engaging young victims of crime event presentation

ENGAGING YOUNG VICTIMS OF CRIME EVENT WWW.ENGAGINGVICTIMS.ORG


EVENT PROGRAMME9:30AM REGISTRATION AND REFRESHMENTS

10AM ENGAGING YOUNG VICTIMS OF CRIME PRESENTATION SESSION 1

STEVE JONES: REMEDI: THE IMPORTANCE OF ENGAGING YOUNG VICTIMS OF CRIME HARDYAL DHINDSA - (DERBYSHIRE POLICE AND CRIME COMMISSIONER): ‘YOUNG VICTIMS’: A POLICE AND CRIME COMMISSIONER’S PERSPECTIVE. STEVE JONES - REMEDI: ‘GOT YOUR BACK’: OUTPUT, OUTCOME AND LESSONS LEARNED.

DAN BROADBENT - OBJECTIVE CREATIVE: HOW TO REACH YOUNG VICTIMS OF CRIME

11AM REFRESHMENTS

11.15 AM ENGAGING YOUNG VICTIMS OF CRIME PRESENTATION SESSION 2

NICOLA BANCROFT – REMEDI, AND GUESTS: SERVICE USER STORIES

STEVE JONES – REMEDI AND DAN BROADBENT – OBJECTIVE CREATIVE: CONCLUSIONS STEVE JONES – REMEDI AND DAN BROADBENT – OBJECTIVE CREATIVE: ANY QUESTIONS?

12.15 - 1.00 PM NETWORKING AND REFRESHMENTS


ENGAGING YOUNG VICTIMS OF CRIME PRESENTATION SESSION 1


THE IMPORTANCE OF ENGAGING YOUNG VICTIMS OF CRIME

THE EVIDENCE BASE OF NEED FOR A DEDICATED, TARGETED SUPPORT SERVICE, AIMED AT YOUNG VICTIMS OF CRIME


THE BACKGROUND• REMEDI- CHARITY, 20 YEARS, YOUTH AND ADULT CJS,

VICTIM SERVICES IN DERBYSHIRE SINCE 2016

• TASKED BY THE PCC TO PROVIDE FOCUSED SUPPORT FOR CHILDREN AND YOUNG PEOPLE WHO ARE VICTIMISED

• COLLABORATION WITH OBJECTIVE CREATIVE, COMMUNICATIONS SPECIALISTS

• STARTING POINT- WHAT DO WE KNOW? WHAT ARE THE KNOWN KNOWNS?


WHAT DO WE KNOW?• THERE IS AN ACTUAL AND PERCEIVED GAP IN PROVISION OF SERVICES FOR THOSE

WHO DO OR DON’T REPORT CRIME

• THERE ARE NATIONAL IMPERATIVES AROUND SUPPORTING YOUNG PEOPLE INVOLVED IN GANGS AND THE CULTURE THAT POTENTIATES THEIR LEVELS OF

VULNERABILITY TO SEXUAL VIOLENCE, DRUGS AND EXPLOITATION

• A SMALL PERCENTAGE OF YOUNG PEOPLE GO ON TO REPORT CRIME THERE ARE FEW ORGANISATIONS THAT SUPPORT YOUNG PEOPLE, AND OF THOSE SERVICES A

FRAGMENTED AND LIMITED SERVICE IS PROVIDED ACROSS THE COUNTY

• LOCAL SURVEY INFORMATION DEMONSTRATED THAT THE CONCEPT OF CRIME IS NOT CLEARLY UNDERSTOOD, SO CHILDREN AND YOUNG PEOPLE DO NOT

ACKNOWLEDGE WHEN A CRIME HAS BEEN COMMITTED


WHAT DO WE KNOW?• FEEDBACK FROM YOUNG PEOPLE ALSO INFORMED US THAT THERE WAS A NEED

TO BUILD CONFIDENCE AND KNOWLEDGE TO SELF-REFER

• THERE ARE GAPS IN SOME SERVICES AND GEOGRAPHIES FOR VICTIMS FROM BLACK AND MINORITY ETHNIC (BME) BACKGROUNDS AND NEW EMERGING

COMMUNITIES IN DERBYSHIRE.

