the future of radio and social media
TRANSCRIPT
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www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
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Add Slideshare Link
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What are we going to talk about?
• Technology, Change, and Social Media
• Radio Promotion• Sales and Lead Generation
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7,18018+ within 10 miles of Steamboat Springs, CO
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3,58035-55 within 10 miles of Steamboat Springs, CO
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600MUsers on Facebook
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300,000New Twitter Accounts
Every Day
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35-49 Represent 42% of Twitter
Users
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2012
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The Transition of Marketing
Communication
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BiggestMisconception?
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End of Session 1
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RadioPromo
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Radio Promotion• Engaging Audiences• Sharing Content• Managing the Conversation• Promoting Presence• Personal Branding• Tracking & Measurement
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1. Engaging Audiences
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Listener loyalty is not about them being loyal to
your station.
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It is about listening and creating the content THEY
want to hear.
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The Geo-LocalFirestorm
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Turning radio into an engaging experience...
...expanding past the technology
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2.SharingContent
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The Geo-LocalFirestorm
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3. Manage theConversation
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4. PromotingPresence
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It is all about integration
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Sharing
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
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Widgets
http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
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Facebook Ads• Segment ads based on age,
birthday, gender, and other demographic data
• Most importantly: REGION BASED• Pay-per-click
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5.EmployeePersonalBrands
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5.Tracking andMeasurement
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Measurement• Fan Count• Bit.ly (tracking links)• Coupon Code• Ticket Sales• Email Distribution• Phone Calls• Traffic to Website
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End of Session 2
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RadioSales
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1. Increase Value of CustomerSpend
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It is still about the numbers...
...but one-to-one direct response is equally
important
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2.PersonalBrands
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3.LeadGeneration
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4.UsingLinkedIn
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Mainly used for professional networking and has over 90 million registered users in 170 industries with an average income
of over $120,000
Facebook for business people
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Your Profile
• Upload a GOOD Photo• 100% Completion • Use Email address as your last name• Keyword out your profile
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Uploading Contacts
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Current Contacts
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Recommendations
• Recommend first• Ask. Ask. Ask.– Use custom invite text• Actually do it.
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Search
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Strategic Partners
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Lead Generation
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The power is in the introduction from your second degree
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Connect With Me
• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965