social networking - why it matters to philanthropy and how to get started
DESCRIPTION
Presentation given to CEOs of mid-south foundations regarding social networking (focused on Twitter).TRANSCRIPT
Social NetworkingWhy it matters in Philanthropy
& How to get started
Presented by:Sidney R. Hargro
Effective calls toaction matter to
philanthropy
Assumptions
Thoughtleadershipmatters to
philanthropy
Assumptions
Opinions andperceptions
matter tophilanthropy.
Assumptions
Social Networking Matters
• Offers free, effective way to issue a call-to-action
• Places you in contact with well-known andlittle-known thought leaders
• Brings opinion and perception scanning inhouse
Before Social Networking
1One-to-Many
Before Social Networking
2One-on-one
Before Social Networking
2One-on-one
Before Social Networking
1One-to-Many One-to-many and
one-on-one is one-way interaction thatis limited inconnecting you withthe right people.
With Social Networking
You AreHere
With Social Networking
You AreHere
Listen toConversations
Offer valuablecontent
Attract afollowing
Select who youwant to interact
with deeper
With Social Networking
Followers(1,300+)
With Social Networking
I follow(1,100+)
With Social Networking
Valued Network(100+)
With Social Networking
Valued Contacts(25+)
Let’s Dive In…
How do Igenerate“valuable”content to
share?
Content Dashboard
Content Dashboard
Image Acknowledgements
• “My Social Network” - by Luc Legay• “Suessian Megaphone” - by The Paradigm
Shifter• “Time to Impact”• “Opinion” - by Mindful One• “In the Crowd” - by Pensiero• “The Search” - by DS photography