social media presentation - oeda · innovative marketing or: how i learned to stop worrying and...
TRANSCRIPT
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Innovative MarketingOr: How I Learned To Stop Worrying and Love Social Media
#OEDASummit
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MarketingStrategistBrand IdentificationCreative Direction
Social Media
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This is a work of fiction. Names, characters, places, and incidents either are the
product of the author’s imagination or used fictitiously. Any resemblance to actual persons,
events, or locales is entirely coincidental.
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Consumer
Creator
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Who’s your audience?
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Primary Audience
Secondary Audience
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Who GAS?Who gives a ?
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What’s your voice?
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PurposePersonalityLanguage
FTZ
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EngagementPlatformsFunctional HashtagsVideos and PhotosInfographicsLists
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InteractionFun HashtagsCalls to ActionQuestions
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Parasocial Interaction and the
“Illusion of Intimacy”Jennifer Anette Lueck (2012)
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Site Location Professionals
Target Industry Businesses
Target IndustryNews
Business News
Economic Developers
Discussion Groups
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.@Google Will Be Powered Completely by Clean Energy This Year http://dlvr.it/N1SMlK#cleanenergy #energy #econdev
Here's a look at an interesting new road construction option. http://dlvr.it/NKxNFk#econdev #logistics
Cool article about how empty industrial buildings are becoming data centers http://dlvr.it/MT35CF #econdev #datacenters
See the Top #Distribution Center Site Selection Trends From 2016 http://dlvr.it/NT41FL#econdev
Juniper County, FL @JuniperCountyFL
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See why experts expect oil prices to continue to rise: http://dlvr.it/NF63VT#econdev #oil
.@SiteSelection ranks #JuniperCounty, #Florida #4 #BestCountyinAmerica for #Manufacturing in #2017.
Cool article: http://dlvr.it/WM47CH http://dlvr.it/NT41FLJuniper County, FL @JuniperCountyFL
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Check out our friends at @FloridaEDC. They’re doing great things down here! #FollowFriday #econdev
Thinking about relocating? Take a look at all of our available sites & buildings: http://dlvr.it/JE87GN #econdev#manufacturing #automotive
.@UCF partners with @VaughnInc to create CNC Operator certificate program: http://dlvr.it/WM47CH #econdev #manufacturing #workforce
.@OlsenFiber announced it’s expanding its Juniper Co, FL facility and will create 120 new jobs: http://dlvr.it/NT41FL#econdev #fiber #jobs
Juniper County, FL @JuniperCountyFL
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Check out this @Inc article on how @GroceryDirect bounced back after Hurricane Crystal destroyed its entire delivery fleet.
Juniper County’s unemployment rate is at a five‐year low!Juniper County, FL named the fastest growing county in Florida! #WhoDaBest? #WeDaBest!
Learn more about Juniper County here: http://dlvr.it/N1SMlK #WhoGAS
Juniper County, FL @JuniperCountyFL
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Juniper County, FL kicks off #ManufacturingWeek with a tour of @JRWelding #econdev #manufacturing
Congrats to @BlueCoconut for breaking ground on a new distribution center here in Juniper County, FL! #WelcomeHome #econdev
Are you going to #SEDCATL? Jack and Kelly will be there representing Juniper County, FL! #econdev @SEDC
Congrats to Sonja Diaz for being named Florida Economic Development Director of the Year! #econdev
Juniper County, FL @JuniperCountyFL
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Excited to be taking the @WellensLtdleadership team on a site visit today. Fingers crossed! #ImAboutToBeFired
#SEDCATLHere are the minutes from the Juniper County Economic Development Council’s monthly meeting http://dlvr.it/N1SMlK
Congrats to @GibsonHSMarching Gators for placing third in this weekend’s Bellevue Band Bonanza! #GoGators!
The flooding on the south end of town appears to have slowed. Roads may still be under water, so proceed with caution.
Juniper County, FL @JuniperCountyFL
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Social Media Calendar
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Sun Mon Tue Wed Thu Fri Sat
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5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
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Post on Social Media
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Colleen Walton @colleenrwalton
Any questions?