social media: the new buddies' concept
DESCRIPTION
An introduction to the value of social media in the world of aquatics programming. This presentation and information will be useful for people starting in social media for work - the information is high level and provides a start for further exploration.TRANSCRIPT
The Social Network:A new buddies’ system
PRO Aquatics ConferenceNovember 3, 2010
JW Rosseau Marriott (Minett, ON)
Judi SamuelsManager, Corporate CommunicationsMaritz Canada
Tag – you’re it Put a blank name tag somewhere on you – where you won’t
mind others putting stickers on it (i.e. arm, shoulder, back)
Take the small stickers & pencils with you: GO!
Meet new people, talk with them; you have about 5-10sec per person
Form an opinion. Write it as a single word – as a tag – on one of the smaller stickers
Put the sticker on the person’s blank name tag, and let them do the same to you
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
What we’ll talk about today
Simplifying social media
The scary part: Tag
Peas & carrots: Understand, enable & motivate
Platforms
Your people Generation X Generation Y
How will you mobilize them? The Dragonfly Effect
Challenge: The virtual pool deck
Strategies: Things to think about
So, let’s dissect the term: social media
Social media: a definition
Social – of or relating to human society, the interaction of the
individual and the group, or the welfare of human beings as members of society
Media – a channel or system of communication, information,
or entertainment
Courtesy: Merriam Webster onlinewww.merriam-webster.com
Basically, the social part can be likened to a party…
And, the media: a boat
So – what can go wrong with a party on a boat?
If the host does something
that one person doesn’t like
– and then they tell
someone else… the tables
can turn quickly!
Tag – you’re it
Name tags
How do you feel?
The results of the name tag game: there were plants in the room meant to provide negative tags – not all tags were “good news”. That’s social media.
But – if we learn a few things, we can all get along like peas & carrots.
Peas & Carrots
Understand
Enable
Motivate
We need to understand the platforms
AND
We need to understand, enable & motivate the people we are trying to reach
Platforms
+Mobile
Most popular platforms
Most popular in Canada
Most popular platformsFacebook• 400M+ profiles
• 35M status updates
• avg user = 130 friends
• 55min usage a day
• move to mobile: 100M mobile users
Twitter• 75M+ profiles
• 50M tweets
• mobile growth = 347% year over year
• 55% women
• 45% men
YouTube
• 2nd largest search engine
• 32.4B videos watched
• 99% on YouTube
People
Social media demands authenticity, transparency and honesty – independent of your market.
Why do people use social media?Stay updated
Connect around common interests
Socialize
Get information
Debate
Source: www.pewinternet.org
Generation X
Gen X – a few factsBorn late 60s to mid 70s
Today: 34 to 45yrs
Beta to VCR to DVD
Desktop to laptop
Star Wars rocks
JFK & Martin Luther King Jr. are in history books
Gen X & Social MediaLifestyle needs
Facebook = friends & family
LinkedIn = work
Twitter = “brand me”
Privacy
Generation Y
Gen Y – a few facts Born early 80s to late 2000s
Today: 10 to 30yrs
What USSR?
There is only 1 Germany
Why won’t you give me a ribbon for 12th place?
And, I need a laptop, iPhone, iPod, iPad and…
September 11
Gen Y & Social MediaDigital is everywhere
Email is old school
Social media = MY friends
WIIFM online
So, how will you mobilize them?
http://www.dragonflyeffect.com/blog/
The Dragonfly Effect
Source: www.dragonflyeffect.com
Challenge
Set upTeams of 4
Seek out 1 Gen Y per team (ideally 2)
3 Groups
• Group 1: Targeting parents
• Group 2: Targeting employees
• Group 3: Targeting community
The virtual pool deckProvide water safety instruction to everyone in Ontario
Role of the lifeguard/water safety provider: off the pool deck
How does a lifeguard/water safety provider reflect their role?
What does a lifeguard/water safety provider do online?
What does a virtual pool deck look/act/sound like?
How will your virtual pool deck contribute to the BIG goal?
The Dragonfly Effect
Source: www.dragonflyeffect.com
So, how will you mobilize them?
Strategies
Things to think about Engage your community
Why should they visit your pool/community centre? Why should they trust you? How can they support, endorse and promote you?
Engage your employees How do they portray their link to your pool/community centre? What can they do to portray their role and your pool/community
centre in a relevant/appropriate light? How can you use social media to make their job easier, more
efficient & reflect your culture?
More things to think about
Let your employees engage your community What if the lifeguard/water safety instructor role
has gone beyond the pool deck? How can a community engagement program take
shape, with social media, executed by employees?
Interested: what are your objectives, how do you want to come across, who do you want to reach?
One more thing
There is still debate over location-based social networks and games, but there exists true opportunity that is yet to be tapped. Foursquare is only 1 example.
http://www.youtube.com/watch?v=sM-kGGURWCE
Q&ATHANK YOU
Judi Samuels
Manager, Corporate Communications
@chieflemonhead
905.696.5113