social media week presentation engaging young people
TRANSCRIPT
Engaging with Young People through Social Media
Young Scot
Young Scot
Young Scot is the national youth information and citizenship charity for Scotland.We provide young people, aged 11 - 26, with a mixture of information, ideas and opportunities to help them become confident, informed and active citizens.• Make informed decisions and choices• Turn their ideas into action• Take advantage of the opportunities available to them in
Scotland and the rest of Europe• Have the confidence and knowledge to take their place as
active citizens in their communities- locally, nationally and globally
Key Impacts
INFO (UNCRC)
INFORMING
OPENING DOORS
TAKING ACTION
CAPACITYBUILDERS
IMAGE
LEADERS IN EUROPE
Core Services
Some stats...
• 420,000 Young Scot NEC cardholders across Scotland• Partnership with all 32 local authorities• 10m page requests per year on www.youngscot.org
sites• Young Scot NEC - 1,200+ discounts in Scotland• 100,000 reciprocal deals across 42 countries• 65,000 copies and 32 local versions of the Young Scot
Book published in 2012• IIP Gold Accreditation achieved in 2009
The Changing Face
Tech Lives
The Power Shift
What is Social Media?
Social media is the term commonly given to Internet and mobile-based channels and tools that allow users to interact with each other and share opinions and content
Sharing
Informing
Communicating
Gaming
Not Just Facebook…
The YS Approach
Facebook – What to Look For
What is Twitter?
“Twitter has replaced muttering to yourself on the sofa.”
Frankie Boyle
“Twitter is weird. Weird but lovely. That's over a hundred comments on my socks. all positive I'm
pleased to say, but nonetheless....”Stephen Fry
Follow YS
Stay on Top of Twitter
YouTube
Evaluating YouTube
Blogging the Truth
Gamification
Mixing Channels
Up Next...
Recent Trends
• Big increase in social media usage by young people.
• Social media used as an information source.• Interactive is best.• Timeline FB – apps, creative content crucial.• Response time significantly reduced!• Young people will spread the word.
Do and Do Nots
DoEngage in conversation - Interacting with an audience through various social media channels is key to creating a strong dialogue with stakeholders.
Don’tForget that a social media presence becomes part of a brand legacy - Posts, pictures, images, tweets, status updates (content in general) can stay online forever.
Getting Started
• What are your main objectives?• Who is your target audience?• Which tool is best for you?• Do you have the resources to commit?• How will you evaluate the success?• Are there any barriers e.g. firewalls, company
policies?
Top Tips
• Let your objectives drive the tool, not the other way around.
• Have a consistent voice.• Plan ahead.• Vary your content type.• Cross link your content.• Combination of tools is best.• Don’t be scared to try something new.
Remember...
• It’s long term – don’t expect immediate results• It takes effort – You must be willing to engage• It’s about member engagement – Facilitate
conversations between, you and your members and among your members.
• If you want your members to spread your message you have to trust them
Where Next?
