WHAT WE LEARNED ABOUT SOCIAL MEDIA IN 2015

What We Learned in 2015

VIDEOS, VIDEOS, VIDEOSYou have 3 seconds to grab the attention of viewers.

Videos should be optimized for mobile - 90% of Twitter videos are watched on mobile, 75% on Facebook.

Native videos - videos diNative videos - videos directly uploaded to the platform - outperform linked videos, boosting engagement.

What We Learned in 2015

SCHEDULE POSTS

Scheduling posts can significantly save time and effort. Consider scheduling event/deadline reminders, repurposed content, #tbt posts and more.Popular tools include: - Sprout Social - Hootsuite - Buffer

What We Learned in 2015

WHO’S IN THIS PHOTO?

Tag up to 10 accounts on any photo you post, freeing up valuable character space in your tweet.

Use this feature to bring your tweet to the attention of influencers and others in your social community.

What We Learned in 2015

ENGAGE THE AUDIENCEInteract with your audience using questions, polls, trivia, comparisons, etc. Asking them to engage will boost your post reach, while also building positive community engagement.

What We Learned in 2015

HASHTAGS

Hashtags are a powerful tool that can help you join a conversation and/or engage your target audience. Use them to gather user-generated content or connect with thought leaders in your field.

What We Learned in 2015

USER-GENERATED CONTENT

With our busy schedules, it can be difficult to be everywhere at once. By capturing user-generated content, you can cover an event and repurpose across other platforms.

Students were asked to share their experiences during UTA Fall 2015 Move-In. We captured the images and shared to our various to our various social channels.

What We Learned in 2015

REPURPOSE & REPROMOTE CONTENT

Get the most out of your social content by reimagining and repurposing. Share your story across channels in different ways: - Infographic - News release - Video - Blog post

What We Learned in 2015

LET DATA GUIDE YOU

PLAN: Analyze the landscape and craft a strategic content plan.OPTIMIZE: Ongoing measurement fuels the planning process for future strategies.MEASURE: Identify your plan’s progress toward success and it’s impact on the business.EXECUTE: Implement the plan by simply publishing EXECUTE: Implement the plan by simply publishing content across channels

What We Learned in 2015

2016 SOCIAL MEDIA TRENDS

What We Learned in 2015

REAL TIME SOCIAL MEDIA

MORE VIDEOS

CALLS-TO-ACTION

Users are already turning to social media for live coverage of their interests and this will only increase in 2016. Consider using live-streaming apps such as Periscope & Snapchat to:

- Share live events

- Host Q&A’s

- Go behind the scenes

Add call-to-action buttons to your Facebook page or social advertising. You can also include your own call-to-action in graphics and post copy. Call-to-action buttons convert users 2.5x more than without a button.

Expect video to dominate in 2016. 80% of all internet traffic is expected to be video by 2019. Consider testing videos shorter videos with subtitles, which is shown to drive traffic.

What We Learned in 2015