Cover image: Poster Web 2.0

All other images courtesy of iStockphoto

Let’s Get SocialJohn Jantschwww.ducttapemarketing.com

Let’s Get SocialJohn Jantschwww.ducttapemarketing.com

Image: Poster Web 2.0

Creating a social media strategy that works

John Jantschwww.ducttapemarketing.com

Creating a social media strategy that works

John Jantschwww.ducttapemarketing.com

What’s changed?What’s changed?

ContentContent

ContextContext

Connection Connection

Community Community

Social media strategy

“you can’t approach new media with

old thinking.”

Social media strategy

“you can’t approach new media with

old thinking.”

Ideal interaction

social media collections Ideal interaction

social media collections

Connection objectives

connection vs. action Connection objectives

connection vs. action

Integrationonline supports offlineIntegrationonline supports offline

Tools Tools

Blogging Blogging

BloggingTypepad, Wordpress, Wordpress MU, MovableType,

Drupal, Square Space, Twitter

BloggingTypepad, Wordpress, Wordpress MU, MovableType,

Drupal, Square Space, Twitter

RSSRSS

RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

Social news/bookmark Social news/bookmark

Social news/bookmarkDigg, Reddit, StumbleUpon, del.icio.us, YouTube,

Google Video, Mixx, Small Business Brief, Sphinn Social news/bookmarkDigg, Reddit, StumbleUpon, del.icio.us, YouTube,

Google Video, Mixx, Small Business Brief, Sphinn

Social networks Social networks

Social networksecademy, Facebook, mySpace, LinkedIn,

Plaxo, Jigsaw, Ryze Social networksecademy, Facebook, mySpace, LinkedIn,

Plaxo, Jigsaw, Ryze

The Revolution will not be televised~ Gil Scott Heron

The Revolution will not be televised~ Gil Scott Heron