social networking for hr professionals

Metro Atlanta’s Most Active Resource for Advancing HR Professionals

Social Networking for HR

Professionals


Online Social Networking

• Originated in 1997

• SixDegrees.com

• Development of Online Social Networking


Evolution of Social Networking

• 1997 – 1999– Phase 1 of Online Social Networking


1997 1999 2001 2002 2003 2004 2005 2006

Six Degrees

Live Journal

Asian Avenue

Black Planet

Cyworld

Ryze

Fotolog

Friendster

Sky blog

LinkedIn

MySpace

Xing

Facebook

Flicker

Piczo

Youtube

Bebo

Ning

Twitter

MyChurch

History of Social Networking


Evolution of Social Networking

• Phase II– 2000-2005

http://www.photobucket.com/

http://www.glee.com/

http://www.mokokommunity.com/

http://www.asianave.com/

http://www.blackplanet.com/

http://www.faithbase.com/

http://www.livejournal.com/

http://bebo.com/

http://www.migente.com/

http://www.mtvtr3s.com/

http://rabble.com/

http://www.xanga.com/default.aspx?

http://www.piczo.com/

http://www.vox.com/

http://www.myspace.com/


Social Networking Today

• Specific Niches• Multiple Sites for a Variety of Uses

http://images.google.com/imgres?imgurl=http://www.nashvillefilmfestival.org/Portals/3/facebook-logo.jpg&imgrefurl=http://www.nashvillefilmfestival.org/NaFF/iNaFF/tabid/361/Default.aspx&usg=__R9vm7_uVOAMDgBvVu3-hhg5HlBE=&h=301&w=800&sz=79&hl=en&start=1&sig2=mby9wHKyNO1uUM2qEu_dmA&tbnid=zJxMgbsojbq3jM:&tbnh=54&tbnw=143&ei=M0SKSZWoKoaWsQO85PHKDQ&prev=/images%3Fq%3Dfacebook%2Blogo%26hl%3Den%26rlz%3D1T4ADBR_enUS211US211

http://images.google.com/imgres?imgurl=http://matcmadison.edu/cetl/resources/archive/images/youtube_logo.jpg&imgrefurl=http://matcmadison.edu/cetl/resources/archive/videolinks.shtm&usg=__S952Fv-SHqnwRqwV4FAR3oi9vds=&h=450&w=600&sz=27&hl=en&start=1&sig2=9VsBwGPpXE7iKyI9o6-Fkg&tbnid=uG9PhuBLX4dJJM:&tbnh=101&tbnw=135&ei=Fk-KScv2G5OIsAPj_bjGDQ&prev=/images%3Fq%3Dyoutube%2Blogo%26hl%3Den%26rlz%3D1T4ADBR_enUS211US211

http://images.google.com/imgres?imgurl=http://eventful.net.au/u-shared%2520images/b-shared_images/eventful_web_logo_2.jpg&imgrefurl=http://eventful.net.au/a-south%2520pages/08/12_dec08_south.htm&usg=__BNiX8GHN46OHHNAO6bYbXtw-pqc=&h=165&w=456&sz=30&hl=en&start=11&sig2=lfQXu0dVGJY1cUTeXo-idQ&tbnid=PQd_2SSPrafK9M:&tbnh=46&tbnw=128&ei=O0-KSZjcC5fItQOI2_ipDw&prev=/images%3Fq%3Deventful%2Blogo%26hl%3Den%26rlz%3D1T4ADBR_enUS211US211

http://images.google.com/imgres?imgurl=http://www.downloadsquad.com/media/2006/02/extratasty_logo.png&imgrefurl=http://www.downloadsquad.com/2006/02/03/extratasty-drinking-the-web-2-0-way/&usg=__JkdrLFgpgLqgZk8mqXXRujksYdI=&h=124&w=92&sz=2&hl=en&start=1&sig2=XvVwkTa0ix94L6s5g51FNg&tbnid=I2TeECjwCardLM:&tbnh=90&tbnw=67&ei=eE-KSZv5H4aksAOtmejPDQ&prev=/images%3Fq%3Dextratasty%2Blogo%26hl%3Den%26rlz%3D1T4ADBR_enUS211US211

