social not for profit marketing

8/3/2019 Social Not for Profit Marketing

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Social not for profit

marketing

Hitesh Gupta

psom-A



CONTENT

Introduction

Objective

Research methodology

Conclussion

Suggesstion Limitation



INTRODUCTION

Social marketing was "born" as a discipline in the

1970s, when Philip Kotler and Gerald Zaltman

realized that the same marketing principles that were

being used to sell products to consumers could beused to "sell" ideas, attitudes and behaviors.

Kotler and Andreasen had defined social marketing

as "differing from other areas of marketing only with

respect to the objectives of the marketer and his or

her organization. Social marketing also creates social

value and it also uplifts the benefits from the barriers.



.

Social marketing requires the adaptation of

commercial marketing techniques and tools,and the adoption of the marketing philosophy

Social marketing is not an education campaign or

legislative change

Not all public sector marketing is social marketing

There is a considerable overlap between social

marketing, not-for-profit marketing, profit

marketing, pro-social marketing, cause marketingand other forms of marketing. Social marketing can

coexist with other forms of social change agendas.



OBJECTIVE

In social marketing, the goal is to improve a conditionof public health or safety.

Attention must be given to communication objective,identify a target audience, design a compellingmessage, find support for it and look for success

indicators. Social marketing involves spending some amount of

money but not necessarily a lot.

It should lay emphasis on promotion of merit goods

as compared to non-merit goods. Social Marketing works to help people change their

behaviors to become healthier or to improve societyor the world in some way.



.

Social marketing provides a technique and a process

for effectively making changes. It generally consistsof 5 steps: Research, Plan, Design, Execute, andEvaluate.

The objectives of nonprofit marketing are more

focused and specific, and the best-formulatedobjectives express results as measurable outcomes.

The non-profiteers must identify a specific audiencebeing addressed; state a measurable outcome, set anattainment level, and must set a timeframe.

Marketing must be defined from a business viewpointthat will guide managers in business and nonprofitorganizations in carrying out their marketing tasks.



Research methodology

The data is based on secondary data .Research typewe use in descriptive data

We find the data in

books,

website,

Journals.

An iterative procedure was used for the review andannotation. We sought articles about social;marketing and not for profit marketing and/or theirventures, articles that compared profit or nonprofitmarketing or their ventures.



.

Research design is descriptive in nature. Preference

of people is analyzed and quantified to know thefactors responsible for their preference. Furtherpreference is quantified in terms of organized andunorganized retail formats.

Data Collection Sources:

Secondary Data:

Information regarding the project, secondary data wasalso required. These data were collected from variouspast studies and other sources like magazines,newspapers, books , journals, articles etc.



KEY FINDING

Non-profit branding are occupying areas of increasedimportance.

Social marketing has done tremendous growth withthe policy of social media marketing.

Non- profit organizations does not work on themotive of gaining profit but for the sake of satisfaction level of customers.

The ultimate product of any social marketing is

changing in their behaviors.



CONCLUSION

In this study, we found that the social or not for profitmarketing both are preferable. But generallyconsumers see the satisfaction level of the product &as per the product & the schemes, it differs. Thestrategy of doing social marketing differs butgenerally technology is preferred like social medianetworking sites as it has got popularity.

The study for the how frequently the behaviors of thetarget audiences get changed. It helps in designing,implementing, and control of programs to influencethe acceptability of product planning. It focuses onimproving the personal welfare and that of their

society.



SUGGESTION

It can bring about community change but shouldnot be considered as a solution for social changecampaigning.

Social marketing lay emphasis on promotion of merit goods rather demerit goods.

The organizations should also focus on non-profitmarketing so to increase interactivity and achieve

the self-esteem As there is a bottle neck competition between

Organized & Unorganized, it is necessary to takemeasure steps to overcome the area of downfall in

Unorganized with respect to Organized.



.

The non-profiteers must properly follow the steps

for need assessment so that they may fulfill theneeds of the organizations.

The non-profit organizations should also bringabout behavioral changes.

Social as well as non-profit marketing should bedone in both rural and urban areas.

And online social marketing with referring to socialmedia marketing should be focused as it is going to

be more popular. Develop and implement a social marketing

intervention via a social networking website andevaluate its effectiveness



LIMITATION

The social marketing is very dynamic in itself so littlehard to find stable results.

Its strategies changes rapidly which makes tough tostudy and evaluate.

Customer satisfaction is directly related to socialmarketing which lead to change in preference andtaste from customer to customer as per stability.

Cannot be depicted by studying and taking small

sample size and limited market size. Include large no of companies i.e size of company is

more and not easy to cover to study and analyse anddepict stable result.



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social not for profit marketing

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