social media & radio: a case study
DESCRIPTION
A case study of a Turkish Radio Station (TRT) examining the relationship between social media and radio. Employee interviews were conducted and four themes were identified: Interaction, Audience Contribution, Visuals, & Station Promotions.TRANSCRIPT
![Page 1: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/1.jpg)
Social Media & Radio: A Case Study Spring 2014
Demet Akat | @DemetAkat Becca Liss | @BeccaGLiss
#OldRadioNewMedia
![Page 2: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/2.jpg)
Introduction: The Project
Impact of social media on radio broadcasting: Background & Theory
Research Questions
Case Study – TRT (Turkish Radio & Television) FM
Future Implications
Conclusions
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 3: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/3.jpg)
Introduction: The Importance
Looking at media studies as a whole, radio is highly under-researched
“Radio was a neglected medium, invisible, the Cinderella of communication studies and a wall flower at the media studies ball” (Lacey, 2008)
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 4: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/4.jpg)
Background: The Theory
Uses & Gratifications
“People were using the Internet and traditional media (i.e., television, newspapers, and radio) for the same reasons: social interaction, surveillance; and relaxation” (Johnson, 2012)
“People use the media to satisfy certain needs, such as to pass time, cure boredom, find excitement, social interaction, as well as to survey the environment” (Rosales, 2013)
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 5: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/5.jpg)
Introduction: The Questions
How does social media contribute to the interaction between listeners and radio broadcast?
Does social media have an impact on radio popularity?
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 6: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/6.jpg)
Background: The Case Study This was the first radio
station in Turkey to broadcast through FM transmitters
TRT FM is the most accessible radio station across Turkey
Radyo 2 (TRT FM) is the main channel for popular music among TRT Radio Stations
#OldRadioNewMedia @DemetAkat @BeccaGLiss
@TRTFM
![Page 7: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/7.jpg)
Background: The Case Study
#OldRadioNewMedia @DemetAkat @BeccaGLiss
@TRTFM
![Page 8: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/8.jpg)
Case Study
Interviewees (1-4)
Overall themes they talked about
Memorable quotes
#OldRadioNewMedia @DemetAkat @BeccaGLiss
@TRTFM
![Page 9: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/9.jpg)
Interviewees
@tulaytuzun
Tulay Kankalp Tuzun on Facebook
TRT Anchor (1998 – Present)
Fine arts, music, politics, entertainment, etc.
BA in Business administration
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 10: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/10.jpg)
Interviewees
@suhauner
Suha Uner on Facebook
TRT Anchor (1989 – Present)
Covers a variety of topics on shows
Degree in French Literature
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 11: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/11.jpg)
Interviewees
Cem Temel
TRT Producer (1998 – Present)
Runs daily news show
Pursuing Ph. D. on Republican History of Turkey
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 12: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/12.jpg)
Interviewees
@okyanus1011
Deniz Sezer
Vice-Producer at TRT
Live & Taped shows (focus on entertainment)
Degree in Accounting
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 13: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/13.jpg)
Main Themes
Interaction
Audience Contribution
Visuals
Station Promotions
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 14: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/14.jpg)
Theme 1: Interaction
Social Media makes the audience interaction easier.
Listeners feel more connected when there is more interaction.
“The listener has a warmer relationship with the radio through the social media. The radio show takes a different form with the help of the instant messages. Sharing different opinions,… getting instant responses from the host for a request or a critique, being able to interact with the host directly; all these are benefits of the audience of a radio show that uses the social media platforms.” Tulay Tuzun
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 15: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/15.jpg)
Theme 1: Interaction
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 16: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/16.jpg)
Theme 2: Audience Contribution
SM makes listeners more active in the content curating process.
Through SM, it is easier to get feedback quickly from the listeners.
“..social media platforms are helpful to a better understanding of the listeners’ expectations. We are making some changes in the content according to those expectations, when it is possible.” Cem Temel
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 17: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/17.jpg)
Theme 2: Audience Contribution
#OldRadioNewMedia @DemetAkat @BeccaGLiss
http://audience411.com/wp-content/uploads/2013/04/AudienceInteraction1.png
![Page 18: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/18.jpg)
Theme 3: Visuals
SM makes Radio visible through sharing visual content.
“Social Media gave us the opportunity to make our studios visible for our listeners through pictures we post on Facebook or Twitter.” Deniz Sezer
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 19: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/19.jpg)
Theme 4: Station Promotions
SM is a great opportunity for introducing the coming shows on their radio station.
“In these social platforms, we introduce our future guests and the content of the shows and sometimes inform listeners about the whole TRT corporation. “ Tulay Tuzun
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 20: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/20.jpg)
TRT
Streaming Application
#OldRadioNewMedia @DemetAkat @BeccaGLiss
@TRTFM
![Page 21: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/21.jpg)
What’s Next?
Comparative studies among additional radio stations regarding social media use and popularity
Utilizing additional social media platforms to interact with listeners
More academic focus on the relationship between social media and radio
#OldRadioNewMedia @DemetAkat @BeccaGLiss
![Page 22: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/22.jpg)
TRT & Literature
How Radio is utilizing social media: Twitter – sharing breaking news & contest alerts
Facebook – promotions, programs, events, sample music & photos of artists
Mobile Apps – live listening/streaming; on demand
#OldRadioNewMedia
(Rosales, 2013)
@DemetAkat @BeccaGLiss
![Page 23: Social Media & Radio: A Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051514/54925c94b47959744d8b45ba/html5/thumbnails/23.jpg)
Conclusions
Four Themes
More to explore
Turkey & Social Media
#OldRadioNewMedia @DemetAkat @BeccaGLiss