social strategy and presence (1 st draft )
DESCRIPTION
Social Strategy and Presence (1 st DRAFT ). Norcalbuffs Social Presence. 1) Website - http:// www.norcalbuffs.com / 2) Twitter - http:// twitter.com/norcalbuffs 3) Facebook Group - http:// www.facebook.com/group.php?gid =2254454270 - PowerPoint PPT PresentationTRANSCRIPT
Norcalbuffs Social Presence1) Website - http://www.norcalbuffs.com/
2) Twitter - http://twitter.com/norcalbuffs
3) Facebook Group - http://www.facebook.com/group.php?gid=2254454270
4) Facebook Page - http://www.facebook.com/norcalbuffs
5) LinkedIn Group - http://www.linkedin.com/groups?about=&gid=1095407
6) Eventbrite - http://norcalbuffs.eventbrite.com/
Content Flow• Blog Posting
– Push to Facebook – page / group– Push to Twitter– Push to Linked In
• Event Posting– Create Eventbrite event– Push to Facebook – page / group– Push to Twitter– Push to Linked In
• Newsletter / Email– Consolidated Blog Posts– Link back to Blog, Twitter, Facebook, LinkedIn
1) Post to Blog Platform
2) Instant Push to Social Channels 3) Consolidate to Monthly Email
4) Drive Back to Site / Social
Notes… + Re-Tweet, Share+ FBN + Career Services
Engagement Tactics
• Today: Facebook Connect
• Next: Other Platforms – Comments, Sign On, enabled by something like Disqus
– Monitoring enabled by something like Seesmic, Social Mention, etc – Suggest RT strategies
Recommendations
• Alum Association Tools– Blog Platform maintained with – Pre-Integrate - facebook, twitter, linkedIn– Social Email / Site Templates
• Best Practices– Content Creation– Engagement– Monitoring / Tools