Social Media

By Fiona Sirowy

Advantages of little social media in the past

- Celebrities only shared general information about themselves

- Their private lives were more private and respected by people

- They lived a life that felt more normal

- They had less pressure about the way they live their lives

- They didn’t have to compete against other celebrities as much

- Celebrities did not have to worry about social media accounts such as Twitter or Instagram

Disadvantages of little social media in the past

- There were not many opportunities to directly address the fans

- The fans did not know the celebrities very well

- The relationships between celebrities and fans were not as close

- There was not much access to the fan’s opinions

- It was hard to update fans about recent events

- The relationships between fans and celebs was ‘strictly business’

Advantages of social media (present)

- Celebs are now a lot closer to their fans

- There is much more opportunity for brand promotion

- Celebrities treat their fans more like their friends

- The fans can get updates directly from celebrities

- They get the chance to easily fix broken relationships between them and the fans

Disadvantages of social media (present)- Celebrities have very little privacy

- It’s difficult for them to be themselves

- Unwanted/embarrassing pictures of celebs often appear online

- Rumours are spread about them

- They do not have much peace and quiet

- Their careers can be compromised with the level of interaction; meaning they constantly have the stress of deciding what to post online and if they do not post enough they may lose fans.

- More risk of a high amount of people that do not like the celebrity

Rihanna - Social Media Rihanna has caused a lot of controversy on social media for instance, at one point Instagram banned her from using their site because she posted very explicit and revealing images of herself, which is against their policy. Some thought this was a publicity stunt on her part. However, she now continues to use social media sites such as Instagram to post images of her often with her middle finger up or images of her body in order to promote her music and products such as perfumes, clothes and shoes.

Similar Artists - Rita Ora - PromotionRita Ora takes a slightly more subtle approach to promotion through social media, which is what my team and I think would be beneficial for us to do because we wouldn’t want to risk potentially being disliked by some people, which would be likely if we initially did things the way Rihanna did. It is safe for Rihanna to take this approach as she slowly built up a ‘Good Girl Gone Bad’ star persona. This is also one of her album names, which allowed her fans to get used to the idea that she became rebellious all of a sudden. Rihanna has managed to gain this brand image successfully whereas, other celebrities such as Miley Cyrus gained an awful lot of criticism. However, Miley is successful but her road to success has been a lot more difficult than Rihanna’s since introducing her new image. Also, many people would agree that some artists come across as less likeable if they try to create a very rebellious image straight away therefore, we would like to create a more subtle image like Rita Ora’s, although we will be taking a lot of inspiration from Rihanna.

Rita Ora on social media

Rita Ora is sometimes quite reserved with her clothing and the kinds of pictures she posts on social media sites. She often posts selfies of her smiling, which makes her look like a fun person to be around. This kind of approach would suit the way we would like to promote our video and the image we would like to present our artist with - making her look fun, hip and not too explicit like Rihanna and her continuous explicit pictures and middle finger poses. Some may argue that this makes her look ignorant and can give the wrong impression however, many people like the idea of a person that breaks all the rules and doesn’t have a care in the world for traditional, outdated values.

Social Media for the promotion of our artist

What we could do to promote our artist:

- Create a Facebook fan page

- Create an Instagram account where the photos posted will present a distinctive star image

- Create a Twitter account that would often be used in order to keep fans engaged

- Of course create a Youtube and/or Vevo account where the music video will be uploaded.

Thanks for reading!