social media report - online marketing rockstars 2017

SocialMediaReport- February1,2017- March6,2017

OnlineMarketingRockstars- OMR

February1,2017- March6,2017CONTEXT

2

Withretweets

Filters

OMR

Queries

February1,2017- March6,2017

Period


February1,2017- March6,2017CONTEXT

3

Withretweets

Filters

OMR

Queries


Period



LISTENING

4



LISTEN

ING

OVERVIEW

5



6

Listen

ing

DistributionperDay

Howmuchwasthebrand/topicdiscussedduringthisperiod?Onwhichplatform?Howhasthevolumeevolved?

VOLUMEOFPOSTS

Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)

0

200

400

600

800

1000

1200

02/01 02/03 02/05 02/07 02/09 02/11 02/13 02/15 02/17 02/19 02/21 02/23 02/25 02/27 03/01 03/03 03/05

+204k%7.29m

EstimatedReach

+419k%99.6m

Impressions

+7.51k%3.2k

Volume



7

Listen

ing

Whichtopicsclusteredthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseclusters?

TOP5CLUSTERS

PlatformsSentimentEstimatedReachImpressionsVolumeCluster


15k197k7Marketing»Nachrichten»Podcasts,RecommendationAdsundC

1237Contentdernächsten Generation:FünfneueStartupsmischen

1.76k2.34k11LinkfluencekooperiertmitEngagement-AnbieterSpredfast

2k2.78k12'OnlineMarketingRockstars'mit25000Besuchern

3902.98k19DieOnline-Marketing-AgenturnetnomicsreferiertinderOMR



8

Listen

ing

SplitbyPlatformMostRecurringKeywords

KeywordsandPlatforms

Howandwherewerethepostspublished?Whopublishedthoseposts?

ATTRIBUTESOFPOSTS

#MARKETING(365) #BUSINESS(141) #DIGITAL(130) #ONLINE(119)@OMROCKSTARS(119) HAMBURG(304) #ONLINEMARKETING(284)ONLINEMARKETINGROCKSTARS(133) #CONFERENCE(143) #OMR(308)#ONLINEMARKETINGROCKSTARS(362) #STARTUPS(157) OMR(119)

#OMR2017(120) #ENTREPRENEUR(141) DEUTSCHLAND(126)

#OMR17(1901) #WELOVEHH(113) #STARTUP(127)#HAMBURG(693)

Blog:3.38% Dailymotion:0% Youtube:0.03%Website:8.08% Forum:0.16% Twitter:25.99%Media:3.91% Instagram:30.84% Gplus:0%Facebook:27.61% Comments:0% Review:0%SinaWeibo:0% OfflinePress:0%

Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts) Basedonthetotalamountofpostspublishedduringtheselectedperiod(3196posts)



9

Listen

ing

2108

55

40

28

22

Germany

UnitedStatesofAmerica

Austria

UnitedKingdom

Spain

CountrySentiment

Sentiment,Language,GenderandLocation

Howandwherewerethepostspublished?Whopublishedthoseposts?

ATTRIBUTESOFPOSTS

French:0.25% Spanish:0.81% English:36.12%German:56.55% Others:6.27%

Female:28.57% Male:71.43%

Negative:1.5% Neutral:68.12% Mixed:0.81% Positive:29.57%

Basedon1064posts



Basedon3196posts

Language

Author'sGender



LISTEN

ING

QUERYDETAILS

10



0

200

400

600

800

1000

1200

02/01 02/02 02/03 02/04 02/05 02/06 02/07 02/08 02/09 02/10 02/11 02/12 02/13 02/14 02/15 02/16 02/17 02/18 02/19 02/2002/2102/2202/2302/2402/25 02/2602/2702/28 03/01 03/02 03/03 03/04 03/05 03/06

OMR

11

Listen

ing

DistributionofeachQueryoverTime

Whichquerygeneratedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedwiththosequeries?

QUERYDETAILS




12

Listen

ing

Overview

Whichquerygeneratedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedwiththosequeries?

QUERYDETAILS


PlatformsSentimentEstimatedReachImpressionsVolumeQuery

7.29m99.6m+7.51k%3.2kOMR



Blog:3.38% Dailymotion:0% Youtube:0.03%Website:8.08% Forum:0.16% Twitter:25.99%Media:3.91% Instagram:30.84% Gplus:0%Facebook:27.61% Comments:0% Review:0%SinaWeibo:0% OfflinePress:0%

3.2k

Negative:1.5% Neutral:68.12% Mixed:0.81% Positive:29.57%

13

Listen

ing

PlatformsDistributionoverTime

OMR:KPIs

Howandwherewerepublishedthepostsgeneratedbythequery?Whopublishedthoseposts?

