social media strategy for apparel brand case study: "raymonds complete man",social media...
DESCRIPTION
Social Media Strategy case study for B2c Apparel Brand case study for Raymond's the complete Man the case study has complete study how to set social media strategy goals,use keywords analytics to choose right social media channels,create a execution plan,manage and monitor social media content syndication generate social media analytics using various social media monitoring tools,online reputation management.TRANSCRIPT
Social Media Strategy Social Media Strategy By: Prashant ChauhanEmail :[email protected]
Social Media Strategy Social Media Strategy
Topics
1) Defining Objectives of Social Media Strategy
2) Planning and Execution of Social Media
Social Media Strategy Social Media Strategy
GOAL
Create Brand Presence On Relevent Social Media Channels
Engage with online Customers
1. 2.1.4. 3.
Incressing SERP'S for Relevant Keywords & SEO Back linking
Brand Presence Customer Engagement
Traffic generation
MonitoringS.M Activity
1. Generate S.M Analytics2. Conversion Tracking3. ORM
Objective of Social Media Strategy
Social media PlanningSocial media Planning
Planning Social Media
Strategy
Monitoring S.Mchannels
&Generating
Analytics
Tracking ProgressFine Tune
Scale
Planning ContentSyndication
on Various Channels
Choosing Right
S.M Channels &Creating
S.M Landscape
Keyword Research
and Analyisis
Building S.M Compatible
Platform
Social Media Strategy Social Media Strategy
Building Social Media Compitable Platform
1)Arciteture of Social media Compactible Platform
2) Building Microsites and sub domains
3) using Various Social Media connects and Rss Syndication
Building S.M Compatible
Platform
Social Compactaible platformSocial Compactaible platform
Arciteture of Social media Compactible Platform with Sub Domains
Brand Website
Raymondsindia.com
MicrositeBlog.
Raymondsindia.com
Pressrease.Raymonds
india.com
MicrositeSub BrandsContestSites
Etc
All Micro content sites Backlink To Main Brand Website and connecting with Social Media through Various connects
Social Media Strategy Social Media Strategy
Example:
Main Brand Website
Brand Blog
Brand Pressrealsese
Online Store
Sub Brand websites
Back linking
Social Media Strategy
Social Media Connectors
Integration of Social Media Connectors to share and Bookmark.
Social Media Strategy Social Media Strategy
Keyword Reaserch and Analyisis
1) keyword Reaserch and analyisis to evaluate the Following
a) finding main keywords and long Tail Keywords relevent to brand b) Evaluate right Social media Channels to create Social media Road Map.
Keyword Research
and Analyisis
Social Media Strategy Social Media Strategy
Generating Main and Long tail Keywordsw with Traffic Statics
Social Media Strategy Social Media Strategy
Overview of Traffic generating Keywords and Phrases
Evaluating SERP's for Keywords and social media channels
Search Engine Results Image Search Results
Social Media Strategy Social Media Strategy
Video Search resultsBlog Search Results
Social Media Strategy Social Media Strategy
Google Discussion and Comments Search Results
Product Search Results
Social Media Strategy Social Media Strategy
Choosing right Social Media channels based on keyword research
Social Media
Channels
BlogsFaceBooK Articles
Submission
Social MediaChannel
Landscape
Social BookMark
Youtube channel
Forums&
Groups
Image SearchFlikr
Product Comparison
Engines
Rss Submission
Pinintrest
Social Media Channels are Chosen Based on Research
Social Media Strategy Social Media Strategy
Targeting Middle Tail and Long Tail KeywordsBy content Distribution onSocial Media Channels .
Content Distribution on Social Media Channels Content Distribution on Social Media Channels
Content Distribution
BlogsFaceBooK Articles
Submission
Social MediaChannel
Landscape
Social BookMark
Youtube channel
Forums&
Groups
Image SearchFlikr
Product Comparison
Engines
Rss Submission
Pinintrest
Examples of various Social Media Channels and content Distribution
FaceBook page and Twitter for online Engagement and community Building
Youtube Channel Photo Sharing Instagram Flickr etc
Social Media Strategy Social Media Strategy
Press realeseArticle Listing
Social Media Strategy Social Media Strategy
Intrest bookmarking on Pintrest Use of Blog and Rss for ContentSyndication
Social Media Strategy Social Media Strategy Syndication of product feeds oncomparsion Shopping Engine
Online Reviews
Social Media Strategy Social Media Strategy
Monitoring Social Media activity and Generating Analytics
Social Media Strategy Social Media Strategy
Using Social media Monitoring tools for Generating Analytics
Social Media Strategy Social Media Strategy Dashboard Showing Various Meterics and Monitoring of S,m
Social Media Strategy Social Media Strategy Dashboard Showing Various Meterics and Monitoring of S,m
Social Media Strategy Social Media Strategy
Monitoring Online Reputation using social Media meterics
Managing reputation by constantlyMonitoring Negetive Comments
Social Media Strategy Social Media Strategy
Social Media traffic Generation and Conversion Funnel
Social Media Strategy Social Media Strategy Social media campaign management
Define Social media Campaign
Set Goals and Meterics
Goalachieved
Execute Campaign
Measure Result
Yes No Fine Tune& Twike Manage
&Scale
Social Media Management Process
Presentation By : Prashant chauhan email:[email protected] Ph :9223544262