social media today
DESCRIPTION
Quick overview of the current state of social media explaining how it is applicable for businesses. This was presented to the Black Hills Home Builders Association in Rapid City, SD.TRANSCRIPT
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Social Media TodayRobert Sharp & Associates
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How has it changed?
• Having an online presence has become mandatory.
• It’s intertwined with everyday life.
• Social media sites account for the majority of time spent online.
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Customers
• Customers expect that you’re using sm
• Customers expect interaction
• Customers do online research
• Will let tell you how you’re doing
• Will give you insight
• And most importantly … they are talking about you (whether you know it or not).
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Competition
• Social media helps influence your web presence.
• It establishes your business as a technological leader on the cutting edge.
• Engagement with customers helps position your business in front of the others.
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• Approaching 1 billion users
• Average user spends 8 hours on Facebook/month (source mashable.com)
• This means more opportunities for businesses
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Constant Contact
• Email is another top consumer of time spend online.
• Customers want to receive information.
• Opt-in email marketing is an effective tool for keeping customers in the loop.
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• Image sharing platform.
• What the heck is a pin?
• People like images and they share them with their friends.
• Why does Pinterest matter?
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Is social media really that important?
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The future of social media …
• Continued integration into everyday life
• Key tool for business and social communication
• Privacy lines become blurrier
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Are there any questions?
Ben Lippert–SEO and social media strategist
Molly Albrecht–Communications and public relations