QUERYDETAILS1/2

Female:28.57% Male:71.43%

Basedon3196posts

Sentiment

Basedon3196posts

Basedon3196posts

#ENTREPRENEUR(141) #STARTUP(127) OMR(119) #BUSINESS(141) #CONFERENCE(143)HAMBURG(304) #HAMBURG(693) #MARKETING(365) #DIGITAL(130) #ONLINE(119)

#ONLINEMARKETINGROCKSTARS(362) #OMR17(1901) #STARTUPS(157)

#WELOVEHH(113) #OMR(308) #OMR2017(120) ONLINEMARKETINGROCKSTARS(133)@OMROCKSTARS(119) #ONLINEMARKETING(284) DEUTSCHLAND(126)

MostRecurringKeywords

0

200

400

600

800

1000

1200

02/01 02/04 02/07 02/10 02/13 02/16 02/19 02/22 02/25 02/28 03/03 03/06

+7.51k%

Author'sGender

Basedon1064posts(total:3196posts)



French:0.25% Spanish:0.81% English:36.12%German:56.55% Others:6.27%

14

Listen

ing

LanguagesTopCountries

OMR:KPIs

Howandwherewerepublishedthepostsgeneratedbythequery?Whopublishedthoseposts?

QUERYDETAILS2/2


1002

139 78 61 52

Hamburg Berlin Munich Cologne FrankfurtamMain

TopCities

Basedon3196posts


2108

55

40

28

22

Germany

UnitedStatesofAmerica

Austria

UnitedKingdom

Spain



LISTEN

ING

TOPPOSTS

15



Listen

ing

Whichpostswerethemostengagingduringthetimeperiod?

TOPPOSTS

16

Impressions:1.16m|EstimatedReach:92.9k Permalink

RT@welt_hh:PhilippWestermeyer:„DigitalesMarketingistüberallaufdemVormarsch“– Interviewzu#OMR17:https://t.co/0xlB55PqKp@welt#WeltamSonntaghttps://t.co/Mh80ul6sXD

WELT 02/19/2017@welt- 1.17mFollowers

Impressions:1.42m|EstimatedReach:114k Permalink

RT@WIRED_Germany:"Lesstalking,moredoing!"@garyveeabouttradingattentionat#OMR17https://t.co/lxecCjShum

GaryVaynerchuk 03/03/2017@garyvee- 1.42mFollowers

Impressions:1.17m|EstimatedReach:93.5k Permalink

OnlineMarketingRockstars:FastinderChampionsLeaguederDigitalszenehttps://t.co/a3hj7suJx9https://t.co/nkG5o5YpZ9

WELT 03/01/2017@welt- 1.17mFollowers

TopTweets



Listen

ing


TOPPOSTS

17


Am3.Märzum9:45UhrimFacebookLive-StreamvondenOnlineMarketingRockstarsinHamburg:AndrewBosworthvonFacebooksprichtdarüber,wiesichUnternehmenimZeitalterdesSmartphonesaufstellenmüssen,umweitererfolgreichzusein.

FacebookfürUn... 03/01/201711.2mSubscribers

Impressions:21.9m|EstimatedReach:1.53m Permalink

Über100Speaker,200Ausstellerund25.000Fachbesucher:Zum7.MaltreffensichdieOnlineMarketingRockstarsindieserWocheinHamburg...

Google 03/03/201721.9mSubscribers


EinwunderbarerersterTagbeidenOnlineMarketingRockstarsneigtsichdemEndezu.WirfreuenunsaufeurenBesuchmorgen.EinpaarImpressionen.

FacebookfürUn... 03/02/201711.2mSubscribers

TopFacebookPosts



Listen

ing


TOPPOSTS

18

Impressions:180k|EstimatedReach:27k Permalink

EndspurtbeidenOnlineMarketingRockstars!MehrzuAudiaufden#OMR17erfahrtihrinunserenInstagramStories.Foto:@stefanboesl

AudiDeutschlan... 03/03/2017@audi_de- 180kSubscribers







TopInstagramPosts



Listen

ing


TOPPOSTS

19

Impressions:47.4k|EstimatedReach:2.37k Permalink

EsistzueinemDERTermineinderOnline-Marketing-Branchegeworden:Am02.und03.März2017trifftsichdasWhoisWhoderinternationale...

checkdomain.de 02/13/2017


MunichEsistwiedersoweit.Am18.MaigehendieCriteoPerformanceMarketingAwards,imHerzenvonMünchen,indiedritteRunde.AusgezeichnetwerdendiekreativstenundstrategischstenKöpfederPerformanceIndustrie.ZurichDieD:PULSEConferenceholtdieinternationalen...

criteo.com 02/03/2017

Impressions:228k|EstimatedReach:11.4k Permalink

WIRMACHENUNSAUFDENWEGZUMOMRFESTIVALUNDWIRHABENFriekartenLeckerenKaffeeExperten,diewissen,wiemanreturnonadspendsmaximiert!TreffenSieunsaufdemOMRFestivalinHamburgundlernenSiewieSieIhrenReturnOnAdSpend(ROAS)verbessernkönnen!Kommen...

adroll.com 02/20/2017

TopWebArticles



LISTEN

ING

TOPINFLUENCERS

20



21

Listen

ing

TwitterAccounts

Whichinfluencerspublishedthemostpostsduringthetimeperiod?Whatarethekeymetricsassociatedtothoseinfluencers?

