effective fashion via locallybased service technicians, local language sup-port, additional training resources andopportunities, and improved parts availability. “Key to the operation, however, is the

experienced and trained staff that will sup-port Agr customers in this region.”Sales and associated efforts will be han-

dled by Carlos Gonzalez and Marta de laTorre. De La Torre, a long-time Agremployee, has extensive knowledge of glasscontainer and PET bottle manufacturing, aswell as quality management systems.Israel Hernandez will lead the service and

support operations, with a staff of four ser-vice engineers, all factory trained and certi-fied on Agr equipment.Agr International develops and manufac-

tures a full line of laboratory and on-linetesting/quality control devices for glass andplastic containers and similar products.

Send your news tonews@

softdrinksinternational.com

16 Soft Drinks International – August/September 2017ASIA & PACIFIC

ROJAN Elmo Barcelon from the Philippineswas winner of this year’s Red Bull DoodleArt competition in Bali, Indonesia.The street and graffiti artists taking part

had the canvas wrapping of a drink coolerto work with, appropriately enough giventhe sponsor.Barcelon, a student, said the Bali trip was

great for his evolving style because he wasable to work alongside so many of his peers,drawing inspiration from many of them.AndBali itself proved an inspiration – it was hisfirst visit.“Going to Bali helped me see a wider

perspective of culture and people. It createda big change in the way I look upon howempowered a culture should be. That’s whatI saw in Bali: the way artists always incorpo-rate their culture in everything. There is somuch to learn from Indonesia.”Barcelon was able to immerse himself in

Queensland beverage complex soldCOCA-COLA Amatil has sold its Richlandsmanufacturing and warehousing complex inQueensland and will lease it back from thenew owner, Charter Hall Group, after settle-ment in December.Charter Hall is one of Australia’s leading

property groups, with a total managed port-folio of some A$20 billion. The companyowns and manages about 330 commercialproperties around Australia, including officebuildings, supermarket-anchored retail centresand a rapidly growing stable of industrialassets, on behalf of institutional, wholesale andretail investors.Based in the Sydney CBD it is listed on the

Australian Securities Exchange. CCA is alsolisted. The Richlands complex is in the outer

Brisbane suburb of that name, to the south-west of the central city.For CCA the sale will deliver proceeds of

about $156 million, resulting in a one-off gainof approximately $100 million before tax.Martyn Roberts, CCA’s group CFO, said

the company was “delighted with the level ofinterest in the sale process”.“We said in October 2016 that we would

review and optimise our approach to prop-erty assets and will continue to exploreopportunities similar to the Richlands sale andleaseback with other property assets nation-wide.”CCA early this year established a property

division and all the group’s units are nowbeing charged rent in line with market rates.

Canvas CoolerDoodle Art

Red Bull CanvasCooler, Bali –Australianurbancontemporaryartist LukeKennedy. Photo: SergeyShakuto.

Indonesian culture with a lesson in Batik. Anart form that is distinct to the region, it isregarded for its creative use of hot wax overcloth to create images and patterns. InIndonesia, the craft of Batik has been woveninto the fabric of its national identity.

Red Bull Canvas Cooler, Bali – Indonesiangraffiti artist Sleeck. Photo: Sergey Shakuto.

Red Bull Canvas Cooler, Bali – Indonesian streetartist Uncle Joy. Photo: Sergey Shakuto.

POKKA DIMA International has begun pro-duction of Pokka-branded beverages inIndonesia.The company was established in 2015 as

a joint venture involving Pokka Corporationand DIMA Corporation which had longbeen a major distributor of Pokka Sapporoproducts.Singapore-based Pokka Corporation is a

subsidiary of Japan’s Pokka Sapporo Food &Beverage Co.The Singapore entity was established in

1977 as an overseas production and salesbase. It manufactures a variety of beveragesincluding RTD tea and coffee as well as fruitdrinks. It supplies to several Southeast Asia coun-

tries with sales increasing exponentially.The JV was set up primarily to start local

production in Indonesia because the marketthere was booming and more was neededthan importing from Singapore.The plant currently has one production

line handling PET bottles in the 350-500mlrange. It is being used to fill RTD teas pri-marily but it can also handle fruit drinks.The plant is located in Subang, the capital

of Subang Regency in West Java.