• THE SUPPORT FOR VICTIMS WITH MENTAL HEALTH NEEDS AND DISABILITIES (VULNERABLE PEOPLE) WAS FOUND TO BE A GAP, IN TERMS OF GENERAL

EMOTIONAL SUPPORT AND COUNSELLING AND EFFECTIVE JOINT WORKING WITH LOCAL MENTAL HEALTH PROVIDERS AND SPECIFIC VOLUNTARY AND COMMUNITY

SOCIAL ENTERPRISE ORGANISATIONS, (VCSE).

• DEPRIVATION LEVELS ACROSS DERBYSHIRE VARY, IN URBAN AREAS THERE ARE HIGHER LEVELS OF CRIME, AND CRIME LEVELS CORRESPOND WITH GENERAL

DEPRIVATION LEVELS


WHAT DO WE KNOW?

• SINCE JANUARY 2009, THE CSEW HAS ASKED CHILDREN AGED 10 TO 15 WHO ARE RESIDENT IN HOUSEHOLDS IN ENGLAND AND WALES ABOUT THEIR

EXPERIENCE OF CRIME IN THE PREVIOUS 12 MONTHS.

• FINDINGS FROM THE CHILDREN’S SURVEY SHOULD BE INTERPRETED WITH GREATER CARE THAN FOR THE ADULT SURVEY DATA AS THE NUMBER OF CHILD INTERVIEWS THAT TAKE PLACE IN ANY YEAR (AROUND 3,000) IS MUCH SMALLER

THAN THE MAIN SURVEY (APPROXIMATELY 35,000)…

CRIME SURVEY FOR ENGLAND AND WALES (CSEW) JULY 2015:


WHAT DO WE KNOW?• BASED ON CSEW DATA IN THE YEAR ENDING JULY 2015: AN ESTIMATED 8,350

CRIMES WERE EXPERIENCED BY CHILDREN AGED 10 TO 15 IN DERBYSHIRE, 6% OF ALL CRIMES IN DERBYSHIRE.

• IN THE YEAR ENDING MARCH 2015, THE SURVEY ESTIMATED 12% OF CHILDREN AGED 10 TO 15 WERE VICTIMS OF CRIME. THIS IS THE THIRD CONSECUTIVE YEAR

IN WHICH THE SURVEY HAS SHOWN THAT 12% OF CHILDREN AGED 10 TO 15 WERE VICTIMS OF CRIME.

• DATA FOR THOSE UNDER THE AGE OF 18 YEARS, THE REQUIREMENT OF THIS SPECIFICATION, IS NOT MEASURED. IN ADDITION THE NUMBERS OF YOUNG PEOPLE THAT WOULD WANT TO ACCESS THE SERVICE IS NOT PREDICTABLE.


SO WHAT DID WE CONCLUDE?• SUPPORT SERVICES NEED TO BE DESIGNED TO HELP YOUNG VICTIMS OF CRIME

AS A VULNERABLE GROUP IN SOCIETY TO:

• ACCESS THE RIGHT INFORMATION AND SERVICES

• BE INVOLVED IN DECISIONS ABOUT THEIR LIVES

• EXPLORE CHOICES AND OPTIONS

• DEFEND AND PROMOTE THEIR RIGHTS AND RESPONSIBILITIES

• SPEAK OUT ABOUT ISSUES THAT MATTER TO THEM


WHAT SERVICE LOOKS LIKE:• TRIAGE/NEEDS ASSESSMENT

• EMOTIONAL SUPPORT• PRACTICAL SUPPORT

• ADVOCACY• TELEPHONE BASED SUPPORT

• FACE TO FACE OR GROUP SUPPORT• ACTIVE REFERRAL AND SIGNPOSTING TO OTHER SERVICES

• INFORMATION AND UPDATES FOR VICTIMS • RAISING AWARENESS OF RESTORATIVE JUSTICE AND HOW TO REFER/ACCESS SERVICES

• SUPPORT IN MAKING COMPENSATION CLAIMS• SUPPORT TO VICTIMS REFERRED FROM ACTION FRAUD AND BRITISH

• TRANSPORT POLICE • SUPPORT TO PARENTS OF YOUNG VICTIMS OF CRIME


‘YOUNG VICTIMS’: A POLICE AND CRIME COMMISSIONER’S PERSPECTIVE

OBSERVATIONS OF THE NEED FOR A DEDICATED YOUNG VICTIMS SERVICE, AND REFLECTIONS ON THE WORK UNDERTAKEN IN

THIS AREA IN DERBYSHIRE.

