social media report - retail brands (australia) july-august 2016

Top Retail Brands on Social MediaJuly 1st – Aug 31st , 2016

Retail Brands: Social Media Report

This Report looks at how

Retail Brands (AU)performed on Social Media between

July 1st – Aug 31st, 2016

Comparison of

“Retail Brands (AU)"Facebook Pages

Jul 01, 2016 - Aug 31, 2016

BONDS had the largest fan base of 904,674 while H&M(AU) showed the highest fan growth of 17.88%.

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K

Gro

wth

%

Number of Fans

H&M(AU) Havaianas(AU) Camilla Cotton On

Billabong Womens Australia AFENDS Forever New Quiksilver Australia

Zimmermann BONDS

Fans

H&M(AU) had the highest PTAT of 4.36% as a percentage of its average number of Fans during this time period.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

H&M(AU) Havaianas(AU) Cotton On Camilla Billabong Womens Australia AFENDS Forever New Quiksilver Australia Zimmermann BONDS

Conversations

BONDS published the greatest number of posts (111). H&M(AU) had the highest average engagement with a score of 440.

0 20 40 60 80 100 120

0 50 100 150 200 250 300 350 400 450 500

H&M(AU)

Havaianas(AU)

Camilla

Cotton On

AFENDS

Forever New

Zimmermann

BONDS

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Zimmermann received the most number of Likes (55,022). H&M(AU) got the most number of Comments (8,322) and Shares

(2,005).

0K 10K 20K 30K 40K 50K 60K

H&M(AU)

Havaianas(AU)

Cotton On

Camilla

AFENDS

Billabong Womens Australia

Forever New

Quiksilver Australia

BONDS

Zimmermann

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsH&M(AU)

03-AUG-16, WED 5:53PM

Do you want $20 off your $60 purchase?

Simply like our Facebook page and present

your smartphone at ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 8,764 1,996 393 Positive

H&M(AU)

17-AUG-16, WED 8:06PM

Broadway Sydney, we have arrived!

The doors are officially open to our

Broadway Sydney store! Come ..

H&M(AU)

20-JUL-16, WED 11:50PM

Hey Uni & TAFE Students! Don’t miss out

on receiving 15% off your next purchase!

Deal ends this Sund ..

ENGMT. LIKES COMMENTS SHARES

982 5,512 685 62


972 1,098 1,133 82 Positive

http://www.facebook.com/1467666050150283/posts/1724505084466377



Most Engaging Brand PostsH&M(AU)

07-AUG-16, SUN 4:00PM

Don’t miss out! If you would like to get $20

off your $60 purchase all you have to do is

like our Fa ..


946 3,194 450 108 Positive

H&M(AU)

06-AUG-16, SAT 6:00PM

Champion gymnast Chelsea Werner has

overcome many of the the challenges

Down Syndrome brings and has ..

BONDS

08-AUG-16, MON 3:09AM

Calling all Bonds babes & bros! We're on

the hunt for Christmas casuals to join our

Bonds store team ..


942 2,700 297 210 Positive


940 424 2,566 311 Positive




BONDS's Facebook Page saw the highest number of Fan posts (183).

0 20 40 60 80 100 120 140 160 180 200

H&M(AU)

Havaianas(AU)

Cotton On

AFENDS

Forever New

BONDS

Number of Fan Posts

Fan Posts

Forever New received the highest percentage of Positive Sentiment (43.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

H&M(AU)

Havaianas(AU)

Cotton On

AFENDS

Forever New

BONDS

Negative Neutral Positive

Sentiment Analysis

BONDS responded to the highest percentage of Fan posts (53.01%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 200 400 600 800 1000 1200 1400 1600

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (minutes)

H&M(AU) Havaianas(AU) Cotton On AFENDS Forever New BONDS

Brand Responses

BONDS published the most with 111 posts.

0%

13%

14%

1%

12%

0%23%

3%

16%

18%

Quiksilver Australia Zimmermann Camilla Havaianas(AU) Cotton On Billabong Womens Australia BONDS Forever New AFENDS H&M(AU)

Share Of Voice – Volume of Posts

Zimmermann received the largest volume of Likes (55,022).

0%

38%

15%

0%1%

0%

8%1%

4%

33%


Share Of Voice – Likes

H&M(AU) received the largest volume of Comments (8,322).

0%

10%

7%0%

0%

0%

37%

2%0%

44%


Share Of Voice – Comments

H&M(AU) received the largest volume of Shares (2,005).

0%

18%

16%

0%1%

0%

28%

2%

1%

34%


Share Of Voice – Shares

Generate Your Own Social Media Report

This report was generated entirely by the Unmetric

Reporting Engine.

It took minutes to create.

Create Your Free

Social Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=retailau&utm_source=slideshare&utm_medium=button

Analysis of

H&MFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

301,770 45,771 17.88% Australia

H&M

Engagement Score Total Fan Posts

440 182

Total Posts Brand Response Rate

85 46.15%

Total Likes Avg. Reply Time

47,795 1 day, 8 mins

Total Comments General Sentiment

8,322 Neutral

Total Shares

2,005

BRAND POSTS FAN POSTS

Brand Overview

230K

240K

250K

260K

270K

280K

290K

300K

310K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

301,770

New Fans

45,771

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

H&M had an average engagement score of 440 and a highest of 1000.

