social media report - consulting firms september 1st - october 31st 2016

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Consulting Firms on Social Media Sept 1 st – Oct 31 st 2016

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Page 1: Social Media Report - Consulting Firms September 1st - October 31st 2016

Consulting Firmson Social MediaSept 1st – Oct 31st 2016

Page 2: Social Media Report - Consulting Firms September 1st - October 31st 2016

Consulting Firms: Social Media Report

This Report looks at how

Consulting Firmsperformed on Social Media between

Sept 1st – Oct 31st 2016

Page 3: Social Media Report - Consulting Firms September 1st - October 31st 2016

Comparison of “Consulting Firms"Facebook PagesSep 01, 2016 - Oct 31, 2016

Page 4: Social Media Report - Consulting Firms September 1st - October 31st 2016

Deloitte had the largest fan base of 309,261 while The Boston Consulting Group (BCG) showed the highest fan growth of 23.08%.

250,000K 300,000K 350,000K 400,000K 450,000K 500,000K 550,000K 600,000K 650,000K0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0% Bain & Company McKinsey & Company The Boston Consulting Group (BCG) Deloitte

Number of Fans

Gro

wth

%Fans

Page 5: Social Media Report - Consulting Firms September 1st - October 31st 2016

Bain & Company The Boston Consulting Group (BCG)

Deloitte McKinsey & Company0%

10%20%30%40%50%60%70%80%90%

100%

United States Countries < 2% Nigeria Mexico PakistanBrazil Other Countries Germany United Kingdom India

Fans - Geography

Page 6: Social Media Report - Consulting Firms September 1st - October 31st 2016

The Boston Consulting Group (BCG) had the highest PTAT of 1.33% as a percentage of its average number of Fans during this time period.

250,000K 300,000K 350,000K 400,000K 450,000K 500,000K 550,000K 600,000K 650,000K0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%Bain & Company McKinsey & Company The Boston Consulting Group (BCG) Deloitte

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

Page 7: Social Media Report - Consulting Firms September 1st - October 31st 2016

McKinsey & Company published the greatest number of posts (123). Bain & Company had the highest average engagement, with a score of 211.

Bain & Company

McKinsey & Company

The Boston Consulting

Group (BCG)

Deloitte

0 50 100 150 200 250

0 20 40 60 80 100 120 140

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

Page 8: Social Media Report - Consulting Firms September 1st - October 31st 2016

The Boston Consulting Group (BCG) received the most number of Likes (6,051) and the most number of Comments (184). McKinsey & Company had the most number of Shares (1,007).

Bain & Company

McKinsey & Company

The Boston Consulting Group (BCG)

Deloitte

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K

Likes Comments Shares

Engagement Breakdown

Page 9: Social Media Report - Consulting Firms September 1st - October 31st 2016

Most Engaging Brand PostsBain & Company

31-OCT-16, MON 9:35AM

A career in consulting has its benefits, no matter what level you come in at or how long you chose t ..

ENGMT. LIKES COMMENTS SHARES

949 722 55 189

Deloitte

30-SEP-16, FRI 1:35PM

http://deloi.tt/2djprcX

NO IMAGE

Deloitte

07-SEP-16, WED 6:01AM

Today, Deloitte celebrates seven consecutive years of growth! Our record growth is fueled by the imp ..

NO IMAGE

ENGMT. LIKES COMMENTS SHARES

768 1,117 9 240

ENGMT. LIKES COMMENTS SHARES

757 797 5 260

Page 10: Social Media Report - Consulting Firms September 1st - October 31st 2016

Most Engaging Brand PostsThe Boston

Consulting Group (BCG)

16-SEP-16, FRI 11:24AM

Employee growth is at the core of employee success. Learn more about who we are, what we do, and wha ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

694 573 10 121 Positive

The Boston Consulting Group (BCG)

21-OCT-16, FRI 6:18PM

Don't just focus on making people happy. Empower your employees to pursue their passions and feel ex ..

NO IMAGE

The Boston Consulting Group (BCG)

14-SEP-16, WED 9:00AM

Keep these core concepts at the center of attention in order to #MakeWorkWork #HowToByBCG http://on. ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

474 304 16 63 Positive

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

337 146 - 49 Neutral

Page 11: Social Media Report - Consulting Firms September 1st - October 31st 2016

Deloitte received the highest percentage of Positive Sentiment (45.00%).

Deloitte

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Page 12: Social Media Report - Consulting Firms September 1st - October 31st 2016

McKinsey & Company published the most with 123 posts.

16%

49%

9%

26%

Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)

Share Of Voice – Volume of Posts

Page 13: Social Media Report - Consulting Firms September 1st - October 31st 2016

The Boston Consulting Group (BCG) received the largest volume of Likes (6,051).

29%

30%

9%

32%

Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)

Share Of Voice – Likes

Page 14: Social Media Report - Consulting Firms September 1st - October 31st 2016

The Boston Consulting Group (BCG) received the largest volume of Comments (184).

13%

34%

16%

37%

Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)

Share Of Voice – Comments

Page 15: Social Media Report - Consulting Firms September 1st - October 31st 2016

McKinsey & Company received the largest volume of Shares (1,007).

34%

35%

10%

21%

Deloitte McKinsey & Company Bain & Company The Boston Consulting Group (BCG)

Share Of Voice – Shares

Page 16: Social Media Report - Consulting Firms September 1st - October 31st 2016

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Page 17: Social Media Report - Consulting Firms September 1st - October 31st 2016

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