DECODING SOCIAL MEDIA

Profs Alfred Hermida and Meena SandhuJanuary 12, 2016

SOCIAL MEDIA STRATEGY

Monday, January 11, 16

Activity

In groups select a journalist/publication/newsgroup to be your mock identity for today’s class

Monday, January 11, 16

Social Media Strategy

AudienceGoals

NetworksContent

Analytics and Reporting

Monday, January 11, 16

Sample Plan

Monday, January 11, 16

Audience

•Who do you want to listen to you?•Is there more than one group?•What networks are they on?

•What are their demographics?•What are their psychographics?

•What do they want to hear?•What is your audience’s goal?

Monday, January 11, 16

Activity

Define your audience.

Monday, January 11, 16

Objectives

•Qualitative•“To be the leading source of social media discussion in (X) field”

•Quantitative• “To achieve (X) number of followers by the end of the year”

Monday, January 11, 16

Activity

Define your Objective(s).

Monday, January 11, 16

Networks

Monday, January 11, 16

Activity

Select a maximum of three networks.

Monday, January 11, 16

Content

•What are your content topics?•What are your hashtags?•What are your percentage allocations of content per topic?

•Who’s content will you share/retweet?•How much content are you creating?•How much content

Monday, January 11, 16

Monday, January 11, 16

Content

Monday, January 11, 16

Content

Monday, January 11, 16

Content

Monday, January 11, 16

Content

Monday, January 11, 16

Activity

Discuss high level Content Plan.

Monday, January 11, 16

Technology

Monday, January 11, 16

Hootsuite Demo

Monday, January 11, 16