social networking business
DESCRIPTION
High level overview and introduction to Social Networking.Delivered to business ownersTRANSCRIPT
SOCIAL NETWORKING
What, How, and Why?
What is Social Networking
A Service that focuses on building online communities of people who share interests and/or activities
Generally web based but also include smart phones and mobile technology
Common examples: Facebook, Twitter, MySpace, LinkedIn, Bebo,
Friendster YouTube, AOL, Yahoo, Google Apps, Vimeo
What is Social Media
Media designed to be disseminated through social interaction.
Relies on and needs social interaction Broadcast Media vs Social Media
Broadcast > One to many model Social > Many to many model
Common examples: Message boards, Blogs, Podcasts, picture
sharing, wiki.
Social Networking Sites
Facebook400 million active usersAverage 150 million users
access per day
Twitter75 million users (Jan 2010), 7
million (Feb 2009), 475,000 (Feb
2008)
Social Media Sites
YouTube120 million active usersEvery minute, 20 hours of
video uploaded
Vimeo4 million users. Feb09- 2mil
Apple iTunes
Why?
Simply, it is where the people are.
"Really, 2009 has been a watershed year for social networking," said Olds. "Business has embraced both Twitter and Facebook as a way to communicate directly with customers and to inexpensively get their points across to a large number of folks. Much of the fear that business had of social networking seems to have abated as they become more comfortable with the concept and see the advantages. We're still at a point where only a small number of businesses have social networking strategies, but that number is increasing quickly over time.”
“2009: The Year of Social Networking” Sharon Gaudin - PCWorld
In Perspective
Ed Stetzer: from twitter.com/edstetzer “We’ve sped up the music, spiced up the
messages, and spruced up the barns but the wheat is still not harvesting itself.”
“Outreach can be movies, mailers, and momentum but evangelism involves a bloody cross, empty tomb, and you telling them about it.”
Signal in the Noise
Anthony Coppedge: from twitter.com/anthonycoppedge“People are trying to find the signal in the noise. Are you a signal or creating more noise.”
The Reason Your Church Must Twitter:Making Your Ministry Contagious
Overview of Social Networking
MySpace Facebook Twitter
Strategy? Setting up an account Adding information Adding content Finding Friends Joining Others
Your account: Tell us about you. What’s on your mind? Your status Your resume. Info tab What do you look like? Your photos and
profile picture Your friends
Finding people People finding you
Your interests Groups Fan
Applications Games Toys Polls Caution
Other
Combination of web and text messaging Near instantaneous, almost anywhere
communication Strategy?
Megaphone: Tell the world what you have to say. One to many communication.
Conversation: Getting and giving information
Twitter – Join the Conversation Setting up an account Your account Notifications Following vs Followers Finding someone to follow
Twitter – Tweeting
How to Tweet Retweet (RT @username) Reply (@username) Direct Message (D username) Hash Tag (#subject)
Twitter - Helpers
Applications which help make Twitter better TweetDeck Twhirl Twitteroo Twitpic TinyURL Twitterfone Twitterberry