Download - Social Media: The new buddies' concept
The Social Network:A new buddies’ system
PRO Aquatics ConferenceNovember 3, 2010
JW Rosseau Marriott (Minett, ON)
Judi SamuelsManager, Corporate CommunicationsMaritz Canada
Tag – you’re it Put a blank name tag somewhere on you – where you won’t
mind others putting stickers on it (i.e. arm, shoulder, back)
Take the small stickers & pencils with you: GO!
Meet new people, talk with them; you have about 5-10sec per person
Form an opinion. Write it as a single word – as a tag – on one of the smaller stickers
Put the sticker on the person’s blank name tag, and let them do the same to you
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
What we’ll talk about today
Simplifying social media
The scary part: Tag
Peas & carrots: Understand, enable & motivate
Platforms
Your people Generation X Generation Y
How will you mobilize them? The Dragonfly Effect
Challenge: The virtual pool deck
Strategies: Things to think about
So, let’s dissect the term: social media
Social media: a definition
Social – of or relating to human society, the interaction of the
individual and the group, or the welfare of human beings as members of society
Media – a channel or system of communication, information,
or entertainment
Courtesy: Merriam Webster onlinewww.merriam-webster.com
Basically, the social part can be likened to a party…
And, the media: a boat
So – what can go wrong with a party on a boat?
If the host does something
that one person doesn’t like
– and then they tell
someone else… the tables
can turn quickly!
Tag – you’re it
Name tags
How do you feel?
The results of the name tag game: there were plants in the room meant to provide negative tags – not all tags were “good news”. That’s social media.
But – if we learn a few things, we can all get along like peas & carrots.
Peas & Carrots
Understand
Enable
Motivate
We need to understand the platforms
AND
We need to understand, enable & motivate the people we are trying to reach
Platforms
+Mobile
Most popular platforms
Most popular in Canada
Most popular platformsFacebook• 400M+ profiles
• 35M status updates
• avg user = 130 friends
• 55min usage a day
• move to mobile: 100M mobile users
Twitter• 75M+ profiles
• 50M tweets
• mobile growth = 347% year over year
• 55% women
• 45% men
YouTube
• 2nd largest search engine
• 32.4B videos watched
• 99% on YouTube
People
Social media demands authenticity, transparency and honesty – independent of your market.
Why do people use social media?Stay updated
Connect around common interests
Socialize
Get information
Debate
Source: www.pewinternet.org
Generation X
Gen X – a few factsBorn late 60s to mid 70s
Today: 34 to 45yrs
Beta to VCR to DVD
Desktop to laptop
Star Wars rocks
JFK & Martin Luther King Jr. are in history books
Gen X & Social MediaLifestyle needs
Facebook = friends & family
LinkedIn = work
Twitter = “brand me”
Privacy
Generation Y
Gen Y – a few facts Born early 80s to late 2000s
Today: 10 to 30yrs
What USSR?
There is only 1 Germany
Why won’t you give me a ribbon for 12th place?
And, I need a laptop, iPhone, iPod, iPad and…
September 11
Gen Y & Social MediaDigital is everywhere
Email is old school
Social media = MY friends
WIIFM online
So, how will you mobilize them?
http://www.dragonflyeffect.com/blog/
The Dragonfly Effect
Source: www.dragonflyeffect.com
Challenge
Set upTeams of 4
Seek out 1 Gen Y per team (ideally 2)
3 Groups
• Group 1: Targeting parents
• Group 2: Targeting employees
• Group 3: Targeting community
The virtual pool deckProvide water safety instruction to everyone in Ontario
Role of the lifeguard/water safety provider: off the pool deck
How does a lifeguard/water safety provider reflect their role?
What does a lifeguard/water safety provider do online?
What does a virtual pool deck look/act/sound like?
How will your virtual pool deck contribute to the BIG goal?
The Dragonfly Effect
Source: www.dragonflyeffect.com
So, how will you mobilize them?
Strategies
Things to think about Engage your community
Why should they visit your pool/community centre? Why should they trust you? How can they support, endorse and promote you?
Engage your employees How do they portray their link to your pool/community centre? What can they do to portray their role and your pool/community
centre in a relevant/appropriate light? How can you use social media to make their job easier, more
efficient & reflect your culture?
More things to think about
Let your employees engage your community What if the lifeguard/water safety instructor role
has gone beyond the pool deck? How can a community engagement program take
shape, with social media, executed by employees?
Interested: what are your objectives, how do you want to come across, who do you want to reach?
One more thing
There is still debate over location-based social networks and games, but there exists true opportunity that is yet to be tapped. Foursquare is only 1 example.
http://www.youtube.com/watch?v=sM-kGGURWCE
Q&ATHANK YOU
Judi Samuels
Manager, Corporate Communications
@chieflemonhead
905.696.5113
