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I love me some: ê  Me! ê  How good is me!! ê  This is where you can get more

me!!!!

ê  Look at me personality!!!

ê  Look at me causes!!!!! ê  What, you have lost interest in

ME!!!!!!

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/user/TheProfessorBrey

/in/professorbrey

/Professorbrey

@professorbrey

SOCIAL MEDIA TODAY: AN INTEGRATED REALITY

Social Media and the “Real World”

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It’s Not the Technology!!

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What? Social Media Has Limits!

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Business Objectives

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•  Done for free

•  Replacement therapy •  Overnight stardom •  Delivery guarantee •  Short-term memory •  Measuring spoons •  Your teenage neighbor

Success is simple. Do what’s right, the right way, at the right time. -Arnold Glasgow

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Unlocking the Awesome Potential of Behavioral Disorders

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Online Interaction Actions

31%

20% 8%

26%

3% 9%

3%

Sales

Purchase

Recommend

Awareness

No Action

Contact

Visit

Impression

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Social Integration Strategy (SIS)

Assessment

Alignment

Culture

Technology

Metrics

Policies & Procedures

Action Plan

Alignment •  Current goal applications • Potential points of integration • Financial aspects

Assessment •  Understand the landscape • Company & competitive standing • Social Media Audit

Culture •  Who are our people • Profile of our customers • Cultural barriers to integration

Technology •  Solidify integration needs • Technology evaluations • Culture comfort

Metrics •  Integrated evaluations points • Social media metrics • Success/failure indicators

Policies •  Component importance • Asset allocation • Procedural development

Action Plan •  Workflow establishment • Action item assignments • Program leadership (buy-in)

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Feeling the Dread…!!!!

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Social Media Grief Model Indifference

This social media thing isn’t that big of deal, at least for me

Denial It’s not that important, I mean how is

the computer going to impact me – I’m actually real!

Anger & Pain Damn it, are you serious – this stupid thing is not going away. What’s the

point?

Bargaining Oh, Mark Zuckerburg – if you would only take down Facebook I would do

anything for you - anything!

Depression This is going to kill me, sitting here and talking with my new ‘friends’ (people

who I don’t know, never met)

Deconstruction Alright then, so how is social media thing going to help me, how an I use it

Acceptance This social media thing, is going to make

me a killing. My new yacht is named “Facebooked”

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The Expert

The Best •  Brand monitoring •  Experience •  Validation of experiences •  Depth of experience •  Klout influence •  Company integration •  Fortune teller •  Measurement

The Worst •  What reputation •  Facebook Expert •  All Social, All Day •  Only about relationships •  No Love •  Wal-mart •  Buy now or lose •  Measurement

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Tools & Websites

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$0

$20

$40

$60

$80

$100

Sale

s (i

n T

hous

ands

)

Campaign Time

Forecasted Sales

Actual Sales

Social Return Gap Analysis Start of Social

Campaign

Social Return Gap=attributed to

Social Media

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Blocking and Tackling •  Gross views •  Connections •  Engagement Referral

•  Conversions

•  My Engagements

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Blitzing and Motion

•  Potential reach •  Mentions per period/channel •  Inbound links

•  Secondary reach

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Tools & Techniques

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The Greatest SCAAM on

Strategy

Customer

Application

Assistance

Measurement

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Your Homework!

•  What level of social media are you ready for? •  Where are your customers in the social

media landscape? •  Where can you integrate social media to

increase effectiveness? •  It’s alright to ask for help – where do you go? •  What are the most effective measurements

for your time and energies?

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/user/TheProfessorBrey /in/professorbrey /Professorbrey @professorbrey