Hardyal Dhindsa Police & Crime Commissioner

for Derbyshire

‘Young vic+ms – A Police & Crime Commissioner perspec+ve’

24th January 2017

Background – ‘The Need’

Police & Crime Plan – Young People

ObjecIve 5 Working with young people, including those who have been either vicIms of crime or offenders, to understand their needs and prevent them becoming involved in criminal ac?vi?es

ElecIon promise ‘Working with partners to keep young people out of the criminal jus8ce system’

Commissioning a service…

ConsideraIons •  A need for a bespoke service for young people

•  To service the en?rety of Derbyshire: Urban, Suburban and Rural

•  Marketed appropriately for the intended audience

•  Accessibility, a key factor

Young VicIm Services

Facebook chat

Text message service Phone service

TwiTer feed

ReflecIons •   Personal feedback received has

been very positive – Chesterfield College

•   Over 300 referrals - a justified expense to the local community (Apr-Dec 16)

•   100% of people would recommend the service to others (Apr-Dec 16)


‘GOT YOUR BACK’: OUTPUT, OUTCOME AND LESSONS LEARNED

AN OVERVIEW OF HOW THE PROJECT WORKS AND THE IMPACTS ACHIEVED TO DATE.


LESSONS LEARNED1. IF YOU WANT TO SUPPORT CHILDREN AND YOUNG PEOPLE WHO HAVE BEEN

VICTIMISED YOU NEED TO BE WHERE THEY ARE AND THEY NEED TO KNOW YOU EXIST

• SOTO• NETWORK- AWARENESS/REFERRAL ROUTES/SUPPORT YP

• COMMUNITY GROUPS• SCHOOLS/COLLEGES

• OUTREACH• BESPOKE MARKETING

• SOCIAL MEDIA


LESSONS LEARNED• UNDERSTANDING OF RIGHTS

ARE LOW AND TOLERANCES FOR CRIMINALITY ARE HIGH AMONGST MANY YOUNG PEOPLE

• AWARENESS OF RIGHTS, AWARENESS OF UNACCEPTABILITY

• CHALLENGE PERCEPTIONS


LESSONS LEARNED• MISTRUST: AUTHORITY GENERALLY• RELUCTANCE TO REPORT: “SNITCHES

GET STITCHES” = POWERFUL AND FREQUENTLY ENGRAINED MANTRA

• LACK OF CONFIDENCE (IN SELF, IN EFFECTIVE RESPONSE)

• AWARENESS• EMPOWERMENT• SELF EFFICACY• CONFIDENCE


LESSONS LEARNED• NEUTRALISATIONS USED AS A

COMMON ‘COPING MECHANISM’• (DR GUY HALL CLINICAL AND

FORENSIC PSYCHOLOGIST)• SELF BLAME• MINIMISING IMPACT (BRAVADO)

• AWARENESS• CONFIDENCE• ACCESSIBILITY


LESSONS LEARNED

• AWARENESS: PARENT / YOUNG PERSON• CONFIDENCE: PARENT / YOUNG PERSON

• SELF REFERRAL

PARENTAL SUPPORT AS A POTENTIAL BARRIER


OUTPUTS• 333 REFERRALS TO DATE (SINCE APRIL 2016)

