dextra media v2
TRANSCRIPT
Copyright Dextra Media 2009
Your right hand in digital production
Fernando de la TorreBusiness Development
(617) 997 [email protected]
Copyright Dextra Media 2009
A digital production company focused on Adobe Flash and other Adobe technologies.
We support for agencies with pixel-perfect productions delivered on time and budget.
We can be a seamless extension of your team – or a full production shop behind the scenes.
Dextra Media
Copyright Dextra Media 2009
1. Assessment:On-site involvement of Dextra Media and the
Agency to discover opportunity areas and companies’ fit.
2. Engagement:Project definition, scope and required
milestones.
3. Drafting:Prototype development iteration and selection
of final version
4. Production:Project completion or revision of defined
milestones
Typical Project
Copyright Dextra Media 2009
Video link:http://
www.youtube.com/watch?v=XXn82In0YJ4
(Chris: The link is temporary. For the presentation I’ll have the video at high resolution. The video only shows steps 3 and 4)
Typical project sample
Copyright Dextra Media 2009
Step 1: Assessment:
Step 2: Engagement:
How we operate?
Operational analysis
NDA and Letter of intent
Opportunity areas
Jointlyassessmen
t
Define scope and deadlines
Copyright Dextra Media 2009
Step 3: Drafting
How we operate?
Agency
Dextra MediaProject leader
Production team
Revision &
feedback
Draft Approv
al
Input materia
l
drafting
proposal
Control
Material revision, Q&A*
changes
Track change
s
Internal Q control
Team NDA
* With Adobe ConnectNow
Copyright Dextra Media 2009
Step 4: Full production
How we operate?
Agency
Dextra MediaProject leader
Production team
Revision &
feedback
Project release
Approved draft
Full productio
n
Internal delivery
Control
adjustments
Track changes
Internal Q control
Copyright Dextra Media 2009
How many people and what can they do:Current workforce: 30 people
18 designers2 After Effects Motion Designers10 Flash Senior DesignersAll with Photoshop, Illustrator, and Junior flash skills
12 programmers2 Flex 3.05 .Net & Javascript3 ActionScript 2.0 & 3.02 database administrators
Resources
Copyright Dextra Media 2009
More than ten years in businessProduction center in central MexicoLocal presence (San Francisco, CA)Remote real-time collaboration (similar
time zone)Culturally compatibleStrong IP protection (NAFTA treaty)Scalable talent pool
Reliable production center
Copyright Dextra Media 2009
Your right hand in digital production
Creative ways to better serve your clients.
Fernando de la Torre
(617) 997 [email protected]
Copyright Dextra Media 2009
Fernando de la Torre
Backup Slides
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Cost is one of three factors (anchors) influencing the final outcome of a project
Pricing
Features
Hourly rate Time to market
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Value cycle
Idea
Sketch/ draft
Prototype
Production
Maintenance
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What can we do for you?
Project size
Project velocity
Revenue CostsAsset
utilization
Profit
Overtime
Labor costs
Operating overhead
Equipment cost
Value to customer
Time to customer
Time to market
Productivity
Knowledge mgmt.
Intellectual property
Leverage human cap.
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The human resource factor
creative
skills
MotionDesigner
Interfacedeveloper Designer
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Case 1:Microsite Banners
Digital SignageOnline Trivia
Input:Illustrator
poster
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Case 2:
Input:Corporate
image
Website Live broadcast widget
Wallpapers, screensaver and other props:
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Current talent pool: 18 graphic and motion designers12 programmers
Scalable talent pool: 12 universities in the area, 6 of them offering art, design and marketing programs5 of them offering computer science engineering
Located in Morelia (central Mexico)Culturally compatibleStrong IP protection (NAFTA treaty)No-hassle visas for on-site collaboration (NAFTA
treaty)
Production center
Copyright Dextra Media 2009
From Organic.com>CareersLooking for a Senior Motion designer:1yr salary + overhead + hiring cost +
healthcare ≈ $130kOne year working 8hr per day at 80% capacity
= 1600hrsCost per hr approx $80per hr
Whereas:External motion designer meeting the desired
requirementsNo cost for idle time
Is it really cost effective?
Copyright Dextra Media 2009
Where is Morelia?
Geographic location
Mexico City
-1.5 million inhabitants-4hr flight to SFO or SJC-GMT – 6:00-200mi from Mexico City-12 Universities in the areaMORELIA
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Delivery Model
Agency
Project leader
Production team
Brief
review
Proposal
delivery delivery
Review
Production
feedback
Approval
Copyright Dextra Media 2009
DesignExpertise with major design
web and animation software (Adobe Solution Partners)FlashPhotoshop IllustratorAfter EffectsPremiereFireworksDreamweaverEncore
Maya 3D animation
Programming support for complex solutionsActionscript 2 & 3FlexAdobe Air .NetMySQLAJAXCSS / XHTML
Technical abilities
Programming
Copyright Dextra Media 2009
For agencies looking for partners to reach Latin-American markets, from Mexico to Argentina.
Dextra Media is a branch of a full service marketing agency with 10-year experience in Central and South America
Reaching South American markets