Download - Social Networking for HR Professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking for HR
Professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Online Social Networking
• Originated in 1997
• SixDegrees.com
• Development of Online Social Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Evolution of Social Networking
• 1997 – 1999– Phase 1 of Online Social Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
1997 1999 2001 2002 2003 2004 2005 2006
Six Degrees
Live Journal
Asian Avenue
Black Planet
Cyworld
Ryze
Fotolog
Friendster
Sky blog
MySpace
Flicker
Piczo
Youtube
Bebo
Ning
MyChurch
History of Social Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Evolution of Social Networking
• Phase II– 2000-2005
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking Today
• Specific Niches• Multiple Sites for a Variety of Uses
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Options for Social Networking
• Communication
• Partnerships
• Multimedia
• Opinions
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Top Social Networking Sites
Website Monthly Visitors Monthly Visits MySpace 65,744,241 955,057,928Facebook 28,563,983 326,418,930Classmates 11,978,068 22,488,912MyYearbook 3,019,762 20,022,490 Bebo 3,540,465 19,282,335LiveJournal 3,269,895 16,549,088BlackPlanet 2,109,069 13,746,246Hi5 2,424,699 11,828,458LinkedIn 3,828,407 11,155,614Tagged 2,376,671 10,599,014
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking and why it matters to you
• Find and Be Found• Expands possible network
Last 18 months
166 Searches
Domestically and Internationally
60% > $100,000 base salary
Ex. CHRO, Vice President of Compensation, Learning & Development Consultant
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking Strategy
• 6 month goal• Overall Messaging
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Professional Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Doostang
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Plaxo
• Online address Book
• View Connections’ Updates
• Free Service
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
• Quick Status Updates• Free Service
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Twitter Messaging
• 6 month goal
• Appropriate messaging
• 5 second commercial
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Spoke
• Business Connections• Either pay or provide contact information
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Linked In
• Human Resource Dimension/RA Clark Consulting’s Pick for Online Professional Networking
• 30 million registered users
• Basic service is free
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Personal Business +Business
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
LinkedIn Who’s there?
• 40 million users• Average age - 41• Average household income -
$109,000• 49% are decision makers in their
business • 95% College Educated• 7.85% @ C-Level
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Linked In – The Basics
• PROFILE• Status• Summary• Recommendations• Websites• Interests
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Status
• Similarities to Twitter
• Update every few days
• 5 second commercial
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Summary
• Cover Letter
• Elevator Speech
• Specialties Section
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Recommendations
• Instant Credibility
• Reconnect
• Review First
• Pay it forward
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Websites
• News• Social Media Bio• Articles• Publications
Get Noticed!!!
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Interests
Keep it either:
• Professionally RelatedOR• Bland!
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Connections• LinkedIn’s Primary Purpose• Job Seeker
– Gain referrals• Employer
– Talent Pipeline
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Connections
• Potential Reach596 personal connections
7,129,300 3rd degree connections
176,900 2nd degree connections
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
How do I get connected?
• Webmail Import• Upload existing contacts file• Search LinkedIn• Upload Outlook Toolbar
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Requesting a Connection
• Bad Example
• Good Example
“I lost my job three months ago and am very concerned about paying my rent this month. I don’t know what I’ll do if I don’t find a job soon. Could you please recommend me to the hiring manager for the HR Director job within your company?”
“I recently became a volunteer with the Mayor’s Youth Program and see that you volunteer with the same group through SHRM. If you have time, I would like to have a cup of coffee; I am just entering the job market again and would like to expand my network.”
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
I’m Connected…Now What?
• Ask for referrals• Get to know your network• LinkedIn Network vs Real World
Network
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
LinkedIn Groups
• Staying Connected• SHRM-Atlanta Group• How to utilize
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
LinkedIn Groups
• JobSeekers– Stay
Connected with Network
– Reinforce your brand
Welcome to the sixth edition of ERE's LinkedUp, a newsletter exclusively for ERE LinkedIn group members! There is a lot going on around the ERE world these days, so I will be starting each issue off with an 'at a glance' of the next few weeks to help you plan your calendar:
This Week - Week of February 2•Today at 2 pm ET: Fordyce TV presents our newest show A Keen Sense of Recruiting with Margaret Graziano•Tomorrow at 2 PM ET: ERE's free webinar, Use the Principles of Killer Branding to Recruit Real Stars presented by Frank Lane•Friday: The rebroadcast of our free webinar - 2009: Corporate Staffing & Recruiting Trends and Predictions
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Groups Walk Through
http://www.linkedin.com/home?myGroups=&trk=hb_side_grps
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Questions & Answers
• Job Seekers and Consultants–Get your profile noticed
• Network Advice–Ask other HR
professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Applications
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Job Tools
LinkedIn Job Search
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Professional Networking’s Best Bets
• Looking for a job?– Inside Access– Research potential employers
• Hiring?– Talent Pipeline– Develop employment brand
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
For Additional Information
• www.hrdracc.com• Jennifer Brock @