social media, research and development: 10 weeks as a kmis intern at ilri
DESCRIPTION
Presented by Kara Brown, Addis Ababa, 30 March 2012. Reflections and suggestions from a 10-week internship with ILRI.TRANSCRIPT
![Page 1: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/1.jpg)
+
Social Media, Research & Development
10 weeks as a KMIS intern at ILRIin Addis Ababa, Ethiopia.
Kara Brown, April 2012.
![Page 2: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/2.jpg)
+26 JANUARY 2012
![Page 3: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/3.jpg)
+
Using social interactive media approaches, tools and strategies to help ILRI document and communicate its research and development activities.
![Page 4: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/4.jpg)
+The Goat: wisdom and energy
![Page 5: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/5.jpg)
+The Tree: knowledge and nature
![Page 6: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/6.jpg)
+
Social. Sharing.Caring.
![Page 7: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/7.jpg)
+
Macchiato time
Yammer time
Being Social.
![Page 8: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/8.jpg)
+
4
3
2
1website
microblogging
social networking
Communication Tools
emails
blogRSS Feed
video
social bookmarkingapps
widgets
slide sharing
photo sharing
enterprise networkingPinterest
podcastparticipatory video
mobilewiki
analyticssearch engine optimization
![Page 9: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/9.jpg)
+WikispacesEthiopian Livestock Feed project | MilkIT project | East Africa Dairy Development II project
![Page 10: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/10.jpg)
+BloggingFodder Adoption blog | Africa Rising blog
![Page 11: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/11.jpg)
+Social Bookmarking
![Page 12: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/12.jpg)
+Photo sharing
![Page 13: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/13.jpg)
+ILRI social media metrics with Liya Dejene
Who’s following ILRI online?
What are our audience most interested in?
Where do they come from?
How many hits does ILRI social media get?
What comments do they post?
What can we learn from the data?
![Page 14: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/14.jpg)
+Look out for in-depth ILRI social media statistics reports
3 golden rules for getting the most out of social media:
1. Identify your audience and goals
3. Analyze the impact of your efforts
2. Don’t be afraid to make mistakes
![Page 15: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/15.jpg)
+The importance of sharing.
Meals, minibuses and gossip: sharing is at the heart of everything people do in Ethiopia
Social media as an extension of African culture and traditions
Coffee ceremonies and storytelling = social communication
Making a difference requires teamwork.
Several voices are stronger than one.
The web and global social network is powerful – use it to share.
![Page 16: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/16.jpg)
+
“When spiders’ webs unite, they can tie up a lion.”
– Ethiopian proverb
Image: CIA figurative map of the world wide web
![Page 17: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/17.jpg)
+Field Trip with some people, somewhere, to do something.
![Page 18: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/18.jpg)
+
I learned a valuable lesson on my very first field trip with ILRI – ask more questions.
Same goes for social media and knowledge sharing. The beauty of web 2.0 is that large scale conversation – sharing your knowledge and expertise, but also learning something new for yourself too.
![Page 19: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/19.jpg)
+Social Media Guide for promoting African knowledge on Climate Change With Ewen Le Borgne & Tsehay Gashaw A guide to social media
Promoting African knowledge (on climate change adaptation)
Researchers, civil society practitioners, info. intermediaries
Doubts and Pitfalls
Encouraging people to experiment with social media
![Page 20: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/20.jpg)
+Caring about the quality of your work, caring for each other - in the office and across Ethiopia. Blogs
Brochures with Meron Mulatu
Wikis
Overall learning experience
![Page 21: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/21.jpg)
+
Social. Sharing.Daring.
![Page 22: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/22.jpg)
+
Keep ‘social’ at the heart of everything you do.
Be sociable too.
![Page 23: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/23.jpg)
+
Think of social networking as an extension of a conversation that has been going on for centuries.
Once upon a time,knowledge was power.
Today, sharing knowledge is power.
![Page 24: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/24.jpg)
+
Dare to stand out from the crowd.
![Page 25: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/25.jpg)
+
Be Daring
![Page 26: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/26.jpg)
+
Green ILRI
Switch off lights Turn off monitors Save energy Recycle Conserve rain water Consider solar power
![Page 27: Social media, research and development: 10 weeks as a KMIS intern at ILRI](https://reader035.vdocuments.site/reader035/viewer/2022070317/5562f030d8b42a213b8b4fd3/html5/thumbnails/27.jpg)
+Thank you.