social media report - newspaper brands (india) october 1st - november 30th 2016
TRANSCRIPT
Newspaper Brandson social media
Oct 1st – Nov 30th 2016
Newspaper: Social Media Report
This report looks at how
Newspaper Brands
(India)performed on social media between
Oct 1st – Nov 30th 2016
Comparison of
“Newspaper Brands"Facebook Pages
Oct 01, 2016 - Nov 30, 2016
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Times Of India had the largest fan base of 9,721,312 while HuffPost India showed the highest fan growth of 31.90%.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Gro
wth
%
Number of Fans
HuffPost India The Hindu Times Of India Mumbai Mirror The Economic Times
Deccan Chronicle The Tribune Hindustan Times The New Indian Express DNA India
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
The Tribune Deccan
Chronicle
The Economic
Times
The New Indian
Express
HuffPost India The Hindu Mumbai Mirror DNA India Times Of India Hindustan
Times
United Arab Emirates United States Philippines Countries < 2% Saudi Arabia
Pakistan Canada Other Countries Bangladesh India
Fans - Geography
HuffPost India had the highest PTAT of 30.08% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
The Hindu HuffPost India Times Of India The Economic Times Mumbai Mirror
Deccan Chronicle The Tribune Hindustan Times The New Indian Express DNA India
Conversations
Hindustan Times published the greatest number of posts (10,698). HuffPost India had the highest average engagement, with
a score of 302.
0 2000 4000 6000 8000 10000 12000
0 50 100 150 200 250 300 350
HuffPost India
The Hindu
Times Of India
Mumbai Mirror
The Economic Times
Deccan Chronicle
The Tribune
Hindustan Times
The New Indian Express
DNA India
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Times Of India received the most number of Likes (25,395,397), the most number of Comments (1,325,733) and the most
number of Shares (1,966,523).
0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K
Times Of India
The Hindu
HuffPost India
The Economic Times
Mumbai Mirror
Deccan Chronicle
The Tribune
Hindustan Times
The New Indian Express
DNA India
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsHuffPost India
29-NOV-16, TUE 12:00AM
Poking their nose where it doesn't belong.
ENGMT. LIKES COMMENTS SHARES
1,000 26,686 2,496 942
HuffPost India
24-NOV-16, THU 12:20PM
Can we go back to school?
HuffPost India
24-NOV-16, THU 6:30AM
"DeManmohanetisation."
ENGMT. LIKES COMMENTS SHARES
1,000 49,062 6,236 7,274
ENGMT. LIKES COMMENTS SHARES
1,000 23,636 1,397 3,820
Most Engaging Brand PostsTimes Of India
24-NOV-16, THU 12:00AM
Barack Obama and family serve
Thanksgiving meal to vets
ENGMT. LIKES COMMENTS SHARES
1,000 92,084 1,390 24,008
HuffPost India
23-NOV-16, WED 8:30AM
Match made in UPSC.
HuffPost India
22-NOV-16, TUE 9:10AM
He's quite disappointed with the
government.
ENGMT. LIKES COMMENTS SHARES
1,000 36,448 1,119 584
ENGMT. LIKES COMMENTS SHARES
1,000 10,091 545 2,856
Hindustan Times published the most with 10,698 posts.
19%
6%
4%
4%
2%
20%
15%
11%
4%
15%
DNA India The New Indian Express HuffPost India The Hindu Mumbai Mirror
Hindustan Times Times Of India The Economic Times The Tribune Deccan Chronicle
Share Of Voice – Volume of Posts
Times Of India received the largest volume of Likes (25,395,397).
4%
1%
4%
3%
0%
17%
60%
10%
0% 1%
DNA India The New Indian Express HuffPost India The Hindu Mumbai Mirror
Hindustan Times Times Of India The Economic Times The Tribune Deccan Chronicle
Share Of Voice – Likes
Times Of India received the largest volume of Comments (1,325,733).
3%
1%
3%4%
0%
19%
58%
10%
0% 2%
DNA India The New Indian Express HuffPost India The Hindu Mumbai Mirror
Hindustan Times Times Of India The Economic Times The Tribune Deccan Chronicle
Share Of Voice – Comments
Times Of India received the largest volume of Shares (1,966,523).
2% 1%
3%4%
0%
15%
59%
14%
0% 2%
DNA India The New Indian Express HuffPost India The Hindu Mumbai Mirror
Hindustan Times Times Of India The Economic Times The Tribune Deccan Chronicle
Share Of Voice – Shares
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