JV production inIndonesia

Suntory ups itsKidZania roleTHE KidZania edu-tainment centres estab-lished around the world, many of them withinmega shopping centres, have been hugely suc-cessful, partly because while evolving in pre-sentation they have kept to the coreprinciples of allowing youngsters to absorbthemselves in credibly-simulated working andsocial activity environments.The kids earn both tangible rewards and

personal satisfaction for achievement, as wellas something to tell their oldies about.As we have reported since KidZania began

in the early 2000s – it was founded in Mex-ico City in 1999 but came up to speed on aninternational basis under the KidZania brand afew years later – soft drink producers havecompeted to have their brand featured.At one of the latest KidZania centres to

open – Koshien in Japan – Suntory has dou-bled up on KidZania participation, adding toits existing involvement in KidZania Tokyo.Children learn the mechanism of vending

machines (with which every Japanese child isfamiliar, given their pervasiveness throughoutthe country) and are able to replenish them,change displays and, of course, do some sam-pling.They also ‘work’ with Suntory staff in draw-

ing up sales and marketing plans.

Soft Drinks International – April/May/June 201836 Soft Drinks International – April/May/June 2018

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GREECE/USA Generations of Greekmigration to the United States have set afirm market foundation for Greek beverages,food products and culinary traditions. Thebeverages have mostly tended to be alco-holic in the broader distribution but watersand other soft drink offerings are nowadaysgaining ground outside the substantial butrestricted retail territory of Greek supermar-kets and restaurants.Just launched in the US is an upmarket

water brand from Crete: Zaro’s PremiumNatural Mineral Water www.zaroswater.grZaro’s sources its water from the Amati

spring on Mount Psiloritis on the island ofCrete. The water sourced from Amati is nat-urally alkaline, with balanced minerals andsuper taste and quality.Psiloritis, also known as Mt Ida, is Crete’s

highest point (2456m) and is within aUNESCO Global Geopark. It is rich in leg-end, including supposedly being the birth-place of the god Zeus. Some tales make ithome to a race of ancient metal workers

Strathmore Botanics from BarrUK Looking to the renaissance of gin as atrendy spirit of choice and the broader mar-ket understanding of how botanical ingredi-ents can drive flavour, Barr Soft Drinkswww.agbarr.co.uk has launched StrathmoreBotanics.The 500ml PET bottles in this adult soft

drink range have a transparency with see-through labelling that features classy graphicsof the respective botanics as well as the fruitflavours each is paired with.The labels also stress there is no added

sugar. Strathmore Botanics comprise three

flavour options: Orange & Mandarin, Apple &Elderflower and Pear & Elderberry.“We have developed a product that is

genuinely new and exciting for the category,and we look forward to working with retail-

ers to drive incremental profits from theirwater fixture in 2018,” said Adrian Troy, AGBarr’s marketing director.“Research shows that taste remains the

No.1 priority for shoppers when choosing asoft drink and, within the water category,flavour choice is limited. Strathmore Botanicsprovides the perfect solution, combiningexciting flavour trends with health andhydration.”

It’s Texas, so Big SwigUSA Texas beer distributor Austin Specialtyhas moved into sparkling water, leveragingits DSD (direct store delivery) retailer rela-tionships to seize an opportunity in a non-alcoholic category.“Having the power of the DSD network

and the relationships on the street and beable to build displays and move displays andwork different kinds of programmes is reallykind of what it takes to build a brand, andto be able to have your brand everywhere,”said Sean O’Connor, managing partner atAustin Specialty.“We were able to be really cognizant of

what kind of margin they were willing towork on, what our DSD services wouldlook like, just because we are really in it. Aswe grow, our plan is to be able to replicatethat high-touch DSD merchandising ser-vices, which is a little bit of a different play.”

Rather than touting complex flavours or aspecial source, Big Swig is positioned as abrand with simple, familiar flavours and atouch of Texas personality – after all, this isa state where BIG is good. The line is available in three flavours —

Original, Key Lime and Ruby Red Grapefruit— in 12oz cans which call out the brand’sroots from ‘deep in the heart of Austin,Texas’.Geographic expansion of the distribution

network planned this year is likely to seeBig Swig gaining even bigger market cut-through.

From Crete to the world

known as the Dactyls.Today it is regarded as natural and pris-

tine, just the right sort of image for a min-eral water brand.Zaro’s offers Natural Spring Premium

Water and Natural Sparkling PremiumWater, both of which contain calcium, bicar-bonate, magnesium, and other minerals, withthe producer marketing these attributes ashelping to strengthen the immune system,boost energy and metabolism, strengthenbones and teeth, and balance the digestivesystem.The brand has won several taste awards.Zaro’s is certified Kosher.

