social selling for young professionals
TRANSCRIPT
SocialSelling
forYoung
Professionals
By Amy Walker
Roadblocks
Personal ProfessionalGenuine
Balancing Act
LinkedIn by the Numbers
94%Of recruiters use LinkedIn
to vet a candidate
77%Said LinkedIn helped them
research people and companies
89%Of professionals reach out to their
connections at some point in their
job search
20%Job seekers said former bosses /
coworkers were most effective in getting a
new job
http://www.slideshare.net/linkedin/the-2016-linkedin-job-search-guide
Basic Profile Details◇ Photo: 60% of your
face◇ Headline: Add
company name○ Dynamic, briefly
explain your role◇ URL: Customize◇ Education: Add
current and past
Add a Background Photo◇ Backgrounds must be 1400x425◇ Could be:
○ Alma mater○ Organization○ Company
LinkedIn Summary
◇ Not be a reiteration of your resume
◇ First person
○ Avoid using “I” every sentence
◇ Paragraph form
◇ Show off your personality
Summary ContinuedCustomer Centric:◇ How you provide
value◇ How you helped a
customer◇ Valuable for sales
associates
Job-Seeking:◇ What you’re
looking for in a company or career
◇ Contact information
◇ Skills
Experience & Job Descriptions
◇ How you added value◇ Action verbs
○ 185 action verbs for your resume○ Thesaurus.com
◇ Quantitative resultsUsers who
customize their “Experience” get 12x more profile
views on average
BEFORE
AFTER
Help with Job Descriptions
◇ Specific skills developed as a result of job◇ If struggling, try the S.T.A.R. Structure
○ Situation: Scenario that required you to use your skills and experience
○ Task: Briefly identify challenges you overcame to succeed○ Action: Detail specific steps you took to resolve the task○ Results: What you accomplished, with specifics and stats if
available
Finding Relevant Content to Post
◇ Follow thought leaders & news outlets
◇ Join Groups◇ Set up Google Alerts
○ Relevant news received via email
○ Industries, news, organizations
◇ Create your own Posts
Connecting with Acquaintance or Colleague
◇ Mention specific topic(s) from conversation
◇ Make it personal ◇ Do not use automated
LinkedIn message◇ Ex: Had coffee with
someone last week○ Referenced what we
discussed
Networking with Potential Employers or Mentors
Twitter Appeals
◇ 310 million monthly active users◇ Concise information and thoughts◇ Simple form to digest news and
trends◇ A Retweet shares your tweet with
unique audiences ○ Easy way to reach entirely new
sets of users
Personal
Professional
Or Both?
Creating a Twitter Profile◇ Create a handle resembling your name◇ Include keywords in your bio
○ Enhances searchability◇ Add your customized LinkedIn URL◇ Add Red Hat Theme Color
○ Enter cc0000
Creating an Engaging Tweet◇ Tweets with media content experience 313% more engagement◇ Can use up to four pictures in one tweet◇ Use Bitly.com to shorten article links
Be Personable
Networking on Twitter◇ Chats:
○ Real-time conversations with Q&A lasting ~1 hour
○ Pulls different tweets together in one stream through a #
○ Ex: #OpenOrgChat
Networking on Twitter◇ Lists:
○ Tweets from specific followers in one stream
○ Create your own or subscribe to others
○ Almost a “customized timeline”◇ Direct Messaging:
○ Be concise and connect using common ground
○ Ex: Reference a topic or article that person tweeted
Going Forward
Add Detail to Profiles
Update every 6 months
Connect & Network
Often
Improve your LinkedIn profile
Earn Swag by Showing Off Your New Skills
Diagram featured by http://slidemodel.com
Share 3 articles on LinkedIn
Get 1 LinkedIn recommendation
First to complete wins swag
Post 2 Tweets
ANY QUESTIONS?Amy [email protected] or [email protected]/in/amyewalker