sockwa | press release | sockwa to introduce next generation minimalist shoe at fn platform show in...
DESCRIPTION
Sockwa, an innovative footwear brand dedicated to providing shoes for people who’d rather go barefoot, today announced the launch of its new ‘X8’ line. Composed of a soft, breathable upper bonded to an ultra-thin, high-grip sole, the X8 will be on display beginning February 19, 2013 at the FN PLATFORM show in Las Vegas. FN PLATFORM is the largest, most comprehensive footwear tradeshow throughout North America. Converging the global fashion community all under one roof, it is the ideal launching point for the X8. “The composition of the X8 makes it the perfect blend of function, comfort and most of all, fashion. As the X8 will demonstrate, Sockwa continues to produce the most tactile shoes available for those who would rather be barefoot,” expressed CEO David Zasloff. He added, “We’re super excited to see the reaction of our fans and future buyers of this product.” Given their versatility, much like the G2 and G3, the X8 can be used for a diverse host of activities, ranging from travel to hiking and cycling. With a crushable, washable and extremely lightweight (less than three ounces each) disposition, Sockwa makes for an ideal second shoe to roll, stow and go. “Many of our customers have been assessing the marketplace and inquiring when they would experience a minimalist shoe that emulated barefoot yet offered just enough protection and most importantly, breathability,” explained Zasloff. Good for not only your feet and well-being, but for the environment as well. Sockwa are made from non-toxic, solvent-free, decomposable, readily recyclable, hypo-allergenic, anti-odor uppers along with rubber-free soles; thus, making them the perfect shoes for those to Tread Earth Lightly™. For more, visit http://www.sockwa.com.TRANSCRIPT
Sockwa to Introduce Next Generation Minimalist Shoe at FN PLATFORM
LOS ANGELES, California, February 16, 2013—Sockwa, an innovative footwear brand dedicated to providing shoes for people who’d rather go barefoot, today announced the launch of its new ‘X8’ line. Composed of a soft, breathable upper bonded to an ultra-thin, high-grip sole, the X8 will be on display beginning February 19, 2013 at the FN PLATFORM show in Las Vegas.
FN PLATFORM is the largest, most comprehensive footwear tradeshow throughout North America. Converging the global fashion community all under one roof, it is the ideal launching point for the X8. “The composition of the X8 makes it the perfect blend of function, comfort and most of all, fashion. As the X8 will demonstrate, Sockwa continues to produce the most tactile shoes available for those who would rather be barefoot,” expressed CEO David Zasloff. He added, “We’re super excited to see the reaction of our fans and future buyers of this product.”
Given their versatility, much like the G2 and G3, the X8 can be used for a diverse host of activities, ranging from travel to hiking and cycling. With a crushable, washable and extremely lightweight (less than three ounces each) disposition, Sockwa makes for an ideal second shoe to roll, stow and go.
“Many of our customers have been assessing the marketplace and inquiring when they would experience a minimalist shoe that emulated barefoot yet offered just enough protection and most importantly, breathability,” explained Zasloff.
Good for not only your feet and well-being, but for the environment as well. Sockwa are made from non-toxic, solvent-free, decomposable, readily recyclable, hypo-allergenic, anti-odor uppers along with rubber-free soles; thus, making them the perfect shoes for those to Tread Earth Lightly™.
About Sockwa
Born on the beaches of Southern California, Sockwa started out making specialized footwear for the beach soccer and volleyball realms. When our customers told us they wanted to wear their Sockwa off the beach, we added a durable, ultra thin sole creating the lightest most tactile shoe on the planet. For more information on Sockwa, its team and its latest product offerings, please visit Sockwa.com or follow along on Twitter at @Sockwa.
Media Contact: David Zasloff , CEO 805.350.0059 [email protected]
SOURCE: Sockwa