social media training_ 18.4.12
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TRANSCRIPT
Ignition Workshops
Social Media
Forget the tools for now
Strategise Create Engage Monitor MeasureResearch
You need a success plan!
Who
Identify your target audience
Where
Find out where they hang out
How
How do they use Social
Media tools?
Strategise Create Engage Monitor Measure
What
What are they saying?
What are they sharing?
Research
Research
Strategise Create Engage Monitor MeasureResearch
Integrate
Plan
Objectives
Create a plan – content or
editorial plan
Make it part of your overall marketing.
What’s the goal?
Strategy
Your social content should be FARE!
Strategise Create Engage Monitor MeasureResearch
Frequent
Post often but don’t spam. No one likes spam.
Accurate
Facts and transparency
and no BS.
Relevant
Stop selling and start being relevant.
Engaging
Listen and have conversations.
Content
Interesting
Open
Ethical
Respectful
Strategise Create Engage Monitor MeasureResearch
FunOpinionated
InsightfulThought provoking
PoliteCool
Not reactiveDon’t get personal
TransparentStand by what you believe
No BS
In the name of business
Engage
Strategise Create Engage Monitor MeasureResearch
Remember to listen and respond.
Evaluate against your objectives.
ConversionBrand valueWho’s talking about you how?
Google AlertsTweetdeck
http://www.reputationdefender.com/http://www.brandwatch.comhttp://www.radian6.com/http://socialmedia.alterian.com/
http://socialmention.comhttp://addictomatic.com/
Monitor
Have more than tools
So, now what?
Burning Q1: How do I do it?
Within the context of your business
http://www.facebook.com/NAB?sk=wallhttp://www.timminchin.com/
Burning Q2: Is it all about marketing?
It’s about customer relationships.
In fact, customer relationship is new marketing
NO
http://www.penn-olson.com/2011/03/04/twitter-marketing-2/
Know your tools to target your audience
http://www.youtube.com/watch?feature=player_embedded&v=rfP6NsJOqXU
Burning Q3: What do I talk about?
What have you got?
> Why should I be your friend?
> Why should I like you?
> What have you got that I haven’t got?
> How much do you know?
> And do you understand me?
Humanise Your List
Attract Fans to Social
Platform
Content & engagement
Incentivised Promotions
Cross platform marketing
Deep understanding of your market
General rules then?
> Post regularly but don’t spam people
> Don’t push too many promotions
> Offer some cool deals still
> Don’t repeat the same stuff all the time.
Burning Q4: Clicks, Fans & Likes – measures of
success?
Yes and No
Trust and credibility
More business
Depth
Conversion
Reputation
Aim for real ROI
Build a Fanbase
Generate Engagement
Get them OFF Social Media & Into your database!
Burning Q5: How do I respond to negative
comments?
Not like Nestle!
Depends what it is…but
Remember not to get emotional or
personal
Inform. Educate. Inspire.
www.lincintegrated.com/ignite