TOPINFLUENCERS

LanguageCountryAuthor'sGenderFollowersTweetsAccount

DEDE-40.4k15HORIZONT@Horizont

DEDE-6.63k22OMRockstars@OMRockstars

DEDE-37.3k23BASICthinking@basicthinking

DEDE-1.24k33pilot@pilot_agentur

DEDEMale79041VICO@vico_news



22

Listen

ing

FacebookPages


TOPINFLUENCERS

LanguageCountryAuthor'sGenderFansPostsAccount

DEDE-96.2k9HORIZONT

DEDE-6.98k12BASICthinking

DEXX-8.6k15nextMedia.Hamburg

DEDE-48.6k34OnlineMarketingRockstars

DEXX-160k52AdobeMarketingCloud



23

Listen

ing

InstagramAccounts


TOPINFLUENCERS

LanguageAuthor'sGenderFollowersPostsAccount

DE-3438Medienwirtschaft- HdM@medienwirtschaft_hdm

EN-3.39k13OMR|OnlineMarketingRockstars@omrockstars

ENMale1.77k15DennisWartenberg@wartenbergphotography

ENMale25832christianhaak@christian_h_d_haak

[email protected]



24

Listen

ing

YoutubeVideos


TOPINFLUENCERS

LanguageVideosChannel

DE1turi2tv



25

Listen

ing

MediaWebsites


TOPINFLUENCERS

LanguageCountryPageRankPostsWebsite

DEDE107onlinemarketing.de

DEDE07absatzwirtschaft.de

ESES18marketingdirecto.com

DEDE29welt.de

DEDE1021horizont.net



26

Listen

ing

Blogs


TOPINFLUENCERS


DEDE04netzpiloten.de

DEDE05basicthinking.de/blog

DEDE87turi2.de

DEDE216e-commerce-news.net

DEDE1044onlinemarketingrockstars.de



27

Listen

ing

Forums


TOPINFLUENCERS


ENDE41xing.com

DEUS04fstopspot.com



28

Listen

ing

OtherWebsites


TOPINFLUENCERS


DEDE05talentfrogs.de

DEDE105pressebox.de

DEDE15mittelstandcafe.de

DEDE105gruenderszene.de

ENGB05webhelper.biz



29

GLOSSARY

Glossary

Author’sGenderRepresentsthegenderoftheauthorwhopublishedthepost.Ifthedataisnotavailable,itisautomaticallydetected.Possiblevalues:Female,Male.

ImpressionsGlobalaudience,maximumnumberofusersthatcanseethepostatthetimeofpublication.

LanguagesThelanguageofthepostisautomaticallydetected.Onlythetop5languagesaredisplayedinthechart.

MostRecurringKeywordsThelistofthe20mostrecurringkeywordswithinthepostsmatchingthequery.

PlatformTheplatformdisplaysthesourceofeachpost.Possiblevaluesare:Facebook,Twitter,Instagram,Google+,Youtube,Dailymotion,Blog,Website,Media,Forum,Reviews,Comment,Off-linepress.

EstimatedReachEstimatednumberofusersexposedtothepostwhenitwaspublished.

Estimatedreachofapost=impressionsofthepostxplatformreachratio

SentimentSentimentanalysisconsistsinattributingatonalitytoapost.Thistonalityrepresentstheoverallsentimentexpressedinthepostandcanhaveoneofthefollowingvalues:positive,negative,mixedorneutral.

TopCitiesRepresentthecitywherethepostwaspublished.Geolocationcanbeprovidedfromtheoriginalsourceorinferredautomatically.Thechartdisplaysthetop5cities.

TopCountriesRepresentthecountrywherethepostwaspublished.Geolocationcanbeprovidedfromtheoriginalsourceorinferredautomaticallybasedontheauthorlocation.Thechartdisplaysthetop5cities.

VolumeThevolumeisthenumberofposts.



30

CONTACT

www.linkfluence.com

AutomaticallygeneratedwithRadarly

social media report - online marketing rockstars 2017

Data & Analytics