social recruiting strategy integration | webinar
DESCRIPTION
In today’s increasingly mobile/digital/social world, creating and implementing a comprehensive social recruiting strategy isn’t just “the next big thing”—it’s essential to your organization’s success in sourcing and securing top talent. So how do you effectively assess resources, define goals, apply new technologies and evaluate metrics & results?In this webinar, Jenny DeVaughn, Central Region Director, Social Strategy, discussed best practices for integrating tactical social media recruiting tools into your employer branding and recruiting strategy—complete with case studies that highlight the framework and processes that lead to success.TRANSCRIPT
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Social IntegrationJenny DeVaughn
Director, Social StrategyBernard HODES Group
[email protected]: @JennyDeVaughn #HODES
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Shannon Seery GudeVP, Digital & Social Strategy
@seerysm
Intros
Jenny DeVaughnDirector, Social Strategy
@JennyDeVaughn
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• Impact of Social Media• Social Recruiting Strategies• Employer Branding Tools• Social Integration ROI• Case Study and Metrics – UnitedHealth Group
Agenda
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5,741population in my hometown
20,2301st Level Connections on LinkedIn
Relationship Currency
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Global Fortune 100
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More people have a mobile phone than an internet- connected computer
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300K+ new users daily
70 million+~50% outside U.S.
50% of active users log on daily
for 55 minutes
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113+ million users worldwide
24 hours of video uploaded each
minute
500K+ users with15.5+ million
checkins
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80% of internet sessions start
at search - ‘Buying’ decisions made through
online research: read reviews, get opinions.
120 mil
Job-related Google searches/mo
Content posted on social media is indexed and
discoverable by candidates highly influential
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Centralized RecruitingSocial recruiting strategy completely managed by recruitersNot scalable
Employee-CentricFull-spectrum approachExponentially increases organization’s visibilityEmployees as the agents under the direction/influence of HR/recruiting
Talent CommunityVariation of #2 with a longer-term focusBuild connections and relationships based on professional learning/developmentAll constituents participate, share and add value
Strategy
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Less is more when more is no good.
- Frank Lloyd Wright
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Linkedin Careers Tab
& Groups Facebook Page
& Apps
Review Sites
& Forums Strategy
Twitter Careers Profile
YouTube & Flickr ChannelCareers
Blog
MobileStrategy
SEO/SMO Strategy
Admin/ Sourcing Training
Sharing /RSS Feeds
Careers Site Social Integration
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Content Strategy
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Social Career Website
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Portable Networks
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One-on-One Conversation
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Location, location, location
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In Case of an Emergency
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SEO Influence
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Listening &
Assessment
Strategy: Elements,
Ambassadors, Content & Assets
Goals &
ROI
Participation & Integration
Monitoring &
Optimization
Guidelines & Training
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Awareness
Attention: # of fans, followers, readers, visitors, viewers, members, installsEngagement
Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect
Conversions
Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals
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Client Case StudyUnitedHealth Group
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Evaluate Obstacles
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Discuss Game Plan
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Measure Results
Social Media Referrals to the Career Website increased by 910% in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals decreased from 33% to 25%
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Effects on Employer Brand
Social platform participation has dramatically increased
total positive sentiment Initially measured in Online Reputation Audit
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Referenceshttp://www.flickr.com/photos/don3rdse/3669346035/sizes/o/http://www.city-data.com/city/Algona-Iowa.html http://www.relationshipeconomics.net/ http://www.linkedin.com/in/jennydevaughn http://www.seastorm.org/monstersea/wp-content/uploads/2008/11/motivatorcube1.jpg http://www.flickr.com/photos/barca-q8/2645709016/http://www.myspace.com/pressroom?url=/fact+sheet/ http://mashable.com/2010/03/12/foursquare-stats/ http://thesugarclouds.com/_borders/myspace_button.jpg http://stc-cs.org/wp-content/uploads/2009/09/magpoetry.jpghttp://www.facebook.com/uhgcareers http://lce-safetyengineering.com/j0400391%5B1%5D.jpg http://akyedeart.com/yahoo_site_admin/assets/images/game_plan_2.5851117.jpghttp://media.photobucket.com/image/obstacles/karenswim/boulder_in_road_pic.jpghttp://www.hodes.com
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Thank You!Comments or Questions:
Jenny DeVaughnTwitter: @JennyDeVaughn #HODES
[email protected] [email protected]
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