Craft sparkling,softer bubbleUSA Food and beverage entrepreneur TylerMerrick – known for Project 7 organiccandy and Merrick Pet Care – has enteredthe sparkling water market with Sevenwww.sevensparkling.com whose initial fourflavour options are takes on classic cocktails.These are Grapefruit Melon, Coconut

Lime, Margaritahh and Champagne Wishes.More are in the R&D stage and the range islikely to be dynamic in composition.Each contains 3-5% fruit juice and natural

flavours, with no added sugar.The 12oz cans prominently proclaim the

drinks are non-alcoholic but they are clearlytargeting adult consumers with some dis-cernment.Merrick was keen to emphasise the ‘craft’

aspect of the drinks, building on the strongmarket interest in craft beers. This is ban-nered on the outers, to catch purchasereyes at POS.Merrick is big on the ‘softer bubble’: “We

intentionally don’t make our waters with ashigh of a carbonation level so that you bet-ter experience the various layers of flavoursin our recipes. We also heard from initialcustomers from our test batches that theywanted a ‘softer bubble’ in their sparklingwater today.”

coconut water whichhas health benefitswhich will help remainactive, healthy andrejuvenated.”Salem said that “to

ensure only high-qual-ity and nutrient richtender coconut wateris extracted meansthe water is takenfrom young tender

coconut at ambient temperature in a ster-ilised room in a process comprising threestages which are filtered, bottled and ster-ilised, resulting in the product being clearand untainted by impurities and thus retain-ing all its minerals, proteins and vitamins. “COCO Habit tender coconut waters is

raw, natural and unprocessed.”

Redefine yourhabitUAE COCO Habit coconut water hasmade its presence felt in the UAE by sup-porting a marathon and fun runs. Thecoconut water is free of preservatives andadded sugar. It comes in a 285ml bio-degradable bottle.“We take pride in being raised in UAE,”

said Abdul Salem, chief executive of COCOHabit www.coco-habit.com“As a token of appreciation, I believe it is

our duty to bring to the nation a refreshingand healthy drink, which is affordable yethealthy. COCO Habit, true to its tag line‘Redefine your habit,’ helps people of all agesto stay fit and healthy by consuming tender

Caffeinatedsparkling waterUSA Clear/Cut Phocus, www.drinkphocus.com, which is based in Louisville Kentucky,has launched a new sparkling water contain-ing caffeine derived from green tea.The drinks are Kosher, vegan, non-dairy,

non-GMO and gluten-free.Phocus is available in four flavours:

Cucumber, Blood Orange, Grapefruit andYuzu & Lime. Presentation is in an 11.5oz can.Clear/Cut Phocus says the drinks ‘contain

a unique blend of natural energy and hydrat-ing agents that work in harmony to keepyou fuelled and phocused through whateverthe day throws at you’.

USA Nestlé Waters North America hasapplied its sparkling expertise from premiumbrands Perrier and S.Pellegrino, combinedwith consumer loyalty to its regional springwater brands, to offer an updated line ofregional sparklings.The revitalised sparkling portfolio covers

Poland Spring, Deer Park, Zephyrhills,Ozarka, Ice Mountain and Arrowhead.It features new flavours, a revamped bot-

tle design and associated packaging, and theintroduction of 12oz cans to meet all con-sumer preferences.A key differentiator for the portfolio is

the use of real spring water as its primaryingredient. They have natural fruit flavoursand added bubbles. No sugars, sweetenersor colours.

Regional springwater sparklings

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DRINKTEC

World’s Leading Trade Fair for the

Beverage and Liquid Food Industry

Processing + Filling + Packaging + Marketing

Connecting Global Competence

Fresh. Different. Personal. Take your business to the next level. In talks with experts from over

180 countries. Explore ideas, innovations and investment at the No. 1 global

communication platform. Welcome to drinktec, the leading trade fair for

the international beverage and liquid food industry. drinktec. Go with the flow.

Follow us:

September 11 – 15, 2017

Messe München

drinktec 2017– continued from page 47

“When selecting their foods and beverages

today, increasing numbers of consumers are pur-

suing the goal of doing something good for their

bodies. This means that, in addition to the taste of

a product, its health benefits are a deciding

factor,” says Dr. Stefan Siebrecht, Managing Direc-

tor of Taiyo GmbH. “Our Sunphenon® tea extracts

combine excellent taste with health functionality,

and score with their versatility too.”

