Social Networking Success Stories

By: Mia Famulari

Ellen DeGeneres’s Oscar Selfie

Promoting Samsung:

• A well-known selfie that was posted on twitter during the 2014 Oscars

•Worth about $1 Billion

• Advertising the Samsung Galaxy Note 3

Success:

• Tweet was seen by over 37 million twitter users

• The Samsung logo was not shown in the selfie

• “Selfies are the new bandwagon that marketers are jumping on,”

Another selfie promoting the new Samsung Galaxy by Samsung

Dove’s Real Beauty Campaign

GOALS:

• Show the diversity among women in Today’s society

• Build up more interest in name brand appliances

• Connect with audience through social media vs. television ads

PLAN:

• Uploaded a 3 minute video to YouTube: Dove Real Beauty Sketches

•Made the video known by linking the video onto other popular online sources:

-TrueView In-stream

- TrueView In-search

- Google and YouTube homepage

SUCCESS:

• Approx. 163 million views from all over the world

• Reached #1 on the Cannes YouTube Ads Leaderboard

• In 2013 the campaign won the Titanium Grand Prix

Work Cited:

1. "AT&T Samsung Galaxy Note 3 Now Receiving Android 4.4.2 KitKat." Phandroid. N.p., n.d. Web. 18 Feb. 2015.

2. Ortiz, David. Web log post. Https://twitter.com/davidortiz/status/451032513679749120/photo/1. N.p., 1 Apr. 2014. Web. 18 Feb. 2015.

3. "Ellen's Oscar Selfie: Worth $1 Billion?" NBC News. N.p., n.d. Web. 18 Feb. 2015.

4. "How Dove's Campaign for Real Beauty Ushered in New Age of Female Empowerment." : Visible Measures. N.p., n.d. Web. 18 Feb. 2015.

5. "Real Beauty Shines Through: Dove Wins Titanium Grand Prix, 163 Million Views on YouTube – Think with Google." Real Beauty Shines Through: Dove Wins Titanium Grand Prix, 163 Million Views on YouTube – Think with Google. N.p., n.d. Web. 13 Feb. 2015.