• 30 SELF REFERRALS• PARTNERSHIP/AWARENESS NETWORK ESTABLISHED DIRECTLY

WITH 59 YOUTH ORGANISATIONS/GROUPS• 1853 CHILDREN AND YOUNG PEOPLE HAVE ATTENDED

AWARENESS RAISING WORKSHOPS IN SCHOOLS


STRATEGY• AWARENESS: CHILDREN AND YOUNG PEOPLE THEMSELVES

• AWARENESS: PROFESSIONALS/AGENCIES• AWARENESS: WIDER COMMUNITY

• PROACTIVE• CONFIDENCE: RESPONSIVE TO NEED, BEST ADVERT FOR SUPPORT IS SUPPORT

• CONFIDENCE: RECRUITMENT- RIGHT PEOPLE WITH RIGHT MESSAGE AT RIGHT TIME• CONFIDENCE: BE OPEN ABOUT PERCEPTIONS AND IDENTIFY THE UNDERLYING

ISSUES- MAY BE AN ONGOING LONG TERM ACTION BUT NEED TO STARTDON’T REINVENT THE WHEEL

• TARGETED EFFECTIVE NETWORK DEVELOPMENT (TEND)


CONSIDER PAUL REVERE AND WILLIAM DAWES


WILLIAM DAWES’ NETWORK


PAUL REVERE’S NETWORK


HOW TO REACH YOUNG VICTIMS OF CRIMEDISCUSSING THE BENEFITS OF USING AN INNOVATIVE SOCIAL

MARKETING APPROACH, PROVEN TO RAISE AWARENESS, AND INCREASE ENGAGEMENT.


SOCIAL MARKETING EFFECTIVE SOCIAL MARKETING CAMPAIGNS COMBINE APPROACHES FROM

COMMERCIAL MARKETING AND SOCIAL SCIENCES TO CHANGE PEOPLE’S BEHAVIOUR FOR THE BENEFIT OF THE INDIVIDUAL AND SOCIETY.

SOCIAL MARKETING IS A PROVEN APPROACH, RECOGNISED BY THE CHARTED INSTITUTE OF MARKETING. EACH YEAR BEST PRACTISE IS SHARED AT THE INTERNATIONAL SOCIAL

MARKETING CONFERENCE, BEING HELD IN WASHINGTON DC THIS MAY.


LEADING BEHAVIOUR CHANGE


SOCIAL MARKETING V SOCIAL MEDIA MARKETING

ALTHOUGH SOCIAL MARKETING ACTIVITY OFTEN USES SOCIAL MEDIA CHANNELS, IT’S IMPORTANT TO DIFFERENTIATE BETWEEN THE TWO TERMS.

• SOCIAL MARKETING IS A PROVEN MARKETING APPROACH, COMBINING IDEAS FROM COMMERCIAL MARKETING AND THE SOCIAL SCIENCES.

• SOCIAL MEDIA IS A TERM USED TO DESCRIBE INTERACTIVE PLATFORMS INCLUDING FACEBOOK, TWITTER, YOUTUBE AND INSTAGRAM.


SOCIAL MARKETING SUCCESSSPORT ENGLAND SAYS IT’S ‘THIS GIRL CAN’ CAMPAIGN IS “CHANGING BEHAVIOUR”.

INDEPENDENT RESEARCH SAYS 2.8 MILLION WOMEN AGED 14 TO 40 WHO RECOGNISE THE CAMPAIGN SAY THEY HAVE DONE SOME OR MORE ACTIVITY AS A RESULT.

AND 1.6 MILLION OF THOSE WOMEN SAY THEY HAVE STARTED EXERCISING.


INNOVATIVE APPROACH WE RECOGNISE THE IMPORTANCE OF DEVELOPING AN INNOVATIVE APPROACH TO

REACH YOUNG VICTIMS OF CRIME.

PREVIOUS ATTEMPTS (BY OTHER PROVIDERS) HAVE FAILED TO ENGAGE SIGNIFICANT NUMBERS OF YOUNG PEOPLE.

WE ENJOY GREAT SUCCESS WITH OUR YOUTH MARKETING CAMPAIGN ‘GOT YOUR BACK’.


THE CAMPAIGN USES A CREATIVE APPROACH SIMILAR TO LEADING YOUTH BRANDS, AND IS PROMOTED USING POPULAR DIGITAL CHANNELS AND EVENTS.

IT’S IMPORTANT TO RUN SEPARATE ACTIVITY AIMED AT YOUNG PEOPLE.