In addition, Taiyo will be offering attendees the

opportunity to taste “alternative” energy drinks

based on matcha and green tea with coenzyme

Q10. Hall B1, Stand 229.

Tate & Lyle and Sweet Green Fields will be pre-

senting their new partnership portfolio of innova-

tive stevia ingredients and solutions for the first

time in Europe. Visitors to their stand will be given an o

verview

of the five new product families and will be able

to experience first-hand the new stevia portfolio

Tate & Lyle and Sweet Green Fields now offer.

This includes the pioneering Optimizer range, the

partnership’s latest innovation, which offers

unique, low cost alternatives to RebA 97 with the

same great taste.Tate & Lyle’s team of industry experts will be at

the stand to offer support and advice to European

manufacturers in meeting the demand for reduced

calorie food and drinks. Hall B1, Stand 535.

Trelleborg Sealing Solutions will present solu-

tions for the beverage and liquid food industries

to ensure tastes and flavours ‘remain absolutely

pure’. The seal developer, manufacturer and sup-

plier will be showcasing its range of sealing sys-

tems and materials, which ensure the safe,

reliable and hygienic filling and packaging of

drinks and dairy products. Hall A3, Stand 549.

United Caps will present its range of off-the-

shelf and bespoke beverage caps and closure solu-

tions that deliver improved performance in

manufacturing lines and with the ultimate con-

sumer.“With our ‘less is more’ approach, implemented

over the past 75 years of working with plastics, we

have continued to innovate versatile caps and clo-

sure solutions that reduce the need for product

line complexity,” said Benoît Henckes, CEO of

United Caps. “Our deep understanding of market

requirements combined with meticulous engi-

neering and design work has resulted in a stream-

lined, yet comprehensive, portfolio for beverage

caps and closures, broad enough to meet industry

needs yet simple enough to avoid overwhelming

customers with unnecessary choice. A good

example which visitors to our stand will see is

PROGRIP, widely hailed as a segment leader that

embodies the ‘less is more’ design elements.” Hall

A4, Stand 535.

WaveGrip is making its debut at this year’s

drinktec, where it will demonstrate the many

advantages that its hi-tech system offers over more

traditional can multi-packing options.

WaveGrip is one of the most efficient carrier

available and also environmentally-sustainable. It

has the versatility to be adapted for all types of

drinks businesses, from smaller artisanal produc-

ers to high volume operations. The WaveGrip

stand will showcase the choice of applicators

available as well as previewing the carrier’s latest

development with the availability of colour

options.Working closely with OEM partners across the

globe, WaveGrip applicator technology is easily

integrated into the latest packaging equipment.

The applicators offer greater flexibility and con-

trol to provide a seamless multi-packing solution,

designed to give users complete peace of mind.

In addition, WaveGrip will be previewing its

latest branding innovation with the availability of

its carriers in a choice of different colours, helping

beverage producers to create further on-shelf

impact and brand differentiation.

“As the world's leading trade fair for the bever-

age Industry, drinktec is the perfect show for us to

demonstrate first-hand the advantages of all the

new WaveGrip multi-packing solutions for cans,”

said WaveGrip Managing Director, Aaron McIvor.

“From the small operational footprint of our

applicators and their significantly greater efficien-

cies, to the branding opportunities of our WaveG-

rip Colours, we are able to clearly demonstrate the

very latest in multi-packing technology and invite

can users from across the beverage market to visit

stand.” Hall C1, Stand.

XOLUTION will present its innovative system

for reclosing cans – RELOCK. XOLUTION claims

it is the first truly reliable can closure that keeps

drinks fresh longer and allows them to be trans-

ported safely. It took six years of research and develop

ment to

find just the right material solution for RELOCK

that meets all of these demands and allows con-

sumers to enjoy that natural hiss even after open-

ing the same can several times. Hall A2 507. �

WaveGrip is making its debut at this year’s drinktec,

where it will demonstrate the many advantages that its

hi-tech system offers.

XOLUTION will present

its innovative systemfor reclosing cans.

“When selecting theirfoods andbeverages today, increasingnumbers ofconsumers arepursuing thegoal of doingsomething good for theirbodies.”

United Caps will present its range of off-the-shelf and bespoke beverage caps and closures.


