social media & radio

Social Media & Radio

Rowan Collinson

Some Unusual Examples Of Radio & Social Media

Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=726544860693858&set=a.587817574566588.147789.579831765365169&type=1

https://www.facebook.com/photo.php?fbid=726544860693858&set=a.587817574566588.147789.579831765365169&type=1


“We focus on publishing content our readers love so much they think it is worth sharing. It sounds simple but

it’s hard to do. ” Jonah Peretti - CEO Buzzfeed

‘Why make your show social?’

giving giving tastemakers & tastemakers & artists a stake artists a stake

hand over hand over direct controldirect control

giving your giving your audience control audience control

giving the audience giving the audience controlcontrol

giving tastemakers and artists a giving tastemakers and artists a stake stake

giving tastemakers and artists a giving tastemakers and artists a stake stake

Source: Digitalspy: http://www.digitalspy.co.uk/music/news/a445653/alunageorge-are-uks-most-blogged-about-artist-of-2012.html

Source: NME: http://www.nme.com/news/alunageorge/67770

hand over direct hand over direct control control

two screens good, one

screen bad

A winner which generated debate and social chatter

what can we

learn?

itit’’s not just s not just content, itcontent, it’’s a s a conversationconversation

make content? make content? be social be social

itit’’s all about s all about communitiescommunities

itit’’s all about s all about communitiescommunities

itit’’s not just a programme, its not just a programme, it’’s a s a conversationconversation

make content? be make content? be social!social!

Further Links/Case Studies

6 Music Greatest Hits http://www.somethinelse.com/content/projects/6-music-

greatest-hits/

Now Playing @6 Musichttp://www.somethinelse.com/content/projects/case-

study-now-playing-6music/

6 Music T Shirt Dayhttp://www.bbc.co.uk/programmes/b03j0z3j/

live