social media safari by barbara rozgonyi
DESCRIPTION
With Barbara Rozgonyi as your tour guide, stop at top online community destinations and then detour to visit some lesser known, but highly effective, social media watering holes for meeting planners, CVBs, and suppliers. Depart equipped with a knowledge passport that gives you broader access into the social media world. Want to see Ms. Rozgonyi presenting this content live? View the archive of PYM's webcast here: http://www.youtube.com/watch?v=dWGsLjbe-9M Takeaways: 1) Knowledge of top social media sites from community management and business development perspectives. 2) Understand how to incorporate social media into event marketing and planning. About the speaker: Barbara Rozgonyi, Principal, CoryWest Media A digital pioneer forging new frontiers for over two decades, Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands and connects communities around meetings, associations and events. CoryWest Media’s services include insight full digital marketing audits, ROI-driven marketing/PR plans, customized LinkedIn and social media training programs, and creative social media services delivered before, during and after events. A passionate educator and digital communications evangelist, Barbara is a keynote speaker, social media/LinkedIn trainer, and a business development coach who designs social media marketing and PR programs for colleges, associations, corporations, non-profits and online communities. As publisher of http://wiredPRworks.com, one of Cision’s 2013 top PR Blogs, Barbara’s work is often a catalyst for creative thinkers and leaders. The founder of Social Media Club Chicago, Barbara is a recognized innovator in the social media marketing industry and is a top 12 PR twitter expert to follow according to prweb.com. In 2013, Nokia selected Barbara as one of two U.S. reporters to cover Social Media Week Berlin, which led Glancer Magazine to select Barbara as one of 2013’s most fascinating faces. Nominated for Meeting Professionals International Chicago Area Chapter [MPI-CAC] “Tomorrow’s Leader Award,” Barbara serves on MPI-CAC’s MarComm committee and enjoys speaking at MPI meetings and event technology conferences. In 2015, Barbara will be featured as the PR expert in a new book written by the world’s leading digital marketing superstars. To tap into meeting technology ideas and resources, visit Barbara’s top 50 marketing and PR blog, http://wiredPRworks.com.TRANSCRIPT
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SOCIAL MEDIA SAFARI Barbara Rozgonyi @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Social Media Safari Stops
Blogger Bears Facebook Flamingos Google+ Gorillas Instagram Iguanas LinkedIn Lions
Pinterest Parrots SlideShare Seals Twitter Tattlers YouTube Yabbies
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Event Marketing & Social Media
Who / Where
Intentions / Event Value
Routes / Strategies
Experiences / ROI
Designs / Blueprint
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Who’s Where?
Facebook 1.15 B + Google Plus 500M LinkedIn 300M Twitter 500M
Instagram 130M
Tumblr 150M
Pinterest 70M
Snapchat 26M
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Survey SaysBiggest Challenge Know How over Budget, Time and Staff !MVP Facebook 75%, then blogs !Number One Priority Extending the Experience
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Source: GlobalWebIndex
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Are you Ready?
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Blogger Bears
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Blog Tip: Broadcast
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Facebook Flamingos
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Facebook Tip: Personalize
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
LinkedIn Lions http://budurl.com/linkedineventsinc
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Business. Networking.
• 300 Million Users • Now 13 and up
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
LinkedIn Tip: Mobilize
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Twitter Tattlers
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Twitter Tip: Visualize
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Google+ Gorillas
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Google+ Tip: Circle Up
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Instagram Iguanas
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Instagram Tip: Multiply
1. Instagram 2. Twitter 3. Facebook 4. Foursquare 5. Tumblr 6. Flickr 7. email
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
YouTube Yabbies
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
YouTube Tip: Webisodes
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
SlideShare Seals
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
SlideShare Tip: Present
Presentations Speakers YOU! !
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Pinterest Parrots
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
70 percent of brand engagement on Pinterest is generated by users, not brands. (Digitas)
!81 percent of U.S. online consumers
trust information and advice from Pinterest. (BlogHer)
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Pinterest Tip: Get Pinned
Add a Pin-it button
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Other Stops
PowToons.com - DIY animated videos canva.com - Graphics editor storify.com - social media recaps
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Questions? @PYMLive
Internet Trends
http://www.kpcb.com/internet-trends
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Questions? @PYMLive
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Tips
Blog Broadcast Facebook Personalize LinkedIn Mobilize Twitter Visualize
Google Plus Circle Up Instagram Multiply YouTube Webisodes Pinterest Get Pinned
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Questions? @PYMLive
Barbara Rozgonyi :: @wiredPRworks
Questions? Thank You!!!
Barbara Rozgonyi
630.207.7530 @wiredprworks
http://about.me/barbara.rozgonyi