GOT YOURBACK


ENGAGING YOUNG VICTIMS

GOT YOURBACK

‘GOT YOUR BACK’ is there to help anyone under 18 that has been a victim. It doesn’t matter when that was and it doesn’t matter if you reported it to the police or not we are here to help with whatever you need, even if that’s just someone to talk to.

All our services are FREE and CONFIDENTIAL.

Please call: 0800 612 6505 or text “CORE” to 82055

www.gotyourback.tv/GotYourSocial@GotYourSocial

GOT YOURBACK

‘GOT YOUR BACK’ is there to help anyone under 18 that has been a victim. It doesn’t matter when that was and it doesn’t matter if you reported it to the police or not we are here to help with whatever you need, even if that’s just someone to talk to.

All our services are FREE and CONFIDENTIAL.

Please call: 0800 612 6505 or text “CORE” to 82055



PROACTIVE COMMUNITY FOCUSSED MARKETING

RATHER THAN RELYING ON PASSIVE MARKETING TECHNIQUES (SUCH AS DISPLAYING POSTERS IN GP SURGERIES AND LIBRARIES) WE WILL DELIVER EVENTS IN PROMINENT

COMMUNITY LOCATIONS INCLUDING SHOPPING CENTRES AND LEISURE FACILITIES.

OUR TEAM WILL PROACTIVELY ENGAGE WITH PEOPLE, DISTRIBUTING INFORMATION ABOUT SUPPORT SERVICES, USING AN INVITING, INCLUSIVE APPROACH.


ENGAGING YOUNG VICTIMS

‘GOT YOUR BACK’ is there to help anyone under 18 that has been a victim. It doesn’t matter when that was and it doesn’t matter if you reported it to the police or not we are here to help with whatever you need, even if that’s just someone to talk to. All our services are FREE and CONFIDENTIAL.

Please call: 0800 612 6505 text “CORE” to 82055 or [email protected]


GOT YOURBACK

“ I just needed to know where

I could go for help. It was so easy and they helped me so

much. ”

Have you been a victim of crime? We’ve....


RAISING AWARENESS ONLINE‘THE GOT YOUR BACK’ WEBSITE IS FULLY MOBILE COMPLIANT, AND FEATURES HIGHLY

SHAREABLE CONTENT.


FACILITATING SELF REFERRAL WE ENABLE YOUNG PEOPLE TO GET IN TOUCH THROUGH CONFIDENTIAL

MESSAGING SOFTWARE.

YOUNG PEOPLE RELATE TO THE ‘GOT YOUR BACK’ BRAND, RAISING AWARENESS, AND INCREASING SELF REFERRAL.


FACILITATING SELF REFERRAL


RECOGNISED AS INDEPENDENT YOUNG PEOPLE UNDERSTAND THAT GOT YOUR BACK IS AN INDEPENDENT

CAMPAIGN. THIS IS PARTICULARLY IMPORTANT, AS SOME PEOPLE ARE RELUCTANT TO ENGAGE WITH SOME AGENCIES.

SUCCESSFUL SOCIAL MARKETING CAMPAIGNS ARE TRUSTED BY THEIR TARGET AUDIENCES.


REFRESHMENTS


ENGAGING YOUNG VICTIMS OF CRIME PRESENTATION SESSION 2


NICOLA BANCROFT - REMEDI, AND GUESTS: SERVICE USER STORIES

HEAR FROM YOUNG PEOPLE WHO HAVE BENEFITTED FROM ENGAGING WITH VICTIM SERVICES


STEVE JONES – REMEDI AND DAN BROADBENT - OBJECTIVE CREATIVE:

CONCLUSIONSAN OVERVIEW OF CHALLENGES, OPPORTUNITIES AND

SUCCESSES, ENGAGING YOUNG VICTIMS OF CRIME


?STEVE JONES – REMEDI AND DAN BROADBENT – OBJECTIVE CREATIVE:

ANY QUESTIONS?AN INFORMAL OPPORTUNITY FOR QUESTIONS

AND ANSWERS


NETWORKING &REFRESHMENTS

engaging young victims of crime event presentation

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