social networking for alliance leaders
TRANSCRIPT
- 1. Social Networking For Alliance Leaders Presented Sunday, June 16, 2013 Debbi Ricks AMAA Social Media Manager
- 2. Interacting Sharing Updating Connecting Social Networking For Alliance Leaders
- 3. My Name is New Media
- 4. New Media Devices Smart Phones Computers Tablets Connected Devices
- 5. New vs. Old Media
- 6. Welcome to New Media Share Play Network Buy Find Places Publish
- 7. Online Conversations Interactions Activities Blog Posts Videos Photographs Comments Messages What is Social Media
- 8. Social Media Impact Social media is optional and so is being relevant. Dave Phillips, CEO, Pennsylvania Association of Realtors
- 9. Social Media Revolution http://www.youtube.com/watch?v=QUCfFcchw1w
- 10. The World Wide Web Email (20 years) World Wide Web (Consortium founded, 19 years) Search (Google founded, 15 years)
- 11. Social Media Usage Growth is Greatest Among People Age 45 and Older Its Never Too Late
- 12. Social Media Usage
- 13. Social Media Usage Facebook: 1.11 Billion Users (9 years old) YouTube: 1 Billion Users (8 years old) Twitter: 500 Million Users (7 years old) Linkedin: 200 Million Users (almost 10 years old) Blogs (Web Log): 156 Million Users (10 years)
- 14. Interacting Using Facebook Facebook is a social networking platform built around the concept of friends Friends like and follow each other People join Groups and Pages and like and follow them also
- 15. People Have Personal Accounts Maintain a personal profile Interact with friends Create and/or join groups Create a Fan Page for your business or organization Become a fan of (or like) other fan pages Purchase Advertising
- 16. Pima County Medical Society Alliance, AZ Greater Greensboro Society of Medicine Alliance, NC People Can Create Groups Alliance Open Groups California Medical Association Alliance
- 17. Alliance Closed Groups KMA Alliance, Kentucky Tarrant County, Texas CMA Alliance, California OSMA Alliance, Oklahoma Lives of Doctor Wives
- 18. People Create Pages for Organizations Alliance Pages AMA Alliance AMAA-Medical Families in Training Indiana State MAAColorado MS Connection Catawba County MSA, NC Texas MAA Knoxville Academy of MA, TN Kansas MSA
- 19. Why Have an Alliance Facebook Page? Maintain relationships and foster new ones Share successes, photos, video, and links with your target audience Create and promote events and causes Fundraise and solicit donations Start conversations and get feedback Recruit members and volunteers Increase online visibility and findability
- 20. County , State & National Alliance Facebook Groups & Pages Alliance to the Medical Society of Mobile County Alabama Madison County Medical Alliance Alabama Alliance to the Medical Association of the State of Alabama The Alliance to the Medical Society of Mobile County Alabama Pima County Medical Society Alliance Arizona CMAA (California Medical Association Alliance) California CMA Alliance (California Medical Association Alliance) California LACMA Alliance California North Valley Medical Association Alliance California Santa Clara County Medical Association Alliance California Colorado Medical Society Connection Colorado Alachua County Medical Alliance Florida Collier County Medical Society Alliance Florida Florida Medical Association Alliance FMA Alliance Florida Lee County Medical Society Alliance Florida St. Johns County Medical Alliance Florida Medical Association of Georgia Alliance MAG Alliance Georgia Fort Wayne Medical Society Alliance Indiana Indiana State Medical Association Alliance Indiana Vanderburgh Medical Alliance Indiana Kansas Medical Society Alliance Kansas Greater Louisville Medical Society Alliance Kentucky Kentucky Medical Association Alliance Kentucky Northern KY Medical Society Alliance Kentucky Lafayette Parish Medical Society Alliance Louisiana Shreveport Medical Society Alliance Louisiana Michigan State Medical Society Alliance Michigan Saginaw County Medical Society Alliance Michigan Mississippi State Medical Association Alliance Mississippi Cape Girardeau County Area Medical Society Alliance Missouri Missouri State Medical Association Alliance Missouri Clark County Medical Society Alliance Nevada Cape Fear Medical Alliance North Carolina Catawba County Medical Society Alliance North Carolina Greater Greensboro Society of Medicine AllianceNorth Carolina Mecklenburg Medical Alliance and Endowment (MMAE) North Carolina North Carolina Medical Society Alliance North Carolina Onslow County Medical Society Alliance North Carolina Oklahoma State Medical Association Alliance Oklahoma Berks County Medical Society Alliance Pennsylvania Florence County Medical Society Alliance South Carolina 7th District South Dakota State Medical Alliance South Dakota SMA Alliance Southern Medical Association Alliance Southern States Knoxville Academy of Medicine Alliance Tennessee Nashville Academy of Medicine Alliance Tennessee Tennessee Medical Association Alliance Tennessee TMA Alliance Tennessee Medical Association Alliance Tennessee Washington-Unicoi-Johnson County Med Alliance Tennessee Harris County Medical Society Alliance Texas Lubbock Crosby Garza Medical Society Alliance Texas Nueces County Medical Society Alliance Texas Tarrant County Medical Society Alliance Texas Texas Medical Association Alliance Texas Medical Society of Virginia Alliance Virginia Richmond Academy of Medicine Alliance Foundation Virginia Rockingham County Medical Association Virginia
