social media strategy -ibs thinks
TRANSCRIPT
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Our Approach to Social Media
Strategy
By Inception Business Services
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Why Social Media?
It is not a fad or merely a trend but a paradigm shift in the way businesses
can interact with customers
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Social Media Helps in building & engaging with a community
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Quicker, economical reach to customers Tap into online buying or researching
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Listen & talk to customers Direct Access for Feedback Make for Happier customers
and Loyal too !
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If those were not reason enough ? Social media can help by… ¡ Generating incremental traffic to your website
¡ Building your brand
¡ Letting prospects & customers know about new products, offers
¡ Enabling Cross-selling & Upselling
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What would you use Social Media for ?
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Your Social Media Vision
¡ Depends on
- Your Industry
- Your Target customers
- Your Brand Philosophy & Values
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Social CRM A Brand that listens and uses two-way communication
A tool for Customer Insight: ü Needs ü Expectations ü Feedback
A way to ü Share Knowledge
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Social CRM A socially accessible & responsive brand
Lowering the element of risk
From consumer’s minds
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Social CRM A caring brand
Answering their specific queries related to products, procedures & resolving issues
Manage & protect your brand by quick response to complaints
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Social CRM A less-impersonal brand
Giving a touch of personalization/ humanization to your brand
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Social Selling
¡ Aids in the buying process of customers ¡ Researching options and price comparisons
¡ Sharing of customer experiences
¡ Leveraging Influencers in social spaces
¡ More customised selling that is not possible with the traditional marketing channels
¡ Virality - the online version of Word of Mouth
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Social Engagement
¡ Helps us in building communities
¡ Project online/social versions of traditional CSR initiatives or Customer Initiatives
¡ Brand Properties that begin their life on social media platforms
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Your Social Media Vision now needs… A Social Media Strategy
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Customer Insights Who are they? What matters to them? Why do they buy? What drives them? Who do they listen to?
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Which SOCIAL platforms are they on? And what are they doing there?
Here...?
Here...?
Here...? Here...?
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Who are your customers?
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What are they doing on social media?
And What are they saying about the industry?
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Marketing Strategy Traditional à Social Media
¡ What are you doing in Traditional Media and is there a way to adapt and use/re-use it on social media ? ¡ Example: Promoting TV ad videos
via YouTube
¡ Can your offline marketing feed into Social media ? ¡ Example: adding social profile info
in ads
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Marketing Strategy Social Media à Traditional
¡ More measurable ROI on social media marketing spends
¡ Content that is socially shareable and can therefore extend your brand’s reach
¡ Enable easier buying online or decision making for offline purchase
¡ Ways for customers to find you when they need your product
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Technology
¡ Use automation as the scale increases
¡ Use the level of engagement to derive the right amount of technology to be used & people
¡ Creating the same experience with social media in the absence of a physical customer care unit
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Need help on your Social Media strategy & execution ? Get in touch. We ‘d love to help your business leverage social media better. Email us at [email protected]
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