DEVELOPMENTS

Ingredients

HEILALA Vanilla www.heilalavanilla.com,

which is New Zealand-based but sources

most of its beans from growers in the King-

dom of Tonga, has introduced a new Natu-

rals product range to counter global pricing

volatility.This is being offered initially to the

food

and beverage production and food service

sectors but a consumer version is also to

be released shortly.In addition to its prime Tongan

source

Heilala is acquiring beans from a sustainable

supply partner in Uganda.Heilala Vanilla’s chief executive J

ennifer

Boggiss says developing the new Naturals

product range was a strategic decision to

protect customers from supply shortages

and price volatility. The Naturals range

blends pure vanilla extract with natural,

Tongan beansused for new vanilla product

plant-based vanilla flavour, producing a

flavour similar to its 100% pure vanilla

product range.“We have recognised that we will con

tin-

ually be faced with external forces which

Heilala Vanilla, maturing beans in Tonga.

New lab for GNT

A new laboratory commissioned by the

GNT Group alongside its production site in

Mierlo, Netherlands, is anticipated to boost

the group’s status and output in the colour-

ing foods sector. GNT has been expanding

on the Mierlo site for some years and its

facilities now cover around six hectares.

“As pioneer and innovation leader, our

aim is to successfully support our customers

in making the transition from additives to

colouring foods in every product category,”

said Hendrik Hoeck, GNT Group’s managing

director.“Our new facilities highly contrib

ute to

this goal and enable us to enhance our sup-

port to manufacturers at all stages of prod-

uct development. This will further drive the

concept of ‘colouring food with food’ to

become the industry standard to satisfy

consumers growing demand for real natural

colour.” Hoeck said that as GNT is part

of the

bio-based economy “research and innova-

tion is our key to success. In this respect, we

are always looking for highly qualified peo-

ple, wishing to significantly contribute to the

innovation strength of the company.”

The family-owned GNT Group www.gnt-

group.com is a significant employer in the

Mierlo area and across the border at its

second facility in Aachen, Germany.

New lab for GNT at Mierlo.

are out of our control,” she says. “The Nat-

urals range will allow customers to con-

tinue using a high-quality vanilla throughout

this crisis and into the future.”Boggiss claims unsustainable har

vesting

methods in Madagascar and elsewhere have

decreased the quality of vanilla beans.

“We believe the quick curing of green

vanilla is a practice that has contributed to

the current state of the market. It has an

extremely negative social impact on the

vanilla trade as ethical and sustainable pro-

curement practices have been abandoned

in favour of any vanilla at any price.

“The current high prices can be partially

mitigated with the Naturals blends which

are at a more sustainable price,” she says.

“These products are for those who wish to

reduce costs and move away from the

100% pure vanilla products which are cur-

rently experiencing volatility, if not perma-

nently at least temporarily.”

Beta-glucanmarket surveyMarketsandMarkets has produced

a report

on the beta-glucan market which points to

a CAGR growth of around 7.5% 2016-

2022.Beta-Glucan Market by Source, A

pplica-

tion, Category, and Region – Global Fore-

cast to 2022 indicates that on the basis of

category the market is led by soluble beta-

glucan, including for use in functional bever-

ages and dietary supplements.It notes that “the market is pr

imarily

driven by factors such as growing health

consciousness among consumers and the

increasing health expenditure. North Amer-

ica is projected to be the fastest-growing

region as consumers are gradually becom-

ing aware of the health benefits of oat

beta-glucan and its significance in enhancing

the body’s immunity.”One of the major restraints in the

evolu-

tion of the beta-glucan market, the report

claims, “is the inconsistency in regulatory

norms governing beta-glucan”.The report segments the beta-

glucan

market on the basis of category, source,

application, and region. In terms of insights,

this research report has focused on various

levels of analyses – competitive landscape,

end-use analysis, and company profiles,

which together comprise and discuss the

basic views on the emerging and high-

growth segments of the global beta-glucan

market, high-growth regions, countries, gov-

ernment initiatives, drivers, restraints, oppor-

tunities, and challenges. Among the leading players profile

d are:

Cargill (U.S.), Kerry Group (Israel), Tate &

Lyle (UK), Royal DSM (Netherlands), Ohly

(Germany), Frutarom (Israel), Millipore-

Sigma (US), Super Beta Glucan (US),

Garuda International (US) and Lesaffre

Human Care (France)

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