- 21. Facebook Page Listings on AMAA Website
- 22. Creating an Alliance Facebook Page Choose your name carefullyits not easy to change what your policies will include who will post and monitor the page
- 23. Creating an Alliance Facebook Page Set Goals Who you are trying to reach Why are you trying to reach them What kind of information you are trying to convey through Social Media What are the benefits for your Alliance of using Social Media vs. traditional media for information distribution
- 24. Creating an Alliance Facebook Page Important Facts Additional page administrators may be added and removed Page ownership can now be transferred. Posts can be deleted from you Wall if they are inappropriate Users repeatedly posting inappropriate content can be permanently blocked
- 25. Posting Post During Peak Times Thursday at 3:00 pm is statistically the best time to post
- 26. Facebook Best Practices
- 27. Resources are Everywhere http://www.facebook.com/help.php
- 28. Sharing Using You Tube You Tube is a social video sharing platform for discovering, uploading, viewing and sharing originally-created videos. YouTube provides a forum for people to connect, inform and inspire others
- 29. Alliance on You Tube AMAA http://www.youtube.com/user/amaalliance
- 30. Alliance on You Tube Lee County Medical Society Alliance, Florida http://www.youtube.com/user/lcmsalliance
- 31. Alliance on You Tube California Medical Association Alliance http://www.youtube.com/user/cmaalliance
- 32. Alliance on You Tube http://www.youtube.com/watch?v=0dRI9vwMmI0 Alliance with the Washoe County Medical Society, Nevada
- 33. Updating Using Twitter Twitter is a microblogging platform for quickly sharing Whats Happening? It is a combination of instant messaging and blogging
- 34. Twitter Basics You choose who you follow There is no liking or commenting You say what you want and may or may not receive feedback You can respond to someone elses Tweet
- 35. Twitter Basics Information is shared in maximum 140 character quickly posted sound bites When people post messages, they are "tweeting When someone subscribes to your posts, they are "following you" and they become one of your "followers Updating by retweeting
- 36. Basic Twitter Symbols @ is combined with username to reference someone or comment to them @amaalliance @debbiricks # hashtag is generally used to tag keywords you want to be searched by #amaamtg #amamtg
- 37. Alliance on Twitter @AMAalliance @CMS_Connection @debbiricks
- 38. Connecting Using Linkedin Linkedin is a business-oriented social network People form connections with other professionals Linkedin profiles highlight education and past work experience
- 39. Professional Connections Build Connections Now Decide Who Are You? Every Professional Can Benefit Linkedin Groups Groups I Belong To
- 40. Social Media Policy & Protocol Establish Policy and Protocol Make sure all information is verified for accuracy. AMAA policy- repost or post upon request of President or President-elect Obtain releases if using photos containing pictures of persons not already posted Respect the organizations mission Understand liability Post Regularly
- 41. Social Media Footprint What you post on social media is the trail you leave behind
- 42. Online Reputation Search for yourself online and see what others see
- 43. Market Your Social Network The North Carolina Medical Society Is Growing Its Social Network
- 44. Direct Member Communications Printed Materials www.mailchimp.com www.ConstantContact.com Email Marketing
- 45. Email
- 46. Email Networking Protocol Leave in the Message Thread Answer emails swiftly Dont have an answer to someonee email? Let them know and get back to them later. Double check exactly who you are sending the email to. Avoid the temptation to always reply to all. Read your email before you send it.
- 47. Before You Hit Send Make sure what you post on your email message is factual and is not an emotional response. You cant take back an email that has been sent.
- 48. Networking Using The Cloud
- 49. Dropbox
- 50. What Is Dropbox
- 51. Sharing onDropbox
- 52. Dropbox Homepage AMAA Folder
- 53. Sharing a Link on Dropbox 2012 Folder
- 54. Sharing a Link on Dropbox 2012 Annual Meeting Folder
- 55. Sharing a Link on Dropbox 90th Anniversary Presentation Folder
- 56. Sharing a Link on Dropbox Select PDF and then Share
- 57. Send URL (Uniform Resource Locator) Sharing a Link on Dropbox Link
- 58. Dropbox
- 59. Getting Started Or Learning More Search Online for Helpful Information Read Social Media Blogs Take Social Media Training Courses Attend Seminars and Webinars Or Just Dive In
- 60. Interacting, Sharing, Updating, Connecting with Medical Alliance Members Through Social Networking