http://images.google.com/imgres?imgurl=http://www.searchviews.com/wp-content/themes/clean-copy-full-3-column-1/images/flickr_logo.jpg&imgrefurl=http://www.searchviews.com/index.php/archives/category/flickr&usg=__nR3k5-Bdd4heg4csfTeR7nePwe4=&h=150&w=150&sz=3&hl=en&start=2&sig2=q_jegDS1g3lg_UvEoxQddw&tbnid=Fn1MSYZIbluzJM:&tbnh=96&tbnw=96&ei=sk-KSfa6DpfItQOK2_ipDw&prev=/images%3Fq%3Dflickr%2Blogo%26hl%3Den%26rlz%3D1T4ADBR_enUS211US211


Options for Social Networking

• Communication

• Partnerships

• Multimedia

• Opinions

http://images.google.com/imgres?imgurl=http://blog.taragana.com/wp-content/uploads/2009/04/wikipedia-logo.jpg&imgrefurl=http://blog.taragana.com/index.php/archive/study-indicates-consumers-user-wikipedia-as-health-resource-suggests-doctors-write-entries/&usg=__RYc6Qw6_KX6GqDtccsnq8k7cSX8=&h=380&w=316&sz=24&hl=en&start=2&tbnid=R4LUDyAN-ShLqM:&tbnh=123&tbnw=102&prev=/images%3Fq%3Dwikipedia%2Blogo%26gbv%3D2%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.listphile.com/trying_out_and_reviewing_social_networks/Picasa/image/picasa_logo.JPG&imgrefurl=http://www.listphile.com/trying_out_and_reviewing_social_networks/Picasa&usg=__C5eyN6kGqj83orE5GauyLZUXBKs=&h=185&w=162&sz=4&hl=en&start=2&tbnid=TIWQ35JnXSASHM:&tbnh=102&tbnw=89&prev=/images%3Fq%3Dpicasa%2Bpictures%2Blogo%26gbv%3D2%26hl%3Den

http://www.greenlightfund.org/images/Gala%202006%20logos/BzzAgentLOGO%20(hi-res).jpg


Top Social Networking Sites

Website Monthly Visitors Monthly Visits MySpace 65,744,241 955,057,928Facebook 28,563,983 326,418,930Classmates 11,978,068 22,488,912MyYearbook 3,019,762 20,022,490 Bebo 3,540,465 19,282,335LiveJournal 3,269,895 16,549,088BlackPlanet 2,109,069 13,746,246Hi5 2,424,699 11,828,458LinkedIn 3,828,407 11,155,614Tagged 2,376,671 10,599,014


Social Networking and why it matters to you

• Find and Be Found• Expands possible network

Last 18 months

166 Searches

Domestically and Internationally

60% > $100,000 base salary

Ex. CHRO, Vice President of Compensation, Learning & Development Consultant


Social Networking Strategy

• 6 month goal• Overall Messaging


Professional Networking


Doostang


Plaxo

• Online address Book

• View Connections’ Updates

• Free Service


Twitter

• Quick Status Updates• Free Service


Twitter Messaging

• 6 month goal

• Appropriate messaging

• 5 second commercial


Spoke

• Business Connections• Either pay or provide contact information

http://www.spoke.com/


Linked In

• Human Resource Dimension/RA Clark Consulting’s Pick for Online Professional Networking

• 30 million registered users

• Basic service is free

http://www.linkedin.com/?trk=hb_logo


Personal Business +Business


LinkedIn Who’s there?

• 40 million users• Average age - 41• Average household income -

$109,000• 49% are decision makers in their

business • 95% College Educated• 7.85% @ C-Level


Linked In – The Basics

• PROFILE• Status• Summary• Recommendations• Websites• Interests


Status

• Similarities to Twitter

• Update every few days

• 5 second commercial


Summary

• Cover Letter

• Elevator Speech

• Specialties Section


Recommendations

• Instant Credibility

• Reconnect

• Review First

• Pay it forward


Websites

• News• Social Media Bio• Articles• Publications

Get Noticed!!!