Community Analysis

H&M fans are largely from Australia followed by United States.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K 350K

Australia

United States

United Kingdom

Germany

Taiwan

France

Malaysia

Italy

Thailand

Argentina

0

1

1

2

2

3

3

4


Brand Posts

Top keywords used Frequency

store 24

H&M Home 24

HMSport 12

collection 11

Conditions 10

38%

62%

Brand Participation Brand Non Participation

71%

0%

29%

Posititve Negative Neutral

Brand Posts - Engagement

H&M responded to 32 conversations generated by the 85 Posts

they published.

H&M receives more positive than negative vibes from comments

on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

03-AUG-16, WED 5:53PM

Do you want $20 off your $60 purchase?

Simply like our Facebook page and present

your smartphone at ..


1,000 8,764 1,996 393 Positive

17-AUG-16, WED 8:06PM

Broadway Sydney, we have arrived!

The doors are officially open to our Broadway

Sydney store! Come ..

20-JUL-16, WED 11:50PM

Hey Uni & TAFE Students! Don’t miss out

on receiving 15% off your next purchase!

Deal ends this Sund ..


982 5,512 685 62


972 1,098 1,133 82 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60

0 100 200 300 400 500 600

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

H&M 83

shopping 24

clothing 21

trolley 19

opening 18

User Posts

0

1

2

3

4

5

6

7

8

9

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

H&M responded to 84 conversations generated by the 182 Posts

fans published.

H&M appears to participate more when Fan conversations have

greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

46%

54%


34%

14%

52%


Analysis of

BONDSFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview


904,674 3,491 .39% Australia

BONDS

Engagement Score Total Fan Posts

92 182

Total Posts Brand Response Rate

111 53.30%

Total Likes Avg. Reply Time

11,352 18 hrs, 20 mins

Total Comments General Sentiment

6,941 Neutral

Total Shares

1,636

BRAND POSTS FAN POSTS

Brand Overview

899K

900K

901K

902K

903K

904K

905K


Fan Growth

Total Fans

904,674

New Fans

3,491

Engagement

0

250

500

750

1,000


BONDS had an average engagement score of 92 and a highest of 756.

Community Analysis

BONDS fans are largely from Australia followed by New Zealand.


0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

Australia

New Zealand

United States

United Kingdom

India

Pakistan

Canada

Philippines

Indonesia

0

1

1

2

2

3

3

4

4

5


Brand Posts


Shop 44

Bonds Sport 24

prints 15

Bonds 14

new Bonds 14

7%

93%


68%

4%

28%



BONDS responded to 8 conversations generated by the 111 Posts

they published.

BONDS receives more positive than negative vibes from

comments on their Posts.



08-AUG-16, MON 3:09AM

Calling all Bonds babes & bros! We're on the

hunt for Christmas casuals to join our Bonds

store team ..


940 424 2,566 311 Positive

26-AUG-16, FRI 3:10AM

Donut kill my vibe.

#Bondspiration

15-AUG-16, MON 4:15AM

Overload on cuteness with 40% off ALL

kids and baby. Hurry, four days only! Shop

now: www.bonds.com. ..


877 2,480 994 473


691 348 1,177 60







0 20 40 60 80 100 120

0 50 100 150 200 250

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 50 100 150 200 250 300

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

BONDS 51

time 23

Thanks 21

zippy 17

size 16

User Posts

0

2

4

6

8

10

12

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

BONDS responded to 97 conversations generated by the 183

Posts fans published.

BONDS appears to participate more when Fan conversations have

greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

53%

47%


36%

11%

53%


Analysis of

ZimmermannFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview


296,430 6,081 2.09% Australia

Zimmermann

Engagement Score Total Comments

411 1,875

Total Posts Total Shares

60 1,063

Total Likes

55,022

BRAND POSTS

Brand Overview

287K

288K

289K

290K

291K

292K

293K

294K

295K

296K

297K


Fan Growth

Total Fans

296,430

New Fans

6,081

Engagement

0

250

500

750

1,000


Zimmermann had an average engagement score of 411 and a highest of 863.

Community Analysis

Zimmermann fans are largely from Australia followed by Vietnam.


0K 20K 40K 60K 80K 100K 120K 140K

Australia

Vietnam

India

Indonesia

United States

Thailand

New Zealand

Malaysia

Philippines

0

1

1

2

2

3

3

4


Brand Posts


Shop 39

Wear collection 25

Mirror Mirror 24

Fall 16 Ready 23

16 collection 14

3%

97%


88%

0% 12%



Zimmermann responded to 2 conversations generated by the 60

Posts they published.

Zimmermann receives more positive than negative vibes from

comments on their Posts.



01-AUG-16, MON 7:30AM

Island Smile:

Pandora Sykes wears the Eden Embroidered Tie Dress while holidaying in Mykonos.

Sho ..


863 3,111 275 21 Positive

15-AUG-16, MON 12:50AM

Spotted:

Alessandra Ambrosio wears our Caravan Flutter

Bodice and Caravan Flutter Short from Resort ..

21-JUL-16, THU 10:00PM

Wonderful in White:

We’re chasing the sun this weekend in an all-white ensemble. We’ve styled our Z ..


728 2,841 34 8


713 1,856 192 13 Positive







0 10 20 30 40 50 60

0 100 200 300 400 500

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Generate Your Own Social Media Report

This report was generated entirely by the Unmetric

Reporting Engine.

It took minutes to create.

Create Your Free

Social Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=retailau&utm_source=slideshare&utm_medium=button

Thank You

For more information, please contact your account manager [email protected]

mailto:[email protected]