Social Networking for Success

Xerox Women’s Alliance

Suzanne E. Henry

“Everyone tells you that social media is a unicorn,

but it’s really just a horse.”~ Jay Baer, Convince & Convert

Understanding: General know-how of social networking channels

Planning: How to build a positive online presence

Managing: Tools, tips, techniques

What’s the Deal Today?

Social Media: The tools and channels that allow people to connect and share online

Social networking: The activity on social media

The 6 Behemoths: Facebook Twitter Blogs/blogging LinkedIn YouTube Wildcard: Google+

What Are We Talking About, Really?

Do you engage in professional social networking, using any of these channels, presently?

Yes, I feel quite engaged Yes, but I just use social media “lightly” No, I do not engage in social networking at all

Poll

Get educated

Have a Strategy Know your personal brand Identify the channels and tools

Monitor, contribute, manage

How Do I Get Started?

The Maze

Don’t Panic!

What is your number one objection to engaging professional social networking?

I don’t have time I don’t see the value I don’t really know how to use it well I am concerned about privacy I am concerned about doing something wrong Other

Poll

Two Steps:

Sign up and listen

Educate yourself:

SmartBrief on social media: http://www.smartbrief.com/socialmedia/

Your industry’s media

Blogs on social media Mashable: http://mashable.com/ Global Neighborhoods: http://globalneighbourhoods.net/ Convince & Convert: http://www.convinceandconvert.com/

How Do I Learn?

Day to Day Management Tweetdeck Hootsuite

Ongoing Monitoring of Personal Brand Klout / Peer Index scores Google alerts Personal goals / metrics

Networking/Finding people Personal sphere WeFollow / IceRocket Suggestions by sites themselves

Tools, Tips, Techniques

What will you strive for? Determine your goals Who will you be? Identify your personality/tone

of voice How do you want to be known? Determine

your ideal reputation

3 word exercise

Who Will I Be Online?

Use an authentic voice, be “relatable”

Avoid “ranting”

Common sense rules: Avoid posting overly personal information

Personal interests are okay (if your boss’ mother would approve)

Case Study: Marijean Jaggers

Be Human, Not too Personal

Specific action items Determine the level of activity for you and your goals

High Medium Low

Design a strategy Who will you be? What will you contribute? Know who you are trying to network with and why

Develop a schedule Engage, monitor, repeat (yes, it’s relentless)

Planning Your Presence

Google Profile LinkedIn Profile Twitter/Yammer/Chatter Klout and PeerIndex score Google Alerts on your name

Basics

Google Profile LinkedIn Profile

Join and monitor groups Answer questions

Twitter/Yammer/Chatter Klout and PeerIndex score Google Alerts on your name 5 Key Blogs

Medium

Google profile Google+

LinkedIn Profile Engage groups Answer questions Connect your blog, Twitter feed and other channels to profile

Twitter /Yammer/Chatter Klout and PeerIndex score Google Alerts on your name and others who you follow Write a blog Read and comment on key blogs Quora

High

Being There Strategy

Social Media Strategy

What will you contribute?

Most professional social networkers define their content mix: Thought leader (original content) – 20% Curator (sharing others’ content/repository) – 50% to

70% Entertainer/personality – 5 to 10% “Customer” service rep – 10% Advertiser/sales – 0 to 10%

Design a Strategy

Deploying robust content

Over the right channels

With high engagement

Social Networking Means:

Who do you want to follow? Follow back?

Who do you want to engage?

Who do you want to impress?

Who do you want passing on your content?

Know With Whom You’ll Network

One Week, 3 hours Update your statuses (at least 3x a week) Comment on 1 - 2 blogs Answer a question or 2 (Quora, LinkedIn) Post 3 - 5 links to interesting content on Twitter, LinkedIn, etc. Connect with 1 - 2 new people (LinkedIn, Google+) Follow 1 - 2 new people (Twitter, Google+) Recommend someone on LinkedIn (and/or ask for a recommendation) Check your Peer Index and Klout score Remove or add to YouTube subscriptions Remove or add to RSS feeds Read Google alerts related to your personal brand

If you blog – blog 1 to 3 x a week

Schedule Engagement

Questions/Comments

Let’s Connect

Suzanne E. HenryFour Leaf Public Relations LLC+1 434-972-7278 - officewww.FourLeafPR.com

Twitter: @SuzanneHenryFacebook: www.Facebook.com/FourLeafPRLinkedIn: www.linkedin.com/in/suzannehenryBlog: http://tinyurl.com/FourLeafBlogGoogle Profile: http://www.google.com/profiles/SuzanneHenry86