Interests

Keep it either:

• Professionally RelatedOR• Bland!

http://www.google.com/imgres?imgurl=http://www.thealmightyguru.com/Humor/SayNo/Images/SayNo-Politics.png&imgrefurl=http://www.thealmightyguru.com/Humor/SayNo/Index.html&h=300&w=300&sz=20&tbnid=JTxoNtkv7At5LM::&tbnh=116&tbnw=116&prev=/images%3Fq%3Dno%2Bpolitics&usg=__ha4U73E14X82Fo0IYbNsRvOfJBE=&ei=oLIeSuDbM9jgtgePtdjsAw&sa=X&oi=image_result&resnum=1&ct=image


Connections• LinkedIn’s Primary Purpose• Job Seeker

– Gain referrals• Employer

– Talent Pipeline


Connections

• Potential Reach596 personal connections

7,129,300 3rd degree connections

176,900 2nd degree connections


How do I get connected?

• Webmail Import• Upload existing contacts file• Search LinkedIn• Upload Outlook Toolbar


Requesting a Connection

• Bad Example

• Good Example

“I lost my job three months ago and am very concerned about paying my rent this month. I don’t know what I’ll do if I don’t find a job soon. Could you please recommend me to the hiring manager for the HR Director job within your company?”

“I recently became a volunteer with the Mayor’s Youth Program and see that you volunteer with the same group through SHRM. If you have time, I would like to have a cup of coffee; I am just entering the job market again and would like to expand my network.”


I’m Connected…Now What?

• Ask for referrals• Get to know your network• LinkedIn Network vs Real World

Network

http://images.google.com/imgres?imgurl=http://www.geekologie.com/2007/09/18/magical-weave-mirror.jpg&imgrefurl=http://www.geekologie.com/2007/09/16-week/&usg=__wDdGAQnYzSpVWvTccOfOMsOw3K4=&h=355&w=450&sz=32&hl=en&start=4&um=1&tbnid=n4QZ7awYcepamM:&tbnh=100&tbnw=127&prev=/images%3Fq%3Dmirror%26hl%3Den%26rlz%3D1T4ADBR_enUS211US211%26um%3D1


LinkedIn Groups

• Staying Connected• SHRM-Atlanta Group• How to utilize


LinkedIn Groups

• JobSeekers– Stay

Connected with Network

– Reinforce your brand

Welcome to the sixth edition of ERE's LinkedUp, a newsletter exclusively for ERE LinkedIn group members! There is a lot going on around the ERE world these days, so I will be starting each issue off with an 'at a glance' of the next few weeks to help you plan your calendar:

This Week - Week of February 2•Today at 2 pm ET: Fordyce TV presents our newest show A Keen Sense of Recruiting with Margaret Graziano•Tomorrow at 2 PM ET: ERE's free webinar, Use the Principles of Killer Branding to Recruit Real Stars presented by Frank Lane•Friday: The rebroadcast of our free webinar - 2009: Corporate Staffing & Recruiting Trends and Predictions

http://eremedia.cmail3.com/t/y/l/dihhdl/iiyusjrt/y

http://eremedia.cmail3.com/t/y/l/dihhdl/iiyusjrt/j

http://eremedia.cmail3.com/t/y/l/dihhdl/iiyusjrt/j

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http://eremedia.cmail3.com/t/y/l/dihhdl/iiyusjrt/i

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http://eremedia.cmail3.com/t/y/l/dihhdl/iiyusjrt/r


Groups Walk Through

http://www.linkedin.com/home?myGroups=&trk=hb_side_grps








Questions & Answers

• Job Seekers and Consultants–Get your profile noticed

• Network Advice–Ask other HR

professionals


Applications

http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=1200

http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=1900


Job Tools

LinkedIn Job Search


Professional Networking’s Best Bets

• Looking for a job?– Inside Access– Research potential employers

• Hiring?– Talent Pipeline– Develop employment brand


For Additional Information

• www.hrdracc.com• Jennifer Brock @

[email protected]

http://www.hrdracc.com/

mailto:[email protected]

social networking for hr professionals

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