dr. strangelove or how i learned to stop worrying and love the social media
DESCRIPTION
Keynote delivered by Jon Moss at the annual Cleveland Media Association Conference on October 5, 2012.TRANSCRIPT
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SOCIAL MEDIA
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For Starters
@JonFMoss
#CMA2012
Tweet me maybe
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What is social media?
Facebook, LinkedIn & Twitter make up the social media trinity. Please don’t tell Google Plus I said this.
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Who’s using social media?
The fastest growing segment of US Facebook users are people over the age of 65. When Grandma gets on Facebook all bets are off.
People: guys, gals, kids, grandparents, professionals, biz owners, teenagers
Organizations: corporations, non-profits, government agencies, the media
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Facebook – the social giant
With 1 billion users,if FB were a country,it would be the 3rd
largest behind onlyChina and India
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Everyone wants to know
Who will be the next Facebook?
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Let’s Talk About It…
7 Rules of Social Media 4 Types of Media The Death of PR
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Rule #1 – you can’t fake it
“If you don’t love social media, you suck at social media.”
@JayBaer
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Rule #2 – the Internet doesn’t forget
“It takes 1,000 tweets to build a reputation, and one to ruin it.”
@UnMarketing
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Rule # 3– social is no quick fix
“You don't need a Facebook strategy. You need a marketing strategy.”
@JonFMoss
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Rule #4 – social is serious business
"Don't cheese it up. People's bullshit radars are insane. Marketing is about to get really, really hard. If you're just doing social media to keep up with the Joneses - don't."
@GaryVee
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Rule #5 – social is not a wonder drug
“Social media can't fix your company. If your product or service sucks, social media will help you go out of business faster.”
OH at #SoSlam
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Rule #6 – barriers have been removed
“Before the Internet, you hadto actually accomplishsomething to be acelebrity. Today, anybodycan drum up some attentionfor themselves by creatingcontent that virally moves
throughthe social web.”
@MarkwSchaefer
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2) Types of Media
Paid Earned Owned Rented
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Paid Media
TV Radio Print Web Sponsorships
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Earned Media
Word of mouth Organic search Blog reviews Media coverage Social mentions
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Owned Media
Company website Company blog Email Content (white papers,
videos, podcasts, mobile apps, online communities, etc)
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Rented (Shared) Media
Facebook Page Twitter account LinkedIn profile Google Plus profile Pinterest board YouTube channel Wordpress.com site
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3) Death of (Traditional) PR
If traditionalPR firms
don’tadopt socialmedia, theywill die.
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Traditional PR
Press releases Rolodexes Press kits Faxes
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PR stands for People React
Timing Accountability Appropriate Personality
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PR – Timing (or lack of)
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PR - Accountability
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PR – Authenticity
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PR – Authenticity
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Response Time We're sorry. All lines are
busy at the moment. Please continue to hold and we'll be with you as soon as possible.
Fine for phone calls, but social media is a party line and everyone is on the call!
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Traditional vs. Social Media
BrandingCustomer ServiceMarketingPRSales
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Social Media in the Workplace
Sticking your head in the sand is not a solution
Companies need to rethink policies and realize their employees are brand ambassadors
Gotta have a policy
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Rule #7 – forget everything & start anew
“There are no rules.”
my 3-year old daughter