social media & shreve v2

Social Media & Shreve

Kyle Wons

Explorer Brands

• Starbucks• Anthropologie• The North Face• Jeep• Red Bull

What’s an explorer?

• “To learn what’s constant in life by always changing your environment”

• “Out to find himself…driven by a desire for life-altering experiences”

• Seeks to live life by own values• “Internal quest for authenticity”• “Explorer brands help people feel free, nonconformist or

pioneering, and help people express their individuality• As a business they are driven to create new or exciting

products or experiences…ahead of their time...”

Starbucks

Anthropologie

The North Face

How does Shreve fit in?

• Facebook– Posts should be very visually appealing (lots of pictures, show

off the jewelry!)• Visuals of jewelry is the strongest way to engage with customers (i.e.

Jeep: where fans post pictures)

– Promote the new releases and collections of the designers with largest “shelf space” in the store• Again, visual-centric

– Try a few “lifestyle” posts• Travel, fine dining with in San Francisco, other high end luxury

fashion• How does the Shreve brand fit within the culture of consumer base?


• Twitter– Engage with followers!

• Gives the brand a personalized feel, goes a long way in developing a relationship with the customer base

– Instagram photos• This app can really help with the visual aspect of

promotion, potential to gain a huge following with a well-kept and visually appealing Instagram account

– Links to blog, to Facebook, to website– How can Shreve convey a brand personality, a lifestyle

through Twitter?


• Pinterest– Anthropologie provides a great example of how to

do a Pinterest for companies in the fashion industry• Shreve can easily apply their concepts around jewelry to

Pinterest boards

• Youtube– A Youtube channel showing “How it’s made” videos

could be popular• Get these videos noticed with links from Facebook and

Twitter pages

social media & shreve v2

Career